Introduction Long Tail Keywords
SpyFu is one of the feature rich tools, but has the Attractive interface on the market. SpyFu offers SEO and PPC spy tool choices along with their very own keyword research tool. Long Tail Keywords
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can do across the spectrum of SEO tooling, but with this particular review we’re focusing on its ad hoc lookup capabilities. When a business is looking to identifying the best possible search engine results pages (SERP) to target having an optimization plan, keyword-driven investigation is the legwork to get pages to rank higher. Keyword recommendations and management capabilities are built in during SpyFu, but I started from the Keyword Research tab.
When I used the same set of five Keywords to observe how results differed between every one of my competitors. The five key words I used were digital marketing pcmag, online shopping, IT consultant, and small business accounting. I chose this combination to simulate real world terms that businesses might hunt for (including publishers like PCMag) and to find associated search results and vulnerable competitor websites.
I found that after conducting searches in my five evaluation terms SpyFu creates and structures its keyword benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of related key words with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on cost per click (CPC) and keyword difficulty, SpyFu brings a far more obvious correlation with exactly how much money a key word could be worth. After searching”digital advertising,” for example, a separate navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down into key word summary, related key words, advertiser background, ranking history, traffic, key word grouping, and SERP analysis. That is just for one keyword revealing how SpyFu will arguably the most granular investigation into keyword data of the tools I analyzed.
Atop the primary results, SpyFu gave me not CPC for the Key word, however a daily and yearly cost breakdown as well as the number of unique advertisers had appeared on the key word in the last year. I received the same level of cost breakdown when I clicked on the Related Keywords tab, which also allowed me to narrow results using a left-hand filter menu to a particular cost per day, daily investigation volume, difficulty score, and much more.
In the bottom of the key word results was the SERP analysis. This broke down each URL from the search results page, even though KWFinder and Moz Guru equally offer a much more detailed breakdown in this regard. SpyFu focuses on monthly cost, which might or may not be significant to your small business. Results such as the Advertiser History chart, a lengthy list and complex diagram of the ads appearing on this search page over time, was a bit too in the weeds for me as a newcomer SEO instrument user. But for advertisers and digital marketers, SpyFu is a gold mine. Long Tail Keywords
With SpyFu Kombat you can look at overlapping and site Certain key words For up to 3 websites. For the PPC version you can also see a chart which goes over a period of a couple years demonstrating that the general number of keywords being bid on by all 3 sites. You can also rollover the graph to find key words specific to just two of those websites if you feel the 3rd website may not be doing as good a job (or vice versa) as two of those other sites. It is going to also show you the PPC budgets of the websites in addition to the amount of organic keywords rank in the top 50 results for said keyword.
When you click on an area of the circle graph it will show you that the Key words in whatever bucket you click. It is possible to view and download those keywords for your use. As you can see I am on the ads tab however, the options are similar once you click on the organic tab (on the upper box, the natural one on the underside shows you total organic keywords).
Switching between the organic tab along with the ppc tab (also as the Overall # of organic keywords + PPC ad budget should also give you an idea of what of the larger sites are more to the PPC or SEO aspect of things which can be a fantastic barometer to look at if you chance to be focusing on one area on the other hand.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain on the home page and also are presented with a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors using a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (helpful for looking at the way the site might break out parts of the main domain, maybe a fantastic place to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad History (links through to full Keyword Advertisement History tool)
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a URL to overlapping key words )
– Organic Competitors (with a link to overlapping key words )
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Complete Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, together with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Related Concepts (according to semantic relationships)
– Categories Long Tail Keywords
Keyword Management and Reports
Keyword direction is baked in to SpyFu throughout the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–there are choices in the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table using monthly search volume, CPC, difficulty score, and monthly price. All these are SpyFu’s four chief metrics where key word research is worried. On the left of the desk are either the key words you’ve researched and booted yourself, or top keyword group tips from SpyFu. At the top right of the table you can subsequently add chosen keywords to lists, or export your chosen key words as an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is much like SEMrush$99.95 at SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu creates its deep link between SEO and customer relationship management (CRM). In the List Builder tab, there’s a Best Lists section with concentrated lists of domain names and key words like”Domains That Spend the Most On AdWords,” keywords with the maximum CPC. There is also a listing of the most expensive keywords, which you can then filter by state, business, or a particular web-based technologies: Ad buying platform, internet affiliate marketing, email advertising, and online shopping cart are some of the options.
