SpyFu is among the more feature rich tools, but has the Least attractive interface on the market. SpyFu provides SEO and PPC spy application options . Keywordspy
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can do throughout the spectrum of SEO tooling, but for this particular review we are focusing mostly on its own ad hoc research capabilities. When a business is seeking to identifying the best possible search engine results pages (SERP) to target with an optimization strategy, keyword-driven analysis is your legwork to get pages to rank higher. Direction capabilities and keyword recommendations are built in during SpyFu, but I started from the Keyword Research tab.
When I used the Exact Same set of five Key words to see how results differed between every one of my opponents. The five key words I used were IT consultant , digital marketing, online shopping, pcmag, and small business accounting. I chose this combination to simulate real world terms that businesses might hunt for (such as publishers such as PCMag) and to find associated search results and vulnerable competition websites.
After conducting searches I discovered that SpyFu produces and structures its key word benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of related key words with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on cost per click (CPC) and keyword difficulty, SpyFu brings a far more apparent correlation with how much money a key word is worth. After searching”digital advertising,” for example, a separate navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down to key word summary, related key words, advertiser history, ranking history, traffic, key word group, and SERP analysis. That is only for a single key word revealing how SpyFu does the most granular deep-dive investigation into data of all the tools I analyzed.
Atop the results, SpyFu gave me not CPC for the Keyword, but a daily and monthly cost breakdown in addition to the number of unique advertisers had appeared on the key word in the last year. I received exactly the same level of cost breakdown once I clicked on the Related Keyword, which also enabled me to narrow results employing a left-hand filter menu to a specific cost every day, daily investigation volume, difficulty rating, and much more.
At the bottom of the keyword results was that the SERP analysis. This broke down each URL from the search results page, though KWFinder and Moz Guru equally provide a much more comprehensive breakdown in this regard. SpyFu targets monthly cost, which might or may not be significant to your small business. Results such as the Advertiser History graph, a long list and complex diagram of the ads appearing on this search page over time, was somewhat too from the weeds for me as a newcomer SEO instrument user. But for advertisers and marketers, SpyFu is a gold mine. Keywordspy
With SpyFu Kombat you can look at overlapping and site keywords To get up to 3 websites. For your PPC version you may also find a graph which goes over a span of a few years demonstrating that the general number of keywords being bid on by all three sites. You may also rollover the chart to see key words specific to just two of those websites if you are feeling the 3rd site may not be doing as great a job (or vice versa) as two of those other sites. It will also show you the PPC budgets of the websites in addition to the amount of organic keywords rank in the top 50 results for said keyword.
When you click it will show you that the Key words in whatever bucket you click. It is possible to view and download those key words for your use. As you can see I am on the advertisements tab however, the choices are comparable when you click on the organic tab (on the upper box, the natural one on the underside shows you total organic keywords).
Switching between the natural tab along with the ppc tab (also as the Overall # of organic search phrases + PPC ad budget must also give you an notion of what of the larger sites are more into the PPC or SEO side of things that may be a fantastic barometer to look at if you chance to be focusing on a single area on the other hand.
SpyFu Classic is the”flagship” section so to speak. This is Where you input one domain name on the home page and are presented with a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic using a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (useful for looking at the way the site might break out parts of the main domain, perhaps a fantastic spot to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement Background (links through to complete Keyword Ad History tool)
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a link to overlapping key words )
– Organic Competitors (using a URL to overlapping key words )
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Total Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, together with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Related Concepts (according to semantic relationships)
– Categories Keywordspy
Keyword Management and Reviews
Keyword direction is baked into SpyFu through the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–you will find choices from the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table using monthly search volume, CPC, difficulty score, and monthly price. These are SpyFu’s four chief metrics where key word research is worried. On the left of this table are either the key words you’ve researched and grouped yourself, or high keyword group suggestions from SpyFu. On the top right of the desk you can subsequently add chosen keywords to lists, or export your selected key words within an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is similar to SEMrush$99.95 at SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s key word management abilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its deep connection between SEO and customer relationship management (CRM). In the List Builder tab, there’s a Best Lists section with targeted lists of domains and key words like”Domains That Pay the Most On AdWords,” keywords with the maximum CPC. There is also a listing of the most expensive keywords, which you can then filter by state, business, or a particular web-based technology: Ad buying platform, affiliate marketing, email marketing, and internet shopping cart are some of the options.
