Introduction Keyword Volume Tool
SpyFu is one of the more feature rich tools, but probably has the Attractive interface out there. SpyFu offers SEO and PPC spy tool choices alongside their own keyword search tool. Keyword Volume Tool
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can do across the spectrum of SEO tooling, but with this particular review we’re focusing on its own ad hoc research capabilities. When a company is seeking to identifying the best possible search engine results pages (SERP) to target with an optimization strategy, keyword-driven analysis is the legwork to get pages to rank higher. Management capabilities and keyword recommendations are built in during SpyFu, but I started from the Keyword Research tab.
When I used exactly the Exact Same set of five Keywords to see how outcomes differed between each of my opponents. Were pcmag marketing, online shopping, IT consultant, and small business accounting. I chose this combination to simulate real-world terms that businesses might search for (such as publishers like PCMag) and to discover related search results and vulnerable competition websites.
I found that, after running searches on my five test terms SpyFu produces and structures its key word benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of related key words with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on cost per click (CPC) and keyword difficulty, SpyFu brings a far more obvious correlation with exactly how much money a key word could be worth. After hunting”digital marketing,” for instance, another navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down to key word overview, related keywords, advertiser history, status background, backlinks, keyword grouping, and SERP analysis. That is just for one key word question, showing SpyFu does arguably the most granular research into key word data of all the tools I tested.
Atop the results, SpyFu gave me not only CPC for the Keyword, however a daily and monthly cost breakdown in addition to how many unique advertisers had emerged on the key word in the past year. I received the exact same degree of price breakdown once I clicked on the Associated Keyword, which also enabled me to narrow results using a left-hand filter menu to a specific price every day, daily investigation volume, difficulty score, and much more.
In the bottom of the results that are keyword was the SERP analysis. This broke down every URL in the search results page, even however KWFinder and Moz Guru both provide a more comprehensive breakdown in this respect. SpyFu focuses. Results such as the Advertiser History graph, a long list and complex diagram of the advertisements appearing on this search page as time passes, was a bit too from the weeds for me as a newcomer SEO instrument user. However, for digital entrepreneurs and entrepreneurs, SpyFu is a gold mine. Keyword Volume Tool
With SpyFu Kombat you can look at overlapping and site keywords For up to 3 sites. For the PPC version you may also see a chart which goes over a span of a few years demonstrating the general amount of keywords being bid on by all 3 websites. You can also rollover the chart to see key words specific to only two of the websites if you feel the 3rd website may not be doing as great a job (or vice versa) as 2 of those other websites. It is going to also show you the PPC budgets of those sites as well as the amount of organic keywords ranking in the top 50 results for said keyword.
When you click it will show you the Keywords in whatever bucket you click, to the right of the chart. It is possible to view and download those keywords for your use. As you can see I’m on the advertisements tab however, the choices are similar when you click on the natural tab (on the top box, the organic one on the underside shows you complete organic keywords).
Switching between the natural tab and the ppc tab (also as the Overall # of organic keywords + PPC advertisement budget must also give you an idea of what of the bigger sites are more to the PPC or SEO aspect of things which can be a fantastic barometer to look in if you chance to be concentrating on one area over the other.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain name on the home page and are presented with a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic using a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (helpful for looking at how a website might break out parts of the principal domain, perhaps a fantastic spot to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement History (links through to full Keyword Advertisement History instrument )
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a link to overlapping key words )
– Organic Competitors (using a URL to overlapping key words )
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Complete Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Associated Concepts (based on semantic relationships)
– Categories Keyword Volume Tool
Keyword Management and Reports
Keyword direction is baked in to SpyFu through the platform. Within all its three main research tabs–SEO, PPC, and Keyword–there are choices from the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table with monthly search volume, CPC, difficulty score, and monthly price. All these are SpyFu’s four chief metrics where keyword research is worried. On the left of the desk are either the key words you’ve researched and grouped yourself, or top keyword class suggestions from SpyFu. At the top right of the table you can then add selected keywords to lists, or export your selected key words within an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is similar to SEMrush$99.95 in SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s key word management abilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu creates its deep link between SEO and customer relationship management (CRM). In the List Builder tab, there is a Best Lists section with concentrated lists of domains and key words like”Domains That Spend the maximum On AdWords,” keywords with the highest CPC. There is also a listing of the most expensive keywords, which you can then filter by state, business, or a specific web-based technology: Ad buying platform, internet affiliate marketing, email marketing, and online shopping cart are a few of the choices.
