Background Keyword Traffic Analysis
SpyFu is one of the more feature rich tools, but has the Attractive interface on the market. SpyFu offers SEO and PPC spy application choices . Keyword Traffic Analysis
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can perform across the spectrum of SEO tooling, but with this review we’re focusing primarily on its own ad hoc keyword lookup capabilities. When a business is seeking to identifying the best possible search engine results pages (SERP) to aim having an optimization plan, keyword-driven investigation is your legwork to get pages to rank higher. Recommendations and direction capabilities are built in during SpyFu, but I started from the Keyword Research tab.
When I used exactly the Exact Same set of five Key words to observe how outcomes differed between every one of my opponents. The five keywords I used were digital marketing pcmag, internet shopping, IT consultant, and small business bookkeeping. I chose this combination to simulate real-world terms that companies might search for (including publishers such as PCMag) as well as to find associated search results and vulnerable competitor websites.
I discovered that after conducting searches in my five test terms SpyFu produces and structures its keyword results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of related keywords with Page Authority (PA) and Domain Authority (DA) metrics along with stats on price per click (CPC) and keyword difficulty, SpyFu draws a far more obvious correlation with exactly how much cash a key word is worth. After hunting”digital advertising,” for example, a separate navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down into key word summary, related keywords, advertiser history, status background, backlinks, keyword grouping, and SERP analysis. That is just for one key word question, showing SpyFu will the most granular deep-dive investigation into data of the tools I tested.
Atop the results, SpyFu gave me not CPC for the Keyword, but a daily and yearly cost breakdown in addition to how many unique advertisers had emerged on the key word in the last year. I got the exact same degree of cost breakdown when I clicked on the Associated Keywords tab, which also allowed me to narrow results employing a left-hand filter menu to a specific cost every day, daily investigation volume, difficulty rating, and more.
At the bottom of the results was the SERP analysis. This broke down each URL in the search results page, though KWFinder and Moz Pro equally offer a much more detailed breakdown in this respect. SpyFu targets monthly cost, which may or might not be significant to your business. Results such as the Advertiser History graph, a long list and complicated diagram of the advertisements appearing on that search page over time, was a bit too in the weeds for me as a novice SEO instrument user. But for digital entrepreneurs and entrepreneurs, SpyFu is a gold mine. Keyword Traffic Analysis
With SpyFu Kombat you can look at overlapping and site Certain keywords For up to 3 websites. For the PPC version you can also see a chart which goes back over a span of a couple years showing the general amount of key words being bid on by all three websites. You may also rollover the graph to see keywords specific to only two of the sites if you are feeling the 3rd website may not be doing as great a job (or vice versa) as two of those other sites. It will also show you the PPC budgets of the sites in addition to the amount of organic keywords ranking in the top 50 results for keyword.
When you click on an area of the circle chart it will show you that the Keywords in whatever bucket you click, towards the right of this graph. You can view and download those keywords for your use. As you can see I’m on the advertisements tab but the choices are comparable when you click the organic tab (on the top box, the natural one on the underside shows you complete organic key words ).
Switching between the natural tab and the ppc tab (as well as the Overall # of organic keywords + PPC advertisement budget should also give you a good notion of which of the bigger sites are more into the PPC or SEO side of things that may be a good barometer to look at if you happen to be focusing on a single place on the other hand.
SpyFu Classic is the”flagship” section in order to speak. This is Where you enter one domain name on the home page and are presented using a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic using a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (helpful for looking at how a website might break out parts of the principal domain, maybe a fantastic spot to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad Background (links through to complete Keyword Ad History instrument )
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a URL to overlapping key words )
– Organic Competitors (using a URL to overlapping keywords)
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Complete Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, together with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Associated Concepts (according to semantic relationships)
– Categories Keyword Traffic Analysis
Keyword Management and Reports
Keyword management is baked in to SpyFu through the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–you will find options from the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table using monthly search volume, CPC, problem score, and monthly cost. All these are SpyFu’s four main metrics where keyword research is worried. On the left of the table are the keyword you’ve researched and booted yourself, or high keyword class tips from SpyFu. On the top right of this desk you can subsequently add chosen key words to lists, or export your selected keyword as an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is much like SEMrush$99.95 at SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its profound link between SEO and customer relationship management (CRM). In the List Builder tab, there’s a Top Lists segment with targeted lists of domain names and key words like”Domains That Spend the Most On AdWords,” keywords with the maximum CPC. There is also a list of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technology: Ad buying platform, internet affiliate marketing, email advertising, and online shopping cart are a few of the options.
