Introduction Keyword Tool 2016
SpyFu is one of the feature rich tools, but has the Least appealing interface out there. SpyFu provides SEO and PPC spy application choices alongside their own research tool. Keyword Tool 2016
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can do across the spectrum of SEO tooling, but for this review we are focusing primarily on its own ad hoc keyword research capacities. When a company is looking to identifying the best possible search engine results pages (SERP) to target with an optimization strategy, keyword-driven investigation is the legwork to get pages to rank higher. Management capacities and recommendations are built in during SpyFu, but I started in the Keyword Research tab.
When testing each tool, I used the same set of five Key words to see how results differed between every one of my competitors. The five keywords I used were digital advertising, pcmag, online shopping, IT consultant, and small business bookkeeping. I chose this combination to simulate real world terms that businesses might hunt for (such as publishers like PCMag) as well as to find related search results and vulnerable competitor sites.
After conducting searches I found that SpyFu produces and structures its keyword benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of associated key words with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on cost per click (CPC) and key word difficulty, SpyFu draws a far more obvious correlation with how much money a key word could be worth. After searching”digital advertising,” for example, another navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down into keyword overview, related keywords, advertiser background, status background, backlinks, keyword group, and SERP analysis. That is just for one key word query, showing how SpyFu does arguably the most granular deep-dive investigation into data of all the tools I analyzed.
Atop the primary results, SpyFu gave me not only CPC for the Keyword, but a daily and monthly cost breakdown as well as the number of unique advertisers had appeared on the key word in the last year. I received exactly the same level of cost breakdown when I clicked on the Related Keyword, which also enabled me to narrow results employing a left-hand filter menu to a specific cost every day, daily investigation volume, difficulty rating, and much more.
In the bottom of the results was that the SERP analysis. This broke down every URL from the search results page, even though KWFinder and Moz Pro equally offer a much more detailed breakdown in this regard. SpyFu focuses. Results like the Advertiser History graph, a long list and complex diagram of the advertisements appearing on this search page over time, was somewhat too from the weeds for me as a novice SEO instrument user. But for advertisers and digital marketers, SpyFu can be a gold mine. Keyword Tool 2016
With SpyFu Kombat you can look at overlapping and website specific keywords For up to 3 sites. For the PPC version you may also find a chart which goes back over a period of a few years demonstrating that the overall number of key words being bid on by all 3 websites. You can also rollover the graph to find keywords specific to only 2 of the websites if you feel the 3rd website might not be doing as great a job (or vice versa) as 2 of the other sites. It will also show you the PPC budgets of those websites as well as the number of organic keywords ranking in the top 50 results for said keyword.
When you click it will show you the Keywords in whatever bucket you click. You can see and download those key words for your use. As you can see I am on the ads tab however, the choices are comparable once you click on the organic tab (on the top box, the natural one at the bottom shows you complete organic keywords).
Switching between the organic tab and the ppc tab (as well as the Total # of organic keywords + PPC ad budget should also give you a good notion of which of the larger sites are more to the PPC or SEO aspect of things that may be a good barometer to check in if you happen to be concentrating on a single area over the other.
SpyFu Classic is the”flagship” segment so to speak. This is Where you input one domain name on the home page and are presented using a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic using a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (useful for looking at how a website might split parts of the principal domain, maybe a fantastic spot to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad History (links through to full Keyword Advertisement History instrument )
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a link to overlapping keywords)
– Organic Competitors (with a URL to overlapping keywords)
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Total Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, together with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Related Concepts (based on semantic relationships)
– Categories Keyword Tool 2016
Keyword Management and Reviews
Keyword direction is baked into SpyFu throughout the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–you will find options from the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table with monthly search volume, CPC, problem score, and monthly cost. These are SpyFu’s four main metrics where keyword research is worried. On the left of the table are the key words you’ve researched and grouped yourself, or top keyword group tips from SpyFu. At the top right of this table you can then add selected keywords to lists, or export your chosen key words as an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is much like SEMrush$99.95 at SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its profound link between SEO and customer relationship management (CRM). In the List Builder tab, there is a Top Lists segment with concentrated lists of domain names and key words like”Assets Which Spend the Most On AdWords,” keywords with the highest CPC. There is also a list of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technology: Ad buying platform, internet affiliate marketing, email marketing, and online shopping cart are a few of the choices.
