Introduction Keyword Volume Research Tool
SpyFu is one of the more feature rich tools, but likely has the Attractive interface out there. SpyFu offers SEO and PPC spy tool options . Keyword Volume Research Tool
Keyword Search and User Experience
The SpyFu dashboard is smartly laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can perform throughout the spectrum of SEO tooling, but with this particular review we are focusing mostly on its own ad hoc research capacities. When a business is seeking to identifying the best possible search engine results pages (SERP) to target with an optimization strategy, keyword-driven analysis is the legwork to get pages to rank higher. Recommendations and management capacities are built in throughout SpyFu, but I began from the Keyword Research tab.
When testing each tool, I used exactly the same set of five Keywords to observe results differed between every one of my competitors. Were electronic advertising pcmag, online shopping, IT consultant, and small business accounting. I chose this combination to simulate real-world terms that companies might search for (including publishers such as PCMag) and to find associated search results and vulnerable competition websites.
I discovered that after conducting searches in my five test terms SpyFu creates and structures its keyword results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of related keywords with Page Authority (PA) and Domain Authority (DA) metrics along with stats on cost per click (CPC) and key word difficulty, SpyFu brings a far more apparent correlation with how much money a keyword could be worth. After hunting”digital advertising,” for instance, a separate navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down into key word summary, related keywords, advertiser history, status background, traffic, key word grouping, and SERP analysis. That’s only for one keyword revealing how SpyFu will the most granular deep-dive research into data of the tools I tested.
Atop the primary results, SpyFu gave me not only CPC for the Keyword, but a daily and yearly cost breakdown in addition to how many unique advertisers had appeared on the keyword in the past year. I got exactly the same degree of cost breakdown once I clicked on the Associated Keyword, which also allowed me to narrow results employing a left-hand filter menu to a specific cost every day, daily search volume, difficulty score, and more.
In the bottom of the results that are key word was the SERP analysis. This broke down every URL in the search results page, even though KWFinder and Moz Guru both provide a much more detailed breakdown in this regard. SpyFu focuses. Results such as the Advertiser History graph, a long list and complicated diagram of the ads appearing on this search page over time, was somewhat too in the weeds for me as a newcomer SEO instrument user. However, for advertisers and marketers, SpyFu can be a gold mine. Keyword Volume Research Tool
With SpyFu Kombat you can look at overlapping and site keywords To get up to 3 websites. For your PPC version you can also see a chart which goes over a period of a couple years demonstrating that the overall amount of keywords being bid on by all 3 websites. You can also rollover the graph to see keywords specific to just 2 of the websites if you feel the 3rd site may not be doing as great a job (or vice versa) as 2 of those other websites. It is going to also show you the PPC budgets of the websites as well as the amount of organic keywords rank in the top 50 results for said keyword.
When you click an area of the circle chart it will show you that the Key words in whatever bucket you click. You can view and download those keywords for your use. As you can see I’m on the ads tab however, the choices are comparable once you click the natural tab (on the top box, the organic one on the bottom shows you complete organic key words ).
Switching between the natural tab along with the ppc tab (also as the Overall # of organic keywords + PPC ad budget must also give you an notion of what of the larger sites are more into the PPC or SEO side of things that may be a good barometer to check in if you chance to be focusing on one area over the other.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you input one domain name on the home page and also are presented with a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic with a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (helpful for looking at the way the website might split parts of the main domain, perhaps a fantastic place to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement History (links through to complete Keyword Ad History tool)
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a link to overlapping keywords)
– Organic Competitors (using a link to overlapping key words )
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Complete Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, together with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Related Concepts (based on semantic relationships)
– Categories Keyword Volume Research Tool
Keyword Management and Reviews
Keyword management is baked in to SpyFu throughout the platform. Within all its three major research tabs–SEO, PPC, and Keyword–there are choices in the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table with monthly search volume, CPC, problem rating, and monthly price. All these are SpyFu’s four main metrics where key word research is concerned. On the left of the desk are the keyword you’ve researched and booted yourself, or high keyword group suggestions from SpyFu. On the top right of the desk you can then add selected key words to lists, or export your chosen key words as an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is much like SEMrush$99.95 at SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s key word management abilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu creates its profound link between SEO and customer relationship management (CRM). From the List Builder tab, there is a Top Lists section with targeted lists of domain names and keywords like”Domains That Spend the Most On AdWords,” keywords with the maximum CPC. There is also a listing of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technologies: Ad buying platform, affiliate marketing, email marketing, and online shopping cart are a few of the options.
