Background List Of Spy Tools
SpyFu is one of the more feature rich tools, but has the Least appealing interface on the market. SpyFu provides SEO and PPC spy application options along with their own keyword research tool. List Of Spy Tools
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can perform throughout the spectrum of SEO tooling, but for this review we’re focusing mostly on its own ad hoc keyword lookup capabilities. When a company is seeking to identifying the best possible search engine results pages (SERP) to aim having an optimization plan, keyword-driven investigation is your legwork to get pages to rank higher. Management capacities and recommendations are built in throughout SpyFu, however I started from the Keyword Research tab.
When testing each instrument, I used the Exact Same set of five Keywords to observe results differed between each of my opponents. Were electronic marketing, pcmag, internet shopping, IT consultant, and small business accounting. I chose this mixture to simulate real world terms that companies might search for (such as publishers such as PCMag) as well as to find related search results and vulnerable competitor sites.
I discovered that after running searches on my five evaluation terms SpyFu creates and structures its keyword benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of related keywords with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on price per click (CPC) and keyword difficulty, SpyFu brings a far more obvious correlation with exactly how much money a key word could be worth. After hunting”digital marketing,” for instance, another navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down to key word overview, related key words, advertiser history, ranking history, traffic, key word grouping, and SERP analysis. That’s just for one key word question, revealing SpyFu does the most granular deep-dive investigation into data of all the tools I analyzed.
Atop the results, SpyFu gave me not just CPC for the Key word, however a daily and yearly cost breakdown in addition to how many unique advertisers had appeared on the key word in the past year. I got the same level of cost breakdown once I clicked on the Related Keywords tab, which also allowed me to narrow results using a left-hand filter menu to a particular price every day, daily search volume, difficulty rating, and much more.
At the bottom of the key word results was the SERP analysis. This broke down each URL in the search results page, though KWFinder and Moz Guru both offer a more comprehensive breakdown in this respect. SpyFu targets price, which might or might not be important to your business. Results like the Advertiser History graph, a long list and complicated diagram of the advertisements appearing on this search page over time, was a bit too from the weeds for me as a newcomer SEO instrument user. But for digital marketers and advertisers, SpyFu is a gold mine. List Of Spy Tools
With SpyFu Kombat you can look at overlapping and website specific key words For up to 3 sites. For your PPC version you can also find a graph which goes back over a period of a couple years showing that the general amount of keywords being bid on by all 3 websites. You may also rollover the chart to find keywords specific to just 2 of those sites if you feel the 3rd website may not be doing as great a job (or vice versa) as 2 of the other sites. It will also show you the PPC budgets of those websites in addition to the number of organic keywords ranking in the top 50 results for keyword.
When you click it will show you the Keywords in whatever bucket you click, to the right of the graph. It is possible to view and download those keywords for your use. As you can see I’m on the advertisements tab however, the choices are comparable when you click on the natural tab (on the upper box, the organic one at the bottom shows you total organic keywords).
Switching between the organic tab along with the ppc tab (as well as the Total # of organic search phrases + PPC advertisement budget should also give you a good notion of what of the bigger sites are more to the PPC or SEO side of things which can be a fantastic barometer to check in if you happen to be focusing on a single area over the other.
SpyFu Classic is the”flagship” section in order to speak. This is Where you enter one domain on the home page and are presented using a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors with a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (useful for looking at how a website might break out parts of the principal domain, perhaps a fantastic spot to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad Background (links through to complete Keyword Advertisement History tool)
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a link to overlapping keywords)
– Organic Competitors (using a link to overlapping key words )
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Complete Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Related Concepts (based on semantic relationships)
– Categories List Of Spy Tools
Keyword Management and Reviews
Keyword direction is baked into SpyFu throughout the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–there are options from the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table using monthly search volume, CPC, difficulty score, and monthly cost. All these are SpyFu’s four chief metrics where key word research is worried. On the left of the table are either the key words you have researched and booted yourself, or high keyword class tips from SpyFu. On the top right of the desk you can subsequently add chosen key words to lists, or export your chosen keyword as an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is similar to SEMrush$99.95 in SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its profound link between SEO and client relationship management (CRM). From the List Builder tab, there’s a Top Lists section with targeted lists of domain names and keywords like”Domains That Spend the maximum On AdWords,” keywords with the maximum CPC. There is also a list of the most expensive keywords, which you can then filter by state, business, or a specific web-based technologies: Ad buying platform, internet affiliate marketing, email marketing, and online shopping cart are a few of the choices.
