Intro Keyword Tool Software Free Download
SpyFu is one of the feature rich tools, but probably has the Least appealing interface on the market. SpyFu provides SEO and PPC spy application options along with their very own keyword search tool. Keyword Tool Software Free Download
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can perform throughout the spectrum of SEO tooling, but with this particular review we’re focusing on its ad hoc research capacities. When a business is looking to identifying the best possible search engine results pages (SERP) to target with an optimization plan, keyword-driven analysis is the legwork to get pages to rank higher. Recommendations and direction capabilities are built in during SpyFu, however I started from the Keyword Research tab.
When testing each instrument, I used exactly the same set of five Key words to see how results differed between every one of my opponents. The five key words I used were online shopping advertising, pcmag, IT consultant, and small business bookkeeping. I chose this combination to simulate real-world terms that businesses might search for (such as publishers like PCMag) and to find associated search results and vulnerable competition websites.
I discovered that after running searches on my five test terms SpyFu produces and structures its key word results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of associated key words with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on cost per click (CPC) and keyword difficulty, SpyFu brings a far more obvious correlation with exactly how much cash a key word could be worth. After hunting”digital advertising,” for example, a separate navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down into key word overview, related keywords, advertiser history, ranking history, backlinks, keyword group, and SERP analysis. That’s only for a single keyword query, showing SpyFu does arguably the most granular investigation into key word data of all the tools I analyzed.
Atop the main results, SpyFu gave me not just CPC for the Keyword, but a daily and monthly cost breakdown in addition to the number of unique advertisers had emerged on the key word in the last year. I got the same degree of price breakdown once I clicked on the Associated Keywords tab, which also allowed me to narrow results using a left-hand filter menu to a particular cost per day, daily investigation volume, difficulty score, and more.
In the bottom of the results that are keyword was the SERP analysis. This broke down each URL in the search results page, however KWFinder and Moz Guru both provide a much more comprehensive breakdown in this respect. SpyFu focuses on price, which may or might not be important to your business. Results like the Advertiser History graph, a long list and complex diagram of the advertisements appearing on this search page over time, was somewhat too in the weeds for me as a novice SEO instrument user. However, for advertisers and marketers, SpyFu is a gold mine. Keyword Tool Software Free Download
With SpyFu Kombat you can look at overlapping and site keywords To get up to 3 websites. For the PPC version you may also see a chart which goes over a period of a couple years demonstrating that the general number of keywords being bid on by all three sites. You may also rollover the graph to find keywords specific to only 2 of those websites if you are feeling the 3rd website may not be doing as great a job (or vice versa) as two of those other websites. It will also show you that the PPC budgets of the sites in addition to the amount of organic keywords ranking in the top 50 results for said keyword.
When you click it will show you that the Keywords in whatever bucket you click, towards the right of the chart. You can view and download those key words for your use. As you can see I am on the advertisements tab but the options are similar once you click the organic tab (on the upper box, the natural one at the bottom shows you complete organic key words ).
Switching between the natural tab and the ppc tab (also as the Total # of organic search phrases + PPC ad budget must also give you an idea of which of the bigger sites are more into the PPC or SEO side of things which can be a fantastic barometer to look in if you chance to be concentrating on one place on the other hand.
SpyFu Classic is the”flagship” section in order to speak. This is Where you enter one domain on the home page and also are presented using a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors using a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (helpful for looking at how a site might split parts of the principal domain, maybe a good place to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad Background (links through to complete Keyword Ad History instrument )
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a URL to overlapping keywords)
– Organic Competitors (with a URL to overlapping keywords)
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Complete Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, together with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Related Concepts (according to semantic relationships)
– Categories Keyword Tool Software Free Download
Keyword Management and Reports
Keyword management is baked in to SpyFu through the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–there are choices from the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table using monthly search volume, CPC, problem rating, and monthly price. All these are SpyFu’s four main metrics where keyword research is concerned. On the left of the table are the keyword you have researched and grouped yourself, or high keyword group tips from SpyFu. At the top right of the table you can then add chosen key words to lists, or export your selected keyword as an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is much like SEMrush$99.95 at SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu makes its profound link between SEO and client relationship management (CRM). From the List Builder tab, there’s a Top Lists section with targeted lists of domains and key words like”Assets Which Pay the Most On AdWords,” keywords with the maximum CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technologies: Ad buying platform, internet affiliate marketing, email advertising, and online shopping cart are some of the choices.
