Introduction Keyword Value Tool
SpyFu is among the feature rich tools, but probably has the Attractive interface out there. SpyFu provides SEO and PPC spy application options . Keyword Value Tool
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can perform throughout the spectrum of SEO tooling, but for this particular review we’re focusing mostly on its ad hoc research capacities. When a business is seeking to identifying the best possible search engine results pages (SERP) to aim with an optimization strategy, keyword-driven investigation is your legwork to get pages to rank higher. Keyword recommendations and direction capacities are built in throughout SpyFu, but I started in the Keyword Research tab.
When I used exactly the same set of five Keywords to observe results differed between each of my opponents. Were IT consultant marketing, internet shopping, pcmag, and small business bookkeeping. I chose this combination to simulate real world terms that businesses might hunt for (including publishers like PCMag) and to discover related search results and vulnerable competition websites.
I found that, after running searches on my five evaluation terms SpyFu creates and structures its key word results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of related keywords with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on price per click (CPC) and key word difficulty, SpyFu brings a far more obvious correlation with exactly how much money a key word could be worth. After hunting”digital marketing,” for example, a separate navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down into key word summary, related key words, advertiser background, ranking history, backlinks, keyword grouping, and SERP analysis. That’s just for one keyword revealing SpyFu will the most granular investigation into keyword data of the tools I tested.
Atop the results, SpyFu gave me not just CPC for the Key word, however a daily and yearly cost breakdown in addition to how many unique advertisers had emerged on the key word in the past year. I received exactly the same level of cost breakdown when I clicked on the Related Keywords tab, which also enabled me to narrow results employing a left-hand filter menu to a specific price per day, daily investigation volume, difficulty rating, and much more.
At the bottom of the results that are keyword was the SERP analysis. This broke down every URL from the search results page, even though KWFinder and Moz Guru equally provide a more detailed breakdown in this respect. SpyFu targets monthly cost, which may or might not be important to your small business. Results like the Advertiser History graph, a lengthy list and complicated diagram of the ads appearing on this search page over time, was a bit too from the weeds for me as a novice SEO instrument user. But for digital marketers and advertisers, SpyFu can be a gold mine. Keyword Value Tool
With SpyFu Kombat you can look at overlapping and site keywords To get up to 3 websites. For your PPC version you may also see a graph which goes over a span of a few years demonstrating that the overall amount of key words being bid on by all 3 sites. You may also rollover the chart to see keywords specific to just 2 of the websites if you are feeling the 3rd website might not be doing as great a job (or vice versa) as two of the other websites. It will also show you the PPC budgets of the websites in addition to the number of organic keywords rank in the top 50 results for said keyword.
When you click it will show you that the Keywords in whatever bucket you click, towards the right of this chart. It is possible to see and download those key words for your use. As you can see I’m on the ads tab however, the choices are comparable once you click the organic tab (on the top box, the organic one on the bottom shows you complete organic keywords).
Switching between the natural tab along with the ppc tab (also as the Overall # of organic keywords + PPC ad budget should also give you a good idea of what of the bigger sites are more to the PPC or SEO aspect of things which can be a fantastic barometer to check in if you happen to be concentrating on one area on the other hand.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you enter one domain name on the home page and also are presented with a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic with a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (useful for looking at how a site might break out parts of the principal domain, perhaps a good place to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement Background (links through to full Keyword Advertisement History instrument )
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a URL to overlapping key words )
– Organic Competitors (with a link to overlapping key words )
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Total Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, together with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Related Concepts (according to semantic relationships)
– Categories Keyword Value Tool
Keyword Management and Reports
Keyword direction is baked in to SpyFu through the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–you will find options from the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table using minimal search volume, CPC, difficulty score, and monthly price. All these are SpyFu’s four chief metrics where key word research is worried. On the left of the table are either the key words you’ve researched and grouped yourself, or high keyword group suggestions from SpyFu. At the top right of this desk you can then add chosen key words to lists, or export your selected keyword within an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is much like SEMrush$99.95 in SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its deep link between SEO and client relationship management (CRM). From the List Builder tab, there is a Top Lists section with targeted lists of domains and keywords like”Domains That Spend the maximum On AdWords,” keywords with the maximum CPC. There’s also a list of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technologies: Ad buying platform, affiliate marketing, email marketing, and internet shopping cart are a few of the options.
