Intro Keyword Value Checker
SpyFu is one of the more feature rich tools, but has the Attractive interface out there. SpyFu offers SEO and PPC spy tool choices alongside their very own research tool. Keyword Value Checker
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can do across the spectrum of SEO tooling, but with this particular review we’re focusing on its ad hoc keyword research capacities. When a company is looking to identifying the best possible search engine results pages (SERP) to aim with an optimization strategy, keyword-driven analysis is the legwork to get pages to rank higher. Keyword recommendations and management capacities are built in throughout SpyFu, however I started in the Keyword Research tab.
When testing each tool, I used the same set of five Key words to observe how outcomes differed between each of my competitors. Were digital advertising pcmag, online shopping, IT consultant, and small business bookkeeping. I chose this combination to simulate real-world terms that companies might hunt for (including publishers such as PCMag) as well as to find associated search results and vulnerable competitor sites.
I found that, after conducting searches on my five evaluation terms SpyFu produces and structures its keyword benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of related keywords with Page Authority (PA) and Domain Authority (DA) metrics along with stats on cost per click (CPC) and keyword difficulty, SpyFu draws a far more apparent correlation with exactly how much cash a key word could be worth. After hunting”digital marketing,” for instance, a separate navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down to keyword overview, related key words, advertiser history, status background, backlinks, keyword grouping, and SERP analysis. That’s only for one keyword showing how SpyFu will arguably the most granular research into key word data of the tools I analyzed.
Atop the primary results, SpyFu gave me not only CPC for the Keyword, however a daily and yearly cost breakdown as well as how many unique advertisers had appeared on the keyword in the last year. I got exactly the exact same level of price breakdown when I clicked on the Associated Keyword, which also enabled me to narrow results using a left-hand filter menu to a specific cost per day, daily search volume, difficulty score, and more.
In the bottom of the results that are key word was that the SERP analysis. This broke down every URL in the search results page, even however KWFinder and Moz Guru both provide a more detailed breakdown in this regard. SpyFu focuses on cost, which might or may not be important to your business. Results such as the Advertiser History graph, a lengthy list and complicated diagram of the advertisements appearing on that search page over time, was somewhat too from the weeds for me as a newcomer SEO instrument user. However, for digital marketers and advertisers, SpyFu can be a gold mine. Keyword Value Checker
With SpyFu Kombat you can look at overlapping and site specific key words For up to 3 sites. For your PPC version you can also find a graph which goes over a span of a couple years demonstrating the general number of keywords being bid on by all 3 sites. You may also rollover the graph to find key words specific to just 2 of the sites if you are feeling the 3rd website might not be doing as good a job (or vice versa) as 2 of the other websites. It will also show you that the PPC budgets of the sites in addition to the number of organic keywords rank in the top 50 results for said keyword.
When you click on an area of the circle chart it will show you the Key words in whatever bucket you click, to the right of this graph. You can view and download those key words for your use. As you can see I’m on the ads tab however, the choices are similar once you click on the natural tab (on the top box, the organic one at the bottom shows you complete organic keywords).
Switching between the natural tab along with the ppc tab (as well as the Total # of organic keywords + PPC advertisement budget must also give you an notion of what of the larger sites are more into the PPC or SEO aspect of things that may be a fantastic barometer to look at if you happen to be concentrating on a single place on the other hand.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you enter one domain on the home page and also are presented using a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors using a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (useful for looking at the way the site might break out parts of the principal domain, perhaps a fantastic place to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad History (links through to complete Keyword Ad History tool)
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a link to overlapping keywords)
– Organic Competitors (with a URL to overlapping key words )
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Complete Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, together with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Related Concepts (according to semantic relationships)
– Categories Keyword Value Checker
Keyword Management and Reviews
Keyword direction is baked in to SpyFu through the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–there are choices from the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table with monthly search volume, CPC, problem score, and monthly cost. All these are SpyFu’s four chief metrics where keyword research is worried. On the left of the table are the key words you’ve researched and grouped yourself, or high keyword group suggestions from SpyFu. On the top right of the desk you can then add selected keywords for lists, or export your chosen key words within an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is similar to SEMrush$99.95 in SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu makes its deep connection between SEO and client relationship management (CRM). In the List Builder tab, there’s a Best Lists section with concentrated lists of domains and key words like”Assets Which Pay the maximum On AdWords,” keywords with the maximum CPC. There is also a listing of the most expensive keywords, which you can then filter by state, business, or a specific web-based technologies: Ad buying platform, affiliate marketing, email advertising, and internet shopping cart are a few of the choices.
