Introduction Marketing Keywords
SpyFu is one of the feature rich tools, but has the Least attractive interface on the market. SpyFu offers SEO and PPC spy application options . Marketing Keywords
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can do across the spectrum of SEO tooling, but for this particular review we’re focusing primarily on its ad hoc lookup capabilities. When a business is seeking to identifying the best possible search engine results pages (SERP) to aim with an optimization plan, keyword-driven analysis is the legwork to get pages to rank higher. Direction capacities and recommendations are built in during SpyFu, however I started from the Keyword Research tab.
When testing each instrument, I used the Exact Same set of five Keywords to see results differed between every one of my competitors. The five keywords that I used were IT consultant marketing, internet shopping, pcmag, and small business bookkeeping. I chose this mixture to simulate real world terms that businesses might hunt for (such as publishers like PCMag) as well as to find related search results and vulnerable competitor websites.
I discovered that after running searches on my five evaluation terms SpyFu produces and structures its keyword benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of associated key words with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on price per click (CPC) and keyword difficulty, SpyFu draws a far more apparent correlation with exactly how much money a key word is worth. After searching”digital advertising,” for example, a separate navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down to keyword summary, related key words, advertiser history, status background, backlinks, keyword group, and SERP analysis. That’s just for one key word revealing how SpyFu will the most granular research into data of the tools I tested.
Atop the primary results, SpyFu gave me not just CPC for the Key word, however a daily and monthly cost breakdown in addition to the number of unique advertisers had appeared on the key word in the last year. I got exactly the exact same level of price breakdown when I clicked on the Associated Keyword, which also allowed me to narrow results using a left-hand filter menu to a particular price every day, daily search volume, difficulty score, and much more.
At the bottom of the keyword results was that the SERP analysis. This broke down every URL in the search results page, even though KWFinder and Moz Pro equally provide a more comprehensive breakdown in this regard. SpyFu focuses on monthly price, which may or might not be significant to your business. Results like the Advertiser History chart, a lengthy list and complicated diagram of the advertisements appearing on that search page as time passes, was a bit too from the weeds for me as a newcomer SEO instrument user. But for digital marketers and advertisers, SpyFu is a gold mine. Marketing Keywords
With SpyFu Kombat you can look at overlapping and website key words For up to 3 websites. For the PPC version you can also see a graph which goes back over a period of a couple years demonstrating the overall amount of key words being bid on by all 3 websites. You can also rollover the chart to see key words specific to only two of the sites if you are feeling the 3rd website might not be doing as great a job (or vice versa) as two of those other sites. It will also show you that the PPC budgets of those websites as well as the amount of organic keywords rank in the top 50 results for said keyword.
When you click an area of the circle graph it will show you that the Key words in whatever bucket you click, towards the right of the graph. It is possible to see and download those keywords for your use. As you can see I’m on the advertisements tab but the choices are comparable when you click on the natural tab (on the top box, the natural one on the underside shows you total organic keywords).
Switching between the natural tab along with the ppc tab (as well as the Overall # of organic keywords + PPC advertisement budget should also give you an idea of which of the bigger sites are more to the PPC or SEO aspect of things which can be a fantastic barometer to look in if you chance to be focusing on one area over the other.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain name on the home page and are presented using a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors with a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (useful for looking at the way the site might break out parts of the principal domain, perhaps a fantastic place to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement Background (links through to full Keyword Ad History tool)
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a link to overlapping key words )
– Organic Competitors (using a URL to overlapping keywords)
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Complete Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Related Concepts (according to semantic relationships)
– Categories Marketing Keywords
Keyword Management and Reviews
Keyword management is baked into SpyFu through the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–there are options from the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table with monthly search volume, CPC, difficulty rating, and monthly price. All these are SpyFu’s four chief metrics where key word research is worried. On the left of this table are either the keyword you’ve researched and grouped yourself, or top keyword class tips from SpyFu. At the top right of the table you can then add chosen keywords for lists, or export your selected keyword as an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is similar to SEMrush$99.95 at SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s key word management abilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its deep connection between SEO and client relationship management (CRM). From the List Builder tab, there’s a Best Lists section with targeted lists of domain names and key words like”Assets Which Spend the Most On AdWords,” keywords with the maximum CPC. There’s also a list of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technologies: Ad buying platform, internet affiliate marketing, email marketing, and online shopping cart are some of the options.
