Introduction Keyword Traffic Research
SpyFu is among the feature rich tools, but probably has the Attractive interface out there. SpyFu provides SEO and PPC spy tool options . Keyword Traffic Research
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can do across the spectrum of SEO tooling, but with this review we are focusing on its ad hoc research capacities. When a business is seeking to identifying the best possible search engine results pages (SERP) to aim having an optimization plan, keyword-driven investigation is the legwork to get pages to rank higher. Management capabilities and recommendations are built in throughout SpyFu, but I started from the Keyword Research tab.
When I used exactly the same set of five Key words to see outcomes differed between every one of my opponents. Were internet shopping advertising, pcmag, IT consultant, and small business accounting. I chose this combination to simulate real world terms that companies might search for (such as publishers such as PCMag) as well as to find associated search results and vulnerable competition websites.
I found that, after running searches in my five evaluation terms SpyFu creates and structures its keyword benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of related key words with Page Authority (PA) and Domain Authority (DA) metrics along with stats on price per click (CPC) and key word difficulty, SpyFu brings a far more obvious correlation with how much money a keyword could be worth. After searching”digital advertising,” for example, another navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down to key word overview, related keywords, advertiser background, ranking history, backlinks, keyword group, and SERP analysis. That’s only for one key word revealing SpyFu does arguably the most granular deep-dive investigation into keyword data of all the tools I analyzed.
Atop the results, SpyFu gave me not CPC for the Keyword, but a daily and yearly cost breakdown as well as how many unique advertisers had appeared on the keyword in the last year. I got the same degree of cost breakdown when I clicked on the Associated Keyword, which also enabled me to narrow results using a left-hand filter menu to a specific cost every day, daily search volume, difficulty rating, and much more.
In the bottom of the keyword results was the SERP analysis. This broke down each URL in the search results page, even though KWFinder and Moz Guru equally offer a much more detailed breakdown in this respect. SpyFu focuses on monthly cost, which might or may not be significant to your small business. Results such as the Advertiser History chart, a long list and complicated diagram of the ads appearing on that search page over time, was somewhat too in the weeds for me as a novice SEO tool user. However, for advertisers and marketers, SpyFu is a gold mine. Keyword Traffic Research
With SpyFu Kombat you can look at overlapping and website key words To get up to 3 websites. For the PPC version you may also see a graph which goes back over a span of a few years demonstrating the general amount of keywords being bid on by all three sites. You may also rollover the chart to see key words specific to just 2 of the sites if you are feeling the 3rd site might not be doing as good a job (or vice versa) as 2 of the other sites. It will also show you the PPC budgets of those sites as well as the amount of organic keywords ranking in the top 50 results for said keyword.
When you click an area of the circle chart it will show you that the Key words in whatever bucket you click. You can view and download those key words for your use. As you can see I am on the ads tab however, the choices are similar once you click the organic tab (on the top box, the organic one on the bottom shows you total organic key words ).
Switching between the natural tab along with the ppc tab (as well as the Overall # of organic search phrases + PPC advertisement budget must also give you a good notion of what of the larger sites are more to the PPC or SEO aspect of things which can be a good barometer to check in if you happen to be concentrating on a single place over the other.
SpyFu Classic is the”flagship” section so to speak. This is Where you input one domain name on the home page and are presented using a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors using a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (helpful for looking at the way the website might split parts of the principal domain, perhaps a fantastic spot to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement History (links through to full Keyword Advertisement History tool)
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a link to overlapping key words )
– Organic Competitors (using a link to overlapping key words )
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Complete Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, together with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Associated Concepts (based on semantic relationships)
– Categories Keyword Traffic Research
Keyword Management and Reports
Keyword direction is baked in to SpyFu throughout the platform. Within all its three main research tabs–SEO, PPC, and Keyword–there are options in the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table using minimal search volume, CPC, problem rating, and monthly cost. All these are SpyFu’s four main metrics where keyword research is worried. On the left of the table are either the key words you’ve researched and grouped yourself, or top keyword group suggestions from SpyFu. On the top right of the table you can then add chosen key words to lists, or export your chosen keyword within an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is much like SEMrush$99.95 at SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu makes its profound link between SEO and client relationship management (CRM). In the List Builder tab, there is a Top Lists section with targeted lists of domains and keywords like”Domains That Spend the Most On AdWords,” keywords with the highest CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technologies: Ad buying platform, internet affiliate marketing, email marketing, and online shopping cart are some of the options.
