SpyFu is among the more feature rich tools, but probably has the Attractive interface on the market. SpyFu offers SEO and PPC spy application choices alongside their keyword search tool. Keywordplanner
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can do across the spectrum of SEO tooling, but with this review we’re focusing primarily on its own ad hoc keyword lookup capacities. When a business is seeking to identifying the best possible search engine results pages (SERP) to target having an optimization strategy, keyword-driven investigation is your legwork to get pages to rank higher. Keyword recommendations and direction capabilities are built in during SpyFu, but I began from the Keyword Research tab.
When I used exactly the same set of five Keywords to observe how results differed between every one of my competitors. Were digital marketing pcmag, online shopping, IT consultant, and small business accounting. I chose this mixture to simulate real world terms that companies might hunt for (including publishers like PCMag) as well as to discover associated search results and vulnerable competition websites.
After running searches I discovered that SpyFu creates and structures its keyword benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of associated keywords with Page Authority (PA) and Domain Authority (DA) metrics along with stats on price per click (CPC) and keyword difficulty, SpyFu draws a far more apparent correlation with how much money a key word is worth. After searching”digital marketing,” for example, a separate navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down to key word summary, related key words, advertiser history, status background, traffic, key word grouping, and SERP analysis. That is just for one key word question, showing SpyFu does arguably the most granular deep-dive research into key word data of the tools I analyzed.
Atop the main results, SpyFu gave me not CPC for the Key word, however a daily and yearly cost breakdown in addition to the number of unique advertisers had emerged on the key word in the last year. I received the same level of cost breakdown once I clicked on the Associated Keyword, which also enabled me to narrow results employing a left-hand filter menu to a specific price per day, daily search volume, difficulty rating, and much more.
At the bottom of the keyword results was that the SERP analysis. This broke down each URL in the search results page, though KWFinder and Moz Guru equally offer a more detailed breakdown in this respect. SpyFu focuses. Results like the Advertiser History graph, a lengthy list and complex diagram of the ads appearing on that search page over time, was somewhat too from the weeds for me as a newcomer SEO instrument user. However, for advertisers and marketers, SpyFu can be a gold mine. Keywordplanner
With SpyFu Kombat you can look at overlapping and website key words To get up to 3 sites. For the PPC version you may also find a graph which goes over a period of a couple years showing the general amount of keywords being bid on by all 3 sites. You may also rollover the graph to see keywords specific to just two of the websites if you are feeling the 3rd site may not be doing as great a job (or vice versa) as two of the other websites. It is going to also show you the PPC budgets of the websites as well as the amount of organic keywords rank in the top 50 results for said keyword.
When you click on an area of the circle graph it will show you that the Key words in whatever bucket you click, towards the right of this graph. You can view and download those key words for your own use. As you can see I am on the ads tab but the choices are comparable when you click the natural tab (on the top box, the natural one at the underside shows you total organic keywords).
Switching between the organic tab and the ppc tab (also as the Overall # of organic search phrases + PPC ad budget must also give you an idea of what of the larger sites are more to the PPC or SEO side of things that may be a fantastic barometer to look at if you chance to be focusing on one place over the other.
SpyFu Classic is the”flagship” section in order to speak. This is Where you input one domain on the home page and are presented using a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors with a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (useful for looking at the way the website might split parts of the main domain, perhaps a fantastic place to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement History (links through to complete Keyword Advertisement History instrument )
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a URL to overlapping key words )
– Organic Competitors (using a URL to overlapping key words )
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Complete Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, together with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Related Concepts (based on semantic relationships)
– Categories Keywordplanner
Keyword Management and Reviews
Keyword management is baked in to SpyFu through the platform. Within all its three main research tabs–SEO, PPC, and Keyword–there are choices from the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table with monthly search volume, CPC, difficulty score, and monthly price. These are SpyFu’s four main metrics where keyword research is worried. On the left of this desk are either the key words you have researched and booted yourself, or top keyword group suggestions from SpyFu. At the top right of the table you can then add selected keywords to lists, or export your selected key words within an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is much like SEMrush$99.95 at SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu makes its deep link between SEO and customer relationship management (CRM). From the List Builder tab, there is a Top Lists section with targeted lists of domains and keywords like”Assets Which Spend the Most On AdWords,” keywords with the maximum CPC. There’s also a list of the most expensive keywords, which you can then filter by state, business, or a specific web-based technologies: Ad buying platform, affiliate marketing, email marketing, and internet shopping cart are some of the options.
