Background Keyword Volume Checker
SpyFu is among the more feature rich tools, but has the Attractive interface out there. SpyFu offers SEO and PPC spy application choices along with their very own keyword search tool. Keyword Volume Checker
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can do across the spectrum of SEO tooling, but for this review we are focusing on its own ad hoc lookup capacities. When a company is seeking to identifying the best possible search engine results pages (SERP) to target having an optimization strategy, keyword-driven analysis is the legwork to get pages to rank higher. Management capacities and keyword recommendations are built in throughout SpyFu, however I began in the Keyword Research tab.
When testing each instrument, I used exactly the same set of five Key words to observe how outcomes differed between every one of my competitors. Were IT consultant advertising, online shopping, pcmag, and small business accounting. I chose this mixture to simulate real world terms that businesses might search for (such as publishers such as PCMag) as well as to find related search results and vulnerable competition websites.
I found that, after conducting searches on my five test terms SpyFu creates and structures its key word results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of associated keywords with Page Authority (PA) and Domain Authority (DA) metrics together with stats on cost per click (CPC) and key word difficulty, SpyFu brings a far more apparent correlation with exactly how much money a key word could be worth. After hunting”digital advertising,” for example, a separate navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down into keyword summary, related key words, advertiser history, ranking history, backlinks, keyword grouping, and SERP analysis. That’s only for one keyword showing how SpyFu does arguably the most granular deep-dive investigation into data of the tools I analyzed.
Atop the primary results, SpyFu gave me not just CPC for the Key word, however a daily and yearly cost breakdown in addition to the number of unique advertisers had appeared on the key word in the past year. I received exactly the same level of cost breakdown when I clicked on the Associated Keywords tab, which also allowed me to narrow results using a left-hand filter menu to a particular cost every day, daily search volume, difficulty rating, and more.
In the bottom of the results was the SERP analysis. This broke down each URL in the search results page, even however KWFinder and Moz Pro equally offer a much more detailed breakdown in this respect. SpyFu focuses on monthly cost, which might or may not be important to your small business. Results such as the Advertiser History chart, a lengthy list and complicated diagram of the advertisements appearing on this search page as time passes, was somewhat too from the weeds for me as a novice SEO instrument user. However, for advertisers and marketers, SpyFu can be a gold mine. Keyword Volume Checker
With SpyFu Kombat you can look at overlapping and site keywords To get up to 3 websites. For the PPC version you may also find a chart which goes over a span of a few years demonstrating that the general number of keywords being bid on by all three sites. You can also rollover the chart to see keywords specific to only two of those websites if you feel the 3rd website may not be doing as great a job (or vice versa) as two of those other websites. It will also show you the PPC budgets of those sites in addition to the amount of organic keywords rank in the top 50 results for said keyword.
When you click on an area of the circle graph it will show you that the Key words in whatever bucket you click, to the right of this chart. It is possible to view and download those key words for your own use. As you can see I’m on the ads tab but the options are comparable when you click on the organic tab (on the upper box, the natural one at the bottom shows you total organic key words ).
Switching between the natural tab and the ppc tab (also as the Total # of organic search phrases + PPC ad budget should also give you a good idea of which of the larger sites are more to the PPC or SEO side of things that may be a good barometer to look at if you chance to be focusing on a single area over the other.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you input one domain on the home page and are presented with a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic using a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (helpful for looking at the way the website might split parts of the main domain, perhaps a fantastic spot to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement Background (links through to complete Keyword Ad History tool)
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a link to overlapping keywords)
– Organic Competitors (with a URL to overlapping keywords)
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Complete Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, together with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Associated Concepts (based on semantic relationships)
– Categories Keyword Volume Checker
Keyword Management and Reports
Keyword management is baked in to SpyFu through the platform. Within all its three major research tabs–SEO, PPC, and Keyword–you will find options in the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table using monthly search volume, CPC, problem rating, and monthly cost. These are SpyFu’s four chief metrics where keyword research is worried. On the left of this table are either the key words you have researched and grouped yourself, or top keyword class tips from SpyFu. At the top right of the desk you can subsequently add chosen key words for lists, or export your selected keyword as an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is similar to SEMrush$99.95 at SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its profound link between SEO and client relationship management (CRM). From the List Builder tab, there’s a Best Lists segment with targeted lists of domains and key words like”Assets Which Spend the maximum On AdWords,” keywords with the highest CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technology: Ad buying platform, affiliate marketing, email marketing, and internet shopping cart are a few of the options.
