Introduction Keywordspy Tool
SpyFu is one of the feature rich tools, but has the Attractive interface on the market. SpyFu provides SEO and PPC spy tool choices . Keywordspy Tool
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can perform across the spectrum of SEO tooling, but for this particular review we are focusing on its ad hoc lookup capabilities. When a business is looking to identifying the best possible search engine results pages (SERP) to aim with an optimization strategy, keyword-driven analysis is your legwork to get pages to rank higher. Management capabilities and recommendations are built in during SpyFu, however I started from the Keyword Research tab.
When I used exactly the Exact Same set of five Key words to see results differed between each of my competitors. Were pcmag advertising, online shopping, IT consultant, and small business accounting. I chose this combination to simulate real world terms that companies might search for (including publishers like PCMag) as well as to find associated search results and vulnerable competitor sites.
I found that after running searches on my five evaluation terms SpyFu produces and structures its key word results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of associated key words with Page Authority (PA) and Domain Authority (DA) metrics together with stats on cost per click (CPC) and keyword difficulty, SpyFu brings a far more apparent correlation with exactly how much cash a key word is worth. After hunting”digital advertising,” for example, another navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down to keyword overview, related key words, advertiser history, ranking history, backlinks, keyword grouping, and SERP analysis. That is just for one keyword showing SpyFu will the most granular investigation into data of all the tools I tested.
Atop the main results, SpyFu gave me not CPC for the Keyword, however a daily and yearly cost breakdown in addition to how many unique advertisers had emerged on the key word in the past year. I received exactly the exact same degree of cost breakdown when I clicked on the Related Keyword, which also allowed me to narrow results using a left-hand filter menu to a particular cost per day, daily search volume, difficulty rating, and much more.
At the bottom of the results that are keyword was that the SERP analysis. This broke down each URL in the search results page, though KWFinder and Moz Guru equally provide a much more comprehensive breakdown in this respect. SpyFu focuses on monthly price, which might or may not be important to your small business. Results like the Advertiser History chart, a lengthy list and complicated diagram of the ads appearing on this search page as time passes, was a bit too in the weeds for me as a novice SEO instrument user. However, for advertisers and marketers, SpyFu can be a gold mine. Keywordspy Tool
With SpyFu Kombat you can look at overlapping and site specific keywords For up to 3 sites. For the PPC version you may also find a chart which goes over a period of a few years showing that the general number of key words being bid on by all three sites. You may also rollover the graph to find key words specific to only 2 of the websites if you are feeling the 3rd site might not be doing as good a job (or vice versa) as 2 of those other sites. It will also show you the PPC budgets of those websites in addition to the number of organic keywords rank in the top 50 results for keyword.
When you click it will show you that the Keywords in whatever bucket you click, towards the right of the graph. You can view and download those key words for your use. As you can see I’m on the advertisements tab however, the choices are similar once you click the organic tab (on the top box, the natural one on the bottom shows you complete organic key words ).
Switching between the natural tab and the ppc tab (also as the Total # of organic keywords + PPC advertisement budget must also give you an idea of what of the larger sites are more into the PPC or SEO side of things which can be a good barometer to check at if you happen to be concentrating on a single place over the other.
SpyFu Classic is the”flagship” section in order to speak. This is Where you input one domain on the home page and are presented using a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors using a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (helpful for looking at how a site might split parts of the main domain, maybe a fantastic spot to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad History (links through to full Keyword Ad History tool)
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a link to overlapping key words )
– Organic Competitors (with a URL to overlapping key words )
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Complete Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, together with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Associated Concepts (according to semantic relationships)
– Categories Keywordspy Tool
Keyword Management and Reviews
Keyword direction is baked in to SpyFu through the platform. Within all its three main research tabs–SEO, PPC, and Keyword–there are options from the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table using minimal search volume, CPC, problem rating, and monthly cost. All these are SpyFu’s four chief metrics where key word research is concerned. On the left of the desk are either the key words you have researched and booted yourself, or top keyword group suggestions from SpyFu. On the top right of this table you can subsequently add chosen keywords for lists, or export your selected key words as an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is similar to SEMrush$99.95 at SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its profound connection between SEO and client relationship management (CRM). From the List Builder tab, there’s a Best Lists section with concentrated lists of domain names and keywords like”Assets Which Pay the Most On AdWords,” keywords with the highest CPC. There is also a list of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technology: Ad buying platform, affiliate marketing, email advertising, and online shopping cart are a few of the options.
