Background Keyword Tool Help
SpyFu is one of the feature rich tools, but has the Attractive interface on the market. SpyFu offers SEO and PPC spy tool choices along with their own keyword research tool. Keyword Tool Help
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can do across the spectrum of SEO tooling, but for this review we are focusing on its own ad hoc keyword lookup capabilities. When a company is looking to identifying the best possible search engine results pages (SERP) to target having an optimization strategy, keyword-driven investigation is your legwork to get pages to rank higher. Keyword recommendations and direction capabilities are built in throughout SpyFu, but I started from the Keyword Research tab.
When testing each tool, I used exactly the Exact Same set of five Keywords to see results differed between each of my competitors. The five keywords I used were online shopping , digital advertising, pcmag, IT consultant, and small business bookkeeping. I chose this combination to simulate real-world terms that companies might hunt for (including publishers such as PCMag) and to find related search results and vulnerable competitor sites.
I discovered that after running searches on my five test terms SpyFu creates and structures its key word results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of related key words with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on cost per click (CPC) and key word difficulty, SpyFu brings a far more obvious correlation with exactly how much cash a keyword is worth. After searching”digital marketing,” for instance, a separate navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down into keyword overview, related key words, advertiser history, status background, backlinks, keyword group, and SERP analysis. That is only for a single keyword showing SpyFu will arguably the most granular deep-dive investigation into data of all the tools I analyzed.
Atop the primary results, SpyFu gave me not CPC for the Keyword, but a daily and monthly cost breakdown in addition to how many unique advertisers had emerged on the keyword in the last year. I got exactly the same degree of price breakdown when I clicked on the Related Keyword, which also allowed me to narrow results employing a left-hand filter menu to a specific cost per day, daily search volume, difficulty score, and much more.
In the bottom of the results that are key word was that the SERP analysis. This broke down each URL from the search results page, though KWFinder and Moz Pro both offer a more comprehensive breakdown in this regard. SpyFu focuses. Results such as the Advertiser History graph, a long list and complex diagram of the advertisements appearing on that search page as time passes, was a bit too in the weeds for me as a novice SEO instrument user. However, for digital marketers and advertisers, SpyFu can be a gold mine. Keyword Tool Help
With SpyFu Kombat you can look at overlapping and website keywords For up to 3 websites. For the PPC version you may also find a chart which goes over a period of a couple years demonstrating the overall amount of keywords being bid on by all three sites. You can also rollover the chart to find keywords specific to just two of those sites if you feel the 3rd site may not be doing as great a job (or vice versa) as two of those other sites. It is going to also show you that the PPC budgets of those sites in addition to the number of organic keywords ranking in the top 50 results for keyword.
When you click an area of the circle chart it will show you that the Keywords in whatever bucket you click. It is possible to view and download those keywords for your use. As you can see I am on the advertisements tab however, the choices are comparable when you click the organic tab (on the top box, the natural one at the bottom shows you complete organic keywords).
Switching between the organic tab and the ppc tab (as well as the Overall # of organic search phrases + PPC ad budget must also give you an idea of what of the bigger sites are more into the PPC or SEO aspect of things that may be a good barometer to look at if you chance to be concentrating on one place over the other.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you input one domain name on the home page and also are presented using a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors with a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (useful for looking at how a site might break out parts of the main domain, maybe a fantastic spot to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement History (links through to complete Keyword Advertisement History instrument )
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a link to overlapping key words )
– Organic Competitors (with a link to overlapping key words )
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Total Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, together with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Related Concepts (based on semantic relationships)
– Categories Keyword Tool Help
Keyword Management and Reviews
Keyword direction is baked in to SpyFu throughout the platform. Within all its three major research tabs–SEO, PPC, and Keyword–there are choices in the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table with monthly search volume, CPC, difficulty rating, and monthly price. All these are SpyFu’s four chief metrics where key word research is worried. On the left of the table are either the key words you have researched and grouped yourself, or high keyword group tips from SpyFu. On the top right of the table you can subsequently add selected key words for lists, or export your selected key words as an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is similar to SEMrush$99.95 in SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu makes its profound connection between SEO and customer relationship management (CRM). From the List Builder tab, there is a Best Lists section with concentrated lists of domain names and key words like”Assets Which Pay the maximum On AdWords,” keywords with the maximum CPC. There is also a list of the most expensive keywords, which you can then filter by state, business, or a specific web-based technologies: Ad buying platform, internet affiliate marketing, email marketing, and online shopping cart are some of the choices.
