Intro Keyword Tool Traffic Estimator
SpyFu is among the feature rich tools, but probably has the Least appealing interface out there. SpyFu offers SEO and PPC spy tool options . Keyword Tool Traffic Estimator
Keyword Search and User Experience
The SpyFu dashboard is smartly laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can do throughout the spectrum of SEO tooling, but with this review we are focusing on its own ad hoc keyword lookup capacities. When a business is seeking to identifying the best possible search engine results pages (SERP) to target with an optimization plan, keyword-driven analysis is your legwork to get pages to rank higher. Direction capacities and recommendations are built in throughout SpyFu, however I began from the Keyword Research tab.
When I used exactly the Exact Same set of five Keywords to see results differed between each of my competitors. Were pcmag, digital marketing, internet shopping, IT consultant, and small business accounting. I chose this mixture to simulate real-world terms that companies might hunt for (such as publishers such as PCMag) and to discover related search results and vulnerable competitor websites.
I discovered that after conducting searches in my five evaluation terms SpyFu creates and structures its key word benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of related key words with Page Authority (PA) and Domain Authority (DA) metrics together with stats on cost per click (CPC) and key word difficulty, SpyFu brings a far more apparent correlation with how much money a keyword is worth. After searching”digital marketing,” for instance, another navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down to keyword overview, related key words, advertiser history, ranking history, traffic, key word group, and SERP analysis. That’s just for a single keyword query, revealing how SpyFu will arguably the most granular investigation into keyword data of all the tools I analyzed.
Atop the results, SpyFu gave me not CPC for the Keyword, but a daily and yearly cost breakdown in addition to how many unique advertisers had emerged on the keyword in the last year. I got the same level of cost breakdown when I clicked on the Associated Keyword, which also enabled me to narrow results using a left-hand filter menu to a specific cost every day, daily investigation volume, difficulty score, and more.
At the bottom of the results was that the SERP analysis. This broke down each URL from the search results page, though KWFinder and Moz Guru equally offer a much more detailed breakdown in this regard. SpyFu focuses on price, which might or might not be important to your small business. Results such as the Advertiser History chart, a lengthy list and complex diagram of the advertisements appearing on that search page over time, was a bit too in the weeds for me as a newcomer SEO instrument user. But for advertisers and digital marketers, SpyFu is a gold mine. Keyword Tool Traffic Estimator
With SpyFu Kombat you can look at overlapping and site key words For up to 3 websites. For the PPC version you can also see a graph which goes back over a period of a few years showing that the general amount of key words being bid on by all three sites. You can also rollover the graph to see keywords specific to just 2 of the sites if you feel the 3rd website may not be doing as great a job (or vice versa) as two of those other sites. It is going to also show you that the PPC budgets of those sites in addition to the amount of organic keywords rank in the top 50 results for keyword.
When you click on an area of the circle graph it will show you that the Key words in whatever bucket you click. It is possible to see and download those key words for your use. As you can see I am on the ads tab however, the options are comparable once you click on the natural tab (on the upper box, the organic one on the underside shows you total organic key words ).
Switching between the natural tab along with the ppc tab (as well as the Overall # of organic keywords + PPC ad budget must also give you a good idea of which of the bigger sites are more into the PPC or SEO aspect of things that may be a good barometer to look at if you chance to be focusing on one place on the other hand.
SpyFu Classic is the”flagship” section in order to speak. This is Where you input one domain name on the home page and also are presented using a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic using a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (useful for looking at how a site might break out parts of the principal domain, maybe a good place to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad History (links through to complete Keyword Advertisement History instrument )
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a link to overlapping keywords)
– Organic Competitors (with a link to overlapping key words )
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Total Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Related Concepts (according to semantic relationships)
– Categories Keyword Tool Traffic Estimator
Keyword Management and Reports
Keyword management is baked in to SpyFu through the platform. Within all its three major research tabs–SEO, PPC, and Keyword–you will find options from the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table with monthly search volume, CPC, problem score, and monthly cost. All these are SpyFu’s four chief metrics where key word research is worried. On the left of this desk are the key words you have researched and booted yourself, or top keyword class suggestions from SpyFu. On the top right of this desk you can subsequently add selected key words to lists, or export your selected key words within an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is much like SEMrush$99.95 in SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its profound link between SEO and customer relationship management (CRM). From the List Builder tab, there is a Best Lists segment with targeted lists of domain names and keywords like”Assets Which Spend the maximum On AdWords,” keywords with the maximum CPC. There is also a listing of the most expensive keywords, which you can then filter by state, business, or a particular web-based technologies: Ad buying platform, internet affiliate marketing, email marketing, and internet shopping cart are a few of the choices.
