Introduction Keyword Tool To
SpyFu is among the more feature rich tools, but has the Least attractive interface on the market. SpyFu provides SEO and PPC spy tool choices alongside their keyword search tool. Keyword Tool To
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can perform across the spectrum of SEO tooling, but for this review we are focusing on its ad hoc keyword research capacities. When a company is seeking to identifying the best possible search engine results pages (SERP) to target with an optimization strategy, keyword-driven investigation is the legwork to get pages to rank higher. Keyword recommendations and direction capacities are built in throughout SpyFu, however I started from the Keyword Research tab.
When testing each instrument, I used exactly the Exact Same set of five Keywords to observe how results differed between each of my opponents. The five keywords that I used were digital advertising, pcmag, online shopping, IT consultant, and small business bookkeeping. I chose this mixture to simulate real-world terms that companies might hunt for (such as publishers such as PCMag) and to discover associated search results and vulnerable competition sites.
After conducting searches on my five test terms, I found that SpyFu produces and structures its keyword benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of associated keywords with Page Authority (PA) and Domain Authority (DA) metrics together with stats on price per click (CPC) and key word difficulty, SpyFu brings a far more apparent correlation with how much money a key word is worth. After hunting”digital marketing,” for instance, a separate navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down into key word summary, related keywords, advertiser history, status background, traffic, key word grouping, and SERP analysis. That’s only for one keyword query, showing SpyFu does the most granular deep-dive research into keyword data of the tools I analyzed.
Atop the main results, SpyFu gave me not CPC for the Key word, but a daily and yearly cost breakdown in addition to the number of unique advertisers had emerged on the keyword in the past year. I got the same degree of price breakdown once I clicked on the Associated Keywords tab, which also enabled me to narrow results using a left-hand filter menu to a particular cost every day, daily investigation volume, difficulty score, and much more.
In the bottom of the results was the SERP analysis. This broke down each URL from the search results page, though KWFinder and Moz Pro both offer a more detailed breakdown in this respect. SpyFu targets monthly price, which might or may not be significant to your small business. Results such as the Advertiser History chart, a lengthy list and complicated diagram of the advertisements appearing on that search page as time passes, was somewhat too in the weeds for me as a novice SEO tool user. However, for advertisers and digital marketers, SpyFu is a gold mine. Keyword Tool To
With SpyFu Kombat you can look at overlapping and site keywords For up to 3 sites. For the PPC version you may also see a graph which goes over a period of a couple years demonstrating the general number of keywords being bid on by all three websites. You can also rollover the graph to see keywords specific to just 2 of the websites if you are feeling the 3rd website might not be doing as good a job (or vice versa) as 2 of those other websites. It will also show you that the PPC budgets of those sites in addition to the amount of organic keywords rank in the top 50 results for keyword.
When you click it will show you the Key words in whatever bucket you click. It is possible to view and download those key words for your use. As you can see I’m on the advertisements tab however, the choices are comparable when you click on the organic tab (on the upper box, the natural one on the underside shows you total organic keywords).
Switching between the organic tab along with the ppc tab (also as the Overall # of organic keywords + PPC advertisement budget should also give you an idea of what of the bigger sites are more to the PPC or SEO aspect of things that may be a good barometer to look in if you happen to be concentrating on one area over the other.
SpyFu Classic is the”flagship” segment so to speak. This is Where you input one domain on the home page and are presented using a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors using a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (helpful for looking at how a website might break out parts of the main domain, maybe a good spot to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad Background (links through to complete Keyword Advertisement History instrument )
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a URL to overlapping key words )
– Organic Competitors (using a link to overlapping key words )
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Complete Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, together with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Related Concepts (according to semantic relationships)
– Categories Keyword Tool To
Keyword Management and Reports
Keyword management is baked into SpyFu throughout the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–there are choices in the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table with monthly search volume, CPC, problem score, and monthly cost. These are SpyFu’s four chief metrics where key word research is concerned. On the left of this table are either the keyword you’ve researched and grouped yourself, or high keyword group tips from SpyFu. On the top right of the desk you can then add chosen key words for lists, or export your chosen key words as an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is much like SEMrush$99.95 at SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu creates its profound connection between SEO and client relationship management (CRM). From the List Builder tab, there’s a Top Lists segment with concentrated lists of domain names and keywords like”Assets Which Pay the Most On AdWords,” keywords with the highest CPC. There’s also a list of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technologies: Ad buying platform, affiliate marketing, email marketing, and internet shopping cart are some of the choices.
