Introduction Keyword Tool App
SpyFu is one of the feature rich tools, but has the Least attractive interface on the market. SpyFu offers SEO and PPC spy application choices along with their very own research tool. Keyword Tool App
Keyword User and Search Experience
The SpyFu dashboard is smartly laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can do across the spectrum of SEO tooling, but with this particular review we are focusing on its ad hoc keyword research capabilities. When a business is seeking to identifying the best possible search engine results pages (SERP) to aim having an optimization plan, keyword-driven investigation is your legwork to get pages to rank higher. Direction capabilities and recommendations are built in during SpyFu, but I started in the Keyword Research tab.
When I used the Exact Same set of five Keywords to see outcomes differed between each of my competitors. The five key words I used were online shopping advertising, pcmag, IT consultant, and small business bookkeeping. I chose this combination to simulate real-world terms that businesses might search for (such as publishers such as PCMag) as well as to discover associated search results and vulnerable competitor sites.
I discovered that, after running searches in my five test terms SpyFu creates and structures its key word benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of related keywords with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on cost per click (CPC) and key word difficulty, SpyFu draws a far more apparent correlation with how much cash a keyword could be worth. After searching”digital advertising,” for instance, a separate navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down into keyword summary, related key words, advertiser background, ranking history, backlinks, keyword group, and SERP analysis. That is only for one keyword revealing how SpyFu will arguably the most granular deep-dive research into data of the tools I analyzed.
Atop the main results, SpyFu gave me not just CPC for the Keyword, however a daily and yearly cost breakdown as well as the number of unique advertisers had appeared on the key word in the past year. I got exactly the same degree of price breakdown when I clicked on the Related Keyword, which also enabled me to narrow results using a left-hand filter menu to a particular price every day, daily investigation volume, difficulty rating, and much more.
In the bottom of the results was that the SERP analysis. This broke down each URL from the search results page, though KWFinder and Moz Guru equally provide a much more detailed breakdown in this respect. SpyFu targets monthly cost, which may or might not be important to your business. Results such as the Advertiser History chart, a long list and complex diagram of the ads appearing on this search page over time, was a bit too in the weeds for me as a novice SEO tool user. However, for advertisers and marketers, SpyFu is a gold mine. Keyword Tool App
With SpyFu Kombat you can look at overlapping and website specific key words To get up to 3 sites. For your PPC version you may also see a chart which goes over a period of a couple years demonstrating that the overall number of key words being bid on by all 3 websites. You may also rollover the graph to find keywords specific to just 2 of the sites if you feel the 3rd site may not be doing as great a job (or vice versa) as 2 of the other sites. It is going to also show you that the PPC budgets of the sites as well as the number of organic keywords ranking in the top 50 results for said keyword.
When you click on an area of the circle chart it will show you the Key words in whatever bucket you click, to the right of the chart. It is possible to see and download those key words for your own use. As you can see I’m on the advertisements tab but the choices are similar once you click on the organic tab (on the top box, the organic one on the bottom shows you total organic key words ).
Switching between the organic tab and the ppc tab (as well as the Overall # of organic keywords + PPC ad budget must also give you a good notion of which of the bigger sites are more into the PPC or SEO side of things which can be a fantastic barometer to look in if you chance to be focusing on a single area over the other.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you input one domain name on the home page and are presented using a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors with a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (useful for looking at how a site might break out parts of the main domain, perhaps a fantastic spot to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad History (links through to full Keyword Ad History instrument )
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a link to overlapping keywords)
– Organic Competitors (using a link to overlapping key words )
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Total Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Related Concepts (according to semantic relationships)
– Categories Keyword Tool App
Keyword Management and Reviews
Keyword management is baked into SpyFu throughout the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–you will find options from the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table using monthly search volume, CPC, problem score, and monthly cost. These are SpyFu’s four main metrics where key word research is worried. On the left of this table are the keyword you’ve researched and booted yourself, or top keyword class suggestions from SpyFu. On the top right of the desk you can subsequently add chosen keywords for lists, or export your chosen keyword as an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is similar to SEMrush$99.95 in SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its profound link between SEO and customer relationship management (CRM). In the List Builder tab, there’s a Best Lists segment with concentrated lists of domain names and key words like”Assets Which Pay the Most On AdWords,” keywords with the maximum CPC. There is also a listing of the most expensive keywords, which you can then filter by state, business, or a specific web-based technologies: Ad buying platform, affiliate marketing, email advertising, and online shopping cart are some of the options.
