Intro Keyword Volume
SpyFu is among the feature rich tools, but likely has the Least attractive interface out there. SpyFu provides SEO and PPC spy application choices alongside their very own search tool. Keyword Volume
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can do throughout the spectrum of SEO tooling, but for this particular review we’re focusing mostly on its own ad hoc keyword research capabilities. When a company is looking to identifying the best possible search engine results pages (SERP) to aim having an optimization strategy, keyword-driven investigation is your legwork to get pages to rank higher. Management capacities and recommendations are built in throughout SpyFu, however I began from the Keyword Research tab.
When I used the same set of five Keywords to see how results differed between every one of my competitors. Were digital marketing pcmag, online shopping, IT consultant, and small business bookkeeping. I chose this mixture to simulate real world terms that companies might search for (such as publishers such as PCMag) and to find associated search results and vulnerable competition websites.
After running searches on my five test terms, I found that SpyFu produces and structures its keyword results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of associated key words with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on price per click (CPC) and key word difficulty, SpyFu draws a far more obvious correlation with exactly how much money a keyword could be worth. After searching”digital advertising,” for instance, another navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down into keyword overview, related keywords, advertiser background, ranking history, backlinks, keyword grouping, and SERP analysis. That’s just for one keyword question, revealing how SpyFu will arguably the most granular deep-dive investigation into data of all the tools I analyzed.
Atop the results, SpyFu gave me not CPC for the Key word, however a daily and monthly cost breakdown in addition to how many unique advertisers had emerged on the key word in the past year. I got exactly the same degree of cost breakdown once I clicked on the Associated Keywords tab, which also allowed me to narrow results employing a left-hand filter menu to a particular price per day, daily investigation volume, difficulty rating, and much more.
In the bottom of the key word results was that the SERP analysis. This broke down every URL in the search results page, even however KWFinder and Moz Pro equally provide a more detailed breakdown in this regard. SpyFu focuses on monthly cost, which may or might not be important to your business. Results such as the Advertiser History chart, a long list and complex diagram of the advertisements appearing on that search page over time, was somewhat too in the weeds for me as a novice SEO instrument user. But for advertisers and digital marketers, SpyFu can be a gold mine. Keyword Volume
With SpyFu Kombat you can look at overlapping and site Certain key words For up to 3 websites. For your PPC version you can also see a chart which goes back over a span of a few years showing that the overall amount of keywords being bid on by all three websites. You can also rollover the graph to find keywords specific to just 2 of the sites if you are feeling the 3rd site may not be doing as great a job (or vice versa) as 2 of the other sites. It is going to also show you the PPC budgets of the sites in addition to the amount of organic keywords rank in the top 50 results for said keyword.
When you click it will show you the Key words in whatever bucket you click, towards the right of the chart. It is possible to view and download those key words for your own use. As you can see I’m on the ads tab however, the choices are similar when you click the organic tab (on the upper box, the organic one at the bottom shows you total organic key words ).
Switching between the natural tab and the ppc tab (as well as the Total # of organic keywords + PPC advertisement budget should also give you a good idea of which of the bigger sites are more into the PPC or SEO side of things that may be a good barometer to check at if you chance to be focusing on a single place over the other.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you enter one domain on the home page and are presented using a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic with a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (useful for looking at how a website might split parts of the principal domain, maybe a fantastic spot to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad Background (links through to full Keyword Ad History tool)
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a link to overlapping keywords)
– Organic Competitors (with a link to overlapping keywords)
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Total Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Associated Concepts (according to semantic relationships)
– Categories Keyword Volume
Keyword Management and Reviews
Keyword management is baked in to SpyFu through the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–you will find options from the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table with minimal search volume, CPC, problem rating, and monthly price. All these are SpyFu’s four main metrics where key word research is worried. On the left of the desk are either the key words you’ve researched and booted yourself, or top keyword class tips from SpyFu. On the top right of the desk you can then add selected key words to lists, or export your chosen key words as an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is similar to SEMrush$99.95 at SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its profound link between SEO and customer relationship management (CRM). In the List Builder tab, there’s a Top Lists segment with targeted lists of domain names and keywords like”Domains That Spend the maximum On AdWords,” keywords with the highest CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technologies: Ad buying platform, internet affiliate marketing, email marketing, and internet shopping cart are a few of the options.