Next to Leading Lists, there is a dedicated Business Leads tab. This essentially acts exactly the same way as a keyword search: You enter a place, industries and keywords, and refine outcomes using filters like AdWords budget and SEO clicks. The search then returns a list of leads with contact information that is available and this site ad budget that can be exported to your CRM or lead management system. I’d love to view SpyFu go a step further with this and integrate its own SEO lead lists directly using a platform like Salesforce$75.00 at salesforce.com, but this tool is already ahead of the curve. SEMrush includes a lead generation instrument, but that’s the closest any optimization merchandise I tested comes to what SpyFu offers.
But, SpyFu incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten ads for groups in hundreds of industries. Users may download the templates in the SpyFu site and upload into an AdWords account.
The platform also includes deeper SEO campaign direction Using its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for tackling integrated key word research and rank tracking in a campaign. My SpyFu is just available in paid programs (not the free trial), but it lets you install multiple jobs tracking grouped key words plotted against SEO position, traffic worth, ROI, and numerous other metrics. All you have to do is open the My SpyFu menu and then include a new job. It’s the greatest and only case in this roundup of built-in, SEO-focused PM.
There’s also You begin ongoing tracking that reports back together with domain rankings and keyword position changes and’ve identified. Utilizing the webpage, I was able to prepare custom SEO reports in a few straightforward measures: Enter a domain name and then choose if to run a document on SpyFu’s suggested custom keywords or domain key words. I entered my five custom keywords picked up to five opponents’ URLs, and then was given the choice to run either a one-off report or a monthly report.
This sort of aggressive analysis is another area where SpyFu stands outside, since it also includes a tool called”Kombat” that is available in the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat and the tool built an interactive data visualization which showed where the top keywords of PCMag overlapped with our opponents. There’s also what SpyFu calls for a”key word world,” list CPC, CTR, monthly price, and monthly clicks to get core keywords and recommended keywords. This study breakdown is just another feature that helps unearth ways to gain an SEO advantage on the competition. Keyword Tool To
Together with the SEO performance of its product, SpyFu has introduced a research tool called Nacho Analytics, which provides access to other sites’ internet analytics. Through this platform, you can see time-of-day traffic, segments, and behavior.
Keyword Ad History
Keyword Advertisement Background will show you, through coded bars frequently the Key words appeared in a domain’s PPC campaign alongside any modifications in the advertisement copy (all of which can be exported into excel). It goes back to 2006 through the Bonus History Button and shows a year’s worth of data up front.
So it’s fairly straightforward, which is exactly what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it’s only”here’s the ad history of the keyword”, plain and simple. Normally, if you find a key word being advertised on by a fantastic PPC advertiser consistent then you can look to employ that ad copy technique to a market of the keyword. If I had been advertising for”hotels in Oklahoma” I might listen to what ad copy was successful, as time passes, for that main/core key word”resorts”.
Domain Advertisement History
Except it reveals the domain Ad History is similar to Keyword Ad History History of a domain.
This tool is useful in looking at keywords that have been successful for Your opponents (or bigger players on your market ) and which ones that they tried and left (which may be ones for you to prevent out of the gate). All this presumes the domain you are researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses semantic term connections, Publicly accessible keyword information, and PPC campaign information to return a list of keywords related to the keyword(s) (up to 10) you enter. As you can see, you can filter from CPC, look volume, and you might also exclude keywords.
For me personally, I would rather use the PPC keywords and the Organic keywords found In either SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a search instrument versus a keyword search tool. Keyword Tool To
Pricing and Strategies
Since I mentioned, SpyFu’s Basic plan starts at $33 each Month when billed yearly (roughly $39 month-to-month). Though, unlike other tools within this SEO tool review roundup, such as Moz Guru and KWFinder$12.00 in KWFinder, SpyFu doesn’t price by search results. All plans come with an infinite number of competitor/domain comparison search results , keyword, keyword group, backlink, and domain along with unlimited data export. The performance you get with SpyFu for the price is an important factor in why we gave it an Editors’ Choice, along with the search volumes make the tool even more attractive for research that is keyword that is ad hoc.
That’s not to say SpyFu does not cap anything. The Basic Program gives you a potential of 250 sales leads and domain contacts, along with 5,000 weekly monitored keyword positions, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 per month when billed yearly ) bumps leads and contacts to 500 and weekly monitored keyword rankings to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team program (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also includes a 30-day money-back warranty. Overall the company has slashed on its pricing.
I find that their tools pretty helpful for research. I do not use Their own Keyword Smart Search explained above but the amount of data which They give (in a simple fashion) at the price points that they provide is very A nice combination. SpyFu makes its way Every project. Keyword Tool To