Next to Leading Lists, there is a dedicated Business Leads tab. This basically acts the exact same manner You enter keywords and businesses, a place, and refine outcomes using filters like AdWords budget and SEO clicks. The search then returns a list of URL leads with contact information that is accessible and that website’s monthly advertising budget that can be exported to your CRM or direct management system. I’d love to view SpyFu proceed a step further with this and integrate its own SEO lead lists straight with a stage like Salesforce$75.00 in salesforce.com, but the instrument is currently ahead of the curve. SEMrush includes a lead generation tool, but that is the closest comes to what SpyFu offers.
However, SpyFu included AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten ads for groups that are keyword . Users can download the templates from the SpyFu website and upload to a AdWords account.
The system also includes SEO campaign direction Using its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for overseeing integrated key word study and rank tracking in a campaign. My SpyFu is only accessible paid programs (not the free trial), but it lets you set up multiple jobs tracking grouped keywords plotted against SEO position, traffic value, ROI, and a number of different metrics. All you need to do is open the My SpyFu menu and add a new job. It is the only and best case in this roundup of SEO-focused PM.
There is also Keywords you’ve identified and start monitoring that reports back together with domain rankings and keyword position changes. I was able to prepare custom SEO reports in a few simple measures: Enter a domain name choose if to conduct a report on SpyFu’s suggested domain keywords or custom keywords. I entered my five habit keywords in a field, picked up to five competitors’ URLs, and then was given the choice to run a report or a recurring monthly report.
That Type of analysis that is competitive is another area in which SpyFu stands outside, since it also has a tool called”Kombat” that is offered in the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat along with the tool quickly built an interactive information visualization that revealed where the top key words of PCMag overlapped with our opponents. There is also what SpyFu calls a”keyword world,” listing CPC, CTR, monthly cost, and monthly clicks for core keywords and advocated keywords. This study breakdown is another feature that will help ways for one to acquire an SEO edge on the competition. Keywordspy
Along with the SEO performance of its product, SpyFu has introduced a study tool called Nacho Analytics, which offers access to the web analytics of other websites. Through this stage, you can view behavior , time-of-day traffic, and sections.
Keyword Ad History
Keyword Advertisement History will show you, through colour bars frequently the Keyword appeared in a domain PPC campaign alongside any changes in the ad copy (all of which can be exported into excel). It reveals that a year’s worth of data and goes back to 2006 via the Bonus History Button.
So it’s pretty straightforward, which is exactly what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it’s only”here’s the ad history of the key word”, plain and simple. Typically, if you see a key word being advertised on by a PPC advertiser that is good persistent it’s possible to look to employ that advertisement copy technique to some niche market of that keyword. If I had been advertising for”resorts in Oklahoma” I might pay attention to what ad copy was successful, as time passes, for this main/core key word”resorts”.
Domain Advertisement History
Domain Ad History is similar to Keyword Ad History except it reveals the Keyword history of a domainname.
This instrument is useful in looking at keywords that have been successful for Your competitors (or larger players on your market ) and which ones they attempted and abandoned (which could be ones that you prevent out of the gate). All of this assumes the domain you’re currently exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes semantic word connections, Publicly available keyword information, and PPC campaign data to come back a list of keywords associated with the keyword(s) (up to 10) you input. As you can see, you can also filter by CPC, search volume, and you can exclude key words.
For me, I would rather use the Organic key words found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a research instrument versus a research tool. Keywordspy
Pricing and Strategies
Since I just mentioned, SpyFu’s Fundamental plan begins at $33 each Month when billed yearly (or $39 month-to-month). Though, contrary to other tools within this SEO tool inspection roundup, for example Moz Pro and KWFinder$12.00 in KWFinder, SpyFu doesn’t cost by search results. All programs come with an unlimited number of domain, key word, keyword collection, backlink, and comparison search results along with data export. The functionality that you get with SpyFu for the cost is a significant factor in why we gave it an Editors’ Choice, and the boundless search volumes make the instrument even more appealing for ad hoc research that is keyword.
That is not to mention SpyFu doesn’t cap anything. The Fundamental Program gives you a potential of 250 sales leads and domain name contacts, along with 5,000 weekly monitored keyword rankings, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 a month when billed annually) lumps leads and contacts to 500 and per week monitored keyword rankings to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team program (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also comprises a 30-day money-back warranty. The company has slashed on its pricing since our original inspection, which makes it attractive to SMBs.
I find their tools pretty useful for research that is competitive. I do not use Their own Keyword Smart Search as described above but the number of information that They give (in a straightforward fashion) in the price points that they give is quite A combination that is nice. SpyFu makes its way into my arsenal on just about Every undertaking. Keywordspy