Introduction Kw Search
SpyFu is one of the feature rich tools, but has the Attractive interface out there. SpyFu offers SEO and PPC spy tool options . Kw Search
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can do across the spectrum of SEO tooling, but with this review we are focusing on its own ad hoc lookup capacities. When a business is seeking to identifying the best possible search engine results pages (SERP) to aim having an optimization plan, keyword-driven analysis is the legwork to get pages to rank higher. Recommendations and direction capacities are built in during SpyFu, however I started from the Keyword Research tab.
When testing each tool, I used the Exact Same set of five Key words to see results differed between every one of my opponents. The five keywords that I used were online shopping marketing, pcmag, IT consultant, and small business bookkeeping. I chose this combination to simulate real world terms that businesses might hunt for (such as publishers such as PCMag) and to discover related search results and vulnerable competition websites.
I discovered that after running searches in my five evaluation terms SpyFu produces and structures its keyword benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of related keywords with Page Authority (PA) and Domain Authority (DA) metrics together with stats on cost per click (CPC) and key word difficulty, SpyFu brings a far more obvious correlation with how much cash a keyword could be worth. After hunting”digital advertising,” for instance, another navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down to keyword summary, related keywords, advertiser history, status background, traffic, key word grouping, and SERP analysis. That is just for one keyword question, showing SpyFu does the most granular investigation into data of all the tools I tested.
Atop the main results, SpyFu gave me not only CPC for the Key word, but a daily and yearly cost breakdown as well as the number of unique advertisers had appeared on the keyword in the last year. I received exactly the exact same level of price breakdown once I clicked on the Associated Keywords tab, which also allowed me to narrow results using a left-hand filter menu to a particular cost every day, daily search volume, difficulty score, and much more.
At the bottom of the results that are key word was that the SERP analysis. This broke down every URL in the search results page, even however KWFinder and Moz Pro both provide a more comprehensive breakdown in this respect. SpyFu focuses on monthly price, which may or may not be important to your business. Results like the Advertiser History graph, a long list and complex diagram of the ads appearing on this search page as time passes, was a bit too in the weeds for me as a newcomer SEO instrument user. However, for advertisers and digital marketers, SpyFu is a gold mine. Kw Search
With SpyFu Kombat you can look at overlapping and site Certain key words To get up to 3 websites. For your PPC version you may also find a chart which goes back over a period of a few years demonstrating that the general number of keywords being bid on by all 3 sites. You may also rollover the graph to see key words specific to just 2 of the websites if you are feeling the 3rd site may not be doing as great a job (or vice versa) as two of those other sites. It is going to also show you that the PPC budgets of the websites as well as the amount of organic keywords rank in the top 50 results for keyword.
When you click an area of the circle graph it will show you that the Key words in whatever bucket you click, to the right of the chart. It is possible to view and download those keywords for your use. As you can see I’m on the advertisements tab however, the choices are similar when you click on the natural tab (on the upper box, the organic one at the underside shows you complete organic key words ).
Switching between the natural tab along with the ppc tab (as well as the Total # of organic search phrases + PPC advertisement budget must also give you an notion of which of the larger sites are more into the PPC or SEO side of things which can be a good barometer to check at if you happen to be focusing on one place on the other hand.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain on the home page and also are presented with a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic using a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (helpful for looking at how a website might break out parts of the main domain, perhaps a good spot to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement Background (links through to complete Keyword Ad History tool)
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a URL to overlapping key words )
– Organic Competitors (using a URL to overlapping keywords)
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Complete Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Associated Concepts (based on semantic relationships)
– Categories Kw Search
Keyword Management and Reports
Keyword management is baked into SpyFu through the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–you will find options in the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table using monthly search volume, CPC, problem score, and monthly price. All these are SpyFu’s four main metrics where keyword research is worried. On the left of the desk are the keyword you’ve researched and grouped yourself, or high keyword group suggestions from SpyFu. At the top right of the desk you can then add chosen keywords to lists, or export your selected key words within an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is similar to SEMrush$99.95 in SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s key word management abilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu creates its profound connection between SEO and client relationship management (CRM). From the List Builder tab, there’s a Top Lists segment with concentrated lists of domain names and key words like”Domains That Spend the maximum On AdWords,” keywords with the maximum CPC. There is also a list of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technology: Ad buying platform, internet affiliate marketing, email marketing, and online shopping cart are some of the options.
