Introduction Keyword Tool External
SpyFu is among the more feature rich tools, but has the Least appealing interface on the market. SpyFu offers SEO and PPC spy application options alongside their very own search tool. Keyword Tool External
Keyword Search and User Experience
The SpyFu dashboard is smartly laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can do across the spectrum of SEO tooling, but with this review we are focusing on its own ad hoc research capabilities. When a company is looking to identifying the best possible search engine results pages (SERP) to target with an optimization strategy, keyword-driven investigation is your legwork to get pages to rank higher. Management capacities and recommendations are built in during SpyFu, but I started from the Keyword Research tab.
When testing each instrument, I used the same set of five Keywords to see how results differed between every one of my opponents. Were pcmag, electronic advertising, internet shopping, IT consultant, and small business bookkeeping. I chose this mixture to simulate real-world terms that companies might hunt for (such as publishers like PCMag) and to find associated search results and vulnerable competition websites.
I found that after running searches in my five evaluation terms SpyFu produces and structures its key word results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of associated keywords with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on price per click (CPC) and key word difficulty, SpyFu draws a far more apparent correlation with exactly how much cash a keyword is worth. After hunting”digital marketing,” for instance, a separate navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down into key word overview, related keywords, advertiser background, status background, traffic, key word grouping, and SERP analysis. That is only for a single key word showing how SpyFu does the most granular deep-dive investigation into data of all the tools I analyzed.
Atop the primary results, SpyFu gave me not CPC for the Key word, but a daily and yearly cost breakdown as well as the number of unique advertisers had emerged on the key word in the past year. I received the exact same degree of price breakdown when I clicked on the Associated Keyword, which also enabled me to narrow results using a left-hand filter menu to a specific price every day, daily investigation volume, difficulty score, and more.
At the bottom of the results that are key word was that the SERP analysis. This broke down each URL from the search results page, even though KWFinder and Moz Pro both provide a more comprehensive breakdown in this regard. SpyFu focuses. Results such as the Advertiser History chart, a long list and complex diagram of the advertisements appearing on this search page as time passes, was somewhat too in the weeds for me as a novice SEO instrument user. However, for advertisers and digital marketers, SpyFu is a gold mine. Keyword Tool External
With SpyFu Kombat you can look at overlapping and website Certain keywords For up to 3 sites. For the PPC version you may also find a chart which goes back over a span of a couple years demonstrating that the general amount of key words being bid on by all three websites. You may also rollover the graph to find keywords specific to only 2 of the sites if you are feeling the 3rd website may not be doing as good a job (or vice versa) as 2 of the other websites. It is going to also show you the PPC budgets of those websites as well as the amount of organic keywords ranking in the top 50 results for said keyword.
When you click it will show you the Keywords in whatever bucket you click, towards the right of this chart. You can see and download those keywords for your use. As you can see I am on the advertisements tab however, the options are similar once you click on the organic tab (on the top box, the natural one on the bottom shows you total organic key words ).
Switching between the natural tab and the ppc tab (as well as the Overall # of organic keywords + PPC ad budget should also give you an idea of what of the larger sites are more into the PPC or SEO aspect of things that may be a good barometer to look in if you happen to be focusing on a single area over the other.
SpyFu Classic is the”flagship” section so to speak. This is Where you input one domain on the home page and are presented with a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic using a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (useful for looking at how a site might split parts of the main domain, maybe a good place to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad History (links through to complete Keyword Ad History instrument )
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a URL to overlapping keywords)
– Organic Competitors (using a URL to overlapping keywords)
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Total Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Associated Concepts (based on semantic relationships)
– Categories Keyword Tool External
Keyword Management and Reports
Keyword direction is baked into SpyFu throughout the platform. Within all its three main research tabs–SEO, PPC, and Keyword–you will find options from the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table using minimal search volume, CPC, problem score, and monthly price. All these are SpyFu’s four main metrics where key word research is worried. On the left of this desk are the keyword you’ve researched and booted yourself, or high keyword group tips from SpyFu. At the top right of this desk you can subsequently add selected keywords for lists, or export your selected keyword within an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is much like SEMrush$99.95 at SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its profound link between SEO and client relationship management (CRM). From the List Builder tab, there’s a Top Lists section with targeted lists of domains and keywords like”Assets Which Spend the maximum On AdWords,” keywords with the maximum CPC. There is also a listing of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technologies: Ad buying platform, internet affiliate marketing, email marketing, and internet shopping cart are some of the options.
