Intro Keyword Traffic Checker
SpyFu is among the more feature rich tools, but likely has the Least attractive interface on the market. SpyFu offers SEO and PPC spy tool options along with their keyword search tool. Keyword Traffic Checker
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can do across the spectrum of SEO tooling, but with this particular review we’re focusing primarily on its own ad hoc keyword lookup capabilities. When a company is seeking to identifying the best possible search engine results pages (SERP) to aim with an optimization strategy, keyword-driven investigation is the legwork to get pages to rank higher. Recommendations and management capacities are built in during SpyFu, but I started from the Keyword Research tab.
When testing each instrument, I used exactly the Exact Same set of five Keywords to see results differed between every one of my competitors. The five key words I used were electronic advertising, pcmag, internet shopping, IT consultant, and small business bookkeeping. I chose this combination to simulate real world terms that companies might search for (including publishers such as PCMag) and to discover related search results and vulnerable competition websites.
I found that after running searches in my five evaluation terms SpyFu creates and structures its key word results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of related keywords with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on price per click (CPC) and keyword difficulty, SpyFu brings a far more apparent correlation with how much cash a keyword could be worth. After hunting”digital advertising,” for example, another navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down into keyword summary, related key words, advertiser history, ranking history, traffic, key word grouping, and SERP analysis. That is only for a single keyword question, showing how SpyFu does the most granular deep-dive research into data of all the tools I tested.
Atop the primary results, SpyFu gave me not just CPC for the Key word, however a daily and yearly cost breakdown as well as the number of unique advertisers had emerged on the keyword in the last year. I got exactly the exact same level of price breakdown once I clicked on the Associated Keywords tab, which also enabled me to narrow results using a left-hand filter menu to a specific price per day, daily search volume, difficulty rating, and more.
In the bottom of the results that are keyword was the SERP analysis. This broke down each URL from the search results page, however KWFinder and Moz Guru both provide a much more comprehensive breakdown in this regard. SpyFu focuses. Results such as the Advertiser History chart, a lengthy list and complicated diagram of the advertisements appearing on that search page over time, was a bit too in the weeds for me as a newcomer SEO instrument user. However, for advertisers and marketers, SpyFu can be a gold mine. Keyword Traffic Checker
With SpyFu Kombat you can look at overlapping and site key words For up to 3 websites. For the PPC version you can also see a chart which goes back over a span of a few years demonstrating that the overall amount of keywords being bid on by all three sites. You may also rollover the chart to find key words specific to only two of those sites if you are feeling the 3rd website may not be doing as great a job (or vice versa) as two of the other sites. It will also show you the PPC budgets of those sites in addition to the number of organic keywords ranking in the top 50 results for said keyword.
When you click an area of the circle graph it will show you the Keywords in whatever bucket you click. You can view and download those key words for your own use. As you can see I’m on the ads tab however, the options are comparable when you click the organic tab (on the top box, the organic one on the bottom shows you total organic keywords).
Switching between the organic tab along with the ppc tab (as well as the Overall # of organic search phrases + PPC ad budget should also give you an idea of which of the larger sites are more to the PPC or SEO side of things which can be a fantastic barometer to look in if you happen to be focusing on one area on the other hand.
SpyFu Classic is the”flagship” segment so to speak. This is Where you enter one domain on the home page and are presented with a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors with a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (useful for looking at how a site might break out parts of the main domain, perhaps a good place to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement Background (links through to full Keyword Ad History instrument )
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a URL to overlapping keywords)
– Organic Competitors (using a link to overlapping keywords)
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Total Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Related Concepts (based on semantic relationships)
– Categories Keyword Traffic Checker
Keyword Management and Reviews
Keyword management is baked in to SpyFu throughout the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–there are choices from the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table with monthly search volume, CPC, problem rating, and monthly cost. These are SpyFu’s four main metrics where key word research is worried. On the left of the desk are either the keyword you have researched and grouped yourself, or top keyword class tips from SpyFu. On the top right of this desk you can subsequently add chosen key words for lists, or export your selected key words as an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is similar to SEMrush$99.95 at SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s key word management abilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu creates its profound link between SEO and client relationship management (CRM). From the List Builder tab, there’s a Top Lists segment with targeted lists of domain names and key words like”Assets Which Pay the maximum On AdWords,” keywords with the highest CPC. There is also a listing of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technologies: Ad buying platform, affiliate marketing, email marketing, and online shopping cart are a few of the options.