Alongside Top Lists, there’s a dedicated Company Leads tab. This acts exactly the exact same manner You enter a location, businesses and key words, and refine outcomes using filters like AdWords budget and SEO clicks. The research returns a list of leads with contact information that is available and that site’s monthly advertising budget that can then be exported to your CRM or direct management system. I’d love to see SpyFu go a step farther with this and incorporate its SEO lead lists straight with a stage like Salesforce$75.00 at salesforce.com, but this tool is currently ahead of the curve. SEMrush has a lead generation instrument, but that is the closest comes to what SpyFu offers.
But, SpyFu incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten advertisements for groups . The templates can be downloaded by users in the SpyFu website and upload to an AdWords account.
The system also includes deeper SEO campaign direction With its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for tackling integrated keyword research and rank tracking in a campaign. My SpyFu is just accessible paid plans (not the free trial), but it allows you to set up multiple projects tracking grouped keywords plotted against SEO rank, traffic worth, ROI, and numerous different metrics. All you need to do is open the My SpyFu menu and include a new project. It’s the only and greatest example in this roundup of SEO-focused PM.
There is also Keywords youbegin tracking that reports back with weekly domain rankings and keyword position changes and’ve identified. I was able to prepare custom SEO reports in a few straightforward measures: Enter a domain name and then choose whether or not to run a report on SpyFu’s suggested domain keywords or custom key words. I entered my five habit key words picked up to five opponents’ URLs, then was given the choice to run either a report or a recurring monthly report.
This Type of analysis that is aggressive is just another area in which SpyFu stands out, since it also has a tool called”Kombat” that’s offered from the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag and the tool built an interactive information visualization that showed where PCMag’s top keywords overlapped with our competitors. There’s also what SpyFu calls a”key word universe,” list CPC, CTR, monthly price, and monthly clicks to get core keywords and recommended keywords. This study breakdown is just another feature which helps ways for one to gain an SEO advantage. Keyword Tool Traffic Estimator
Along with the SEO functionality of its product, SpyFu has introduced a study tool named Nacho Analytics, which offers access to other sites’ internet analytics. Through this platform, you can view sections visitors, and behavior.
Keyword Advertisement History
Advertisement Background will show you, via color bars frequently the Keyword appeared in a domain PPC campaign alongside any changes in the ad copy (all of which can be exported into excel). It extends back to 2006 through the Bonus History Button and shows a year’s worth of information up front.
So it is fairly straightforward, and that’s what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it’s just”here’s the advertisement history of this keyword”, plain and simple. If you find a key word being promoted on by a PPC advertiser that is good persistent you can look to employ that advertisement copy technique to some niche market of that keyword that is larger. If I had been advertising for”resorts in Oklahoma” I would pay attention to that which ad copy has been successful, over time, for this main/core key word”hotels”.
Domain Advertisement History
Domain Ad History is similar to Keyword Ad History except it reveals the History of a particular domain.
This tool is useful in Taking a Look Your competitors (or larger players in your niche) and which ones that they attempted and abandoned (which may be ones that you avoid out of the gate). All of this assumes the domain you are researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses term relationships, Publicly accessible keyword information, and PPC campaign data to come back a list of keywords related to the keyword(s) (up to 10) you enter. You could filter by CPC, look volume, as you can see, and you can exclude keywords.
For me personally, I would rather use the Organic keywords found as well as the PPC keywords In either SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when employed as a search tool versus a keyword research tool. Keyword Tool Traffic Estimator
Pricing and Plans
Since I just said, SpyFu’s Basic plan starts at $33 each Month when billed annually (or $39 per month ). Though, contrary to other tools in this SEO tool inspection roundup, for example Moz Guru and KWFinder$12.00 in KWFinder, SpyFu doesn’t price by search success. All plans come with an infinite number of domain name, keyword, keyword collection, backlink, and competitor/domain comparison search results along with boundless data export. The functionality you receive with SpyFu for your cost is an important element in why we gave it an Editors’ Choice, and the unlimited search volumes make the tool much more appealing for ad hoc study that is keyword.
That’s not to say SpyFu does not cap anything. The Basic Plan gives you a potential of 250 sales leads and domain contacts, along with 5,000 weekly monitored keyword rankings, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 per month when billed yearly ) lumps contacts and leads to 500 and weekly monitored keyword rankings to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team plan (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also comprises a 30-day money-back warranty. The company has slashed its pricing.
I find their tools useful for research that is aggressive. I do not use Their Keyword Smart Search that They provide (in a simple fashion) in the price points that they provide is quite A wonderful combination. SpyFu makes its way into my toolbox on just about Each project. Keyword Tool Traffic Estimator