Introduction Keywordspy Com
SpyFu is among the feature rich tools, but has the Least attractive interface out there. SpyFu offers SEO and PPC spy tool options along with their keyword research tool. Keywordspy Com
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can do throughout the spectrum of SEO tooling, but with this particular review we’re focusing mostly on its own ad hoc research capacities. When a business is looking to identifying the best possible search engine results pages (SERP) to aim with an optimization strategy, keyword-driven analysis is the legwork to get pages to rank higher. Direction capacities and recommendations are built in during SpyFu, but I began in the Keyword Research tab.
When testing each instrument, I used the same set of five Key words to observe outcomes differed between each of my competitors. The five key words I used were online shopping , electronic marketing, pcmag, IT consultant, and small business bookkeeping. I chose this mixture to simulate real world terms that businesses might hunt for (including publishers such as PCMag) as well as to find associated search results and vulnerable competitor websites.
I found that after running searches on my five evaluation terms SpyFu creates and structures its key word results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of related key words with Page Authority (PA) and Domain Authority (DA) metrics together with stats on cost per click (CPC) and keyword difficulty, SpyFu draws a far more obvious correlation with how much cash a key word is worth. After hunting”digital advertising,” for example, a separate navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down to keyword summary, related key words, advertiser background, ranking history, backlinks, keyword grouping, and SERP analysis. That is just for one key word revealing SpyFu does arguably the most granular deep-dive investigation into data of the tools I tested.
Atop the main results, SpyFu gave me not just CPC for the Keyword, but a daily and monthly cost breakdown as well as how many unique advertisers had appeared on the keyword in the last year. I got exactly the exact same degree of cost breakdown once I clicked on the Related Keyword, which also allowed me to narrow results using a left-hand filter menu to a specific price every day, daily investigation volume, difficulty score, and more.
At the bottom of the results was the SERP analysis. This broke down each URL from the search results page, though KWFinder and Moz Guru both provide a much more comprehensive breakdown in this regard. SpyFu focuses. Results like the Advertiser History chart, a lengthy list and complex diagram of the advertisements appearing on this search page as time passes, was somewhat too from the weeds for me as a novice SEO instrument user. However, for digital marketers and advertisers, SpyFu is a gold mine. Keywordspy Com
With SpyFu Kombat you can look at overlapping and site keywords For up to 3 sites. For your PPC version you can also see a graph which goes over a span of a couple years showing that the general amount of key words being bid on by all 3 sites. You can also rollover the chart to see keywords specific to just two of those sites if you are feeling the 3rd site might not be doing as good a job (or vice versa) as two of those other sites. It will also show you the PPC budgets of the sites as well as the amount of organic keywords ranking in the top 50 results for said keyword.
When you click it will show you that the Key words in whatever bucket you click. It is possible to view and download those keywords for your use. As you can see I’m on the ads tab but the choices are similar once you click the organic tab (on the upper box, the organic one on the underside shows you complete organic keywords).
Switching between the organic tab and the ppc tab (also as the Total # of organic search phrases + PPC ad budget must also give you an idea of what of the bigger sites are more to the PPC or SEO side of things which can be a fantastic barometer to look at if you happen to be concentrating on a single area over the other.
SpyFu Classic is the”flagship” section in order to speak. This is Where you input one domain on the home page and also are presented using a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic with a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (useful for looking at how a website might split parts of the main domain, maybe a fantastic place to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement Background (links through to complete Keyword Ad History instrument )
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a link to overlapping key words )
– Organic Competitors (with a URL to overlapping keywords)
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Total Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, together with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Related Concepts (based on semantic relationships)
– Categories Keywordspy Com
Keyword Management and Reviews
Keyword management is baked into SpyFu throughout the platform. Within all its three main research tabs–SEO, PPC, and Keyword–there are options in the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table using monthly search volume, CPC, problem rating, and monthly cost. These are SpyFu’s four chief metrics where keyword research is worried. On the left of the desk are either the keyword you have researched and booted yourself, or high keyword class suggestions from SpyFu. At the top right of the table you can subsequently add chosen keywords to lists, or export your selected key words within an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is similar to SEMrush$99.95 in SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu creates its profound connection between SEO and customer relationship management (CRM). From the List Builder tab, there’s a Top Lists section with targeted lists of domain names and keywords like”Assets Which Pay the maximum On AdWords,” keywords with the highest CPC. There is also a list of the most expensive keywords, which you can then filter by state, business, or a specific web-based technology: Ad buying platform, affiliate marketing, email marketing, and online shopping cart are a few of the options.