Next to Leading Lists, there’s a dedicated Company Leads tab. This essentially acts exactly the exact same manner You enter a location, businesses and keywords, and refine outcomes using filters such as AdWords budget and SEO clicks. The search returns a list of leads with this site’s monthly advertising budget and contact information that is available that may subsequently be exported into your CRM or lead management system. I’d love to see SpyFu go a step further with this and incorporate its own SEO lead lists straight with a stage such as Salesforce$75.00 at salesforce.com, but the tool is currently ahead of the curve. SEMrush includes a lead generation tool, but that’s the closest comes to exactly what SpyFu offers.
However, SpyFu recently incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten ads for groups that are keyword in countless businesses. The templates can be downloaded by users from the SpyFu website and upload to an AdWords account.
The system also includes deeper SEO campaign direction With its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for tackling integrated keyword research and rank tracking within a campaign. My SpyFu is only accessible paid programs (not the free trial), but it allows you to set up multiple jobs tracking grouped keywords plotted against SEO position, traffic value, ROI, and a number of different metrics. All you need to do is open the My SpyFu menu and then add a new project. It’s the only and greatest example in this roundup of SEO-focused PM.
There is also Keywords youstart ongoing monitoring that keyword position changes and reports back with domain rankings and’ve identified. Using the tab, I was also able to set up custom SEO reports in a few straightforward measures: Enter a domain name then choose whether or not to run a document on SpyFu’s suggested custom key words or domain key words. I entered my five habit keywords chose up to five opponents’ URLs, then was given the choice to run a one-off report or a monthly report.
This sort of analysis that is competitive is another area where SpyFu stands out, since it also includes a tool called”Kombat” that is available in the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain along with the instrument immediately built an interactive information visualization which revealed where the top key words of PCMag overlapped with our competitors. There’s also what SpyFu calls a”key word universe,” list CPC, CTR, monthly price, and monthly clicks for core keywords and advocated keywords. This research breakdown is just another feature that will help unearth ways for you to acquire an SEO advantage. Keyword Tool Help
With the SEO functionality of its Solution, SpyFu has introduced a study tool called Nacho Analytics, which offers access to the internet analytics of sites. Through this stage, you can view time-of-day traffic, segments, and on-page behavior.
Keyword Ad History
You will be shown by Ad Background, via coded bars often the Key words appeared in a domain PPC campaign alongside any changes in the ad copy (all of which can be exported into excel). It shows a year’s worth of information and extends back to 2006 via the Bonus History Button.
So it’s pretty straightforward, which is what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it’s just”here is the advertisement history of this keyword”, plain and simple. Typically, if you find a key word being advertised on by a good PPC advertiser persistent then it’s possible to look to employ that advertisement copy technique to a market of the larger keyword. If I were advertising for”resorts in Oklahoma” I would pay attention to that which ad copy has been successful, over time, for this main/core keyword”resorts”.
Domain Ad History
Domain Ad History is similar to Keyword Advertisement History except it shows the History of a domain.
This tool is useful in looking Your opponents (or bigger players in your niche) and which ones that they attempted and left (which may be ones for you to prevent out of the gate). All this assumes the domain you are researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses term relationships, Publicly available keyword data, and PPC campaign data to return a list of keywords associated with the keyword(s) (up to 10) you input. You can also filter search volume, from CPC as you can see, and you might also exclude key words.
For me, I would rather use the PPC keywords and the Organic key words found In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a competitive search tool versus a keyword research tool. Keyword Tool Help
Pricing and Plans
As I said, SpyFu’s Basic plan begins at $33 each Month when billed yearly (or $39 per month ). Though, unlike other tools within this SEO tool review roundup, such as Moz Guru and KWFinder$12.00 in KWFinder, SpyFu does not price by search success. All programs come with an unlimited number of key word, keyword collection , domain, backlink, and competitor/domain comparison search results combined with data export. The functionality you receive with SpyFu for the cost is a significant factor in the reason we gave it an Editors’ Choice, along with the search volumes make the instrument much more appealing for study that is keyword that is ad hoc.
That’s not to mention SpyFu doesn’t cap anything. The Fundamental Program provides you a capacity of 250 sales leads and domain contacts, and 5,000 weekly tracked keyword positions, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 per month when billed yearly ) bumps contacts and leads to 500 and weekly tracked keyword positions to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team plan (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also includes a 30-day money-back warranty. Overall the firm has slashed on its pricing since our initial inspection, which makes it attractive to SMBs.
I find that their tools useful for search. I don’t use Their own Keyword Smart Search as described above but the number of data that They give (in a simple fashion) in the price points they give is very A combination that is nice. SpyFu makes its way Every project. Keyword Tool Help