Alongside Top Lists, there is a dedicated Business Leads tab. This essentially acts the same manner You enter businesses and keywords, a location, and refine results using filters such as AdWords budget and SEO clicks. The search then returns a list of leads with that website’s monthly ad budget and available contact information that can be exported to lead management system or your CRM. I’d love to view SpyFu go a step farther with this and integrate its own SEO lead lists straight using a platform such as Salesforce$75.00 in salesforce.com, but the instrument is currently ahead of the curve. SEMrush includes a beta lead generation instrument, but that’s the closest any optimization product I tested comes to what SpyFu offers.
However, SpyFu recently included AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten ads for keyword groups . The templates can be downloaded by users in the SpyFu website and upload to an AdWords account.
The system also includes SEO campaign management With its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for tackling integrated key word research and rank tracking within a campaign. My SpyFu is just available in paid programs (not the free trial), but it allows you to set up multiple jobs tracking grouped keywords plotted against SEO position, traffic value, ROI, and numerous different metrics. All you have to do is open the My SpyFu menu and include a new job. It is the greatest and only example in this roundup of SEO-focused PM.
There’s also the Tracking tab, which lets you choose Keywords you’ve identified and begin ongoing monitoring that reports back with weekly domain positions and keyword position changes. Utilizing the tab, I was also able to set up custom SEO reports in a few simple steps: Enter a domain name and choose whether or not to conduct a document on SpyFu’s suggested domain key words or custom key words. I entered my five habit keywords chose up to five competitors’ URLs, then was given the option to run either a report or a report.
That sort of analysis that is competitive is another area in which SpyFu stands out, since it also includes a tool called”Kombat” that is offered from the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain along with the instrument built an interactive information visualization which revealed where the top keywords of PCMag overlapped with our competitors. There’s also what SpyFu calls a”key word world,” listing CPC, CTR, monthly cost, and monthly clicks to get core keywords and recommended keywords. This study breakdown is another feature which helps unearth ways to acquire an SEO edge on your competitors. Keyword Volume
With the SEO functionality of its Solution, SpyFu has introduced a research tool called Nacho Analytics, which offers access to different sites’ web analytics. Through this platform, you can see time-of-day traffic, segments, and on-page behavior.
Keyword Ad History
Keyword Advertisement History will show you, via coded bars often the Keyword appeared in a domain PPC campaign alongside any modifications in the advertisement copy (all of which may be exported into excel). It reveals a year’s worth of data up front and extends back to 2006 through the Bonus History Button.
So it’s pretty straightforward, and that’s exactly what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it is only”here is the advertisement history of this key word”, plain and simple. If you see a keyword being advertised on by a PPC advertiser that is good persistent you can look to apply that ad copy technique to some market of that bigger keyword. If I were advertising for”resorts in Oklahoma” I might listen to what ad copy has been successful, over time, for this main/core keyword”resorts”.
Domain Advertisement History
Domain Ad History Is like Keyword Ad History except it reveals the Keyword history of a domain.
This tool is useful in looking at keywords that have been successful for Your competitors (or larger players in your niche) and which ones that they attempted and left (which may be ones that you avoid out of the gate). All this assumes the domain you’re researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes semantic word relationships, Publicly available keyword information, and PPC campaign information to come back a list of keywords associated with the keyword(s) (up to 10) you input. You could also filter by CPC, search volume, as you can see, and you might exclude key words.
For me, I prefer to use the PPC keywords and the Organic keywords found In SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a competitive research instrument versus a research tool. Keyword Volume
Pricing and Plans
As I mentioned, SpyFu’s Fundamental plan begins at $33 per Month when billed annually (or $39 month-to-month). Though, unlike other tools in this SEO tool review roundup, such as Moz Guru and KWFinder$12.00 at KWFinder, SpyFu does not cost by search results. All programs have an unlimited number of competitor/domain comparison search results , keyword, keyword group, backlink, and domain along with boundless data export. The functionality you get with SpyFu for your price is an important element in why we gave it an Editors’ Choice, along with the search volumes make the tool much more appealing for ad hoc keyword study.
That’s not to mention SpyFu doesn’t cap anything. The Basic Program gives you a potential of 250 sales leads and domain name contacts, and 5,000 weekly monitored keyword rankings, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 a month when billed annually) bumps leads and contacts to 500 and weekly monitored keyword rankings to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team program (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back warranty. Overall the company has slashed on its pricing.
I find that their tools helpful for research that is competitive. I don’t use Their Keyword Smart Search which They provide (in a simple fashion) at the price points they provide is very A wonderful combination. SpyFu makes its way Each undertaking. Keyword Volume