Intro Keyword Tracking Tool
SpyFu is among the more feature rich tools, but has the Least attractive interface out there. SpyFu provides SEO and PPC spy tool choices along with their own keyword research tool. Keyword Tracking Tool
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can do across the spectrum of SEO tooling, but with this particular review we are focusing primarily on its own ad hoc research capacities. When a business is looking to identifying the best possible search engine results pages (SERP) to aim with an optimization plan, keyword-driven investigation is your legwork to get pages to rank higher. Recommendations and management capabilities are built in during SpyFu, but I began in the Keyword Research tab.
When I used exactly the Exact Same set of five Keywords to observe outcomes differed between each of my competitors. The five keywords I used were online shopping , electronic advertising, pcmag, IT consultant, and small business bookkeeping. I chose this combination to simulate real world terms that companies might search for (such as publishers such as PCMag) as well as to discover related search results and vulnerable competition websites.
I found that after conducting searches in my five test terms SpyFu produces and structures its key word benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of associated keywords with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on price per click (CPC) and keyword difficulty, SpyFu brings a far more apparent correlation with exactly how much cash a key word could be worth. After hunting”digital advertising,” for example, a separate navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down to key word overview, related keywords, advertiser history, ranking history, traffic, key word group, and SERP analysis. That’s just for one keyword question, showing how SpyFu does the most granular deep-dive research into data of all the tools I tested.
Atop the results, SpyFu gave me not only CPC for the Key word, but a daily and yearly cost breakdown as well as the number of unique advertisers had emerged on the keyword in the past year. I got exactly the same degree of price breakdown when I clicked on the Related Keywords tab, which also allowed me to narrow results employing a left-hand filter menu to a particular price per day, daily search volume, difficulty rating, and more.
At the bottom of the key word results was that the SERP analysis. This broke down every URL from the search results page, even though KWFinder and Moz Guru equally offer a more comprehensive breakdown in this respect. SpyFu focuses on monthly cost, which may or may not be significant to your business. Results like the Advertiser History graph, a long list and complicated diagram of the ads appearing on that search page as time passes, was a bit too from the weeds for me as a novice SEO instrument user. However, for digital marketers and advertisers, SpyFu is a gold mine. Keyword Tracking Tool
With SpyFu Kombat you can look at overlapping and website specific keywords For up to 3 websites. For your PPC version you can also find a chart which goes back over a period of a few years showing that the general amount of key words being bid on by all three websites. You can also rollover the graph to find keywords specific to just 2 of those websites if you are feeling the 3rd site may not be doing as great a job (or vice versa) as two of the other sites. It will also show you that the PPC budgets of the websites in addition to the number of organic keywords ranking in the top 50 results for said keyword.
When you click on an area of the circle graph it will show you the Keywords in whatever bucket you click, to the right of the chart. It is possible to view and download those key words for your use. As you can see I’m on the advertisements tab however, the options are comparable once you click on the organic tab (on the upper box, the organic one on the underside shows you complete organic keywords).
Switching between the organic tab and the ppc tab (as well as the Total # of organic keywords + PPC advertisement budget should also give you a good notion of which of the larger sites are more into the PPC or SEO side of things which can be a fantastic barometer to look at if you happen to be concentrating on a single place on the other hand.
SpyFu Classic is the”flagship” section in order to speak. This is Where you input one domain name on the home page and are presented using a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic using a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (helpful for looking at how a site might split parts of the main domain, maybe a good place to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad Background (links through to full Keyword Ad History instrument )
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a link to overlapping key words )
– Organic Competitors (with a URL to overlapping key words )
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Total Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Associated Concepts (according to semantic relationships)
– Categories Keyword Tracking Tool
Keyword Management and Reviews
Keyword management is baked in to SpyFu throughout the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–there are choices in the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table using monthly search volume, CPC, difficulty score, and monthly cost. All these are SpyFu’s four chief metrics where keyword research is concerned. On the left of the table are the key words you’ve researched and grouped yourself, or top keyword group suggestions from SpyFu. On the top right of the desk you can subsequently add chosen key words to lists, or export your selected key words as an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is similar to SEMrush$99.95 at SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s key word management abilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu makes its profound connection between SEO and client relationship management (CRM). In the List Builder tab, there is a Top Lists section with targeted lists of domain names and keywords like”Assets Which Pay the maximum On AdWords,” keywords with the maximum CPC. There’s also a list of the most expensive keywords, which you can then filter by state, business, or a particular web-based technologies: Ad buying platform, internet affiliate marketing, email marketing, and internet shopping cart are a few of the choices.
