Background Keywordspy Review
SpyFu is one of the more feature rich tools, but probably has the Least attractive interface out there. SpyFu provides SEO and PPC spy tool choices . Keywordspy Review
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can perform across the spectrum of SEO tooling, but with this particular review we are focusing primarily on its ad hoc research capabilities. When a company is looking to identifying the best possible search engine results pages (SERP) to aim with an optimization strategy, keyword-driven analysis is the legwork to get pages to rank higher. Direction capabilities and recommendations are built in during SpyFu, however I started in the Keyword Research tab.
When I used exactly the Exact Same set of five Keywords to observe how results differed between each of my competitors. The five key words I used were IT consultant , electronic advertising, internet shopping, pcmag, and small business accounting. I chose this combination to simulate real-world terms that companies might hunt for (such as publishers like PCMag) as well as to discover associated search results and vulnerable competition websites.
I discovered that, after running searches in my five evaluation terms SpyFu produces and structures its key word benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of associated key words with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on cost per click (CPC) and keyword difficulty, SpyFu brings a far more apparent correlation with exactly how much cash a keyword is worth. After searching”digital marketing,” for instance, a separate navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down into keyword overview, related key words, advertiser background, status background, backlinks, keyword grouping, and SERP analysis. That’s just for one key word question, revealing how SpyFu does arguably the most granular research into key word data of all the tools I tested.
Atop the main results, SpyFu gave me not CPC for the Keyword, however a daily and yearly cost breakdown as well as how many unique advertisers had emerged on the key word in the last year. I got exactly the exact same level of price breakdown once I clicked on the Related Keywords tab, which also enabled me to narrow results employing a left-hand filter menu to a specific price every day, daily investigation volume, difficulty score, and more.
In the bottom of the results that are keyword was the SERP analysis. This broke down each URL in the search results page, even though KWFinder and Moz Pro equally provide a more detailed breakdown in this respect. SpyFu focuses. Results such as the Advertiser History graph, a long list and complex diagram of the ads appearing on that search page over time, was a bit too in the weeds for me as a newcomer SEO instrument user. But for digital marketers and advertisers, SpyFu can be a gold mine. Keywordspy Review
With SpyFu Kombat you can look at overlapping and site specific keywords For up to 3 websites. For your PPC version you can also see a graph which goes back over a span of a couple years demonstrating the overall number of keywords being bid on by all 3 sites. You can also rollover the graph to see key words specific to just 2 of those sites if you are feeling the 3rd website may not be doing as great a job (or vice versa) as 2 of the other websites. It is going to also show you that the PPC budgets of those sites in addition to the number of organic keywords rank in the top 50 results for said keyword.
When you click an area of the circle chart it will show you the Keywords in whatever bucket you click. It is possible to view and download those keywords for your use. As you can see I am on the ads tab but the choices are similar when you click the organic tab (on the upper box, the organic one at the bottom shows you total organic keywords).
Switching between the organic tab and the ppc tab (also as the Total # of organic keywords + PPC advertisement budget must also give you an idea of which of the larger sites are more into the PPC or SEO side of things that may be a good barometer to check at if you chance to be concentrating on a single area on the other hand.
SpyFu Classic is the”flagship” section in order to speak. This is Where you enter one domain on the home page and also are presented with a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors using a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (helpful for looking at the way the website might break out parts of the principal domain, perhaps a good place to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement History (links through to full Keyword Ad History instrument )
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a link to overlapping key words )
– Organic Competitors (with a URL to overlapping key words )
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Total Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Related Concepts (based on semantic relationships)
– Categories Keywordspy Review
Keyword Management and Reports
Keyword management is baked into SpyFu throughout the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–you will find options in the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table with minimal search volume, CPC, problem score, and monthly cost. All these are SpyFu’s four chief metrics where keyword research is concerned. On the left of the table are the key words you’ve researched and grouped yourself, or high keyword group tips from SpyFu. On the top right of the desk you can then add selected keywords for lists, or export your chosen keyword as an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is similar to SEMrush$99.95 at SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu creates its profound link between SEO and client relationship management (CRM). In the List Builder tab, there is a Best Lists section with targeted lists of domain names and keywords like”Assets Which Pay the maximum On AdWords,” keywords with the maximum CPC. There is also a listing of the most expensive keywords, which you can then filter by state, business, or a specific web-based technology: Ad buying platform, internet affiliate marketing, email advertising, and internet shopping cart are a few of the choices.