Next to Leading Lists, there is a dedicated Company Leads tab. This basically acts exactly the exact same way as a keyword search: You enter industries and keywords, a location, and refine results using filters such as AdWords budget and SEO clicks. The search returns a list of URL leads with that site’s monthly advertising budget and contact information that may subsequently be exported to lead management system or your CRM. I’d like to view SpyFu proceed a step farther with this and incorporate its SEO lead lists straight using a platform like Salesforce$75.00 in salesforce.com, but this instrument is currently ahead of the curve. SEMrush has a lead generation tool, but that is the closest any additional optimization product that I tested comes to what SpyFu offers.
But, SpyFu included AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten ads for groups . Users may download the templates in the SpyFu website and upload into a AdWords account.
The system also includes SEO campaign direction With its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for tackling integrated keyword study and rank monitoring in a campaign. My SpyFu is just accessible paid plans (not the free trial), but it allows you to install multiple projects tracking grouped key words plotted against SEO position, traffic value, ROI, and a number of other metrics. All you need to do is open the My SpyFu menu and include a new job. It is the greatest and only example in this roundup of built-in, SEO-focused PM.
There’s also the Tracking tab, which lets you take Keywords you’ve identified and begin ongoing monitoring that keyword position changes and reports back together with weekly domain rankings. I was also able to set up custom SEO reports in a few straightforward steps: Enter a domain name and choose whether or not to conduct a document on SpyFu’s suggested domain key words or custom keywords. I entered my five habit keywords in a field, chose up to five competitors’ URLs, then was given the option to run a one-off report or a recurring report.
That sort of competitive analysis is just another area where SpyFu stands out, since it also includes a tool called”Kombat” that is available in the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat and the instrument built an interactive data visualization which revealed where PCMag’s top keywords overlapped with our competitors. There’s also what SpyFu calls a”keyword universe,” list CPC, CTR, monthly cost, and monthly clicks for core keywords and advocated keywords. This study breakdown is just another feature that helps unearth ways to gain an SEO advantage on the competition. Keyword Volume Checker
Along with the SEO performance of its product, SpyFu has introduced a study tool named Nacho Analytics, which offers access to other sites’ internet analytics. Through this platform, you can view time-of-day traffic, segments, and behavior.
Keyword Advertisement History
Keyword Ad History will show you, through color bars, how frequently the Keyword appeared in a domain PPC campaign along with any modifications in the ad copy (all of which can be exported to excel). It goes back to 2006 through the Bonus History Button and reveals a year’s worth of data.
So it is pretty straightforward, which is what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it’s only”here’s the advertisement history of this keyword”, plain and simple. If you find a keyword being advertised on by a PPC advertiser persistent then it’s possible to look to apply that advertisement copy technique to a market of the larger keyword. If I had been advertisements for”hotels in Oklahoma” I might listen to that which ad copy has been successful, as time passes, for that main/core key word”hotels”.
Domain Advertisement History
Domain Ad History Is like Keyword Ad History except it reveals the History of a domainname.
This instrument is useful in Taking a Look Your opponents (or larger players in your niche) and which ones they tried and left (which may be ones that you prevent out of the gate). All of this presumes the domain you’re researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes word relationships, Publicly accessible keyword data, and PPC campaign data to come back a list of keywords related to the keyword(s) (up to 10) you enter. You could also filter search volume, by CPC as you can see, and you can also exclude key words.
For me, I prefer to use the PPC keywords and the Organic key words found In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a competitive search instrument versus a research tool. Keyword Volume Checker
Pricing and Strategies
As I just mentioned, SpyFu’s Basic plan starts at $33 per Month when billed annually (or $39 month-to-month). Though, contrary to other tools within this SEO tool inspection roundup, such as Moz Guru and KWFinder$12.00 at KWFinder, SpyFu does not price by search success. All programs have an unlimited number of domain, key word, keyword group, backlink, and comparison search results along with data export. The functionality you get with SpyFu for the price is an important factor in the reason we gave it an Editors’ Choice, along with the boundless search volumes make the instrument much more appealing for ad hoc study that is keyword.
That is not to say SpyFu doesn’t cap anything. The Fundamental Plan gives you a capacity of 250 sales leads and domain contacts, along with 5,000 weekly tracked keyword rankings, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 a month when billed yearly ) lumps contacts and leads to 500 and weekly monitored keyword rankings to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team plan (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back warranty. Overall the company has really slashed its pricing.
I find that their tools helpful for search that is aggressive. I don’t use Their own Keyword Smart Search explained above but the number of information that They give (in a straightforward fashion) in the price points they give is very A combination that is wonderful. SpyFu makes its way into my arsenal on just about Each project. Keyword Volume Checker