Alongside Top Lists, there is a dedicated Business Leads tab. This essentially acts exactly the same way as a search: You enter businesses and keywords, a location, and refine outcomes using filters such as AdWords budget and SEO clicks. The search then returns a list of URL leads with this site’s monthly advertising budget and accessible contact information that can be exported into direct management system or your CRM. I’d like to view SpyFu go a step farther with this and integrate its own SEO lead lists straight with a stage such as Salesforce$75.00 at salesforce.com, but this instrument is currently ahead of the curve. SEMrush has a beta lead generation tool, but that is the closest any optimization merchandise I tested comes to exactly what SpyFu offers.
However, SpyFu recently incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten advertisements for keyword groups in countless businesses. The templates can be downloaded by users in the SpyFu site and then upload to a AdWords account.
The system also includes deeper SEO campaign management Using its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for overseeing integrated keyword study and rank tracking in a campaign. My SpyFu is just available in paid plans (not the free trial), but it allows you to set up multiple projects tracking grouped keywords plotted against SEO position, traffic worth, ROI, and a number of different metrics. All you have to do is open the My SpyFu menu and then add a new job. It is the best and only case in this roundup of built-in, SEO-focused PM.
There’s also the Tracking tab, which lets you choose Keywords you’ve identified and start continuing monitoring that keyword position changes and reports back together with domain rankings. Using the webpage, I was also able to set up custom SEO reports in a few simple measures: Enter a domain name choose whether or not to conduct a document on SpyFu’s suggested custom key words or domain keywords. I entered my five habit keywords in a field, picked up to five opponents’ URLs, and then was given the choice to run a one-off report or a report.
That sort of analysis that is competitive is just another area in which SpyFu stands outside, since it also has a tool called”Kombat” that’s offered in the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat and the tool built an interactive information visualization that showed where PCMag’s top keywords overlapped with our opponents. There’s also what SpyFu calls for a”key word world,” listing CPC, CTR, monthly price, and monthly clicks for core keywords and advocated keywords. This research breakdown is just another feature which will help unearth ways for you to acquire an SEO edge. Keywordspy Tool
With the SEO functionality of its product, SpyFu has introduced a study tool called Nacho Analytics, which offers access to other sites’ web analytics. Through this platform, you can view segments, time-of-day visitors, and on-page behavior.
Keyword Ad History
You will be shown by Ad History, through coded bars often the Key words appeared in a domain PPC campaign along with any modifications in the advertisement copy (all of which can be exported into excel). It extends back to 2006 through the Bonus History Button and shows a year’s worth of data up front.
So it is pretty straightforward, which is what I like about SpyFu Tools. No over-reliance on”in-house metrics” it is only”here’s the advertisement history of the keyword”, plain and simple. Normally, if you see a key word being advertised on by a PPC advertiser that is good persistent you can look to employ that advertisement copy technique to some market of the keyword that is bigger. If I had been advertisements for”hotels in Oklahoma” I would listen to that which ad copy was successful, as time passes, for that main/core key word”resorts”.
Domain Advertisement History
Except it shows the, domain Ad History is similar to Keyword Ad History History of a particular domain.
This instrument is useful in Taking a Look Your opponents (or larger players on your market ) and which ones they tried and abandoned (which may be ones that you prevent out of the gate). All of this presumes the domain you’re exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses term relationships, Publicly available keyword information, and PPC campaign information to return a list of keywords associated with the keyword(s) (up to 10) you input. As you can see, you can filter look volume, from CPC, and you might exclude key words.
For me, I would rather use the Organic key words found as well as the PPC keywords In either SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a research tool versus a research tool. Keywordspy Tool
Pricing and Plans
As I just said, SpyFu’s Basic plan begins at $33 each Month when billed annually (roughly $39 month-to-month). Though, contrary to other tools in this SEO tool review roundup, for example Moz Guru and KWFinder$12.00 at KWFinder, SpyFu doesn’t price by search results. All programs come with an infinite number of domain name, keyword group, backlink, and competitor/domain comparison search results along with boundless data export. The functionality that you receive with SpyFu for the price is an important factor in the reason we gave it an Editors’ Choice, along with the search volumes make the tool even more attractive for ad hoc study that is keyword.
That’s not to say SpyFu doesn’t cap anything. The Basic Program provides you a capacity of 250 sales leads and domain contacts, along with 5,000 weekly tracked keyword positions, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 a month when billed yearly ) bumps leads and contacts to 500 and per week tracked keyword positions to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team program (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back guarantee. Overall the company has slashed its pricing since our original review, making it attractive to SMBs.
I find that their tools helpful for research that is aggressive. I do not use Their own Keyword Smart Search as described above but the number of data that They give (in a simple fashion) in the price points that they provide is quite A nice combination. SpyFu makes its way Every undertaking. Keywordspy Tool