Alongside Top Lists, there is a dedicated Business Leads tab. This acts the exact same manner You enter industries and key words, a location, and refine results using filters like AdWords budget and SEO clicks. The search returns a list of leads with this site’s monthly advertising budget and contact information that is accessible that can subsequently be exported to your CRM or lead management system. I’d like to see SpyFu proceed a step further with this and incorporate its own SEO lead lists straight with a platform such as Salesforce$75.00 in salesforce.com, but this instrument is already ahead of the curve. SEMrush has a lead generation instrument, but that is the closest comes to what SpyFu offers.
However, SpyFu recently included AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten ads for groups . The templates can be downloaded by users from the SpyFu site and upload into an AdWords account.
The platform also includes SEO campaign management With its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for overseeing integrated key word study and rank monitoring within a campaign. My SpyFu is just accessible paid plans (not the free trial), but it lets you set up multiple projects tracking grouped key words plotted against SEO rank, traffic worth, ROI, and numerous other metrics. All you need to do is open the My SpyFu menu and add a new job. It is the best and only case in this roundup of SEO-focused PM.
There is also the Tracking tab, which lets you take Keywords youstart tracking that reports back together with domain rankings and keyword ranking changes and’ve identified. I was also able to prepare custom SEO reports in a few simple measures: Enter a domain name and choose if to conduct a document on SpyFu’s suggested custom keywords or domain keywords. I entered my five habit key words in a field, picked up to five opponents’ URLs, and then was given the choice to run a one-off report or a recurring report.
That sort of analysis is another area in which SpyFu stands outside, as it also includes a tool called”Kombat” that is offered from the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat along with the instrument immediately built an interactive data visualization that showed where PCMag keywords overlapped with our opponents. There’s also what SpyFu calls for a”key word world,” list CPC, CTR, monthly price, and monthly clicks to get core keywords and recommended keywords. This research breakdown is just another feature that will help ways to gain an SEO edge on the competition. Keyword Volume Tool
With the SEO functionality of its main product, SpyFu has introduced a research tool called Nacho Analytics, which provides access to different sites’ web analytics. Through this stage, you can view time-of-day visitors, sections, and search-engine behaviour.
Keyword Ad History
You will be shown by keyword Ad Background, through coded bars, how often the Key words appeared in a domain’s PPC campaign along with any changes in the ad copy (all of which can be exported into excel). It reveals that a year’s worth of information and extends back to 2006 through the Bonus History Button.
So it’s fairly straightforward, which is exactly what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it’s just”here’s the ad history of the key word”, plain and simple. If you find a key word being advertised on by a PPC advertiser consistent then you can look to employ that ad copy technique to a market of that keyword that is bigger. If I had been advertising for”resorts in Oklahoma” I might listen to that which ad copy has been successful, as time passes, for this main/core keyword”resorts”.
Domain Advertisement History
Except it shows the, domain Ad History Is like Keyword Ad History History of a domain.
This tool is useful in Taking a Look at keywords Which Have Been effective for Your opponents (or larger players on your niche) and which ones that they attempted and left (which could be ones that you avoid from the gate). All of this presumes the domain you’re researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes word connections, Publicly accessible keyword data, and PPC campaign information to return a list of keywords related to the keyword(s) (up to 10) you input. As you can see, you can also filter look volume, from CPC, and you might also exclude key words.
For me, I prefer to use the PPC keywords and the Organic key words found In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a research tool versus a keyword research tool. Keyword Volume Tool
Pricing and Plans
Since I said, SpyFu’s Fundamental plan starts at $33 each Month when billed annually (roughly $39 per month ). Though, unlike other tools within this SEO tool inspection roundup, such as Moz Guru and KWFinder$12.00 in KWFinder, SpyFu does not cost by search results. All plans have an unlimited number of keyword collection name, domain name, backlink, and comparison search results along with data export. The functionality that you get with SpyFu for the cost is a significant factor in why we gave it an Editors’ Choice, and the unlimited search volumes make the instrument even more attractive for ad hoc keyword research.
That is not to say SpyFu doesn’t cap anything. The Fundamental Plan gives you a capacity of 250 sales leads and domain name contacts, and 5,000 weekly tracked keyword rankings, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 per month when billed annually) bumps contacts and leads to 500 and per week tracked keyword rankings to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team program (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back warranty. Overall the company has really slashed its pricing.
I find that their tools pretty helpful for competitive search. I do not use Their Keyword Smart Search as described above but the number of data which They give (in a straightforward fashion) in the price points that they provide is very A combination that is nice. SpyFu makes its way into my toolbox on just about Every project. Keyword Volume Tool