Background Keyword Website Ranking Tool
SpyFu is among the more feature rich tools, but likely has the Attractive interface on the market. SpyFu offers SEO and PPC spy tool options alongside their keyword search tool. Keyword Website Ranking Tool
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can do across the spectrum of SEO tooling, but for this particular review we are focusing primarily on its ad hoc keyword research capabilities. When a company is looking to identifying the best possible search engine results pages (SERP) to aim having an optimization strategy, keyword-driven investigation is the legwork to get pages to rank higher. Management capabilities and recommendations are built in during SpyFu, however I began in the Keyword Research tab.
When testing each instrument, I used the same set of five Key words to observe outcomes differed between every one of my opponents. Were electronic advertising pcmag, online shopping, IT consultant, and small business accounting. I chose this mixture to simulate real world terms that companies might search for (such as publishers like PCMag) and to discover associated search results and vulnerable competition websites.
I found that, after running searches in my five test terms SpyFu creates and structures its key word results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of associated key words with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on price per click (CPC) and keyword difficulty, SpyFu draws a far more apparent correlation with how much money a key word is worth. After searching”digital advertising,” for example, another navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down to key word summary, related key words, advertiser history, ranking history, backlinks, keyword grouping, and SERP analysis. That’s only for one key word question, showing how SpyFu does arguably the most granular deep-dive investigation into keyword data of the tools I tested.
Atop the primary results, SpyFu gave me not only CPC for the Keyword, but a daily and monthly cost breakdown in addition to how many unique advertisers had emerged on the key word in the last year. I received exactly the same level of price breakdown once I clicked on the Associated Keywords tab, which also enabled me to narrow results employing a left-hand filter menu to a specific price every day, daily search volume, difficulty rating, and more.
At the bottom of the results that are key word was that the SERP analysis. This broke down every URL from the search results page, however KWFinder and Moz Pro both offer a much more detailed breakdown in this respect. SpyFu focuses. Results such as the Advertiser History chart, a lengthy list and complicated diagram of the ads appearing on that search page over time, was a bit too from the weeds for me as a newcomer SEO instrument user. But for advertisers and digital marketers, SpyFu can be a gold mine. Keyword Website Ranking Tool
With SpyFu Kombat you can look at overlapping and site specific key words For up to 3 sites. For your PPC version you can also see a chart which goes over a span of a couple years showing that the general amount of keywords being bid on by all 3 sites. You may also rollover the graph to find key words specific to just 2 of those websites if you feel the 3rd site might not be doing as great a job (or vice versa) as 2 of those other websites. It will also show you the PPC budgets of those sites as well as the number of organic keywords rank in the top 50 results for keyword.
When you click it will show you the Key words in whatever bucket you click. You can view and download those key words for your own use. As you can see I’m on the ads tab but the options are similar once you click on the organic tab (on the upper box, the natural one on the underside shows you total organic key words ).
Switching between the organic tab and the ppc tab (also as the Overall # of organic search phrases + PPC ad budget must also give you a good notion of which of the bigger sites are more into the PPC or SEO side of things which can be a good barometer to look in if you happen to be focusing on a single place on the other hand.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain on the home page and are presented using a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic with a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (helpful for looking at how a website might split parts of the principal domain, maybe a fantastic spot to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad Background (links through to complete Keyword Ad History instrument )
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a URL to overlapping key words )
– Organic Competitors (using a link to overlapping keywords)
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Complete Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Related Concepts (based on semantic relationships)
– Categories Keyword Website Ranking Tool
Keyword Management and Reviews
Keyword management is baked in to SpyFu throughout the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–you will find choices from the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table using minimal search volume, CPC, difficulty score, and monthly price. All these are SpyFu’s four main metrics where key word research is worried. On the left of this desk are the keyword you have researched and grouped yourself, or top keyword group suggestions from SpyFu. On the top right of the desk you can then add chosen keywords for lists, or export your chosen keyword within an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is similar to SEMrush$99.95 at SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its deep connection between SEO and customer relationship management (CRM). From the List Builder tab, there is a Best Lists segment with targeted lists of domain names and key words like”Domains That Pay the maximum On AdWords,” keywords with the maximum CPC. There’s also a list of the most expensive keywords, which you can then filter by state, business, or a particular web-based technologies: Ad buying platform, affiliate marketing, email marketing, and online shopping cart are some of the options.