Alongside Leading Lists, there’s a dedicated Company Leads tab. This essentially acts the same way You enter a place, businesses and keywords, and refine results using filters such as AdWords budget and SEO clicks. The research returns a list of leads with this site ad budget and contact information that can be exported to your CRM or lead management system. I’d like to view SpyFu proceed a step farther with this and incorporate its own SEO lead lists directly with a platform such as Salesforce$75.00 at salesforce.com, but the tool is currently ahead of the curve. SEMrush has a beta lead generation instrument, but that’s the closest any additional optimization merchandise I tested comes to exactly what SpyFu offers.
But, SpyFu incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten ads for groups that are key word . The templates can be downloaded by users in the SpyFu website and upload to a AdWords account.
The system also includes deeper SEO campaign direction With its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for overseeing integrated keyword study and rank monitoring within a campaign. My SpyFu is just available in paid programs (not the free trial), but it allows you to install multiple projects tracking grouped keywords plotted against SEO rank, traffic value, ROI, and a number of different metrics. All you have to do is open the My SpyFu menu and include a new job. It’s the greatest and only case in this roundup of built-in, SEO-focused PM.
There’s also the Tracking tab, which lets you take You start ongoing tracking that reports back together with weekly domain positions and keyword ranking changes and’ve identified. I was able to set up custom SEO reports in a few straightforward measures: Enter a domain name then choose whether or not to conduct a document on SpyFu’s suggested custom key words or domain key words. I entered my five custom keywords in a field, picked up to five competitors’ URLs, then was given the option to run a report or a recurring report.
This sort of analysis is another area in which SpyFu stands out, as it also has a tool called”Kombat” that is available in the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat and the tool immediately built an interactive data visualization which revealed where PCMag keywords overlapped with our opponents. There’s also what SpyFu calls a”key word universe,” list CPC, CTR, monthly price, and monthly clicks to get core keywords and advocated keywords. This research breakdown is just another feature which will help ways to acquire an SEO edge on your competitors. Keyword Traffic Checker
Together with the SEO performance of its primary product, SpyFu has introduced a study tool named Nacho Analytics, which offers access to different sites’ web analytics. Through this stage, you can see search-engine behaviour , time-of-day visitors, and sections.
Keyword Ad History
Keyword Advertisement Background will show you, via coded bars frequently the Keyword appeared in a domain’s PPC campaign along with any modifications in the advertisement copy (all of which may be exported into excel). It reveals a year’s worth of information up front and extends back to 2006 via the Bonus History Button.
So it is pretty straightforward, which is what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it is only”here is the advertisement history of this key word”, plain and simple. Typically, if you see a keyword being advertised on by a PPC advertiser that is good consistent you can look to employ that advertisement copy technique to a niche market of the keyword that is bigger. If I were advertisements for”resorts in Oklahoma” I would listen to that which ad copy was successful, over time, for that main/core key word”resorts”.
Domain Ad History
Domain Ad History Is like Keyword Ad History except it shows the Key word history of a domainname.
This tool is useful in Taking a Look at keywords that have been successful for Your competitors (or larger players in your niche) and which ones they attempted and left (which could be ones for you to avoid out of the gate). All this presumes the domain you are researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes semantic term relationships, Publicly available keyword data, and PPC campaign data to return a list of keywords associated with the keyword(s) (up to 10) you input. You can also filter from CPC, look volume, as you can see, and you can also exclude keywords.
For me personally, I prefer to use the PPC keywords and the Organic key words found In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a research instrument versus a search tool. Keyword Traffic Checker
Pricing and Strategies
Since I mentioned, SpyFu’s Basic plan starts at $33 per Month when billed yearly (roughly $39 per month ). Though, contrary to other tools in this SEO tool review roundup, such as Moz Pro and KWFinder$12.00 at KWFinder, SpyFu does not price by search results. All plans have an unlimited number of comparison search results name, key word, keyword group, backlink, and domain name combined with data export. The functionality that you get with SpyFu for your cost is an important factor in why we gave it an Editors’ Choice, along with the unlimited search volumes make the instrument much more appealing for ad hoc research.
That is not to mention SpyFu doesn’t cap anything. The Fundamental Program provides you a capacity of 250 sales leads and domain contacts, and 5,000 weekly tracked keyword rankings, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 per month when billed annually) lumps leads and contacts to 500 and per week tracked keyword positions to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team plan (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back warranty. The firm has slashed on its pricing.
I find that their tools pretty useful for competitive search. I do not use Their Keyword Smart Search that They provide (in a straightforward fashion) in the price points they provide is quite A combination that is wonderful. SpyFu makes its way Each project. Keyword Traffic Checker