SpyFu is one of the feature rich tools, but has the Least attractive interface out there. SpyFu offers SEO and PPC spy application options alongside their keyword search tool. Lipperhey
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can perform throughout the spectrum of SEO tooling, but for this review we’re focusing mostly on its ad hoc keyword lookup capacities. When a company is seeking to identifying the best possible search engine results pages (SERP) to target with an optimization strategy, keyword-driven analysis is your legwork to get pages to rank higher. Recommendations and direction capabilities are built in during SpyFu, but I began from the Keyword Research tab.
When testing each tool, I used the Exact Same set of five Keywords to see how outcomes differed between every one of my competitors. The five keywords that I used were online shopping , electronic marketing, pcmag, IT consultant, and small business accounting. I chose this combination to simulate real-world terms that companies might search for (such as publishers such as PCMag) and to find associated search results and vulnerable competition websites.
After conducting searches on my five test terms, I found that SpyFu creates and structures its key word results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of associated keywords with Page Authority (PA) and Domain Authority (DA) metrics together with stats on price per click (CPC) and key word difficulty, SpyFu draws a far more apparent correlation with exactly how much cash a key word could be worth. After searching”digital advertising,” for example, a separate navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down to keyword summary, related key words, advertiser background, status background, backlinks, keyword group, and SERP analysis. That is only for one keyword query, revealing how SpyFu does arguably the most granular investigation into data of the tools I analyzed.
Atop the primary results, SpyFu gave me not just CPC for the Key word, but a daily and yearly cost breakdown as well as the number of unique advertisers had emerged on the keyword in the last year. I received exactly the exact same degree of cost breakdown once I clicked on the Associated Keyword, which also enabled me to narrow results employing a left-hand filter menu to a specific cost per day, daily investigation volume, difficulty score, and much more.
In the bottom of the keyword results was the SERP analysis. This broke down each URL in the search results page, even though KWFinder and Moz Guru equally provide a more comprehensive breakdown in this respect. SpyFu focuses. Results like the Advertiser History chart, a lengthy list and complicated diagram of the advertisements appearing on this search page over time, was a bit too in the weeds for me as a novice SEO instrument user. But for digital marketers and advertisers, SpyFu can be a gold mine. Lipperhey
With SpyFu Kombat you can look at overlapping and website Certain keywords For up to 3 websites. For the PPC version you may also see a graph which goes back over a span of a couple years demonstrating the general amount of keywords being bid on by all 3 sites. You can also rollover the chart to find key words specific to just two of the websites if you feel the 3rd site may not be doing as great a job (or vice versa) as two of the other sites. It will also show you the PPC budgets of the sites as well as the amount of organic keywords ranking in the top 50 results for keyword.
When you click on an area of the circle graph it will show you the Key words in whatever bucket you click, towards the right of the chart. It is possible to see and download those key words for your use. As you can see I’m on the ads tab however, the choices are similar once you click on the organic tab (on the top box, the natural one at the bottom shows you total organic keywords).
Switching between the organic tab along with the ppc tab (also as the Overall # of organic keywords + PPC advertisement budget must also give you an notion of what of the larger sites are more to the PPC or SEO side of things that may be a good barometer to check at if you happen to be focusing on one place over the other.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain on the home page and are presented with a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors using a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (helpful for looking at how a website might break out parts of the principal domain, perhaps a good place to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad History (links through to full Keyword Ad History instrument )
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a URL to overlapping key words )
– Organic Competitors (with a link to overlapping keywords)
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Total Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, together with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Associated Concepts (according to semantic relationships)
– Categories Lipperhey
Keyword Management and Reports
Keyword direction is baked into SpyFu through the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–you will find options from the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table with monthly search volume, CPC, difficulty rating, and monthly price. All these are SpyFu’s four main metrics where keyword research is worried. On the left of the table are the key words you have researched and booted yourself, or high keyword class tips from SpyFu. At the top right of this table you can then add chosen keywords for lists, or export your selected keyword within an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is much like SEMrush$99.95 in SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu creates its deep link between SEO and customer relationship management (CRM). From the List Builder tab, there is a Best Lists segment with targeted lists of domain names and keywords like”Assets Which Spend the Most On AdWords,” keywords with the maximum CPC. There’s also a list of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technologies: Ad buying platform, internet affiliate marketing, email advertising, and internet shopping cart are a few of the options.
