SpyFu is one of the more feature rich tools, but likely has the Least attractive interface on the market. SpyFu provides SEO and PPC spy tool choices alongside their keyword search tool. Linkdex
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can perform across the spectrum of SEO tooling, but for this review we are focusing primarily on its ad hoc keyword research capacities. When a company is seeking to identifying the best possible search engine results pages (SERP) to aim with an optimization plan, keyword-driven investigation is your legwork to get pages to rank higher. Keyword recommendations and direction capacities are built in during SpyFu, however I started in the Keyword Research tab.
When I used exactly the same set of five Key words to observe how results differed between every one of my opponents. The five key words I used were digital advertising, pcmag, online shopping, IT consultant, and small business accounting. I chose this combination to simulate real world terms that businesses might search for (such as publishers like PCMag) and to discover related search results and vulnerable competition sites.
After conducting searches I discovered that SpyFu creates and structures its keyword results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of associated key words with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on price per click (CPC) and key word difficulty, SpyFu draws a far more obvious correlation with exactly how much cash a keyword could be worth. After searching”digital marketing,” for example, another navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down into keyword summary, related key words, advertiser background, status background, traffic, key word grouping, and SERP analysis. That is just for a single keyword question, revealing how SpyFu does the most granular investigation into data of the tools I tested.
Atop the results, SpyFu gave me not CPC for the Key word, however a daily and monthly cost breakdown as well as how many unique advertisers had emerged on the key word in the last year. I got exactly the same degree of cost breakdown when I clicked on the Related Keyword, which also enabled me to narrow results using a left-hand filter menu to a particular price per day, daily search volume, difficulty score, and more.
In the bottom of the results that are key word was the SERP analysis. This broke down each URL from the search results page, however KWFinder and Moz Guru equally offer a more detailed breakdown in this respect. SpyFu focuses. Results like the Advertiser History graph, a long list and complex diagram of the advertisements appearing on this search page as time passes, was somewhat too from the weeds for me as a novice SEO tool user. But for advertisers and digital marketers, SpyFu is a gold mine. Linkdex
With SpyFu Kombat you can look at overlapping and website key words For up to 3 websites. For your PPC version you may also see a chart which goes back over a period of a few years showing that the general number of keywords being bid on by all three websites. You can also rollover the chart to see keywords specific to just 2 of those websites if you are feeling the 3rd website might not be doing as good a job (or vice versa) as two of those other sites. It is going to also show you the PPC budgets of the websites in addition to the amount of organic keywords ranking in the top 50 results for keyword.
When you click on an area of the circle chart it will show you that the Keywords in whatever bucket you click. You can see and download those key words for your use. As you can see I’m on the advertisements tab but the options are similar once you click the natural tab (on the upper box, the natural one at the underside shows you complete organic keywords).
Switching between the organic tab and the ppc tab (as well as the Total # of organic keywords + PPC advertisement budget must also give you a good idea of what of the larger sites are more into the PPC or SEO side of things that may be a fantastic barometer to look at if you chance to be focusing on a single area over the other.
SpyFu Classic is the”flagship” section in order to speak. This is Where you input one domain name on the home page and also are presented with a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors using a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (useful for looking at the way the site might split parts of the main domain, perhaps a fantastic spot to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad History (links through to complete Keyword Ad History instrument )
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a URL to overlapping keywords)
– Organic Competitors (with a URL to overlapping keywords)
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Complete Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Related Concepts (according to semantic relationships)
– Categories Linkdex
Keyword Management and Reviews
Keyword management is baked into SpyFu throughout the platform. Within all its three main research tabs–SEO, PPC, and Keyword–you will find choices in the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table using minimal search volume, CPC, difficulty rating, and monthly cost. These are SpyFu’s four main metrics where keyword research is worried. On the left of the table are the keyword you’ve researched and grouped yourself, or high keyword group suggestions from SpyFu. At the top right of this table you can then add chosen key words for lists, or export your selected key words as an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is similar to SEMrush$99.95 in SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s key word management abilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu creates its profound link between SEO and customer relationship management (CRM). In the List Builder tab, there’s a Best Lists section with targeted lists of domain names and keywords like”Domains That Spend the maximum On AdWords,” keywords with the maximum CPC. There is also a listing of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technologies: Ad buying platform, internet affiliate marketing, email advertising, and online shopping cart are some of the choices.
