Introduction Know Your Competition
SpyFu is among the more feature rich tools, but has the Least appealing interface on the market. SpyFu offers SEO and PPC spy application choices . Know Your Competition
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can do across the spectrum of SEO tooling, but with this particular review we are focusing mostly on its own ad hoc research capabilities. When a business is looking to identifying the best possible search engine results pages (SERP) to aim with an optimization plan, keyword-driven analysis is the legwork to get pages to rank higher. Management capabilities and keyword recommendations are built in throughout SpyFu, however I started from the Keyword Research tab.
When testing each instrument, I used exactly the same set of five Key words to see results differed between every one of my competitors. Were online shopping , digital advertising, pcmag, IT consultant, and small business accounting. I chose this mixture to simulate real world terms that businesses might hunt for (including publishers such as PCMag) and to discover related search results and vulnerable competition sites.
I discovered that after running searches on my five test terms SpyFu produces and structures its keyword results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of associated key words with Page Authority (PA) and Domain Authority (DA) metrics along with stats on price per click (CPC) and keyword difficulty, SpyFu draws a far more apparent correlation with exactly how much cash a keyword is worth. After hunting”digital marketing,” for example, a separate navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down into key word summary, related keywords, advertiser background, ranking history, traffic, key word grouping, and SERP analysis. That is only for one key word showing SpyFu does arguably the most granular investigation into data of all the tools I analyzed.
Atop the results, SpyFu gave me not just CPC for the Key word, but a daily and yearly cost breakdown in addition to the number of unique advertisers had appeared on the key word in the past year. I got exactly the exact same degree of price breakdown when I clicked on the Associated Keywords tab, which also enabled me to narrow results using a left-hand filter menu to a particular cost every day, daily investigation volume, difficulty rating, and more.
At the bottom of the key word results was that the SERP analysis. This broke down each URL from the search results page, though KWFinder and Moz Pro equally offer a more comprehensive breakdown in this respect. SpyFu targets monthly cost, which might or might not be significant to your small business. Results like the Advertiser History graph, a long list and complicated diagram of the advertisements appearing on that search page as time passes, was somewhat too from the weeds for me as a newcomer SEO instrument user. However, for digital marketers and advertisers, SpyFu is a gold mine. Know Your Competition
With SpyFu Kombat you can look at overlapping and site keywords To get up to 3 websites. For your PPC version you may also find a chart which goes back over a period of a couple years showing that the overall number of key words being bid on by all three sites. You may also rollover the chart to see keywords specific to only two of the sites if you feel the 3rd site might not be doing as great a job (or vice versa) as 2 of the other sites. It is going to also show you the PPC budgets of the sites as well as the number of organic keywords rank in the top 50 results for said keyword.
When you click on an area of the circle graph it will show you the Keywords in whatever bucket you click, to the right of this chart. It is possible to see and download those key words for your own use. As you can see I am on the advertisements tab but the options are similar once you click the organic tab (on the upper box, the organic one on the underside shows you total organic keywords).
Switching between the organic tab along with the ppc tab (as well as the Overall # of organic keywords + PPC advertisement budget should also give you an idea of which of the bigger sites are more into the PPC or SEO aspect of things which can be a good barometer to check in if you happen to be concentrating on one place on the other hand.
SpyFu Classic is the”flagship” section so to speak. This is Where you input one domain on the home page and are presented using a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors using a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (useful for looking at the way the site might split parts of the main domain, perhaps a fantastic place to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad History (links through to full Keyword Ad History tool)
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a link to overlapping keywords)
– Organic Competitors (with a link to overlapping key words )
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Total Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, together with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Associated Concepts (based on semantic relationships)
– Categories Know Your Competition
Keyword Management and Reviews
Keyword management is baked in to SpyFu through the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–you will find options in the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table using monthly search volume, CPC, difficulty rating, and monthly cost. These are SpyFu’s four chief metrics where keyword research is concerned. On the left of the table are the keyword you’ve researched and booted yourself, or top keyword group suggestions from SpyFu. At the top right of this desk you can then add chosen keywords for lists, or export your chosen keyword as an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is similar to SEMrush$99.95 in SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s key word management abilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu creates its profound connection between SEO and client relationship management (CRM). In the List Builder tab, there’s a Top Lists section with concentrated lists of domain names and keywords like”Domains That Pay the Most On AdWords,” keywords with the maximum CPC. There’s also a list of the most expensive keywords, which you can then filter by state, business, or a specific web-based technologies: Ad buying platform, internet affiliate marketing, email advertising, and internet shopping cart are a few of the options.