Next to Leading Lists, there is a dedicated Business Leads tab. This acts the exact same way as a key word search: You enter a place, businesses and key words, and refine outcomes using filters like AdWords budget and SEO clicks. The search returns a list of leads with that site’s monthly ad budget and contact information that is accessible that may subsequently be exported into your CRM or direct management system. I’d like to see SpyFu proceed a step farther with this and incorporate its own SEO lead lists straight with a stage like Salesforce$75.00 at salesforce.com, but this instrument is currently ahead of the curve. SEMrush has a beta lead generation instrument, but that is the closest any optimization product I tested comes to what SpyFu offers.
However, SpyFu incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten advertisements for groups that are key word . Users can download the templates from the SpyFu site and upload into a AdWords account.
The platform also includes deeper SEO campaign direction Using its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for tackling integrated keyword study and rank monitoring within a campaign. My SpyFu is only accessible paid plans (not the free trial), but it lets you set up multiple jobs tracking grouped key words plotted against SEO position, traffic value, ROI, and a number of different metrics. All you need to do is open the My SpyFu menu and then include a new project. It is the greatest and only case in this roundup of built-in, SEO-focused PM.
There is also the Tracking tab, which lets you choose You ‘ve identified and begin continuing tracking that reports back together with domain rankings and keyword ranking changes. I was also able to set up custom SEO reports in a few straightforward steps: Enter a domain name and then choose if to conduct a report on SpyFu’s suggested custom key words or domain key words. I entered my five custom keywords in a field, chose up to five opponents’ URLs, and then was given the option to run a report or a monthly report.
This Type of aggressive analysis is another area where SpyFu stands out, since it also includes a tool called”Kombat” that is available in the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain and the tool built an interactive information visualization which revealed where PCMag key words overlapped with our opponents. There’s also what SpyFu calls a”key word universe,” list CPC, CTR, monthly cost, and monthly clicks for core keywords and recommended keywords. This research breakdown is just another feature which helps ways for you to gain an SEO edge. Keyword Tool 2016
With the SEO performance of its product, SpyFu has introduced a study tool named Nacho Analytics, which offers access to other sites’ internet analytics. Through this platform, you can view sections , time-of-day traffic, and on-page behavior.
Keyword Advertisement History
You will be shown by Advertisement History, via color bars frequently the Key words appeared in a domain PPC campaign along with any changes in the ad copy (all of which may be exported to excel). It shows a year’s worth of data up front and goes back to 2006 via the Bonus History Button.
So it is fairly straightforward, and that’s exactly what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it is only”here’s the ad history of this key word”, plain and simple. If you find a key word being promoted on by a good PPC advertiser consistent then it’s possible to look to employ that advertisement copy technique to some niche market of that keyword that is larger. If I were advertising for”hotels in Oklahoma” I might pay attention to that which ad copy has been successful, as time passes, for that main/core key word”hotels”.
Domain Advertisement History
Except it shows the domain Ad History Is like Keyword Advertisement History Keyword history of a specific domainname.
This tool is useful in looking at keywords Which Have Been successful for Your opponents (or bigger players on your market ) and which ones that they tried and abandoned (which may be ones that you prevent out of the gate). All this presumes the domain you’re researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes term relationships, Publicly accessible keyword data, and PPC campaign data to come back a list of keywords associated with the keyword(s) (up to 10) you enter. As you can see, you could filter by CPC, look volume, and you can also exclude keywords.
For me personally, I prefer to use the Organic keywords found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a competitive research tool versus a keyword research tool. Keyword Tool 2016
Pricing and Strategies
Since I just said, SpyFu’s Fundamental plan begins at $33 each Month when billed annually (or $39 month-to-month). Though, unlike other tools within this SEO tool inspection roundup, such as Moz Guru and KWFinder$12.00 in KWFinder, SpyFu does not price by search results. All plans have an infinite number of domain, key word, keyword group, backlink, and comparison search results along with data export. The functionality you receive with SpyFu for the cost is an important factor in why we gave it an Editors’ Choice, along with the unlimited search volumes make the tool much more attractive for ad hoc study that is keyword.
That’s not to say SpyFu does not cap anything. The Basic Plan gives you a capacity of 250 sales leads and domain name contacts, and 5,000 weekly monitored keyword rankings, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 a month when billed yearly ) bumps leads and contacts to 500 and per week tracked keyword positions to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team plan (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also comprises a 30-day money-back warranty. The firm has actually slashed its pricing because our inspection, which makes it even more attractive to SMBs.
I find their tools pretty useful for aggressive search. I do not use Their own Keyword Smart Search that They provide (in a straightforward fashion) at the price points that they provide is quite A combination that is nice. SpyFu makes its way Each undertaking. Keyword Tool 2016