Introduction Keywords & Suggestions
SpyFu is among the more feature rich tools, but has the Attractive interface out there. SpyFu offers SEO and PPC spy tool choices alongside their very own keyword research tool. Keywords & Suggestions
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can do across the spectrum of SEO tooling, but with this particular review we are focusing on its ad hoc keyword lookup capacities. When a business is seeking to identifying the best possible search engine results pages (SERP) to target having an optimization strategy, keyword-driven investigation is the legwork to get pages to rank higher. Direction capacities and keyword recommendations are built in throughout SpyFu, but I began in the Keyword Research tab.
When testing each tool, I used exactly the same set of five Key words to observe how results differed between every one of my opponents. The five key words I used were pcmag, digital advertising, internet shopping, IT consultant, and small business accounting. I chose this combination to simulate real world terms that companies might hunt for (including publishers such as PCMag) and to discover related search results and vulnerable competitor sites.
I found that, after running searches in my five test terms SpyFu produces and structures its keyword results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of related key words with Page Authority (PA) and Domain Authority (DA) metrics along with stats on price per click (CPC) and keyword difficulty, SpyFu draws a far more apparent correlation with exactly how much money a keyword is worth. After searching”digital advertising,” for example, another navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down into keyword summary, related key words, advertiser history, ranking history, backlinks, keyword grouping, and SERP analysis. That’s only for one key word question, revealing SpyFu does the most granular deep-dive research into data of the tools I analyzed.
Atop the primary results, SpyFu gave me not only CPC for the Keyword, however a daily and yearly cost breakdown as well as how many unique advertisers had emerged on the key word in the past year. I received the exact same level of price breakdown when I clicked on the Associated Keyword, which also enabled me to narrow results using a left-hand filter menu to a particular price every day, daily investigation volume, difficulty rating, and much more.
At the bottom of the results was the SERP analysis. This broke down each URL from the search results page, even though KWFinder and Moz Pro equally offer a much more detailed breakdown in this respect. SpyFu targets price, which might or might not be important to your small business. Results like the Advertiser History graph, a long list and complex diagram of the advertisements appearing on this search page over time, was somewhat too from the weeds for me as a newcomer SEO tool user. However, for digital marketers and advertisers, SpyFu is a gold mine. Keywords & Suggestions
With SpyFu Kombat you can look at overlapping and site Certain keywords To get up to 3 sites. For your PPC version you can also find a graph which goes over a period of a couple years demonstrating that the overall amount of keywords being bid on by all three sites. You can also rollover the chart to see key words specific to just 2 of the websites if you are feeling the 3rd website might not be doing as good a job (or vice versa) as 2 of those other sites. It will also show you that the PPC budgets of those sites in addition to the amount of organic keywords ranking in the top 50 results for said keyword.
When you click it will show you the Key words in whatever bucket you click, to the right of the graph. It is possible to see and download those key words for your use. As you can see I am on the ads tab but the options are comparable when you click the organic tab (on the upper box, the natural one at the underside shows you total organic keywords).
Switching between the organic tab and the ppc tab (also as the Overall # of organic search phrases + PPC advertisement budget should also give you an notion of which of the bigger sites are more to the PPC or SEO side of things that may be a good barometer to check in if you happen to be focusing on a single place on the other hand.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain on the home page and also are presented with a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic with a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (helpful for looking at how a site might split parts of the principal domain, maybe a good place to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad Background (links through to full Keyword Advertisement History tool)
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a link to overlapping key words )
– Organic Competitors (using a URL to overlapping key words )
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Complete Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Related Concepts (according to semantic relationships)
– Categories Keywords & Suggestions
Keyword Management and Reviews
Keyword direction is baked in to SpyFu through the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–you will find choices in the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table with minimal search volume, CPC, problem rating, and monthly price. These are SpyFu’s four chief metrics where keyword research is worried. On the left of the desk are either the keyword you have researched and grouped yourself, or high keyword group tips from SpyFu. At the top right of this table you can then add selected keywords for lists, or export your chosen key words as an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is much like SEMrush$99.95 at SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its profound connection between SEO and customer relationship management (CRM). In the List Builder tab, there is a Top Lists segment with targeted lists of domains and key words like”Assets Which Pay the maximum On AdWords,” keywords with the highest CPC. There is also a list of the most expensive keywords, which you can then filter by state, business, or a specific web-based technologies: Ad buying platform, internet affiliate marketing, email marketing, and internet shopping cart are some of the choices.