Alongside Leading Lists, there’s a dedicated Business Leads tab. This basically acts exactly the same manner You enter industries and key words, a place, and refine results using filters like AdWords budget and SEO clicks. The search returns a list of leads with that site ad budget and contact information that is accessible that may subsequently be exported to your CRM or lead management system. I’d love to see SpyFu go a step farther with this and incorporate its own SEO lead lists straight with a stage such as Salesforce$75.00 at salesforce.com, but the instrument is already ahead of the curve. SEMrush includes a lead generation instrument, but that is the closest comes to exactly what SpyFu offers.
However, SpyFu recently incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten advertisements for key word groups . The templates can be downloaded by users from the SpyFu site and then upload to a AdWords account.
The system also includes deeper SEO campaign direction Using its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for overseeing integrated keyword research and rank tracking in a campaign. My SpyFu is just accessible paid programs (not the free trial), but it lets you install multiple jobs tracking grouped key words plotted against SEO rank, traffic value, ROI, and a number of different metrics. All you need to do is open the My SpyFu menu and then add a new project. It is the best and only example in this roundup of built-in, SEO-focused PM.
There’s also Keywords youbegin monitoring that reports back together with weekly domain positions and keyword ranking changes and’ve identified. Utilizing the webpage, I was also able to prepare custom SEO reports in a few simple measures: Enter a domain name choose whether or not to conduct a document on SpyFu’s suggested custom keywords or domain key words. I entered my five custom key words in a field, chose up to five competitors’ URLs, and then was given the option to run a report or a monthly report.
This sort of analysis that is aggressive is another area in which SpyFu stands outside, since it also has a tool called”Kombat” that is available in the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain and the instrument quickly built an interactive information visualization which revealed where PCMag key words overlapped with our competitors. There is also what SpyFu calls a”key word universe,” list CPC, CTR, monthly cost, and monthly clicks for core keywords and advocated keywords. This research breakdown is just another feature which will help ways for one to acquire an SEO edge. Keywordspy Com
Along with the SEO functionality of its product, SpyFu has introduced a research tool called Nacho Analytics, which offers access to the web analytics of sites. Through this platform, you can see time-of-day traffic, sections, and search-engine behaviour.
Keyword Ad History
Advertisement History will show you, through colour bars, how frequently the Key words appeared in a domain’s PPC campaign alongside any changes in the ad copy (all of which may be exported into excel). It reveals a year’s worth of information up front and extends back to 2006 through the Bonus History Button.
So it is fairly straightforward, which is exactly what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it is only”here is the ad history of this key word”, plain and simple. If you see a keyword being advertised on by a fantastic PPC advertiser persistent then you can look to employ that advertisement copy technique to a market of the larger keyword. If I were advertising for”resorts in Oklahoma” I might listen to what ad copy has been successful, over time, for that main/core keyword”resorts”.
Domain Ad History
Except it shows the domain Ad History is similar to Keyword Ad History History of a domainname.
This tool is useful in looking Your competitors (or bigger players in your market ) and which ones that they tried and abandoned (which could be ones that you avoid out of the gate). All this presumes the domain you are researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses word connections, Publicly accessible keyword data, and PPC campaign data to come back a list of keywords associated with the keyword(s) (up to 10) you input. You could filter by CPC, look volume, as you can see, and you can also exclude keywords.
For me personally, I would rather use the Organic keywords found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when used as a search instrument versus a research tool. Keywordspy Com
Pricing and Plans
As I said, SpyFu’s Fundamental plan starts at $33 per Month when billed yearly (roughly $39 month-to-month). Though, unlike other tools in this SEO tool inspection roundup, for example Moz Pro and KWFinder$12.00 in KWFinder, SpyFu doesn’t price by search results. All plans have an unlimited number of keyword collection , domain name, backlink, and competitor/domain comparison search results along with unlimited data export. The performance that you receive with SpyFu for the price is an important factor in the reason we gave it an Editors’ Choice, and the unlimited search volumes make the instrument even more attractive for ad hoc keyword study.
That’s not to say SpyFu does not cap anything. The Basic Plan provides you a potential of 250 sales leads and domain name contacts, along with 5,000 weekly monitored keyword positions, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 per month when billed yearly ) bumps leads and contacts to 500 and weekly tracked keyword positions to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team plan (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back guarantee. The firm has actually slashed its pricing since our initial review, making it attractive to SMBs.
I find their tools pretty helpful for search that is competitive. I don’t use Their own Keyword Smart Search that They provide (in a straightforward fashion) at the price points that they give is very A combination that is nice. SpyFu makes its way Every project. Keywordspy Com