Intro Keyword Traffic Volume
SpyFu is among the feature rich tools, but probably has the Least attractive interface out there. SpyFu provides SEO and PPC spy application choices . Keyword Traffic Volume
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can do across the spectrum of SEO tooling, but with this review we are focusing on its own ad hoc keyword lookup capabilities. When a company is seeking to identifying the best possible search engine results pages (SERP) to target with an optimization plan, keyword-driven analysis is the legwork to get pages to rank higher. Keyword recommendations and management capacities are built in throughout SpyFu, but I began in the Keyword Research tab.
When I used exactly the same set of five Keywords to see how outcomes differed between each of my opponents. The five keywords I used were digital marketing, pcmag, online shopping, IT consultant, and small business accounting. I chose this combination to simulate real-world terms that companies might hunt for (including publishers such as PCMag) as well as to find related search results and vulnerable competition websites.
I discovered that, after running searches on my five test terms SpyFu produces and structures its key word results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of associated key words with Page Authority (PA) and Domain Authority (DA) metrics along with stats on cost per click (CPC) and key word difficulty, SpyFu draws a far more obvious correlation with exactly how much cash a keyword could be worth. After hunting”digital marketing,” for example, another navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down into key word summary, related keywords, advertiser history, ranking history, backlinks, keyword grouping, and SERP analysis. That is just for one key word showing how SpyFu does arguably the most granular deep-dive research into key word data of the tools I analyzed.
Atop the main results, SpyFu gave me not only CPC for the Keyword, but a daily and monthly cost breakdown in addition to how many unique advertisers had appeared on the keyword in the past year. I got the exact same degree of cost breakdown once I clicked on the Related Keywords tab, which also allowed me to narrow results employing a left-hand filter menu to a particular price every day, daily search volume, difficulty score, and more.
At the bottom of the results that are keyword was that the SERP analysis. This broke down every URL from the search results page, even however KWFinder and Moz Pro equally provide a much more comprehensive breakdown in this respect. SpyFu targets monthly price, which may or may not be important to your small business. Results like the Advertiser History graph, a long list and complex diagram of the ads appearing on this search page as time passes, was a bit too in the weeds for me as a newcomer SEO tool user. However, for advertisers and marketers, SpyFu is a gold mine. Keyword Traffic Volume
With SpyFu Kombat you can look at overlapping and website Certain keywords For up to 3 websites. For the PPC version you may also find a chart which goes back over a span of a few years showing that the overall number of keywords being bid on by all three sites. You can also rollover the graph to see keywords specific to just 2 of those websites if you feel the 3rd website may not be doing as good a job (or vice versa) as 2 of the other sites. It will also show you the PPC budgets of the websites in addition to the number of organic keywords rank in the top 50 results for keyword.
When you click an area of the circle chart it will show you that the Key words in whatever bucket you click, towards the right of this graph. You can view and download those keywords for your use. As you can see I’m on the advertisements tab but the options are comparable when you click on the natural tab (on the upper box, the natural one on the bottom shows you total organic keywords).
Switching between the natural tab and the ppc tab (also as the Overall # of organic search phrases + PPC ad budget must also give you an idea of what of the bigger sites are more into the PPC or SEO aspect of things that may be a good barometer to check in if you happen to be focusing on a single area over the other.
SpyFu Classic is the”flagship” section in order to speak. This is Where you enter one domain on the home page and are presented with a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors using a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (useful for looking at the way the website might break out parts of the main domain, maybe a fantastic spot to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement Background (links through to complete Keyword Ad History tool)
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a link to overlapping keywords)
– Organic Competitors (using a link to overlapping keywords)
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Complete Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Associated Concepts (based on semantic relationships)
– Categories Keyword Traffic Volume
Keyword Management and Reviews
Keyword direction is baked in to SpyFu throughout the platform. Within all its three main research tabs–SEO, PPC, and Keyword–you will find choices from the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table with minimal search volume, CPC, difficulty score, and monthly cost. These are SpyFu’s four main metrics where key word research is concerned. On the left of this table are either the keyword you’ve researched and booted yourself, or top keyword group tips from SpyFu. On the top right of the desk you can subsequently add selected keywords for lists, or export your chosen key words within an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is much like SEMrush$99.95 at SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its profound connection between SEO and client relationship management (CRM). In the List Builder tab, there’s a Best Lists section with concentrated lists of domains and keywords like”Domains That Pay the Most On AdWords,” keywords with the maximum CPC. There’s also a list of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technology: Ad buying platform, affiliate marketing, email advertising, and internet shopping cart are a few of the choices.