Alongside Leading Lists, there is a dedicated Business Leads tab. This essentially acts the exact same manner as a keyword search: You enter a place, businesses and keywords, and refine results using filters like AdWords budget and SEO clicks. The search returns a list of leads with that site advertising budget and available contact information that may be exported into your CRM or direct management system. I’d love to view SpyFu proceed a step farther with this and integrate its own SEO lead lists directly with a stage such as Salesforce$75.00 in salesforce.com, but the instrument is already ahead of the curve. SEMrush includes a beta generation tool, but that is the closest any additional optimization product I tested comes to exactly what SpyFu offers.
But, SpyFu recently included AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten ads for groups that are keyword . The templates can be downloaded by users in the SpyFu site and upload into an AdWords account.
The platform also includes SEO campaign direction With its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for tackling integrated keyword research and rank tracking within a campaign. My SpyFu is only available in paid programs (not the free trial), but it allows you to set up multiple projects tracking grouped keywords plotted against SEO position, traffic worth, ROI, and a number of other metrics. All you need to do is open the My SpyFu menu and add a new project. It is the best and only example in this roundup of built-in, SEO-focused PM.
There is also the Tracking tab, which lets you take Keywords youbegin tracking that keyword ranking changes and reports back together with weekly domain rankings and’ve identified. I was also able to set up custom SEO reports in a few straightforward measures: Enter a domain name choose if to conduct a document on SpyFu’s suggested domain keywords or custom keywords. I entered my five custom keywords in a field, picked up to five competitors’ URLs, and then was given the choice to run a report or a recurring report.
This sort of competitive analysis is just another area in which SpyFu stands outside, as it also includes a tool called”Kombat” that is available in the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain and the instrument built an interactive data visualization that revealed where PCMag keywords overlapped with our opponents. There is also what SpyFu calls a”keyword universe,” list CPC, CTR, monthly cost, and monthly clicks to get core keywords and recommended keywords. This study breakdown is just another feature which will help ways for you to gain an SEO edge. Keyword Tool Software Free Download
With the SEO functionality of its Solution, SpyFu has introduced a research tool called Nacho Analytics, which provides access to different sites’ web analytics. Through this platform, you can see time-of-day traffic, sections, and search-engine behaviour.
Keyword Ad History
You will be shown by keyword Advertisement History, via color coded bars frequently the Key words appeared in a domain’s PPC campaign along with any changes in the advertisement copy (all of which may be exported into excel). It shows that a year’s worth of information and goes back to 2006 via the Bonus History Button.
So it is pretty straightforward, which is what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it is just”here’s the advertisement history of the key word”, plain and simple. If you find a keyword being promoted on by a PPC advertiser that is fantastic persistent you can look to apply that advertisement copy technique to a market of that keyword that is bigger. If I had been advertising for”resorts in Oklahoma” I might pay attention to what ad copy has been successful, over time, for that main/core key word”hotels”.
Domain Ad History
Except it shows the, domain Ad History Is like Keyword Advertisement History History of a domain.
This instrument is useful in looking Your competitors (or larger players on your market ) and which ones they tried and abandoned (which may be ones that you prevent from the gate). All of this assumes the domain you’re currently exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes term relationships, Publicly available keyword information, and PPC campaign information to come back a list of keywords related to the keyword(s) (up to 10) you enter. As you can see, you could filter by CPC, look volume, and you might also exclude key words.
For me personally, I prefer to use the PPC keywords as well as the Organic keywords found In SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a research instrument versus a keyword search tool. Keyword Tool Software Free Download
Pricing and Plans
Since I just said, SpyFu’s Basic plan starts at $33 per Month when billed annually (roughly $39 per month ). Though, unlike other tools in this SEO tool review roundup, such as Moz Pro and KWFinder$12.00 at KWFinder, SpyFu doesn’t cost by search success. All plans come with an unlimited number of key word collection domain name, backlink, and competitor/domain comparison search results along with unlimited data export. The functionality that you get with SpyFu for your price is a significant element in the reason we gave it an Editors’ Choice, and the search volumes make the instrument even more attractive for study that is keyword that is ad hoc.
That’s not to say SpyFu doesn’t cap anything. The Basic Program provides you a capacity of 250 sales leads and domain name contacts, and 5,000 weekly monitored keyword positions, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 a month when billed yearly ) lumps leads and contacts to 500 and weekly tracked keyword positions to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team plan (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also includes a 30-day money-back guarantee. The company has actually slashed on its pricing.
I find that their tools pretty helpful for research that is aggressive. I do not use Their Keyword Smart Search as explained above but the amount of information that They provide (in a simple fashion) in the price points they provide is quite A combination that is nice. SpyFu makes its way into my arsenal on just about Each undertaking. Keyword Tool Software Free Download