Alongside Leading Lists, there is a dedicated Business Leads tab. This acts the same way as a key word search: You enter a place, industries and key words, and refine results using filters like AdWords budget and SEO clicks. The research then returns a list of URL leads with that site’s monthly advertising budget and available contact information that can then be exported into your CRM or lead management system. I’d love to view SpyFu proceed a step farther with this and incorporate its SEO lead lists directly using a platform like Salesforce$75.00 at salesforce.com, but the tool is currently ahead of the curve. SEMrush has a beta lead generation instrument, but that is the closest any additional optimization product that I tested comes to what SpyFu offers.
However, SpyFu incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten advertisements for groups . The templates can be downloaded by users in the SpyFu website and then upload into an AdWords account.
The system also includes SEO campaign direction With its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for overseeing integrated keyword study and rank tracking in a campaign. My SpyFu is just available in paid plans (not the free trial), but it allows you to set up multiple jobs tracking grouped key words plotted against SEO rank, traffic value, ROI, and numerous different metrics. All you have to do is open the My SpyFu menu and include a new project. It is the only and best case in this roundup of built-in, SEO-focused PM.
There is also Keywords you’ve identified and start tracking that keyword position changes and reports back together with domain rankings. Using the webpage, I was able to set up custom SEO reports in a few simple steps: Enter a domain name then choose whether or not to run a report on SpyFu’s suggested domain key words or custom keywords. I entered my five habit keywords chose up to five opponents’ URLs, and then was given the choice to run a report or a monthly report.
That sort of competitive analysis is another area where SpyFu stands outside, as it also has a tool called”Kombat” that’s available from the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat along with the instrument built an interactive information visualization which showed where PCMag keywords overlapped with our opponents. There’s also what SpyFu calls a”keyword world,” listing CPC, CTR, monthly price, and monthly clicks for core keywords and recommended keywords. This research breakdown is another feature that will help unearth ways to gain an SEO edge. List Of Spy Tools
With the SEO functionality of its Solution, SpyFu has introduced a study tool called Nacho Analytics, which provides access to the internet analytics of websites. Through this platform, you can view time-of-day visitors sections, and search-engine behaviour.
Keyword Advertisement History
Ad Background will show you, via colour coded bars, how frequently the Key words appeared in a domain’s PPC campaign along with any modifications in the advertisement copy (all of which can be exported into excel). It shows a year’s worth of information up front and extends back to 2006 through the Bonus History Button.
So it is fairly straightforward, and that’s what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it’s only”here’s the ad history of the key word”, plain and simple. If you see a keyword being advertised on by a PPC advertiser that is fantastic consistent you can look to apply that advertisement copy technique to some niche market of that larger keyword. If I had been advertisements for”resorts in Oklahoma” I would pay attention to what ad copy has been successful, as time passes, for this main/core key word”resorts”.
Domain Ad History
Domain Ad History Is like Keyword Advertisement History except it shows the History of a particular domain.
This tool is useful in looking at keywords that have been successful for Your competitors (or larger players in your niche) and which ones they attempted and abandoned (which could be ones for you to prevent out of the gate). All this assumes the domain you’re exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses semantic word connections, Publicly available keyword information, and PPC campaign data to return a list of keywords associated with the keyword(s) (up to 10) you input. You can filter look volume, from CPC as you can see, and you can also exclude key words.
For me personally, I prefer to use the PPC keywords as well as the Organic keywords found In SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a competitive search tool versus a search tool. List Of Spy Tools
Pricing and Strategies
Since I mentioned, SpyFu’s Fundamental plan starts at $33 per Month when billed yearly (or $39 per month ). Though, unlike other tools within this SEO tool review roundup, such as Moz Guru and KWFinder$12.00 at KWFinder, SpyFu does not price by search results. All plans come with an unlimited number of keyword, keyword group , domain, backlink, and comparison search results along with unlimited data export. The performance that you receive with SpyFu for your price is a significant factor in why we gave it an Editors’ Choice, and the search volumes make the instrument much more attractive for keyword study that is ad hoc.
That’s not to mention SpyFu doesn’t cap anything. The Fundamental Program provides you a capacity of 250 sales leads and domain contacts, and 5,000 weekly monitored keyword rankings, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 a month when billed annually) lumps contacts and leads to 500 and per week tracked keyword positions to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team program (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back warranty. Overall the firm has slashed on its pricing since our original review, which makes it all the more attractive to SMBs.
I find their tools useful for aggressive research. I do not use Their Keyword Smart Search explained above but the amount of information which They give (in a straightforward fashion) at the price points that they give is quite A nice combination. SpyFu makes its way into my toolbox on just about Every project. List Of Spy Tools