Alongside Leading Lists, there’s a dedicated Company Leads tab. This essentially acts the same way You enter keywords and businesses, a location, and refine results using filters like AdWords budget and SEO clicks. The research then returns a list of leads with the monthly advertising budget and contact information that can then be exported to your CRM or lead management system of this site. I’d love to view SpyFu go a step farther with this and incorporate its SEO lead lists straight using a stage like Salesforce$75.00 in salesforce.com, but the instrument is already ahead of the curve. SEMrush has a lead generation tool, but that’s the closest comes to what SpyFu offers.
But, SpyFu incorporated AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten ads for groups that are key word . Users may download the templates in the SpyFu website and upload to a AdWords account.
The platform also includes SEO campaign direction Using its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for overseeing integrated keyword study and rank tracking in a campaign. My SpyFu is just available in paid plans (not the free trial), but it lets you install multiple jobs tracking grouped keywords plotted against SEO rank, traffic value, ROI, and numerous different metrics. All you have to do is open the My SpyFu menu and then add a new job. It’s the best and only example in this roundup of SEO-focused PM.
There is also the Tracking tab, which lets you choose Keywords youbegin tracking that keyword ranking changes and reports back with weekly domain rankings and’ve identified. I was also able to prepare custom SEO reports in a few simple measures: Enter a domain name and choose whether or not to run a report on SpyFu’s suggested domain keywords or custom key words. I entered my five habit key words in a field, picked up to five competitors’ URLs, and then was given the option to run either a report or a recurring report.
This Type of analysis is another area where SpyFu stands outside, as it also includes a tool called”Kombat” that is available in the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat along with the tool built an interactive data visualization that revealed where PCMag’s top key words overlapped with our competitors. There is also what SpyFu calls a”key word world,” list CPC, CTR, monthly cost, and monthly clicks to get core keywords and recommended keywords. This study breakdown is just another feature which will help unearth ways to acquire an SEO advantage. Keyword Traffic Analysis
With the SEO performance of its primary product, SpyFu has introduced a study tool called Nacho Analytics, which provides access to the web analytics of websites. Through this stage, you can view time-of-day visitors sections, and behavior that is on-page.
Keyword Ad History
You will be shown by Advertisement History, via color coded bars, how frequently the Keyword appeared in a domain PPC campaign along with any modifications in the advertisement copy (all of which may be exported into excel). It extends back to 2006 via the Bonus History Button and shows that a year’s worth of information.
So it is pretty straightforward, and that’s exactly what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it’s only”here is the advertisement history of this key word”, plain and simple. If you see a key word being promoted on by a PPC advertiser persistent it’s possible to look to employ that ad copy technique to a market of the keyword that is bigger. If I had been advertising for”hotels in Oklahoma” I would pay attention to what ad copy was successful, as time passes, for this main/core key word”resorts”.
Domain Advertisement History
Domain Ad History is similar to Keyword Advertisement History except it reveals the Key word history of a domain.
This instrument is useful in Taking a Look at keywords Which Have Been effective for Your competitors (or bigger players in your niche) and which ones they tried and left (which could be ones for you to prevent from the gate). All of this assumes the domain you’re researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes semantic word connections, Publicly accessible keyword information, and PPC campaign data to return a list of keywords related to the keyword(s) (up to 10) you enter. As you can see, you could also filter look volume, from CPC, and you might exclude keywords.
For me personally, I prefer to use the Organic keywords found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a research tool versus a search tool. Keyword Traffic Analysis
Pricing and Plans
Since I said, SpyFu’s Basic plan begins at $33 per Month when billed yearly (or $39 per month ). Though, contrary to other tools within this SEO tool review roundup, for example Moz Guru and KWFinder$12.00 at KWFinder, SpyFu doesn’t price by search results. All plans come with an unlimited number of keyword collection name, domain, backlink, and comparison search results along with data export. The functionality that you get with SpyFu for your price is a significant factor in the reason we gave it an Editors’ Choice, along with the unlimited search volumes make the tool even more attractive for ad hoc research.
That is not to mention SpyFu doesn’t cap anything. The Fundamental Program provides you a potential of 250 sales leads and domain contacts, and 5,000 weekly monitored keyword positions, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 per month when billed annually) lumps leads and contacts to 500 and weekly monitored keyword positions to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team program (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also comprises a 30-day money-back guarantee. Overall the company has slashed its pricing.
I find their tools useful for research. I don’t use Their own Keyword Smart Search explained above but the amount of information that They provide (in a straightforward fashion) at the price points they give is quite A wonderful combination. SpyFu makes its way into my toolbox on just about Each project. Keyword Traffic Analysis