Next to Leading Lists, there’s a dedicated Company Leads tab. This basically acts exactly the same way as a search: You enter a location, keywords and industries, and refine results using filters such as AdWords budget and SEO clicks. The research returns a list of leads with the monthly ad budget and accessible contact information that may be exported into your CRM or direct management system of that site. I’d like to view SpyFu go a step farther with this and integrate its own SEO lead lists directly with a platform such as Salesforce$75.00 at salesforce.com, but the instrument is currently ahead of the curve. SEMrush has a beta lead generation instrument, but that’s the closest any additional optimization product that I tested comes to exactly what SpyFu offers.
However, SpyFu recently included AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten advertisements for groups in hundreds of industries. Users can download the templates in the SpyFu website and upload to a AdWords account.
The system also includes SEO campaign management Using its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for tackling integrated keyword research and rank monitoring within a campaign. My SpyFu is only accessible paid plans (not the free trial), but it lets you install multiple jobs tracking grouped keywords plotted against SEO rank, traffic value, ROI, and numerous other metrics. All you need to do is open the My SpyFu menu and include a new project. It’s the best and only case in this roundup of SEO-focused PM.
There’s also the Tracking tab, which lets you take Keywords you’ve identified and begin ongoing monitoring that reports back with weekly domain rankings and keyword ranking changes. I was also able to set up custom SEO reports in a few simple measures: Enter a domain name and then choose whether or not to run a document on SpyFu’s suggested domain key words or custom keywords. I entered my five habit keywords picked up to five opponents’ URLs, and then was given the option to run a one-off report or a recurring monthly report.
That Type of aggressive analysis is another area where SpyFu stands out, since it also has a tool called”Kombat” that is available in the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag and the tool quickly built an interactive data visualization which showed where the top keywords of PCMag overlapped with our competitors. There’s also what SpyFu calls for a”key word world,” list CPC, CTR, monthly cost, and monthly clicks to get core keywords and recommended keywords. This research breakdown is another feature which will help ways for you to acquire an SEO advantage on the competition. Keyword Value Tool
With the SEO performance of its main product, SpyFu has introduced a study tool named Nacho Analytics, which offers access to different sites’ internet analytics. Through this stage, you can view time-of-day visitors segments, and behavior that is on-page.
Keyword Advertisement History
You will be shown by Ad Background, through colour coded bars, how often the Key words appeared in a domain PPC campaign alongside any modifications in the advertisement copy (all of which can be exported into excel). It shows that a year’s worth of data up front and goes back to 2006 via the Bonus History Button.
So it is fairly straightforward, and that’s exactly what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it is only”here is the advertisement history of this keyword”, plain and simple. If you find a keyword being promoted on by a PPC advertiser that is good consistent then it’s possible to look to employ that ad copy technique to a niche market of that bigger keyword. If I were advertisements for”hotels in Oklahoma” I might pay attention to that which ad copy was successful, over time, for that main/core keyword”resorts”.
Domain Ad History
Except it shows the, domain Ad History Is like Keyword Ad History Key word history of a particular domainname.
This tool is useful in Taking a Look Your opponents (or larger players in your niche) and which ones they tried and left (which may be ones that you prevent out of the gate). All of this presumes the domain you’re currently researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes word connections, Publicly accessible keyword information, and PPC campaign information to come back a list of keywords associated with the keyword(s) (up to 10) you input. As you can see, you could also filter by CPC, look volume, and you might also exclude keywords.
For me, I would rather use the PPC keywords as well as the Organic keywords found In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a search instrument versus a keyword research tool. Keyword Value Tool
Pricing and Plans
As I said, SpyFu’s Basic plan begins at $33 per Month when billed annually (or $39 per month ). Though, unlike other tools within this SEO tool inspection roundup, for example Moz Guru and KWFinder$12.00 at KWFinder, SpyFu doesn’t price by search results. All plans have an unlimited number of key word collection domain, backlink, and competitor/domain comparison search results along with boundless data export. The functionality that you get with SpyFu for your cost is an important factor in the reason we gave it an Editors’ Choice, along with the search volumes make the tool even more attractive for study that is ad hoc.
That is not to mention SpyFu doesn’t cap anything. The Fundamental Plan provides you a potential of 250 sales leads and domain name contacts, along with 5,000 weekly monitored keyword rankings, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 a month when billed annually) lumps contacts and leads to 500 and per week tracked keyword rankings to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team program (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also includes a 30-day money-back warranty. Overall the company has slashed on its pricing because our original review, making it all the more attractive to SMBs.
I find that their tools helpful for competitive research. I do not use Their own Keyword Smart Search described above but the number of data that They give (in a straightforward fashion) at the price points that they give is quite A wonderful combination. SpyFu makes its way into my toolbox on just about Every project. Keyword Value Tool