Alongside Leading Lists, there is a dedicated Business Leads tab. This basically acts exactly the exact same way You enter a location, keywords and businesses, and refine outcomes using filters such as AdWords budget and SEO clicks. The research then returns a list of leads with contact information that is available and this site ad budget that may be exported into your CRM or direct management system. I’d like to see SpyFu proceed a step further with this and integrate its SEO lead lists directly using a stage such as Salesforce$75.00 in salesforce.com, but the instrument is already ahead of the curve. SEMrush includes a beta generation instrument, but that is the closest comes to exactly what SpyFu offers.
But, SpyFu recently included AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten ads for groups that are keyword in hundreds of businesses. The templates can be downloaded by users from the SpyFu site and upload to an AdWords account.
The platform also includes deeper SEO campaign management Using its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for overseeing integrated key word study and rank monitoring in a campaign. My SpyFu is just available in paid plans (not the free trial), but it lets you set up multiple jobs tracking grouped keywords plotted against SEO position, traffic value, ROI, and numerous different metrics. All you have to do is open the My SpyFu menu and add a new project. It’s the greatest and only case in this roundup of built-in, SEO-focused PM.
There’s also Keywords you’ve identified and begin monitoring that reports back with domain rankings and keyword position changes. Utilizing the webpage, I was also able to set up custom SEO reports in a few simple steps: Enter a domain name then choose whether or not to conduct a report on SpyFu’s suggested custom keywords or domain keywords. I entered my five habit keywords chose up to five opponents’ URLs, then was given the option to run a report or a report.
That Type of aggressive analysis is just another area where SpyFu stands outside, as it also has a tool called”Kombat” that’s available in the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat along with the instrument quickly built an interactive information visualization that revealed where PCMag key words overlapped with our opponents. There’s also what SpyFu calls a”key word world,” listing CPC, CTR, monthly cost, and monthly clicks for core keywords and advocated keywords. This study breakdown is just another feature which will help unearth ways for you to acquire an SEO advantage on the competition. Keyword Website Ranking Tool
Together with the SEO performance of its product, SpyFu has introduced a research tool called Nacho Analytics, which provides access to the internet analytics of different websites. Through this platform, you can see behavior traffic, and sections.
Keyword Advertisement History
Keyword Ad History will show you, via coded bars frequently the Keyword appeared in a domain PPC campaign alongside any modifications in the advertisement copy (all of which may be exported to excel). It reveals a year’s worth of information up front and extends back to 2006 through the Bonus History Button.
So it’s pretty straightforward, which is exactly what I like about SpyFu Tools. No over-reliance on”in-house metrics” it is only”here’s the advertisement history of this key word”, plain and simple. If you see a keyword being promoted on by a PPC advertiser persistent then you can look to apply that ad copy technique to a market of the keyword that is bigger. If I were advertising for”hotels in Oklahoma” I would listen to that which ad copy was successful, over time, for this main/core key word”resorts”.
Domain Advertisement History
Domain Ad History is similar to Keyword Advertisement History except it reveals the History of a particular domainname.
This instrument is useful in looking Your competitors (or larger players in your market ) and which ones that they attempted and left (which may be ones for you to prevent out of the gate). All of this presumes the domain you are researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses term connections, Publicly available keyword data, and PPC campaign data to return a list of keywords associated with the keyword(s) (up to 10) you enter. You could filter from CPC, search volume as you can see, and you might exclude key words.
For me, I would rather use the PPC keywords as well as the Organic keywords found In SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a competitive search instrument versus a keyword research tool. Keyword Website Ranking Tool
Pricing and Strategies
As I said, SpyFu’s Basic plan starts at $33 per Month when billed annually (roughly $39 month-to-month). Though, unlike other tools within this SEO tool review roundup, for example Moz Guru and KWFinder$12.00 at KWFinder, SpyFu does not price by search success. All plans come with an infinite number of competitor/domain comparison search results , key word, keyword group, backlink, and domain along with unlimited data export. The functionality you receive with SpyFu for the price is a significant element in why we gave it an Editors’ Choice, and the search volumes make the instrument much more attractive for ad hoc keyword research.
That is not to say SpyFu does not cap anything. The Fundamental Plan provides you a capacity of 250 sales leads and domain contacts, along with 5,000 weekly monitored keyword positions, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 per month when billed yearly ) bumps leads and contacts to 500 and per week monitored keyword positions to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team plan (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also includes a 30-day money-back guarantee. The company has actually slashed its pricing.
I find that their tools helpful for search. I do not use Their Keyword Smart Search much as explained above but the amount of data that They give (in a simple fashion) in the price points they provide is very A combination that is wonderful. SpyFu makes its way into my toolbox on just about Each undertaking. Keyword Website Ranking Tool