Alongside Top Lists, there is a dedicated Business Leads tab. This essentially acts the same way as a key word search: You enter a location, keywords and businesses, and refine results using filters like AdWords budget and SEO clicks. The research then returns a list of leads with contact information that is available and that site’s monthly ad budget that can subsequently be exported into your CRM or direct management system. I’d love to view SpyFu go a step further with this and incorporate its own SEO lead lists straight using a platform like Salesforce$75.00 at salesforce.com, but the tool is already ahead of the curve. SEMrush has a lead generation instrument, but that is the closest any optimization merchandise that I tested comes to what SpyFu offers.
However, SpyFu recently included AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten advertisements for key word groups in hundreds of businesses. Users can download the templates in the SpyFu site and then upload into a AdWords account.
The system also includes deeper SEO campaign direction Using its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for overseeing integrated key word study and rank monitoring in a campaign. My SpyFu is only available in paid plans (not the free trial), but it lets you set up multiple projects tracking grouped keywords plotted against SEO position, traffic value, ROI, and a number of different metrics. All you have to do is open the My SpyFu menu and add a new job. It is the only and best example in this roundup of built-in, SEO-focused PM.
There is also the Tracking tab, which lets you take You ‘ve identified and begin tracking that keyword ranking changes and reports back together with domain positions. Using the webpage, I was able to prepare custom SEO reports in a few simple measures: Enter a domain name and then choose whether or not to conduct a document on SpyFu’s suggested domain key words or custom key words. I entered my five custom keywords picked up to five opponents’ URLs, and then was given the option to run either a report or a report.
This Type of analysis that is aggressive is another area in which SpyFu stands outside, since it also includes a tool called”Kombat” that is available in the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag and the instrument immediately built an interactive data visualization that showed where the top keywords of PCMag overlapped with our opponents. There’s also what SpyFu calls a”key word world,” list CPC, CTR, monthly price, and monthly clicks for core keywords and recommended keywords. This study breakdown is another feature that helps unearth ways to gain an SEO advantage on your competitors. Keyword Tool App
With the SEO functionality of its primary Solution, SpyFu has introduced a study tool named Nacho Analytics, which offers access to different sites’ web analytics. Through this platform, you can see time-of-day visitors, sections, and behavior.
Keyword Ad History
You will be shown by Ad History, via color coded bars frequently the Keyword appeared in a domain PPC campaign along with any changes in the advertisement copy (all of which can be exported into excel). It shows that a year’s worth of information up front and goes back to 2006 via the Bonus History Button.
So it is pretty straightforward, and that’s exactly what I like about SpyFu Tools. No over-reliance on”in-house metrics” it is only”here is the advertisement history of this key word”, plain and simple. If you find a key word being promoted on by a PPC advertiser persistent you can look to apply that ad copy technique to a niche market of that keyword that is bigger. If I were advertisements for”hotels in Oklahoma” I might pay attention to that which ad copy was successful, as time passes, for that main/core keyword”hotels”.
Domain Ad History
Except it shows the, domain Ad History is similar to Keyword Ad History History of a domainname.
This tool is useful in looking at keywords that have been effective for Your competitors (or larger players on your market ) and which ones that they attempted and abandoned (which could be ones for you to prevent from the gate). All this assumes the domain you are exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses semantic word relationships, Publicly available keyword information, and PPC campaign data to return a list of keywords related to the keyword(s) (up to 10) you enter. As you can see, you could filter look volume, by CPC, and you might also exclude keywords.
For me, I would rather use the PPC keywords as well as the Organic keywords found In SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a research tool versus a search tool. Keyword Tool App
Pricing and Plans
As I mentioned, SpyFu’s Fundamental plan starts at $33 per Month when billed annually (roughly $39 month-to-month). Though, unlike other tools within this SEO tool review roundup, for example Moz Guru and KWFinder$12.00 in KWFinder, SpyFu doesn’t cost by search results. All programs have an unlimited number of domain, key word group, backlink, and comparison search results combined with unlimited data export. The functionality that you get with SpyFu for your cost is a significant element in the reason we gave it an Editors’ Choice, along with the search volumes make the instrument even more appealing for ad hoc keyword research.
That is not to mention SpyFu does not cap anything. The Basic Program provides you a potential of 250 sales leads and domain contacts, along with 5,000 weekly monitored keyword rankings, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 per month when billed annually) bumps contacts and leads to 500 and weekly tracked keyword positions to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team program (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also includes a 30-day money-back guarantee. The company has slashed on its pricing because our review, which makes it attractive to SMBs.
I find their tools helpful for research. I don’t use Their own Keyword Smart Search which They give (in a simple fashion) in the price points that they provide is quite A wonderful combination. SpyFu makes its way Each undertaking. Keyword Tool App