Alongside Leading Lists, there’s a dedicated Business Leads tab. This acts exactly the exact same manner as a key word search: You enter industries and key words, a location, and refine outcomes using filters such as AdWords budget and SEO clicks. The research then returns a list of leads with that site ad budget and contact information that is accessible that can be exported to your CRM or direct management system. I’d like to view SpyFu go a step further with this and integrate its own SEO lead lists directly using a platform such as Salesforce$75.00 at salesforce.com, but the instrument is already ahead of the curve. SEMrush includes a lead generation tool, but that’s the closest comes to exactly what SpyFu offers.
But, SpyFu recently incorporated AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten advertisements for key word groups in countless businesses. The templates can be downloaded by users in the SpyFu site and then upload into an AdWords account.
The platform also includes SEO campaign direction With its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for tackling integrated keyword study and rank monitoring within a campaign. My SpyFu is just available in paid programs (not the free trial), but it allows you to install multiple projects tracking grouped key words plotted against SEO position, traffic value, ROI, and a number of different metrics. All you need to do is open the My SpyFu menu and include a new project. It is the best and only example in this roundup of SEO-focused PM.
There is also the Tracking tab, which lets you choose Keywords you’ve identified and start ongoing monitoring that keyword position changes and reports back together with weekly domain positions. I was able to prepare custom SEO reports in a few simple steps: Enter a domain name then choose whether or not to run a report on SpyFu’s suggested domain key words or custom keywords. I entered my five custom keywords picked up to five competitors’ URLs, and then was given the option to run a report or a monthly report.
That sort of analysis is just another area in which SpyFu stands outside, as it also includes a tool called”Kombat” that’s available from the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat and the instrument quickly built an interactive data visualization which showed where the top keywords of PCMag overlapped with our opponents. There is also what SpyFu calls for a”key word universe,” listing CPC, CTR, monthly price, and monthly clicks to get core keywords and advocated keywords. This research breakdown is another feature which will help unearth ways to gain an SEO edge. Kw Search
Together with the SEO functionality of its primary product, SpyFu has introduced a research tool called Nacho Analytics, which provides access to different sites’ web analytics. Through this stage, you can view sections visitors, and search-engine behaviour.
Keyword Advertisement History
Keyword Advertisement History will show you, through colour coded bars, how frequently the Key words appeared in a domain’s PPC campaign alongside any modifications in the advertisement copy (all of which can be exported into excel). It shows that a year’s worth of data up front and extends back to 2006 via the Bonus History Button.
So it’s fairly straightforward, which is what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it’s only”here is the ad history of the key word”, plain and simple. If you find a keyword being advertised on by a PPC advertiser persistent it’s possible to look to employ that ad copy technique to a niche market of the keyword that is larger. If I had been advertisements for”resorts in Oklahoma” I would pay attention to what ad copy has been successful, as time passes, for that main/core key word”hotels”.
Domain Advertisement History
Except it reveals the, domain Ad History is similar to Keyword Advertisement History Keyword history of a particular domain.
This instrument is useful in looking at keywords Which Have Been effective for Your competitors (or larger players in your market ) and which ones that they tried and left (which could be ones that you prevent from the gate). All this presumes the domain you’re researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes word connections, Publicly available keyword information, and PPC campaign data to return a list of keywords associated with the keyword(s) (up to 10) you enter. You can also filter look volume, from CPC as you can see, and you can also exclude key words.
For me personally, I would rather use the PPC keywords and the Organic key words found In either SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a search tool versus a keyword research tool. Kw Search
Pricing and Plans
As I mentioned, SpyFu’s Basic plan starts at $33 each Month when billed annually (or $39 per month ). Though, contrary to other tools within this SEO tool review roundup, such as Moz Pro and KWFinder$12.00 at KWFinder, SpyFu doesn’t price by search success. All plans have an unlimited number of keyword, keyword group name, domain, backlink, and comparison search results combined with data export. The functionality that you receive with SpyFu for your price is an important element in the reason we gave it an Editors’ Choice, along with the search volumes make the instrument even more attractive for research that is keyword that is ad hoc.
That is not to say SpyFu does not cap anything. The Fundamental Plan gives you a capacity of 250 sales leads and domain contacts, and 5,000 weekly monitored keyword positions, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 a month when billed annually) bumps leads and contacts to 500 and per week tracked keyword rankings to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team plan (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also includes a 30-day money-back warranty. The firm has slashed on its pricing.
I find their tools helpful for research. I do not use Their Keyword Smart Search which They provide (in a straightforward fashion) at the price points that they give is quite A nice combination. SpyFu makes its way Each undertaking. Kw Search