Intro Keyword Traffic Estimator
SpyFu is among the more feature rich tools, but has the Attractive interface out there. SpyFu provides SEO and PPC spy application choices along with their own search tool. Keyword Traffic Estimator
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can perform throughout the spectrum of SEO tooling, but for this review we’re focusing on its ad hoc research capabilities. When a company is looking to identifying the best possible search engine results pages (SERP) to aim with an optimization plan, keyword-driven investigation is the legwork to get pages to rank higher. Direction capacities and keyword recommendations are built in during SpyFu, however I began from the Keyword Research tab.
When I used the Exact Same set of five Keywords to see how results differed between each of my opponents. The five keywords that I used were pcmag marketing, internet shopping, IT consultant, and small business accounting. I chose this combination to simulate real-world terms that businesses might hunt for (such as publishers such as PCMag) and to discover associated search results and vulnerable competition websites.
After running searches I found that SpyFu creates and structures its keyword benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of related keywords with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on cost per click (CPC) and key word difficulty, SpyFu brings a far more apparent correlation with how much money a keyword could be worth. After hunting”digital advertising,” for instance, a separate navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down into key word summary, related key words, advertiser background, status background, traffic, key word group, and SERP analysis. That is just for one key word showing how SpyFu does the most granular research into keyword data of all the tools I tested.
Atop the results, SpyFu gave me not CPC for the Key word, however a daily and monthly cost breakdown as well as the number of unique advertisers had appeared on the key word in the past year. I got the same degree of price breakdown when I clicked on the Associated Keyword, which also allowed me to narrow results employing a left-hand filter menu to a particular price per day, daily search volume, difficulty score, and much more.
In the bottom of the keyword results was that the SERP analysis. This broke down each URL in the search results page, though KWFinder and Moz Pro both offer a more comprehensive breakdown in this respect. SpyFu focuses. Results like the Advertiser History graph, a long list and complex diagram of the ads appearing on this search page over time, was a bit too in the weeds for me as a novice SEO tool user. But for digital entrepreneurs and entrepreneurs, SpyFu can be a gold mine. Keyword Traffic Estimator
With SpyFu Kombat you can look at overlapping and site key words To get up to 3 sites. For your PPC version you may also find a graph which goes back over a span of a couple years demonstrating the overall number of key words being bid on by all 3 websites. You can also rollover the graph to find key words specific to only 2 of those websites if you feel the 3rd website may not be doing as good a job (or vice versa) as 2 of those other websites. It will also show you the PPC budgets of the websites in addition to the number of organic keywords rank in the top 50 results for keyword.
When you click it will show you that the Keywords in whatever bucket you click. You can see and download those keywords for your own use. As you can see I’m on the advertisements tab however, the choices are similar when you click the organic tab (on the top box, the natural one on the underside shows you complete organic keywords).
Switching between the natural tab and the ppc tab (also as the Total # of organic keywords + PPC advertisement budget should also give you an idea of which of the bigger sites are more to the PPC or SEO side of things which can be a fantastic barometer to look in if you chance to be concentrating on one place over the other.
SpyFu Classic is the”flagship” segment so to speak. This is Where you enter one domain on the home page and are presented using a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors with a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (helpful for looking at the way the site might split parts of the principal domain, perhaps a good spot to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement History (links through to complete Keyword Advertisement History instrument )
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a link to overlapping keywords)
– Organic Competitors (using a URL to overlapping key words )
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Total Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, together with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Associated Concepts (based on semantic relationships)
– Categories Keyword Traffic Estimator
Keyword Management and Reports
Keyword direction is baked into SpyFu throughout the platform. Within all its three main research tabs–SEO, PPC, and Keyword–you will find choices from the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table using minimal search volume, CPC, problem score, and monthly price. These are SpyFu’s four main metrics where keyword research is concerned. On the left of the desk are the keyword you’ve researched and grouped yourself, or high keyword group tips from SpyFu. At the top right of this table you can then add chosen key words to lists, or export your chosen keyword within an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is much like SEMrush$99.95 in SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu creates its deep connection between SEO and customer relationship management (CRM). In the List Builder tab, there’s a Best Lists section with concentrated lists of domain names and key words like”Assets Which Spend the maximum On AdWords,” keywords with the highest CPC. There is also a list of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technology: Ad buying platform, internet affiliate marketing, email marketing, and internet shopping cart are some of the choices.