Next to Leading Lists, there’s a dedicated Business Leads tab. This acts the same way You enter keywords and industries, a place, and refine results using filters like AdWords budget and SEO clicks. The research then returns a list of leads with that site advertising budget and contact information that is available that may subsequently be exported into your CRM or lead management system. I’d love to view SpyFu proceed a step farther with this and integrate its SEO lead lists directly using a stage such as Salesforce$75.00 at salesforce.com, but the tool is currently ahead of the curve. SEMrush has a beta lead generation instrument, but that’s the closest comes to exactly what SpyFu offers.
But, SpyFu incorporated AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten ads for groups . The templates can be downloaded by users in the SpyFu website and then upload into a AdWords account.
The system also includes SEO campaign direction With its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for tackling integrated key word research and rank tracking within a campaign. My SpyFu is just available in paid programs (not the free trial), but it allows you to set up multiple jobs tracking grouped keywords plotted against SEO position, traffic worth, ROI, and a number of other metrics. All you have to do is open the My SpyFu menu and then add a new job. It is the best and only example in this roundup of SEO-focused PM.
There is also the Tracking tab, which lets you choose Keywords youstart ongoing monitoring that reports back with weekly domain rankings and keyword ranking changes and’ve identified. I was also able to set up custom SEO reports in a few straightforward measures: Enter a domain name and choose whether or not to conduct a report on SpyFu’s suggested custom key words or domain keywords. I entered my five custom keywords in a field, chose up to five opponents’ URLs, then was given the choice to run a one-off report or a recurring monthly report.
This Type of analysis is just another area where SpyFu stands outside, since it also includes a tool called”Kombat” that is offered in the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain and the tool built an interactive data visualization which showed where PCMag keywords overlapped with our competitors. There is also what SpyFu calls for a”keyword universe,” listing CPC, CTR, monthly price, and monthly clicks to get core keywords and recommended keywords. This study breakdown is just another feature which helps unearth ways to gain an SEO advantage. Know Your Competition
With the SEO functionality of its product, SpyFu has introduced a study tool called Nacho Analytics, which offers access to other sites’ internet analytics. Through this stage, you can see time-of-day visitors, segments, and search-engine behaviour.
Keyword Advertisement History
Advertisement History will show you, through color bars, how frequently the Keyword appeared in a domain’s PPC campaign along with any modifications in the advertisement copy (all of which may be exported into excel). It goes back to 2006 via the Bonus History Button and shows a year’s worth of data.
So it’s pretty straightforward, and that’s what I like about SpyFu Tools. No over-reliance on”in-house metrics” it’s only”here’s the ad history of the key word”, plain and simple. Normally, if you see a keyword being promoted on by a good PPC advertiser consistent you can look to apply that advertisement copy technique to some niche market of the keyword that is larger. If I had been advertisements for”hotels in Oklahoma” I would listen to that which ad copy has been successful, over time, for that main/core keyword”resorts”.
Domain Advertisement History
Except it reveals the, domain Ad History Is like Keyword Ad History History of a domain.
This tool is useful in looking at keywords Which Have Been successful for Your competitors (or larger players on your market ) and which ones that they tried and abandoned (which may be ones that you avoid from the gate). All this assumes the domain you’re currently exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes semantic word connections, Publicly available keyword information, and PPC campaign information to come back a list of keywords associated with the keyword(s) (up to 10) you enter. As you can see, you can filter from CPC, look volume, and you might exclude keywords.
For me personally, I prefer to use the Organic keywords found as well as the PPC keywords In either SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when used as a competitive search tool versus a research tool. Know Your Competition
Pricing and Strategies
As I just mentioned, SpyFu’s Fundamental plan starts at $33 per Month when billed annually (or $39 month-to-month). Though, unlike other tools within this SEO tool inspection roundup, for example Moz Guru and KWFinder$12.00 in KWFinder, SpyFu doesn’t price by search results. All plans come with an unlimited number of keyword, keyword collection domain name, backlink, and competitor/domain comparison search results along with unlimited data export. The functionality that you receive with SpyFu for the price is a significant factor in the reason we gave it an Editors’ Choice, and the unlimited search volumes make the instrument even more appealing for keyword study that is ad hoc.
That is not to say SpyFu doesn’t cap anything. The Fundamental Plan provides you a potential of 250 sales leads and domain contacts, and 5,000 weekly tracked keyword positions, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 a month when billed annually) bumps leads and contacts to 500 and per week monitored keyword positions to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team plan (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also comprises a 30-day money-back warranty. The company has really slashed its pricing because our original inspection, making it all the more attractive to SMBs.
I find their tools helpful for research. I don’t use Their own Keyword Smart Search as described above but the number of information that They give (in a straightforward fashion) at the price points that they provide is very A nice combination. SpyFu makes its way into my arsenal on just about Each project. Know Your Competition