Next to Top Lists, there’s a dedicated Business Leads tab. This acts exactly the same manner You enter key words and businesses, a location, and refine outcomes using filters such as AdWords budget and SEO clicks. The search then returns a list of leads with that site advertising budget and available contact information that may subsequently be exported to your CRM or direct management system. I’d like to see SpyFu proceed a step farther with this and integrate its SEO lead lists directly using a platform like Salesforce$75.00 in salesforce.com, but this instrument is currently ahead of the curve. SEMrush includes a beta lead generation tool, but that is the closest comes to exactly what SpyFu offers.
However, SpyFu recently included AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten ads for groups that are key word in countless industries. The templates can be downloaded by users in the SpyFu site and then upload to a AdWords account.
The platform also includes SEO campaign management Using its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for overseeing integrated keyword study and rank monitoring within a campaign. My SpyFu is only available in paid plans (not the free trial), but it allows you to set up multiple jobs tracking grouped key words plotted against SEO position, traffic value, ROI, and a number of different metrics. All you have to do is open the My SpyFu menu and add a new job. It’s the best and only example in this roundup of SEO-focused PM.
There’s also the Tracking tab, which lets you choose Keywords you’ve identified and begin ongoing monitoring that reports back together with weekly domain rankings and keyword ranking changes. I was able to set up custom SEO reports in a few straightforward measures: Enter a domain name and choose whether or not to conduct a report on SpyFu’s suggested domain key words or custom key words. I entered my five habit keywords chose up to five opponents’ URLs, and then was given the option to run a one time report or a monthly report.
That sort of analysis that is competitive is another area in which SpyFu stands outside, since it also includes a tool called”Kombat” that’s available from the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat and the instrument quickly built an interactive information visualization which showed where PCMag’s top key words overlapped with our opponents. There is also what SpyFu calls a”keyword world,” listing CPC, CTR, monthly cost, and monthly clicks for core keywords and advocated keywords. This research breakdown is just another feature that helps unearth ways for one to acquire an SEO advantage. Linkdex
Along with the SEO functionality of its primary Solution, SpyFu has introduced a study tool named Nacho Analytics, which provides access to the internet analytics of sites. Through this stage, you can see time-of-day traffic sections, and behavior that is on-page.
Keyword Ad History
You will be shown by Advertisement Background, through color coded bars, how often the Key words appeared in a domain’s PPC campaign alongside any modifications in the advertisement copy (all of which may be exported to excel). It reveals a year’s worth of information up front and goes back to 2006 through the Bonus History Button.
So it’s fairly straightforward, which is what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it’s only”here’s the ad history of this key word”, plain and simple. Normally, if you see a key word being promoted on by a PPC advertiser persistent it’s possible to look to employ that advertisement copy technique to some market of that larger keyword. If I were advertising for”resorts in Oklahoma” I would listen to what ad copy has been successful, over time, for that main/core key word”hotels”.
Domain Ad History
Except it reveals the domain Ad History Is like Keyword Ad History Key word history of a domainname.
This instrument is useful in looking at keywords that have been successful for Your competitors (or bigger players in your market ) and which ones they attempted and abandoned (which may be ones for you to avoid from the gate). All of this assumes the domain you’re researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses term connections, Publicly accessible keyword data, and PPC campaign data to return a list of keywords related to the keyword(s) (up to 10) you enter. As you can see, you can also filter search volume, from CPC, and you might also exclude keywords.
For me personally, I would rather use the Organic keywords found as well as the PPC keywords In either SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a search instrument versus a keyword search tool. Linkdex
Pricing and Plans
As I just mentioned, SpyFu’s Fundamental plan starts at $33 each Month when billed yearly (roughly $39 per month ). Though, contrary to other tools within this SEO tool inspection roundup, such as Moz Pro and KWFinder$12.00 in KWFinder, SpyFu does not price by search success. All programs come with an infinite number of domain name, key word, keyword collection, backlink, and competitor/domain comparison search results along with unlimited data export. The functionality that you receive with SpyFu for your cost is an important factor in the reason we gave it an Editors’ Choice, along with the boundless search volumes make the instrument much more appealing for ad hoc keyword study.
That’s not to say SpyFu doesn’t cap anything. The Fundamental Plan provides you a capacity of 250 sales leads and domain contacts, and 5,000 weekly tracked keyword positions, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 per month when billed yearly ) lumps contacts and leads to 500 and per week monitored keyword positions to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team plan (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also includes a 30-day money-back warranty. Overall the firm has actually slashed its pricing because our inspection, which makes it attractive to SMBs.
I find their tools useful for search. I don’t use Their own Keyword Smart Search that They provide (in a simple fashion) at the price points that they provide is very A combination that is wonderful. SpyFu makes its way Each undertaking. Linkdex