SpyFu is among the more feature rich tools, but probably has the Attractive interface on the market. SpyFu offers SEO and PPC spy application options . Keywordtool
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can perform across the spectrum of SEO tooling, but for this particular review we’re focusing mostly on its own ad hoc research capacities. When a business is seeking to identifying the best possible search engine results pages (SERP) to aim having an optimization plan, keyword-driven investigation is your legwork to get pages to rank higher. Keyword recommendations and direction capabilities are built in during SpyFu, but I started in the Keyword Research tab.
When I used exactly the same set of five Key words to observe how outcomes differed between every one of my opponents. The five key words that I used were IT consultant marketing, internet shopping, pcmag, and small business accounting. I chose this combination to simulate real-world terms that businesses might search for (such as publishers such as PCMag) and to discover associated search results and vulnerable competition sites.
I found that after running searches on my five test terms SpyFu creates and structures its key word results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of related keywords with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on cost per click (CPC) and keyword difficulty, SpyFu brings a far more apparent correlation with how much money a key word is worth. After searching”digital advertising,” for example, another navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down to key word overview, related key words, advertiser history, ranking history, traffic, key word group, and SERP analysis. That’s only for one key word showing how SpyFu does arguably the most granular deep-dive research into keyword data of the tools I analyzed.
Atop the primary results, SpyFu gave me not CPC for the Key word, however a daily and monthly cost breakdown as well as how many unique advertisers had appeared on the keyword in the last year. I got the exact same level of price breakdown when I clicked on the Associated Keyword, which also enabled me to narrow results using a left-hand filter menu to a particular cost every day, daily search volume, difficulty score, and more.
At the bottom of the results was the SERP analysis. This broke down every URL from the search results page, however KWFinder and Moz Pro both offer a more detailed breakdown in this respect. SpyFu focuses. Results such as the Advertiser History graph, a lengthy list and complicated diagram of the advertisements appearing on that search page over time, was a bit too from the weeds for me as a newcomer SEO tool user. However, for advertisers and marketers, SpyFu is a gold mine. Keywordtool
With SpyFu Kombat you can look at overlapping and site Certain keywords For up to 3 websites. For the PPC version you can also find a chart which goes back over a span of a couple years showing that the overall amount of key words being bid on by all three websites. You can also rollover the graph to see keywords specific to just two of the websites if you feel the 3rd website might not be doing as good a job (or vice versa) as 2 of the other websites. It is going to also show you the PPC budgets of the sites as well as the amount of organic keywords rank in the top 50 results for keyword.
When you click on an area of the circle graph it will show you that the Keywords in whatever bucket you click. You can see and download those keywords for your use. As you can see I am on the ads tab but the options are similar when you click the organic tab (on the top box, the natural one on the bottom shows you total organic keywords).
Switching between the natural tab and the ppc tab (as well as the Overall # of organic search phrases + PPC advertisement budget must also give you a good idea of what of the bigger sites are more to the PPC or SEO aspect of things which can be a fantastic barometer to look at if you happen to be focusing on a single area over the other.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you enter one domain on the home page and are presented using a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors using a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (helpful for looking at the way the website might break out parts of the main domain, maybe a good spot to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement History (links through to complete Keyword Advertisement History tool)
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a link to overlapping keywords)
– Organic Competitors (with a link to overlapping keywords)
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Total Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Related Concepts (according to semantic relationships)
– Categories Keywordtool
Keyword Management and Reports
Keyword management is baked into SpyFu throughout the platform. Within all its three main research tabs–SEO, PPC, and Keyword–there are choices from the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table using minimal search volume, CPC, difficulty rating, and monthly cost. All these are SpyFu’s four main metrics where key word research is concerned. On the left of the table are either the key words you have researched and grouped yourself, or high keyword group tips from SpyFu. At the top right of the table you can then add selected keywords for lists, or export your selected keyword within an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is much like SEMrush$99.95 in SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu creates its profound connection between SEO and client relationship management (CRM). From the List Builder tab, there’s a Top Lists section with concentrated lists of domains and key words like”Domains That Pay the Most On AdWords,” keywords with the highest CPC. There is also a listing of the most expensive keywords, which you can then filter by state, business, or a particular web-based technology: Ad buying platform, internet affiliate marketing, email advertising, and online shopping cart are some of the options.