Next to Leading Lists, there’s a dedicated Business Leads tab. This acts exactly the same way as a key word search: You enter a location, key words and industries, and refine results using filters such as AdWords budget and SEO clicks. The search returns a list of URL leads with that website’s monthly advertising budget and contact information that can be exported to your CRM or direct management system. I’d love to view SpyFu proceed a step further with this and integrate its own SEO lead lists straight with a platform like Salesforce$75.00 in salesforce.com, but the instrument is already ahead of the curve. SEMrush includes a beta generation instrument, but that is the closest comes to what SpyFu offers.
However, SpyFu incorporated AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten advertisements for keyword groups in hundreds of industries. The templates can be downloaded by users in the SpyFu website and then upload to an AdWords account.
The system also includes deeper SEO campaign direction Using its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for tackling integrated key word research and rank tracking within a campaign. My SpyFu is only available in paid programs (not the free trial), but it allows you to install multiple projects tracking grouped keywords plotted against SEO position, traffic worth, ROI, and numerous different metrics. All you need to do is open the My SpyFu menu and then include a new job. It’s the best and only case in this roundup of SEO-focused PM.
There is also Keywords youstart tracking that reports back with domain rankings and keyword ranking changes and’ve identified. Using the webpage, I was also able to prepare custom SEO reports in a few straightforward steps: Enter a domain name then choose if to conduct a document on SpyFu’s suggested domain keywords or custom key words. I entered my five custom key words picked up to five opponents’ URLs, and then was given the option to run a report or a monthly report.
That Type of analysis is another area in which SpyFu stands out, as it also includes a tool called”Kombat” that’s offered in the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain and the instrument built an interactive information visualization that revealed where PCMag keywords overlapped with our opponents. There’s also what SpyFu calls for a”key word universe,” list CPC, CTR, monthly cost, and monthly clicks to get core keywords and advocated keywords. This research breakdown is just another feature which helps ways for you to gain an SEO advantage. Keywordplanner
With the SEO performance of its primary product, SpyFu has introduced a study tool called Nacho Analytics, which provides access to the web analytics of different sites. Through this platform, you can view time-of-day visitors, segments, and behavior.
Keyword Advertisement History
You will be shown by keyword Advertisement History, via coded bars frequently the Keyword appeared in a domain PPC campaign along with any changes in the ad copy (all of which may be exported into excel). It goes back to 2006 via the Bonus History Button and shows that a year’s worth of data.
So it’s pretty straightforward, which is what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it is only”here is the ad history of the keyword”, plain and simple. If you find a key word being advertised on by a PPC advertiser consistent it’s possible to look to employ that ad copy technique to some niche market of that larger keyword. If I had been advertising for”hotels in Oklahoma” I would listen to what ad copy has been successful, as time passes, for this main/core key word”hotels”.
Domain Ad History
Domain Ad History Is like Keyword Ad History except it shows the History of a specific domain.
This instrument is useful in looking Your competitors (or larger players in your market ) and which ones that they attempted and abandoned (which could be ones for you to avoid from the gate). All this presumes the domain you’re currently researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses word connections, Publicly accessible keyword information, and PPC campaign information to return a list of keywords associated with the keyword(s) (up to 10) you input. You can filter from CPC, look volume, as you can see, and you might exclude keywords.
For me personally, I would rather use the Organic key words found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when used as a search tool versus a research tool. Keywordplanner
Pricing and Strategies
Since I just said, SpyFu’s Basic plan begins at $33 per Month when billed yearly (or $39 month-to-month). Though, unlike other tools within this SEO tool review roundup, for example Moz Guru and KWFinder$12.00 in KWFinder, SpyFu doesn’t price by search success. All programs have an infinite number of comparison search results , key word, keyword collection, backlink, and domain combined with unlimited data export. The functionality you get with SpyFu for the cost is a significant factor in why we gave it an Editors’ Choice, along with the search volumes make the instrument even more attractive for keyword research that is ad hoc.
That is not to say SpyFu does not cap anything. The Fundamental Plan provides you a potential of 250 sales leads and domain name contacts, along with 5,000 weekly tracked keyword positions, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 a month when billed yearly ) lumps contacts and leads to 500 and weekly monitored keyword rankings to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team plan (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also includes a 30-day money-back warranty. Overall the firm has really slashed its pricing.
I find their tools useful for research that is aggressive. I do not use Their own Keyword Smart Search described above but the number of data that They give (in a simple fashion) at the price points they provide is very A wonderful combination. SpyFu makes its way Every undertaking. Keywordplanner