Alongside Top Lists, there’s a dedicated Business Leads tab. This basically acts exactly the same way You enter a place, industries and keywords, and refine results using filters such as AdWords budget and SEO clicks. The search returns a list of leads with contact information that is available and that site’s monthly ad budget that may then be exported into your CRM or lead management system. I’d like to see SpyFu proceed a step farther with this and incorporate its SEO lead lists straight with a platform such as Salesforce$75.00 in salesforce.com, but this tool is already ahead of the curve. SEMrush has a lead generation instrument, but that’s the closest comes to what SpyFu offers.
But, SpyFu included AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten advertisements for groups . The templates can be downloaded by users in the SpyFu website and then upload into a AdWords account.
The platform also includes SEO campaign direction With its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for tackling integrated key word study and rank tracking within a campaign. My SpyFu is only available in paid programs (not the free trial), but it lets you install multiple jobs tracking grouped key words plotted against SEO rank, traffic worth, ROI, and numerous other metrics. All you need to do is open the My SpyFu menu and add a new project. It is the only and best example in this roundup of SEO-focused PM.
There is also the Tracking tab, which lets you take Keywords youstart tracking that keyword ranking changes and reports back together with weekly domain rankings and’ve identified. Utilizing the tab, I was also able to prepare custom SEO reports in a few straightforward measures: Enter a domain name choose whether or not to conduct a document on SpyFu’s suggested custom keywords or domain keywords. I entered my five habit keywords picked up to five opponents’ URLs, then was given the choice to run a report or a report.
That sort of analysis is another area where SpyFu stands out, since it also includes a tool called”Kombat” that is offered from the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain and the tool built an interactive information visualization that revealed where the top key words of PCMag overlapped with our opponents. There’s also what SpyFu calls for a”key word world,” listing CPC, CTR, monthly price, and monthly clicks for core keywords and advocated keywords. This research breakdown is just another feature that will help ways for one to acquire an SEO edge. Keyword Traffic Estimator
With the SEO performance of its main Solution, SpyFu has introduced a research tool named Nacho Analytics, which provides access to other sites’ web analytics. Through this platform, you can view time-of-day visitors sections, and behavior that is on-page.
Keyword Ad History
You will be shown by keyword Advertisement History, through coded bars, how often the Keyword appeared in a domain PPC campaign along with any modifications in the advertisement copy (all of which can be exported to excel). It shows a year’s worth of data and goes back to 2006 through the Bonus History Button.
So it is fairly straightforward, and that’s what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it’s just”here is the advertisement history of the key word”, plain and simple. If you find a keyword being promoted on by a PPC advertiser that is good consistent then you can look to employ that advertisement copy technique to some market of that larger keyword. If I had been advertisements for”resorts in Oklahoma” I would listen to that which ad copy has been successful, over time, for this main/core key word”resorts”.
Domain Ad History
Except it reveals the, domain Ad History Is like Keyword Advertisement History History of a particular domain.
This instrument is useful in Taking a Look Your competitors (or bigger players on your market ) and which ones that they attempted and left (which may be ones that you prevent out of the gate). All this presumes the domain you are researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes term relationships, Publicly available keyword data, and PPC campaign data to come back a list of keywords related to the keyword(s) (up to 10) you enter. You could also filter from CPC, search volume, as you can see, and you can exclude key words.
For me, I prefer to use the Organic key words found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when employed as a research tool versus a keyword search tool. Keyword Traffic Estimator
Pricing and Strategies
Since I mentioned, SpyFu’s Fundamental plan begins at $33 per Month when billed annually (roughly $39 per month ). Though, unlike other tools within this SEO tool inspection roundup, for example Moz Pro and KWFinder$12.00 at KWFinder, SpyFu doesn’t price by search success. All programs have an unlimited number of domain, keyword collection, backlink, and competitor/domain comparison search results along with data export. The performance that you receive with SpyFu for the cost is a significant element in the reason we gave it an Editors’ Choice, and the search volumes make the instrument much more appealing for ad hoc study that is keyword.
That’s not to mention SpyFu doesn’t cap anything. The Fundamental Plan provides you a potential of 250 sales leads and domain contacts, along with 5,000 weekly tracked keyword positions, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 a month when billed yearly ) lumps leads and contacts to 500 and per week monitored keyword rankings to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team program (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also comprises a 30-day money-back guarantee. The company has really slashed its pricing since our inspection, making it attractive to SMBs.
I find that their tools pretty useful for search that is aggressive. I do not use Their own Keyword Smart Search that They provide (in a simple fashion) at the price points that they give is quite A wonderful combination. SpyFu makes its way Each undertaking. Keyword Traffic Estimator