Introduction Keywordspy Alternative
SpyFu is one of the more feature rich tools, but probably has the Least appealing interface on the market. SpyFu provides SEO and PPC spy tool choices alongside their very own research tool. Keywordspy Alternative
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can perform across the spectrum of SEO tooling, but for this particular review we’re focusing primarily on its ad hoc research capacities. When a company is looking to identifying the best possible search engine results pages (SERP) to target having an optimization strategy, keyword-driven analysis is your legwork to get pages to rank higher. Recommendations and management capacities are built in during SpyFu, but I began in the Keyword Research tab.
When testing each tool, I used exactly the Exact Same set of five Keywords to see how results differed between every one of my competitors. Were pcmag, digital marketing, internet shopping, IT consultant, and small business bookkeeping. I chose this combination to simulate real-world terms that businesses might hunt for (including publishers such as PCMag) and to discover related search results and vulnerable competition sites.
I discovered that, after running searches in my five test terms SpyFu creates and structures its key word benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of associated key words with Page Authority (PA) and Domain Authority (DA) metrics together with stats on price per click (CPC) and keyword difficulty, SpyFu brings a far more apparent correlation with how much cash a keyword could be worth. After searching”digital marketing,” for instance, a separate navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down into key word summary, related keywords, advertiser history, status background, backlinks, keyword grouping, and SERP analysis. That’s just for a single keyword showing SpyFu does arguably the most granular deep-dive research into keyword data of the tools I tested.
Atop the primary results, SpyFu gave me not just CPC for the Keyword, however a daily and yearly cost breakdown in addition to how many unique advertisers had emerged on the keyword in the last year. I got the same level of price breakdown when I clicked on the Associated Keyword, which also allowed me to narrow results employing a left-hand filter menu to a specific cost per day, daily investigation volume, difficulty rating, and more.
At the bottom of the results that are key word was that the SERP analysis. This broke down each URL from the search results page, however KWFinder and Moz Guru both provide a much more comprehensive breakdown in this regard. SpyFu focuses. Results like the Advertiser History graph, a lengthy list and complex diagram of the advertisements appearing on that search page over time, was a bit too from the weeds for me as a newcomer SEO tool user. But for advertisers and marketers, SpyFu can be a gold mine. Keywordspy Alternative
With SpyFu Kombat you can look at overlapping and website key words For up to 3 websites. For the PPC version you can also find a graph which goes back over a period of a couple years showing that the general amount of key words being bid on by all three websites. You may also rollover the graph to see keywords specific to only 2 of the sites if you feel the 3rd website might not be doing as great a job (or vice versa) as two of those other websites. It will also show you that the PPC budgets of the sites in addition to the amount of organic keywords rank in the top 50 results for said keyword.
When you click it will show you that the Keywords in whatever bucket you click. It is possible to view and download those key words for your use. As you can see I’m on the ads tab but the choices are comparable once you click the natural tab (on the upper box, the organic one at the bottom shows you complete organic key words ).
Switching between the organic tab and the ppc tab (as well as the Overall # of organic search phrases + PPC advertisement budget should also give you a good idea of which of the bigger sites are more into the PPC or SEO side of things which can be a good barometer to look in if you chance to be concentrating on a single place on the other hand.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you input one domain on the home page and also are presented using a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic with a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (helpful for looking at the way the website might break out parts of the main domain, perhaps a fantastic spot to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad Background (links through to complete Keyword Ad History tool)
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a link to overlapping keywords)
– Organic Competitors (using a URL to overlapping key words )
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Total Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, together with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Associated Concepts (based on semantic relationships)
– Categories Keywordspy Alternative
Keyword Management and Reviews
Keyword direction is baked in to SpyFu throughout the platform. Within all its three major research tabs–SEO, PPC, and Keyword–you will find options in the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table using minimal search volume, CPC, problem rating, and monthly cost. These are SpyFu’s four main metrics where key word research is concerned. On the left of the desk are the key words you’ve researched and grouped yourself, or high keyword group suggestions from SpyFu. At the top right of this desk you can then add selected key words to lists, or export your chosen keyword as an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is similar to SEMrush$99.95 in SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu makes its profound connection between SEO and customer relationship management (CRM). From the List Builder tab, there is a Best Lists section with targeted lists of domain names and keywords like”Assets Which Spend the Most On AdWords,” keywords with the maximum CPC. There’s also a list of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technology: Ad buying platform, internet affiliate marketing, email advertising, and online shopping cart are a few of the options.
