Background Link Research Tools
SpyFu is one of the feature rich tools, but probably has the Least appealing interface on the market. SpyFu provides SEO and PPC spy tool options along with their keyword research tool. Link Research Tools
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can perform throughout the spectrum of SEO tooling, but with this review we’re focusing on its own ad hoc keyword research capacities. When a company is looking to identifying the best possible search engine results pages (SERP) to target with an optimization strategy, keyword-driven analysis is the legwork to get pages to rank higher. Management capabilities and recommendations are built in during SpyFu, but I started from the Keyword Research tab.
When I used the Exact Same set of five Keywords to observe how results differed between every one of my competitors. Were IT consultant , digital advertising, internet shopping, pcmag, and small business bookkeeping. I chose this mixture to simulate real-world terms that companies might hunt for (such as publishers such as PCMag) and to find associated search results and vulnerable competition websites.
I discovered that after running searches in my five test terms SpyFu creates and structures its keyword results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of associated key words with Page Authority (PA) and Domain Authority (DA) metrics together with stats on cost per click (CPC) and key word difficulty, SpyFu draws a far more obvious correlation with exactly how much money a keyword is worth. After searching”digital advertising,” for example, another navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down to keyword summary, related key words, advertiser history, ranking history, backlinks, keyword group, and SERP analysis. That is only for a single key word question, revealing SpyFu will the most granular deep-dive investigation into keyword data of the tools I analyzed.
Atop the results, SpyFu gave me not CPC for the Keyword, however a daily and yearly cost breakdown as well as how many unique advertisers had emerged on the keyword in the past year. I got the same degree of cost breakdown once I clicked on the Related Keywords tab, which also allowed me to narrow results using a left-hand filter menu to a particular price every day, daily investigation volume, difficulty score, and more.
In the bottom of the results that are keyword was the SERP analysis. This broke down every URL in the search results page, however KWFinder and Moz Pro equally offer a more detailed breakdown in this respect. SpyFu targets cost, which may or may not be significant to your business. Results such as the Advertiser History graph, a long list and complex diagram of the ads appearing on this search page as time passes, was somewhat too from the weeds for me as a newcomer SEO instrument user. But for digital entrepreneurs and entrepreneurs, SpyFu can be a gold mine. Link Research Tools
With SpyFu Kombat you can look at overlapping and website Certain keywords To get up to 3 sites. For your PPC version you may also see a graph which goes back over a period of a few years demonstrating that the overall number of key words being bid on by all three websites. You may also rollover the graph to find keywords specific to only 2 of those sites if you are feeling the 3rd site might not be doing as great a job (or vice versa) as 2 of those other websites. It is going to also show you that the PPC budgets of the sites in addition to the amount of organic keywords ranking in the top 50 results for keyword.
When you click on an area of the circle chart it will show you that the Key words in whatever bucket you click, towards the right of this graph. It is possible to view and download those key words for your use. As you can see I’m on the advertisements tab but the choices are similar once you click on the organic tab (on the top box, the organic one at the bottom shows you complete organic keywords).
Switching between the organic tab along with the ppc tab (also as the Overall # of organic search phrases + PPC ad budget must also give you an notion of which of the bigger sites are more into the PPC or SEO aspect of things which can be a good barometer to check in if you happen to be focusing on a single area on the other hand.
SpyFu Classic is the”flagship” section so to speak. This is Where you input one domain on the home page and also are presented with a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors using a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (useful for looking at the way the website might break out parts of the main domain, perhaps a fantastic spot to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement History (links through to full Keyword Ad History tool)
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a URL to overlapping key words )
– Organic Competitors (using a URL to overlapping key words )
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Complete Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Associated Concepts (according to semantic relationships)
– Categories Link Research Tools
Keyword Management and Reviews
Keyword direction is baked in to SpyFu throughout the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–there are choices from the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table with minimal search volume, CPC, problem score, and monthly price. All these are SpyFu’s four main metrics where keyword research is worried. On the left of this table are either the keyword you’ve researched and grouped yourself, or top keyword group tips from SpyFu. On the top right of this desk you can then add chosen key words for lists, or export your selected key words as an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is much like SEMrush$99.95 in SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its deep connection between SEO and customer relationship management (CRM). From the List Builder tab, there’s a Top Lists section with targeted lists of domain names and key words like”Assets Which Spend the maximum On AdWords,” keywords with the highest CPC. There’s also a list of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technologies: Ad buying platform, affiliate marketing, email advertising, and internet shopping cart are a few of the options.