Next to Top Lists, there’s a dedicated Business Leads tab. This essentially acts the exact same way as a search: You enter a place, businesses and keywords, and refine results using filters such as AdWords budget and SEO clicks. The research then returns a list of URL leads with that site ad budget and contact information that can subsequently be exported into your CRM or lead management system. I’d love to view SpyFu proceed a step further with this and incorporate its own SEO lead lists directly using a stage such as Salesforce$75.00 at salesforce.com, but this instrument is currently ahead of the curve. SEMrush has a beta lead generation instrument, but that’s the closest comes to what SpyFu offers.
But, SpyFu recently incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten advertisements for key word groups . Users can download the templates from the SpyFu website and then upload into an AdWords account.
The platform also includes deeper SEO campaign direction With its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for overseeing integrated key word research and rank tracking within a campaign. My SpyFu is only accessible paid plans (not the free trial), but it lets you set up multiple jobs tracking grouped keywords plotted against SEO position, traffic worth, ROI, and a number of other metrics. All you need to do is open the My SpyFu menu and add a new job. It’s the greatest and only example in this roundup of SEO-focused PM.
There is also You begin ongoing tracking that keyword position changes and reports back with weekly domain rankings and’ve identified. Using the tab, I was able to prepare custom SEO reports in a few straightforward measures: Enter a domain name and choose whether or not to conduct a report on SpyFu’s suggested domain key words or custom keywords. I entered my five habit key words in a field, picked up to five opponents’ URLs, and then was given the choice to run a report or a monthly report.
This Type of analysis that is competitive is another area where SpyFu stands outside, since it also has a tool called”Kombat” that is available in the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag along with the tool built an interactive data visualization which revealed where PCMag key words overlapped with our competitors. There is also what SpyFu calls for a”keyword universe,” listing CPC, CTR, monthly price, and monthly clicks to get core keywords and advocated keywords. This study breakdown is another feature that will help ways for one to gain an SEO advantage on the competition. Keywordspy Review
Together with the SEO performance of its Solution, SpyFu has introduced a research tool called Nacho Analytics, which offers access to different sites’ internet analytics. Through this stage, you can see segmentstraffic, and on-page behavior.
Keyword Advertisement History
You will be shown by keyword Advertisement Background, via colour coded bars often the Key words appeared in a domain’s PPC campaign along with any modifications in the advertisement copy (all of which may be exported into excel). It shows a year’s worth of data and extends back to 2006 through the Bonus History Button.
So it’s pretty straightforward, and that’s what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it is just”here is the ad history of the keyword”, plain and simple. If you see a keyword being advertised on by a PPC advertiser that is good persistent it’s possible to look to employ that ad copy technique to some market of the keyword. If I had been advertising for”hotels in Oklahoma” I might listen to that which ad copy was successful, as time passes, for this main/core key word”hotels”.
Domain Advertisement History
Domain Ad History is similar to Keyword Ad History except it shows the History of a particular domain.
This instrument is useful in Taking a Look Your competitors (or larger players on your market ) and which ones they attempted and left (which could be ones for you to prevent out of the gate). All this assumes the domain you are exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses semantic word relationships, Publicly accessible keyword data, and PPC campaign data to return a list of keywords associated with the keyword(s) (up to 10) you enter. As you can see, you can filter look volume, by CPC, and you can also exclude keywords.
For me, I prefer to use the PPC keywords and the Organic keywords found In either SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when used as a competitive research tool versus a keyword search tool. Keywordspy Review
Pricing and Strategies
Since I just said, SpyFu’s Basic plan begins at $33 each Month when billed yearly (or $39 per month ). Though, contrary to other tools within this SEO tool inspection roundup, for example Moz Guru and KWFinder$12.00 at KWFinder, SpyFu does not cost by search success. All plans have an infinite number of backlink name, key word collection, domain name, and competitor/domain comparison search results combined with data export. The performance that you get with SpyFu for the price is an important element in the reason we gave it an Editors’ Choice, along with the search volumes make the tool much more attractive for ad hoc study.
That is not to mention SpyFu does not cap anything. The Fundamental Plan provides you a potential of 250 sales leads and domain contacts, and 5,000 weekly tracked keyword positions, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 per month when billed yearly ) bumps contacts and leads to 500 and weekly tracked keyword rankings to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team program (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also comprises a 30-day money-back guarantee. The firm has slashed on its pricing since our original inspection, which makes it all the more attractive to SMBs.
I find that their tools helpful for research. I don’t use Their own Keyword Smart Search as described above but the amount of data which They give (in a straightforward fashion) at the price points they provide is very A wonderful combination. SpyFu makes its way Every project. Keywordspy Review