Next to Leading Lists, there’s a dedicated Business Leads tab. This acts the exact same way You enter a place, keywords and businesses, and refine results using filters like AdWords budget and SEO clicks. The search then returns a list of leads with that site ad budget and available contact information that can be exported to your CRM or direct management system. I’d love to view SpyFu go a step farther with this and incorporate its own SEO lead lists directly using a platform like Salesforce$75.00 in salesforce.com, but the instrument is already ahead of the curve. SEMrush includes a lead generation tool, but that’s the closest comes to what SpyFu offers.
But, SpyFu incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten advertisements for key word groups in countless industries. Users can download the templates from the SpyFu site and upload to an AdWords account.
The system also includes deeper SEO campaign direction With its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for overseeing integrated key word study and rank monitoring in a campaign. My SpyFu is only accessible paid programs (not the free trial), but it lets you install multiple projects tracking grouped keywords plotted against SEO position, traffic value, ROI, and numerous different metrics. All you need to do is open the My SpyFu menu and then include a new project. It is the greatest and only case in this roundup of built-in, SEO-focused PM.
There’s also You begin monitoring that reports back with weekly domain positions and keyword ranking changes and’ve identified. I was also able to set up custom SEO reports in a few simple steps: Enter a domain name choose whether or not to run a report on SpyFu’s suggested custom key words or domain key words. I entered my five custom key words in a field, chose up to five competitors’ URLs, then was given the choice to run either a one time report or a monthly report.
That sort of analysis is another area in which SpyFu stands outside, since it also has a tool called”Kombat” that’s offered from the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain and the instrument immediately built an interactive data visualization which showed where the top keywords of PCMag overlapped with our competitors. There is also what SpyFu calls for a”key word world,” list CPC, CTR, monthly cost, and monthly clicks to get core keywords and advocated keywords. This study breakdown is another feature which helps unearth ways to acquire an SEO advantage. Keywordspy Alternative
Together with the SEO functionality of its product, SpyFu has introduced a study tool named Nacho Analytics, which offers access to different sites’ web analytics. Through this platform, you can view time-of-day visitors, sections, and behavior.
Keyword Advertisement History
Ad Background will show you, via coded bars, how frequently the Keyword appeared in a domain PPC campaign alongside any modifications in the advertisement copy (all of which can be exported to excel). It extends back to 2006 through the Bonus History Button and shows that a year’s worth of data.
So it’s fairly straightforward, which is what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it is just”here is the advertisement history of the key word”, plain and simple. Normally, if you see a keyword being advertised on by a PPC advertiser consistent then it’s possible to look to employ that advertisement copy technique to some niche market of the keyword. If I had been advertisements for”resorts in Oklahoma” I would pay attention to what ad copy was successful, as time passes, for this main/core key word”hotels”.
Domain Ad History
Except it reveals the, domain Ad History is similar to Keyword Advertisement History History of a domain.
This tool is useful in looking at keywords that have been successful for Your opponents (or larger players on your niche) and which ones that they attempted and left (which may be ones that you prevent out of the gate). All this presumes the domain you’re researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses semantic word relationships, Publicly available keyword information, and PPC campaign information to return a list of keywords associated with the keyword(s) (up to 10) you enter. As you can see, you could filter search volume, by CPC, and you can exclude key words.
For me, I would rather use the Organic keywords found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a search instrument versus a keyword search tool. Keywordspy Alternative
Pricing and Plans
Since I said, SpyFu’s Basic plan begins at $33 each Month when billed yearly (roughly $39 month-to-month). Though, unlike other tools in this SEO tool inspection roundup, such as Moz Guru and KWFinder$12.00 at KWFinder, SpyFu doesn’t cost by search success. All programs come with an infinite number of backlink name, key word, keyword group, domain, and comparison search results combined with data export. The functionality you get with SpyFu for your cost is a significant element in the reason we gave it an Editors’ Choice, along with the boundless search volumes make the instrument even more attractive for ad hoc study that is keyword.
That’s not to mention SpyFu does not cap anything. The Basic Program provides you a potential of 250 sales leads and domain name contacts, and 5,000 weekly tracked keyword rankings, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 a month when billed yearly ) lumps contacts and leads to 500 and weekly tracked keyword rankings to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team program (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back warranty. The firm has actually slashed on its pricing because our inspection, making it attractive to SMBs.
I find that their tools pretty helpful for search. I do not use Their Keyword Smart Search that They provide (in a simple fashion) in the price points that they provide is quite A wonderful combination. SpyFu makes its way into my arsenal on just about Each undertaking. Keywordspy Alternative