Next to Leading Lists, there is a dedicated Business Leads tab. This basically acts exactly the same way You enter a place, industries and key words, and refine outcomes using filters like AdWords budget and SEO clicks. The search returns a list of URL leads with this website’s monthly ad budget and contact information that is available that may be exported into your CRM or direct management system. I’d like to view SpyFu proceed a step further with this and integrate its SEO lead lists straight with a platform such as Salesforce$75.00 in salesforce.com, but the tool is already ahead of the curve. SEMrush has a beta generation instrument, but that is the closest comes to what SpyFu offers.
However, SpyFu recently incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten advertisements for key word groups in countless businesses. Users can download the templates in the SpyFu site and upload to a AdWords account.
The platform also includes deeper SEO campaign direction Using its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for overseeing integrated keyword research and rank monitoring within a campaign. My SpyFu is only available in paid programs (not the free trial), but it lets you set up multiple jobs tracking grouped keywords plotted against SEO position, traffic worth, ROI, and a number of different metrics. All you need to do is open the My SpyFu menu and then add a new job. It’s the greatest and only example in this roundup of SEO-focused PM.
There is also You ‘ve identified and start monitoring that keyword position changes and reports back with domain rankings. Utilizing the tab, I was also able to set up custom SEO reports in a few straightforward measures: Enter a domain name and choose whether or not to run a document on SpyFu’s suggested domain keywords or custom key words. I entered my five habit key words chose up to five opponents’ URLs, and then was given the option to run a one time report or a recurring monthly report.
That Type of analysis that is competitive is another area where SpyFu stands outside, since it also includes a tool called”Kombat” that is available from the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat and the instrument immediately built an interactive information visualization that revealed where PCMag keywords overlapped with our opponents. There is also what SpyFu calls a”keyword world,” listing CPC, CTR, monthly cost, and monthly clicks for core keywords and advocated keywords. This research breakdown is another feature which helps ways for you to gain an SEO edge on the competition. Keyword Tracking Tool
Along with the SEO performance of its main product, SpyFu has introduced a research tool named Nacho Analytics, which provides access to the web analytics of sites. Through this platform, you can view segmentsvisitors, and search-engine behaviour.
Keyword Advertisement History
Keyword Ad Background will show you, via color bars, how frequently the Keyword appeared in a domain’s PPC campaign along with any changes in the ad copy (all of which can be exported into excel). It extends back to 2006 through the Bonus History Button and shows a year’s worth of information.
So it is fairly straightforward, and that’s what I like about SpyFu Tools. No over-reliance on”in-house metrics” it is only”here is the ad history of the keyword”, plain and simple. Typically, if you find a keyword being advertised on by a PPC advertiser that is fantastic consistent then you can look to employ that ad copy technique to some market of the keyword that is bigger. If I had been advertising for”resorts in Oklahoma” I might pay attention to that which ad copy was successful, over time, for this main/core key word”resorts”.
Domain Ad History
Except it reveals the, domain Ad History Is like Keyword Advertisement History Keyword history of a domainname.
This instrument is useful in looking at keywords Which Have Been effective for Your opponents (or bigger players in your niche) and which ones they attempted and abandoned (which could be ones for you to avoid from the gate). All this presumes the domain you are currently exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes semantic word relationships, Publicly accessible keyword data, and PPC campaign information to come back a list of keywords related to the keyword(s) (up to 10) you enter. You can filter look volume, by CPC as you can see, and you can also exclude keywords.
For me, I prefer to use the Organic keywords found and the PPC keywords In either SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a research instrument versus a search tool. Keyword Tracking Tool
Pricing and Plans
Since I mentioned, SpyFu’s Basic plan starts at $33 each Month when billed annually (roughly $39 per month ). Though, unlike other tools within this SEO tool review roundup, for example Moz Pro and KWFinder$12.00 in KWFinder, SpyFu doesn’t cost by search success. All programs come with an unlimited number of comparison search results name, keyword group, backlink, and domain name along with data export. The functionality that you receive with SpyFu for your price is an important factor in the reason we gave it an Editors’ Choice, and the search volumes make the instrument much more attractive for ad hoc keyword study.
That’s not to say SpyFu doesn’t cap anything. The Basic Plan provides you a potential of 250 sales leads and domain name contacts, along with 5,000 weekly monitored keyword rankings, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 a month when billed yearly ) bumps contacts and leads to 500 and weekly monitored keyword rankings to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team plan (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also includes a 30-day money-back guarantee. The firm has actually slashed on its pricing because our initial inspection, making it attractive to SMBs.
I find that their tools useful for search that is competitive. I don’t use Their own Keyword Smart Search which They provide (in a straightforward fashion) at the price points they provide is quite A nice combination. SpyFu makes its way Every project. Keyword Tracking Tool