Next to Leading Lists, there is a dedicated Company Leads tab. This essentially acts the exact same way as a search: You enter industries and key words, a place, and refine results using filters such as AdWords budget and SEO clicks. The search returns a list of leads with contact information that is available and that site advertising budget that may then be exported into your CRM or direct management system. I’d love to see SpyFu proceed a step further with this and integrate its own SEO lead lists directly using a platform such as Salesforce$75.00 at salesforce.com, but this instrument is currently ahead of the curve. SEMrush has a beta generation instrument, but that’s the closest any optimization product I tested comes to what SpyFu offers.
But, SpyFu incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten advertisements for groups in countless businesses. The templates can be downloaded by users from the SpyFu website and upload to an AdWords account.
The platform also includes deeper SEO campaign direction With its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for overseeing integrated key word research and rank tracking in a campaign. My SpyFu is only available in paid plans (not the free trial), but it lets you install multiple jobs tracking grouped keywords plotted against SEO position, traffic worth, ROI, and a number of other metrics. All you have to do is open the My SpyFu menu and then include a new project. It’s the only and greatest case in this roundup of built-in, SEO-focused PM.
There is also the Tracking tab, which lets you choose Keywords youbegin tracking that keyword position changes and reports back together with domain rankings and’ve identified. I was able to set up custom SEO reports in a few straightforward measures: Enter a domain name then choose whether or not to run a report on SpyFu’s suggested domain key words or custom key words. I entered my five custom key words in a field, chose up to five competitors’ URLs, then was given the option to run a report or a recurring report.
This sort of analysis is just another area where SpyFu stands out, as it also includes a tool called”Kombat” that’s available from the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat along with the instrument immediately built an interactive data visualization that showed where PCMag key words overlapped with our opponents. There’s also what SpyFu calls for a”key word world,” listing CPC, CTR, monthly price, and monthly clicks for core keywords and recommended keywords. This research breakdown is just another feature that will help unearth ways to acquire an SEO advantage on the competition. Link Research Tools
With the SEO performance of its main Solution, SpyFu has introduced a study tool called Nacho Analytics, which offers access to the web analytics of websites. Through this stage, you can view time-of-day traffic sections, and search-engine behaviour.
Keyword Ad History
Ad Background will show you, through color bars, how frequently the Key words appeared in a domain PPC campaign along with any modifications in the ad copy (all of which can be exported into excel). It reveals a year’s worth of information up front and goes back to 2006 via the Bonus History Button.
So it’s pretty straightforward, which is exactly what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it’s just”here’s the ad history of this keyword”, plain and simple. If you see a key word being promoted on by a good PPC advertiser persistent you can look to apply that advertisement copy technique to some market of the keyword. If I were advertising for”resorts in Oklahoma” I might pay attention to that which ad copy has been successful, as time passes, for this main/core keyword”resorts”.
Domain Advertisement History
Domain Ad History is similar to Keyword Ad History except it shows the History of a particular domain.
This tool is useful in Taking a Look Your opponents (or bigger players on your niche) and which ones that they tried and left (which could be ones that you avoid from the gate). All this presumes the domain you are researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes semantic term relationships, Publicly available keyword data, and PPC campaign data to return a list of keywords related to the keyword(s) (up to 10) you enter. You can also filter by CPC, search volume, as you can see, and you can exclude key words.
For me, I prefer to use the Organic key words found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when used as a research tool versus a search tool. Link Research Tools
Pricing and Strategies
Since I just said, SpyFu’s Fundamental plan starts at $33 per Month when billed annually (or $39 month-to-month). Though, unlike other tools in this SEO tool review roundup, for example Moz Pro and KWFinder$12.00 at KWFinder, SpyFu doesn’t cost by search results. All plans have an infinite number of domain, keyword, keyword collection, backlink, and competitor/domain comparison search results combined with data export. The functionality that you receive with SpyFu for your price is a significant factor in why we gave it an Editors’ Choice, along with the search volumes make the instrument even more attractive for study that is keyword that is ad hoc.
That is not to say SpyFu doesn’t cap anything. The Fundamental Plan provides you a capacity of 250 sales leads and domain contacts, and 5,000 weekly tracked keyword rankings, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 per month when billed annually) lumps contacts and leads to 500 and weekly monitored keyword positions to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team plan (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also includes a 30-day money-back warranty. The firm has slashed on its pricing.
I find that their tools pretty useful for competitive search. I do not use Their Keyword Smart Search much as described above but the number of data which They provide (in a straightforward fashion) in the price points they give is quite A wonderful combination. SpyFu makes its way Every project. Link Research Tools