Next to Top Lists, there is a dedicated Business Leads tab. This essentially acts exactly the same way You enter a place, industries and key words, and refine results using filters such as AdWords budget and SEO clicks. The search returns a list of leads with that website’s monthly advertising budget and contact information that is accessible that may be exported to your CRM or lead management system. I’d like to view SpyFu go a step farther with this and integrate its SEO lead lists straight using a stage like Salesforce$75.00 at salesforce.com, but this tool is already ahead of the curve. SEMrush has a beta lead generation tool, but that is the closest comes to exactly what SpyFu offers.
However, SpyFu recently included AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten advertisements for keyword groups . The templates can be downloaded by users in the SpyFu site and upload into an AdWords account.
The platform also includes deeper SEO campaign direction With its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for tackling integrated keyword study and rank monitoring within a campaign. My SpyFu is just accessible paid programs (not the free trial), but it allows you to set up multiple projects tracking grouped key words plotted against SEO position, traffic value, ROI, and numerous different metrics. All you have to do is open the My SpyFu menu and then add a new project. It is the only and best case in this roundup of SEO-focused PM.
There is also the Tracking tab, which lets you choose You begin ongoing tracking that keyword ranking changes and reports back with weekly domain positions and’ve identified. I was also able to prepare custom SEO reports in a few straightforward measures: Enter a domain name and choose whether or not to run a document on SpyFu’s suggested custom keywords or domain key words. I entered my five custom key words picked up to five competitors’ URLs, then was given the choice to run either a one-off report or a recurring report.
This sort of analysis that is aggressive is just another area where SpyFu stands outside, since it also has a tool called”Kombat” that’s available from the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat along with the tool built an interactive data visualization which revealed where PCMag keywords overlapped with our competitors. There is also what SpyFu calls for a”key word universe,” list CPC, CTR, monthly price, and monthly clicks for core keywords and advocated keywords. This research breakdown is another feature which helps unearth ways for you to acquire an SEO advantage on the competition. Keyword Value Checker
Together with the SEO performance of its primary Solution, SpyFu has introduced a study tool called Nacho Analytics, which provides access to different sites’ web analytics. Through this stage, you can see time-of-day traffic, sections, and search-engine behaviour.
Keyword Advertisement History
Keyword Advertisement Background will show you, through color coded bars frequently the Keyword appeared in a domain’s PPC campaign along with any modifications in the ad copy (all of which may be exported to excel). It reveals a year’s worth of information and extends back to 2006 via the Bonus History Button.
So it is fairly straightforward, which is exactly what I like about SpyFu Tools. No over-reliance on”in-house metrics” it’s just”here’s the ad history of this keyword”, plain and simple. If you see a key word being promoted on by a good PPC advertiser persistent you can look to apply that ad copy technique to a niche market of the keyword. If I were advertising for”resorts in Oklahoma” I would pay attention to that which ad copy was successful, over time, for this main/core keyword”resorts”.
Domain Ad History
Except it reveals the domain Ad History Is like Keyword Ad History History of a specific domainname.
This instrument is useful in Taking a Look at keywords that have been successful for Your opponents (or bigger players in your niche) and which ones they tried and abandoned (which could be ones for you to prevent out of the gate). All of this assumes the domain you’re researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes term relationships, Publicly accessible keyword information, and PPC campaign information to come back a list of keywords associated with the keyword(s) (up to 10) you enter. You could filter by CPC, search volume as you can see, and you might also exclude keywords.
For me personally, I would rather use the Organic keywords found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a competitive search tool versus a research tool. Keyword Value Checker
Pricing and Plans
As I just said, SpyFu’s Fundamental plan starts at $33 per Month when billed yearly (or $39 month-to-month). Though, contrary to other tools within this SEO tool review roundup, such as Moz Pro and KWFinder$12.00 in KWFinder, SpyFu doesn’t price by search success. All plans have an unlimited number of backlink , keyword, keyword group, domain name, and comparison search results combined with unlimited data export. The performance that you receive with SpyFu for your cost is an important element in the reason we gave it an Editors’ Choice, along with the boundless search volumes make the instrument much more attractive for ad hoc keyword study.
That is not to mention SpyFu does not cap anything. The Fundamental Program provides you a capacity of 250 sales leads and domain contacts, and 5,000 weekly tracked keyword positions, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 per month when billed yearly ) bumps leads and contacts to 500 and weekly tracked keyword rankings to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team program (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also includes a 30-day money-back guarantee. Overall the firm has slashed on its pricing since our original review, which makes it all the more attractive to SMBs.
I find their tools helpful for search that is competitive. I don’t use Their own Keyword Smart Search explained above but the amount of data which They give (in a simple fashion) in the price points they give is very A combination that is wonderful. SpyFu makes its way Every project. Keyword Value Checker