Intro Keywords Site
SpyFu is one of the more feature rich tools, but probably has the Attractive interface out there. SpyFu provides SEO and PPC spy tool choices alongside their very own research tool. Keywords Site
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can do across the spectrum of SEO tooling, but with this review we are focusing on its own ad hoc lookup capacities. When a business is seeking to identifying the best possible search engine results pages (SERP) to aim having an optimization strategy, keyword-driven investigation is the legwork to get pages to rank higher. Direction capacities and recommendations are built in during SpyFu, however I started from the Keyword Research tab.
When I used the Exact Same set of five Keywords to see how outcomes differed between each of my competitors. Were pcmag, electronic advertising, online shopping, IT consultant, and small business bookkeeping. I chose this mixture to simulate real-world terms that companies might hunt for (such as publishers such as PCMag) and to find related search results and vulnerable competitor websites.
After running searches I discovered that SpyFu produces and structures its key word results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of associated keywords with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on price per click (CPC) and keyword difficulty, SpyFu brings a far more apparent correlation with exactly how much cash a keyword could be worth. After hunting”digital advertising,” for example, another navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down into key word overview, related keywords, advertiser history, ranking history, traffic, key word group, and SERP analysis. That is only for a single key word query, showing how SpyFu does arguably the most granular research into key word data of the tools I tested.
Atop the primary results, SpyFu gave me not just CPC for the Key word, but a daily and monthly cost breakdown as well as how many unique advertisers had emerged on the keyword in the last year. I got the exact same level of price breakdown when I clicked on the Related Keyword, which also enabled me to narrow results using a left-hand filter menu to a specific price per day, daily search volume, difficulty score, and more.
In the bottom of the results that are key word was the SERP analysis. This broke down every URL in the search results page, even though KWFinder and Moz Pro both provide a much more comprehensive breakdown in this regard. SpyFu focuses. Results such as the Advertiser History graph, a long list and complicated diagram of the ads appearing on that search page over time, was a bit too in the weeds for me as a newcomer SEO tool user. But for advertisers and marketers, SpyFu can be a gold mine. Keywords Site
With SpyFu Kombat you can look at overlapping and website Certain keywords For up to 3 sites. For the PPC version you may also find a chart which goes back over a period of a few years demonstrating the general number of keywords being bid on by all 3 sites. You may also rollover the chart to see key words specific to just two of those sites if you feel the 3rd site may not be doing as great a job (or vice versa) as 2 of the other websites. It is going to also show you that the PPC budgets of the sites in addition to the amount of organic keywords ranking in the top 50 results for said keyword.
When you click it will show you that the Keywords in whatever bucket you click, to the right of this graph. You can view and download those key words for your use. As you can see I’m on the advertisements tab but the options are comparable once you click on the natural tab (on the upper box, the natural one at the bottom shows you total organic keywords).
Switching between the organic tab along with the ppc tab (as well as the Overall # of organic search phrases + PPC ad budget should also give you an idea of which of the bigger sites are more to the PPC or SEO side of things that may be a fantastic barometer to look at if you happen to be concentrating on a single place over the other.
SpyFu Classic is the”flagship” section so to speak. This is Where you input one domain on the home page and also are presented using a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic using a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (useful for looking at how a website might break out parts of the main domain, maybe a good spot to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement Background (links through to full Keyword Ad History tool)
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a link to overlapping key words )
– Organic Competitors (using a URL to overlapping key words )
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Total Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, together with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Associated Concepts (according to semantic relationships)
– Categories Keywords Site
Keyword Management and Reviews
Keyword direction is baked in to SpyFu throughout the platform. Within all its three main research tabs–SEO, PPC, and Keyword–there are choices from the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table using minimal search volume, CPC, problem rating, and monthly price. These are SpyFu’s four main metrics where key word research is concerned. On the left of the desk are either the keyword you’ve researched and booted yourself, or top keyword class suggestions from SpyFu. On the top right of the table you can then add chosen keywords to lists, or export your chosen key words as an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is similar to SEMrush$99.95 at SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu creates its deep connection between SEO and client relationship management (CRM). In the List Builder tab, there is a Top Lists segment with concentrated lists of domains and keywords like”Domains That Pay the Most On AdWords,” keywords with the highest CPC. There is also a list of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technologies: Ad buying platform, affiliate marketing, email marketing, and online shopping cart are some of the choices.