Alongside Leading Lists, there is a dedicated Business Leads tab. This acts the exact same way as a keyword search: You enter a location, keywords and industries, and refine outcomes using filters such as AdWords budget and SEO clicks. The research returns a list of URL leads with contact information that is available and that site’s monthly advertising budget that may then be exported into your CRM or direct management system. I’d love to view SpyFu go a step farther with this and incorporate its own SEO lead lists directly with a platform such as Salesforce$75.00 at salesforce.com, but this instrument is currently ahead of the curve. SEMrush has a beta generation instrument, but that’s the closest any additional optimization product I tested comes to exactly what SpyFu offers.
But, SpyFu recently incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten ads for keyword groups in hundreds of industries. Users may download the templates from the SpyFu site and upload into an AdWords account.
The system also includes deeper SEO campaign direction Using its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for tackling integrated key word study and rank tracking within a campaign. My SpyFu is only available in paid plans (not the free trial), but it allows you to install multiple projects tracking grouped key words plotted against SEO rank, traffic worth, ROI, and numerous different metrics. All you need to do is open the My SpyFu menu and include a new project. It’s the best and only example in this roundup of SEO-focused PM.
There is also the Tracking tab, which lets you take Keywords youbegin ongoing monitoring that reports back with domain positions and keyword ranking changes and’ve identified. Using the webpage, I was able to set up custom SEO reports in a few simple steps: Enter a domain name and choose if to conduct a report on SpyFu’s suggested domain keywords or custom key words. I entered my five custom key words in a field, chose up to five opponents’ URLs, then was given the option to run a report or a recurring report.
This sort of aggressive analysis is just another area in which SpyFu stands outside, as it also has a tool called”Kombat” that is available from the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat and the tool built an interactive information visualization which revealed where PCMag key words overlapped with our competitors. There’s also what SpyFu calls for a”key word universe,” list CPC, CTR, monthly price, and monthly clicks to get core keywords and advocated keywords. This research breakdown is another feature which helps unearth ways to acquire an SEO edge on the competition. Lipperhey
Together with the SEO performance of its Solution, SpyFu has introduced a study tool called Nacho Analytics, which offers access to the web analytics of websites. Through this platform, you can view segmentstraffic, and on-page behavior.
Keyword Advertisement History
Advertisement History will show you, via colour coded bars, how frequently the Key words appeared in a domain’s PPC campaign along with any modifications in the ad copy (all of which can be exported into excel). It goes back to 2006 through the Bonus History Button and shows a year’s worth of information up front.
So it’s fairly straightforward, which is exactly what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it is just”here is the ad history of the keyword”, plain and simple. Typically, if you see a keyword being advertised on by a good PPC advertiser persistent it’s possible to look to employ that advertisement copy technique to a market of that bigger keyword. If I were advertisements for”hotels in Oklahoma” I would listen to that which ad copy was successful, as time passes, for that main/core key word”hotels”.
Domain Ad History
Domain Ad History is similar to Keyword Advertisement History except it reveals the Key word history of a domainname.
This instrument is useful in looking Your opponents (or larger players in your niche) and which ones that they attempted and abandoned (which may be ones for you to avoid out of the gate). All of this assumes the domain you’re researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses word relationships, Publicly accessible keyword data, and PPC campaign data to come back a list of keywords associated with the keyword(s) (up to 10) you enter. You could filter by CPC, search volume as you can see, and you might also exclude key words.
For me personally, I prefer to use the PPC keywords and the Organic key words found In either SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when used as a competitive search tool versus a research tool. Lipperhey
Pricing and Plans
Since I said, SpyFu’s Fundamental plan starts at $33 per Month when billed annually (or $39 per month ). Though, unlike other tools in this SEO tool review roundup, for example Moz Pro and KWFinder$12.00 in KWFinder, SpyFu doesn’t cost by search success. All programs have an infinite number of backlink , key word collection, domain name, and comparison search results along with data export. The performance you receive with SpyFu for your cost is a significant factor in the reason we gave it an Editors’ Choice, and the search volumes make the tool even more attractive for ad hoc study that is keyword.
That is not to mention SpyFu doesn’t cap anything. The Basic Program provides you a potential of 250 sales leads and domain contacts, and 5,000 weekly tracked keyword positions, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 a month when billed yearly ) bumps leads and contacts to 500 and per week monitored keyword rankings to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team program (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also includes a 30-day money-back guarantee. The company has slashed its pricing since our initial review, which makes it attractive to SMBs.
I find that their tools pretty useful for search. I don’t use Their own Keyword Smart Search which They provide (in a straightforward fashion) in the price points that they give is very A combination that is nice. SpyFu makes its way Each undertaking. Lipperhey