Next to Leading Lists, there is a dedicated Business Leads tab. This basically acts exactly the same way You enter a place, key words and businesses, and refine outcomes using filters like AdWords budget and SEO clicks. The search then returns a list of leads with the monthly ad budget and available contact information that can then be exported to your CRM or lead management system of that site. I’d like to view SpyFu proceed a step farther with this and integrate its SEO lead lists directly using a platform like Salesforce$75.00 at salesforce.com, but this instrument is already ahead of the curve. SEMrush includes a beta generation instrument, but that is the closest comes to exactly what SpyFu offers.
But, SpyFu included AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten advertisements for groups that are keyword . The templates can be downloaded by users from the SpyFu website and then upload to an AdWords account.
The platform also includes SEO campaign direction With its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for tackling integrated key word study and rank tracking within a campaign. My SpyFu is only available in paid plans (not the free trial), but it lets you set up multiple jobs tracking grouped key words plotted against SEO rank, traffic value, ROI, and a number of different metrics. All you have to do is open the My SpyFu menu and include a new project. It’s the only and greatest example in this roundup of SEO-focused PM.
There is also the Tracking tab, which lets you take Keywords you’ve identified and start continuing monitoring that keyword ranking changes and reports back with domain positions. I was also able to prepare custom SEO reports in a few simple measures: Enter a domain name and choose whether or not to conduct a document on SpyFu’s suggested domain key words or custom keywords. I entered my five custom keywords in a field, picked up to five competitors’ URLs, then was given the option to run a report or a report.
That Type of analysis that is aggressive is another area where SpyFu stands outside, as it also includes a tool called”Kombat” that’s offered in the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat along with the instrument built an interactive data visualization which showed where the top key words of PCMag overlapped with our opponents. There’s also what SpyFu calls for a”keyword universe,” list CPC, CTR, monthly price, and monthly clicks to get core keywords and recommended keywords. This research breakdown is just another feature that helps ways for you to gain an SEO edge on the competition. Keywordtool
Together with the SEO functionality of its product, SpyFu has introduced a research tool named Nacho Analytics, which offers access to other sites’ internet analytics. Through this stage, you can view time-of-day visitors, sections, and on-page behavior.
Keyword Advertisement History
You will be shown by keyword Ad Background, through color coded bars often the Key words appeared in a domain PPC campaign along with any changes in the ad copy (all of which can be exported to excel). It shows a year’s worth of data and extends back to 2006 through the Bonus History Button.
So it’s pretty straightforward, and that’s what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it’s just”here’s the ad history of this keyword”, plain and simple. Typically, if you see a key word being promoted on by a PPC advertiser that is good consistent you can look to employ that advertisement copy technique to a market of that keyword that is bigger. If I had been advertising for”resorts in Oklahoma” I would pay attention to that which ad copy was successful, over time, for this main/core key word”hotels”.
Domain Ad History
Except it shows the, domain Ad History is similar to Keyword Advertisement History Key word history of a domainname.
This tool is useful in Taking a Look at keywords that have been effective for Your competitors (or larger players in your niche) and which ones they attempted and left (which could be ones for you to avoid out of the gate). All this presumes the domain you are researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes word relationships, Publicly accessible keyword information, and PPC campaign data to return a list of keywords associated with the keyword(s) (up to 10) you input. As you can see, you could also filter from CPC, search volume, and you can also exclude key words.
For me personally, I prefer to use the PPC keywords as well as the Organic keywords found In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when used as a competitive research instrument versus a search tool. Keywordtool
Pricing and Plans
As I said, SpyFu’s Fundamental plan begins at $33 per Month when billed annually (roughly $39 per month ). Though, unlike other tools in this SEO tool inspection roundup, for example Moz Guru and KWFinder$12.00 at KWFinder, SpyFu doesn’t price by search success. All programs come with an unlimited number of backlink name, keyword, keyword collection, domain name, and comparison search results along with data export. The performance you get with SpyFu for your cost is a significant element in why we gave it an Editors’ Choice, and the search volumes make the tool even more attractive for ad hoc research that is keyword.
That is not to say SpyFu doesn’t cap anything. The Basic Plan gives you a potential of 250 sales leads and domain contacts, and 5,000 weekly monitored keyword positions, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 per month when billed yearly ) lumps contacts and leads to 500 and weekly tracked keyword rankings to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team program (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also includes a 30-day money-back warranty. The firm has really slashed its pricing.
I find that their tools useful for research that is competitive. I don’t use Their own Keyword Smart Search that They give (in a straightforward fashion) at the price points that they give is quite A nice combination. SpyFu makes its way Each project. Keywordtool