Next to Top Lists, there’s a dedicated Company Leads tab. This acts the same way You enter key words and businesses, a location, and refine results using filters such as AdWords budget and SEO clicks. The research then returns a list of URL leads with this website’s monthly advertising budget and contact information that is accessible that may be exported to your CRM or direct management system. I’d like to see SpyFu proceed a step farther with this and incorporate its own SEO lead lists straight using a platform like Salesforce$75.00 at salesforce.com, but this tool is currently ahead of the curve. SEMrush includes a lead generation instrument, but that is the closest comes to exactly what SpyFu offers.
But, SpyFu recently included AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten advertisements for groups that are key word in hundreds of industries. The templates can be downloaded by users from the SpyFu site and upload to a AdWords account.
The system also includes SEO campaign management Using its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for tackling integrated keyword research and rank monitoring in a campaign. My SpyFu is just accessible paid programs (not the free trial), but it allows you to install multiple jobs tracking grouped keywords plotted against SEO position, traffic value, ROI, and numerous different metrics. All you have to do is open the My SpyFu menu and add a new project. It is the best and only case in this roundup of SEO-focused PM.
There’s also You ‘ve identified and start ongoing monitoring that keyword position changes and reports back together with weekly domain rankings. Utilizing the tab, I was also able to set up custom SEO reports in a few straightforward steps: Enter a domain name and choose whether or not to conduct a document on SpyFu’s suggested custom key words or domain key words. I entered my five custom keywords chose up to five opponents’ URLs, and then was given the option to run a one time report or a recurring report.
This Type of analysis that is competitive is just another area in which SpyFu stands outside, as it also includes a tool called”Kombat” that’s available in the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag along with the instrument built an interactive data visualization that revealed where PCMag’s top keywords overlapped with our opponents. There is also what SpyFu calls a”key word universe,” listing CPC, CTR, monthly price, and monthly clicks to get core keywords and advocated keywords. This research breakdown is just another feature that helps ways for one to acquire an SEO advantage. Keywords Site
With the SEO performance of its main Solution, SpyFu has introduced a study tool called Nacho Analytics, which offers access to other sites’ internet analytics. Through this stage, you can view time-of-day traffic segments, and search-engine behaviour.
Keyword Ad History
You will be shown by keyword Advertisement History, via color bars often the Key words appeared in a domain’s PPC campaign along with any modifications in the advertisement copy (all of which may be exported to excel). It extends back to 2006 via the Bonus History Button and shows a year’s worth of data up front.
So it is fairly straightforward, which is what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it is just”here’s the advertisement history of this key word”, plain and simple. Normally, if you see a key word being advertised on by a PPC advertiser that is fantastic consistent then it’s possible to look to apply that ad copy technique to a market of the bigger keyword. If I were advertising for”resorts in Oklahoma” I might listen to what ad copy was successful, over time, for this main/core keyword”resorts”.
Domain Ad History
Except it reveals the, domain Ad History Is like Keyword Ad History Keyword history of a domain.
This instrument is useful in Taking a Look Your competitors (or larger players on your market ) and which ones that they tried and left (which may be ones that you prevent from the gate). All of this assumes the domain you’re exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses term connections, Publicly accessible keyword information, and PPC campaign information to return a list of keywords associated with the keyword(s) (up to 10) you input. You could filter by CPC, search volume as you can see, and you might exclude key words.
For me, I would rather use the Organic key words found and the PPC keywords In either SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when employed as a search instrument versus a research tool. Keywords Site
Pricing and Strategies
As I said, SpyFu’s Basic plan starts at $33 per Month when billed annually (or $39 per month ). Though, contrary to other tools in this SEO tool review roundup, for example Moz Pro and KWFinder$12.00 in KWFinder, SpyFu does not cost by search success. All programs come with an unlimited number of comparison search results , keyword, keyword group, backlink, and domain name along with data export. The functionality you receive with SpyFu for the cost is an important element in the reason we gave it an Editors’ Choice, and the search volumes make the tool even more appealing for study that is ad hoc.
That’s not to mention SpyFu doesn’t cap anything. The Fundamental Program gives you a capacity of 250 sales leads and domain contacts, and 5,000 weekly tracked keyword positions, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 a month when billed yearly ) lumps leads and contacts to 500 and per week monitored keyword rankings to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team program (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also comprises a 30-day money-back guarantee. Overall the company has actually slashed its pricing.
I find their tools helpful for search that is aggressive. I don’t use Their own Keyword Smart Search much as explained above but the number of information which They give (in a simple fashion) at the price points that they provide is very A combination that is wonderful. SpyFu makes its way into my arsenal on just about Every undertaking. Keywords Site