Alongside Top Lists, there is a dedicated Business Leads tab. This basically acts the exact same way You enter businesses and key words, a location, and refine outcomes using filters like AdWords budget and SEO clicks. The research then returns a list of URL leads with that site advertising budget and accessible contact information that may subsequently be exported into your CRM or direct management system. I’d love to view SpyFu proceed a step further with this and integrate its own SEO lead lists straight using a stage such as Salesforce$75.00 at salesforce.com, but the instrument is currently ahead of the curve. SEMrush has a beta lead generation tool, but that’s the closest any optimization product I tested comes to what SpyFu offers.
But, SpyFu included AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten advertisements for groups in hundreds of industries. The templates can be downloaded by users from the SpyFu website and then upload to an AdWords account.
The platform also includes deeper SEO campaign management Using its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for overseeing integrated keyword study and rank monitoring in a campaign. My SpyFu is only accessible paid plans (not the free trial), but it lets you install multiple jobs tracking grouped keywords plotted against SEO position, traffic worth, ROI, and numerous different metrics. All you need to do is open the My SpyFu menu and add a new project. It’s the best and only example in this roundup of SEO-focused PM.
There is also the Tracking tab, which lets you choose You begin ongoing tracking that reports back with weekly domain rankings and keyword position changes and’ve identified. Utilizing the webpage, I was also able to set up custom SEO reports in a few simple steps: Enter a domain name and choose whether or not to run a document on SpyFu’s suggested custom key words or domain keywords. I entered my five habit keywords chose up to five competitors’ URLs, then was given the option to run a report or a recurring monthly report.
That Type of analysis is just another area in which SpyFu stands out, as it also has a tool called”Kombat” that is available from the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat along with the tool built an interactive information visualization which revealed where PCMag key words overlapped with our competitors. There’s also what SpyFu calls a”keyword universe,” listing CPC, CTR, monthly price, and monthly clicks for core keywords and advocated keywords. This study breakdown is another feature which helps unearth ways for you to acquire an SEO advantage. Keyword Volume Research Tool
Along with the SEO functionality of its product, SpyFu has introduced a research tool named Nacho Analytics, which offers access to the internet analytics of sites. Through this platform, you can view time-of-day traffic, sections, and behavior.
Keyword Ad History
You will be shown by keyword Ad Background, via colour coded bars, how frequently the Key words appeared in a domain’s PPC campaign along with any modifications in the ad copy (all of which can be exported into excel). It goes back to 2006 via the Bonus History Button and shows a year’s worth of information.
So it’s pretty straightforward, and that’s exactly what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it is only”here’s the advertisement history of this keyword”, plain and simple. Typically, if you see a keyword being promoted on by a PPC advertiser persistent you can look to apply that advertisement copy technique to a market of the keyword. If I were advertising for”hotels in Oklahoma” I would listen to what ad copy has been successful, as time passes, for this main/core keyword”resorts”.
Domain Ad History
Except it reveals the domain Ad History is similar to Keyword Ad History History of a domainname.
This tool is useful in looking Your opponents (or larger players on your market ) and which ones that they tried and left (which could be ones that you prevent out of the gate). All this assumes the domain you are exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses semantic word connections, Publicly accessible keyword information, and PPC campaign data to return a list of keywords related to the keyword(s) (up to 10) you enter. As you can see, you could filter look volume, from CPC, and you might also exclude keywords.
For me personally, I would rather use the Organic keywords found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a competitive research tool versus a keyword research tool. Keyword Volume Research Tool
Pricing and Plans
As I just said, SpyFu’s Basic plan begins at $33 per Month when billed yearly (roughly $39 month-to-month). Though, contrary to other tools within this SEO tool review roundup, for example Moz Guru and KWFinder$12.00 in KWFinder, SpyFu does not cost by search results. All plans come with an unlimited number of keyword, keyword collection , domain name, backlink, and competitor/domain comparison search results along with unlimited data export. The performance that you get with SpyFu for your cost is an important element in why we gave it an Editors’ Choice, along with the search volumes make the instrument even more attractive for ad hoc keyword research.
That’s not to mention SpyFu does not cap anything. The Fundamental Program gives you a potential of 250 sales leads and domain name contacts, and 5,000 weekly monitored keyword rankings, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 per month when billed yearly ) bumps leads and contacts to 500 and per week monitored keyword rankings to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team plan (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back guarantee. The company has slashed on its pricing because our initial inspection, making it even more attractive to SMBs.
I find their tools useful for competitive research. I do not use Their own Keyword Smart Search that They give (in a straightforward fashion) in the price points they provide is very A combination that is wonderful. SpyFu makes its way Every undertaking. Keyword Volume Research Tool