Alongside Top Lists, there’s a dedicated Business Leads tab. This basically acts the same manner You enter a place, businesses and keywords, and refine results using filters like AdWords budget and SEO clicks. The research then returns a list of leads with this website’s monthly advertising budget and contact information that is available that can be exported to your CRM or direct management system. I’d like to see SpyFu proceed a step farther with this and integrate its own SEO lead lists straight with a platform like Salesforce$75.00 at salesforce.com, but the instrument is currently ahead of the curve. SEMrush has a lead generation instrument, but that’s the closest any additional optimization merchandise I tested comes to exactly what SpyFu offers.
But, SpyFu recently included AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten advertisements for key word groups . The templates can be downloaded by users in the SpyFu site and upload into a AdWords account.
The system also includes deeper SEO campaign direction With its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for overseeing integrated key word study and rank tracking within a campaign. My SpyFu is only accessible paid programs (not the free trial), but it allows you to set up multiple projects tracking grouped key words plotted against SEO rank, traffic worth, ROI, and a number of other metrics. All you have to do is open the My SpyFu menu and include a new project. It’s the greatest and only case in this roundup of SEO-focused PM.
There is also Keywords you’ve identified and start tracking that keyword ranking changes and reports back with weekly domain positions. Using the tab, I was able to set up custom SEO reports in a few simple measures: Enter a domain name and choose if to run a report on SpyFu’s suggested custom keywords or domain key words. I entered my five custom key words in a field, chose up to five opponents’ URLs, and then was given the choice to run a one time report or a recurring report.
This sort of aggressive analysis is just another area where SpyFu stands out, since it also has a tool called”Kombat” that is offered in the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain and the instrument immediately built an interactive information visualization that revealed where the top keywords of PCMag overlapped with our competitors. There’s also what SpyFu calls for a”keyword world,” list CPC, CTR, monthly cost, and monthly clicks for core keywords and recommended keywords. This research breakdown is just another feature that helps ways for you to gain an SEO edge. Keyword Traffic Volume
Along with the SEO performance of its primary Solution, SpyFu has introduced a research tool named Nacho Analytics, which provides access to different sites’ internet analytics. Through this platform, you can see sections , time-of-day visitors, and search-engine behaviour.
Keyword Advertisement History
Keyword Advertisement Background will show you, through color bars frequently the Keyword appeared in a domain PPC campaign along with any changes in the advertisement copy (all of which can be exported into excel). It shows that a year’s worth of information and goes back to 2006 via the Bonus History Button.
So it is fairly straightforward, and that’s what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it is only”here is the ad history of this key word”, plain and simple. Typically, if you see a keyword being advertised on by a PPC advertiser consistent it’s possible to look to apply that advertisement copy technique to some niche market of the keyword that is bigger. If I were advertising for”hotels in Oklahoma” I would pay attention to what ad copy has been successful, over time, for that main/core keyword”resorts”.
Domain Ad History
Except it shows the domain Ad History is similar to Keyword Ad History Keyword history of a particular domain.
This tool is useful in looking at keywords that have been effective for Your opponents (or larger players in your market ) and which ones that they tried and left (which could be ones for you to avoid out of the gate). All this assumes the domain you’re currently exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses term connections, Publicly accessible keyword data, and PPC campaign information to come back a list of keywords related to the keyword(s) (up to 10) you input. As you can see, you could also filter search volume, by CPC, and you can also exclude keywords.
For me, I would rather use the PPC keywords as well as the Organic keywords found In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when employed as a research instrument versus a research tool. Keyword Traffic Volume
Pricing and Strategies
Since I just mentioned, SpyFu’s Fundamental plan starts at $33 each Month when billed yearly (or $39 per month ). Though, unlike other tools in this SEO tool inspection roundup, for example Moz Guru and KWFinder$12.00 at KWFinder, SpyFu does not cost by search success. All programs come with an infinite number of key word, keyword group domain, backlink, and competitor/domain comparison search results along with boundless data export. The functionality that you receive with SpyFu for the price is an important factor in why we gave it an Editors’ Choice, along with the search volumes make the tool much more appealing for ad hoc research that is keyword.
That’s not to mention SpyFu doesn’t cap anything. The Basic Plan gives you a capacity of 250 sales leads and domain name contacts, along with 5,000 weekly tracked keyword positions, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 per month when billed annually) lumps leads and contacts to 500 and per week tracked keyword rankings to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team plan (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also includes a 30-day money-back guarantee. Overall the company has slashed on its pricing.
I find their tools helpful for search. I do not use Their own Keyword Smart Search described above but the amount of information that They provide (in a simple fashion) in the price points that they provide is very A nice combination. SpyFu makes its way Every project. Keyword Traffic Volume