Alongside Leading Lists, there’s a dedicated Company Leads tab. This acts the same way You enter keywords and businesses, a place, and refine results using filters such as AdWords budget and SEO clicks. The search returns a list of leads with contact information that is available and that site advertising budget that can subsequently be exported to your CRM or lead management system. I’d like to view SpyFu proceed a step further with this and integrate its own SEO lead lists straight with a stage such as Salesforce$75.00 at salesforce.com, but this instrument is already ahead of the curve. SEMrush includes a beta lead generation instrument, but that is the closest any other optimization merchandise I tested comes to exactly what SpyFu offers.
However, SpyFu recently included AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten advertisements for groups in hundreds of businesses. The templates can be downloaded by users from the SpyFu website and then upload into a AdWords account.
The system also includes deeper SEO campaign direction Using its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for tackling integrated keyword study and rank monitoring in a campaign. My SpyFu is only accessible paid programs (not the free trial), but it lets you install multiple jobs tracking grouped keywords plotted against SEO rank, traffic worth, ROI, and numerous other metrics. All you need to do is open the My SpyFu menu and then add a new project. It’s the best and only case in this roundup of built-in, SEO-focused PM.
There is also You ‘ve identified and start continuing monitoring that reports back with weekly domain rankings and keyword ranking changes. I was able to set up custom SEO reports in a few simple measures: Enter a domain name choose whether or not to run a report on SpyFu’s suggested custom keywords or domain keywords. I entered my five custom keywords chose up to five opponents’ URLs, then was given the choice to run a report or a monthly report.
That sort of analysis that is competitive is just another area where SpyFu stands out, since it also includes a tool called”Kombat” that is available from the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag and the tool immediately built an interactive data visualization that showed where PCMag key words overlapped with our competitors. There is also what SpyFu calls a”key word world,” listing CPC, CTR, monthly price, and monthly clicks to get core keywords and recommended keywords. This research breakdown is another feature that helps unearth ways to acquire an SEO edge on your competitors. Long Tail Keywords
Along with the SEO performance of its primary product, SpyFu has introduced a study tool named Nacho Analytics, which offers access to the internet analytics of websites. Through this stage, you can view time-of-day visitors segments, and search-engine behaviour.
Keyword Advertisement History
You will be shown by keyword Advertisement History, via coded bars, how frequently the Keyword appeared in a domain PPC campaign alongside any changes in the ad copy (all of which may be exported to excel). It reveals that a year’s worth of data and extends back to 2006 through the Bonus History Button.
So it’s pretty straightforward, and that’s what I like about SpyFu Tools. No over-reliance on”in-house metrics” it is only”here is the ad history of the keyword”, plain and simple. If you see a keyword being advertised on by a good PPC advertiser persistent it’s possible to look to employ that ad copy technique to some niche market of that keyword that is larger. If I were advertising for”hotels in Oklahoma” I might pay attention to what ad copy has been successful, over time, for this main/core key word”resorts”.
Domain Ad History
Domain Ad History Is like Keyword Ad History except it shows the History of a domain.
This tool is useful in Taking a Look at keywords Which Have Been successful for Your competitors (or larger players in your niche) and which ones they tried and left (which could be ones for you to prevent out of the gate). All this assumes the domain you’re currently researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses semantic word relationships, Publicly accessible keyword information, and PPC campaign information to come back a list of keywords related to the keyword(s) (up to 10) you input. You could also filter from CPC, search volume as you can see, and you might also exclude keywords.
For me personally, I prefer to use the Organic key words found and the PPC keywords In either SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when used as a competitive research tool versus a search tool. Long Tail Keywords
Pricing and Strategies
Since I said, SpyFu’s Fundamental plan begins at $33 per Month when billed yearly (or $39 per month ). Though, contrary to other tools in this SEO tool inspection roundup, for example Moz Pro and KWFinder$12.00 at KWFinder, SpyFu doesn’t cost by search results. All programs come with an infinite number of key word, keyword collection domain, backlink, and competitor/domain comparison search results along with boundless data export. The performance that you get with SpyFu for the cost is a significant factor in why we gave it an Editors’ Choice, along with the boundless search volumes make the instrument even more attractive for study that is ad hoc.
That is not to say SpyFu doesn’t cap anything. The Fundamental Plan provides you a potential of 250 sales leads and domain name contacts, along with 5,000 weekly tracked keyword positions, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 a month when billed annually) bumps leads and contacts to 500 and per week monitored keyword positions to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team program (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back guarantee. The firm has slashed on its pricing since our review, making it attractive to SMBs.
I find that their tools helpful for search that is competitive. I don’t use Their own Keyword Smart Search explained above but the number of data that They provide (in a straightforward fashion) in the price points they provide is quite A combination that is nice. SpyFu makes its way Each undertaking. Long Tail Keywords