Alongside Top Lists, there is a dedicated Company Leads tab. This acts exactly the exact same way You enter businesses and keywords, a place, and refine outcomes using filters like AdWords budget and SEO clicks. The search then returns a list of leads with that site’s monthly advertising budget and available contact information that can subsequently be exported to lead management system or your CRM. I’d love to see SpyFu go a step further with this and incorporate its SEO lead lists straight with a platform like Salesforce$75.00 at salesforce.com, but this instrument is currently ahead of the curve. SEMrush includes a lead generation instrument, but that is the closest comes to exactly what SpyFu offers.
But, SpyFu recently incorporated AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten ads for key word groups . The templates can be downloaded by users from the SpyFu site and upload into a AdWords account.
The system also includes SEO campaign management With its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for tackling integrated keyword research and rank monitoring in a campaign. My SpyFu is just available in paid programs (not the free trial), but it allows you to set up multiple projects tracking grouped keywords plotted against SEO position, traffic value, ROI, and numerous different metrics. All you have to do is open the My SpyFu menu and include a new project. It is the greatest and only case in this roundup of built-in, SEO-focused PM.
There is also You begin ongoing tracking that keyword position changes and reports back with weekly domain positions and’ve identified. I was also able to set up custom SEO reports in a few simple steps: Enter a domain name then choose if to run a document on SpyFu’s suggested domain key words or custom keywords. I entered my five custom keywords picked up to five competitors’ URLs, and then was given the option to run a one time report or a recurring monthly report.
That Type of analysis that is competitive is just another area where SpyFu stands outside, as it also includes a tool called”Kombat” that is offered in the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat along with the instrument immediately built an interactive data visualization that revealed where the top key words of PCMag overlapped with our opponents. There’s also what SpyFu calls a”key word universe,” list CPC, CTR, monthly cost, and monthly clicks for core keywords and advocated keywords. This study breakdown is another feature that will help ways to gain an SEO edge on the competition. Keyword Traffic Research
Along with the SEO functionality of its product, SpyFu has introduced a study tool called Nacho Analytics, which provides access to the internet analytics of different websites. Through this stage, you can see time-of-day traffic segments, and behavior that is on-page.
Keyword Advertisement History
Advertisement Background will show you, through coded bars, how often the Keyword appeared in a domain PPC campaign alongside any modifications in the advertisement copy (all of which may be exported into excel). It shows a year’s worth of data up front and goes back to 2006 through the Bonus History Button.
So it is fairly straightforward, and that’s exactly what I like about SpyFu Tools. No over-reliance on”in-house metrics” it’s just”here is the advertisement history of this key word”, plain and simple. Typically, if you see a keyword being promoted on by a PPC advertiser that is good consistent then you can look to employ that ad copy technique to some market of the keyword. If I had been advertisements for”hotels in Oklahoma” I would listen to what ad copy was successful, as time passes, for that main/core key word”hotels”.
Domain Ad History
Domain Ad History is similar to Keyword Advertisement History except it shows the Keyword history of a particular domain.
This tool is useful in Taking a Look Your competitors (or bigger players on your niche) and which ones that they attempted and left (which may be ones that you avoid out of the gate). All this assumes the domain you are currently researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses term relationships, Publicly available keyword data, and PPC campaign data to return a list of keywords associated with the keyword(s) (up to 10) you enter. You can filter by CPC, look volume, as you can see, and you might exclude key words.
For me personally, I prefer to use the Organic key words found and the PPC keywords In either SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when employed as a search instrument versus a search tool. Keyword Traffic Research
Pricing and Plans
Since I said, SpyFu’s Basic plan begins at $33 each Month when billed annually (or $39 month-to-month). Though, unlike other tools in this SEO tool review roundup, for example Moz Pro and KWFinder$12.00 in KWFinder, SpyFu does not price by search success. All plans have an unlimited number of keyword, keyword group , domain name, backlink, and competitor/domain comparison search results combined with data export. The performance that you receive with SpyFu for the price is a significant factor in the reason we gave it an Editors’ Choice, along with the search volumes make the tool much more appealing for ad hoc research that is keyword.
That is not to say SpyFu doesn’t cap anything. The Fundamental Plan gives you a capacity of 250 sales leads and domain contacts, and 5,000 weekly monitored keyword positions, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 per month when billed yearly ) bumps contacts and leads to 500 and per week monitored keyword positions to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team plan (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back warranty. The company has slashed on its pricing since our inspection, which makes it attractive to SMBs.
I find their tools useful for research that is competitive. I do not use Their Keyword Smart Search explained above but the number of information which They give (in a simple fashion) at the price points that they provide is very A nice combination. SpyFu makes its way Each undertaking. Keyword Traffic Research