Alongside Top Lists, there is a dedicated Business Leads tab. This essentially acts the same manner as a search: You enter a place, businesses and keywords, and refine outcomes using filters like AdWords budget and SEO clicks. The research returns a list of leads with that site’s monthly ad budget and contact information that is accessible that may be exported into your CRM or lead management system. I’d love to see SpyFu go a step farther with this and incorporate its own SEO lead lists straight with a platform such as Salesforce$75.00 at salesforce.com, but this tool is already ahead of the curve. SEMrush includes a beta generation instrument, but that is the closest any optimization merchandise that I tested comes to what SpyFu offers.
However, SpyFu recently included AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten advertisements for groups . The templates can be downloaded by users in the SpyFu website and then upload to a AdWords account.
The system also includes deeper SEO campaign direction With its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for tackling integrated key word study and rank tracking within a campaign. My SpyFu is just available in paid plans (not the free trial), but it lets you install multiple projects tracking grouped keywords plotted against SEO position, traffic worth, ROI, and a number of different metrics. All you have to do is open the My SpyFu menu and then add a new job. It’s the only and best example in this roundup of built-in, SEO-focused PM.
There is also Keywords youbegin continuing monitoring that keyword position changes and reports back together with weekly domain rankings and’ve identified. Utilizing the tab, I was able to prepare custom SEO reports in a few straightforward measures: Enter a domain name choose if to run a document on SpyFu’s suggested custom keywords or domain keywords. I entered my five custom keywords picked up to five competitors’ URLs, then was given the option to run a one time report or a recurring report.
This sort of analysis that is aggressive is just another area in which SpyFu stands outside, since it also has a tool called”Kombat” that’s offered in the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat and the instrument built an interactive data visualization which revealed where PCMag’s top keywords overlapped with our opponents. There is also what SpyFu calls a”key word universe,” list CPC, CTR, monthly cost, and monthly clicks to get core keywords and advocated keywords. This study breakdown is just another feature that helps ways for one to gain an SEO advantage on your competitors. Keywords & Suggestions
With the SEO performance of its product, SpyFu has introduced a study tool called Nacho Analytics, which offers access to the web analytics of sites. Through this stage, you can see time-of-day traffic segments, and behavior that is on-page.
Keyword Ad History
Keyword Ad Background will show you, through color coded bars, how frequently the Key words appeared in a domain PPC campaign along with any changes in the ad copy (all of which can be exported to excel). It extends back to 2006 via the Bonus History Button and shows a year’s worth of data up front.
So it’s fairly straightforward, which is what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it’s just”here is the ad history of the keyword”, plain and simple. If you see a key word being advertised on by a PPC advertiser persistent it’s possible to look to employ that advertisement copy technique to a niche market of that keyword. If I had been advertising for”hotels in Oklahoma” I would listen to what ad copy has been successful, over time, for that main/core keyword”hotels”.
Domain Advertisement History
Except it shows the, domain Ad History is similar to Keyword Advertisement History Keyword history of a domainname.
This tool is useful in Taking a Look Your competitors (or bigger players in your market ) and which ones that they tried and left (which may be ones that you avoid from the gate). All this assumes the domain you’re currently exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes word relationships, Publicly accessible keyword information, and PPC campaign information to return a list of keywords related to the keyword(s) (up to 10) you input. You can also filter by CPC, look volume as you can see, and you can also exclude key words.
For me, I would rather use the PPC keywords as well as the Organic key words found In SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a research instrument versus a research tool. Keywords & Suggestions
Pricing and Strategies
As I mentioned, SpyFu’s Basic plan begins at $33 per Month when billed annually (roughly $39 per month ). Though, unlike other tools within this SEO tool review roundup, for example Moz Pro and KWFinder$12.00 at KWFinder, SpyFu doesn’t price by search results. All plans come with an unlimited number of comparison search results name, keyword collection, backlink, and domain combined with boundless data export. The functionality you get with SpyFu for the cost is a significant factor in why we gave it an Editors’ Choice, along with the boundless search volumes make the tool much more appealing for ad hoc study that is keyword.
That is not to say SpyFu doesn’t cap anything. The Basic Program provides you a potential of 250 sales leads and domain contacts, along with 5,000 weekly tracked keyword positions, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 a month when billed annually) lumps leads and contacts to 500 and weekly tracked keyword positions to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team program (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also includes a 30-day money-back warranty. The firm has slashed its pricing.
I find that their tools helpful for search. I do not use Their Keyword Smart Search as explained above but the number of information which They provide (in a simple fashion) in the price points they give is quite A nice combination. SpyFu makes its way into my arsenal on just about Each undertaking. Keywords & Suggestions