Next to Leading Lists, there’s a dedicated Company Leads tab. This essentially acts the exact same manner as a search: You enter a location, industries and key words, and refine outcomes using filters like AdWords budget and SEO clicks. The search returns a list of URL leads with this website’s monthly advertising budget and contact information that is available that may then be exported into your CRM or direct management system. I’d love to view SpyFu go a step farther with this and incorporate its own SEO lead lists straight using a stage such as Salesforce$75.00 in salesforce.com, but the tool is currently ahead of the curve. SEMrush has a lead generation tool, but that is the closest comes to exactly what SpyFu offers.
But, SpyFu recently included AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten ads for groups . The templates can be downloaded by users in the SpyFu website and then upload into a AdWords account.
The platform also includes deeper SEO campaign direction Using its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for tackling integrated keyword research and rank tracking in a campaign. My SpyFu is just accessible paid programs (not the free trial), but it lets you install multiple projects tracking grouped keywords plotted against SEO position, traffic worth, ROI, and a number of other metrics. All you have to do is open the My SpyFu menu and add a new project. It is the greatest and only example in this roundup of SEO-focused PM.
There’s also You start tracking that keyword ranking changes and reports back together with domain rankings and’ve identified. I was also able to set up custom SEO reports in a few simple measures: Enter a domain name choose if to conduct a report on SpyFu’s suggested domain keywords or custom keywords. I entered my five custom key words in a field, chose up to five competitors’ URLs, then was given the option to run a one time report or a report.
That Type of analysis is another area where SpyFu stands outside, as it also includes a tool called”Kombat” that’s available from the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat along with the instrument immediately built an interactive data visualization which showed where PCMag’s top key words overlapped with our opponents. There is also what SpyFu calls for a”key word universe,” list CPC, CTR, monthly cost, and monthly clicks to get core keywords and advocated keywords. This study breakdown is another feature that helps unearth ways for you to acquire an SEO edge. Keyword Tool External
Along with the SEO functionality of its product, SpyFu has introduced a research tool named Nacho Analytics, which offers access to other sites’ web analytics. Through this platform, you can see segmentsvisitors, and search-engine behaviour.
Keyword Advertisement History
You will be shown by Ad Background, through coded bars frequently the Keyword appeared in a domain’s PPC campaign along with any changes in the ad copy (all of which can be exported into excel). It goes back to 2006 via the Bonus History Button and shows a year’s worth of information up front.
So it is fairly straightforward, and that’s what I like about SpyFu Tools. No over-reliance on”in-house metrics” it is only”here’s the ad history of this keyword”, plain and simple. If you find a keyword being promoted on by a PPC advertiser that is fantastic consistent you can look to apply that ad copy technique to some niche market of the bigger keyword. If I were advertisements for”resorts in Oklahoma” I would pay attention to that which ad copy has been successful, over time, for that main/core keyword”hotels”.
Domain Advertisement History
Except it reveals the, domain Ad History is similar to Keyword Advertisement History History of a specific domain.
This instrument is useful in Taking a Look Your competitors (or bigger players on your market ) and which ones they attempted and abandoned (which may be ones that you avoid from the gate). All of this presumes the domain you’re currently exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses semantic term connections, Publicly available keyword information, and PPC campaign data to return a list of keywords associated with the keyword(s) (up to 10) you enter. As you can see, you could filter from CPC, search volume, and you might exclude key words.
For me, I prefer to use the Organic keywords found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a search tool versus a research tool. Keyword Tool External
Pricing and Strategies
As I said, SpyFu’s Fundamental plan starts at $33 each Month when billed yearly (roughly $39 per month ). Though, contrary to other tools in this SEO tool inspection roundup, such as Moz Pro and KWFinder$12.00 in KWFinder, SpyFu doesn’t cost by search results. All plans come with an unlimited number of backlink , keyword, keyword collection, domain name, and comparison search results combined with boundless data export. The functionality you receive with SpyFu for the cost is a significant factor in why we gave it an Editors’ Choice, along with the boundless search volumes make the tool much more attractive for study that is ad hoc.
That’s not to say SpyFu does not cap anything. The Fundamental Program provides you a potential of 250 sales leads and domain name contacts, and 5,000 weekly tracked keyword rankings, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 per month when billed annually) lumps leads and contacts to 500 and weekly monitored keyword positions to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team plan (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back guarantee. Overall the firm has really slashed its pricing.
I find that their tools pretty useful for competitive research. I do not use Their own Keyword Smart Search which They give (in a simple fashion) in the price points that they give is very A nice combination. SpyFu makes its way Each undertaking. Keyword Tool External