Next to Leading Lists, there is a dedicated Company Leads tab. This acts the same way You enter key words and businesses, a place, and refine results using filters such as AdWords budget and SEO clicks. The search then returns a list of leads with this website’s monthly ad budget and contact information that may be exported into direct management system or your CRM. I’d like to see SpyFu go a step further with this and incorporate its SEO lead lists straight with a stage such as Salesforce$75.00 at salesforce.com, but this instrument is currently ahead of the curve. SEMrush includes a lead generation tool, but that is the closest comes to exactly what SpyFu offers.
However, SpyFu included AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten ads for groups that are keyword in hundreds of businesses. The templates can be downloaded by users in the SpyFu site and upload into an AdWords account.
The platform also includes SEO campaign management With its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for overseeing integrated key word study and rank tracking in a campaign. My SpyFu is just accessible paid programs (not the free trial), but it allows you to set up multiple projects tracking grouped key words plotted against SEO position, traffic worth, ROI, and a number of different metrics. All you have to do is open the My SpyFu menu and then add a new job. It’s the only and best case in this roundup of SEO-focused PM.
There is also You start ongoing tracking that reports back together with weekly domain rankings and keyword ranking changes and’ve identified. Utilizing the tab, I was able to prepare custom SEO reports in a few straightforward steps: Enter a domain name and then choose if to conduct a report on SpyFu’s suggested domain key words or custom key words. I entered my five custom key words in a field, chose up to five competitors’ URLs, and then was given the option to run either a report or a monthly report.
This Type of analysis is another area where SpyFu stands outside, since it also has a tool called”Kombat” that’s offered from the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag along with the tool immediately built an interactive information visualization which revealed where PCMag keywords overlapped with our competitors. There’s also what SpyFu calls a”key word world,” listing CPC, CTR, monthly price, and monthly clicks for core keywords and recommended keywords. This study breakdown is just another feature that will help ways to gain an SEO edge on your competitors. Marketing Keywords
With the SEO performance of its primary product, SpyFu has introduced a research tool named Nacho Analytics, which offers access to different sites’ internet analytics. Through this stage, you can see time-of-day visitors, sections, and on-page behavior.
Keyword Ad History
Keyword Ad Background will show you, via color bars, how frequently the Keyword appeared in a domain PPC campaign alongside any modifications in the advertisement copy (all of which can be exported to excel). It goes back to 2006 through the Bonus History Button and reveals that a year’s worth of data up front.
So it’s pretty straightforward, and that’s exactly what I like about SpyFu Tools. No over-reliance on”in-house metrics” it’s just”here’s the ad history of this key word”, plain and simple. Typically, if you see a keyword being promoted on by a PPC advertiser that is fantastic persistent you can look to apply that ad copy technique to some niche market of that keyword. If I were advertisements for”hotels in Oklahoma” I might pay attention to what ad copy was successful, as time passes, for this main/core keyword”resorts”.
Domain Advertisement History
Except it shows the domain Ad History Is like Keyword Advertisement History Keyword history of a domainname.
This instrument is useful in looking Your opponents (or larger players on your market ) and which ones that they attempted and left (which may be ones for you to avoid out of the gate). All of this assumes the domain you are currently researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes semantic word relationships, Publicly available keyword information, and PPC campaign data to return a list of keywords related to the keyword(s) (up to 10) you input. As you can see, you could filter by CPC, look volume, and you might also exclude keywords.
For me, I prefer to use the Organic keywords found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a competitive search tool versus a research tool. Marketing Keywords
Pricing and Plans
Since I just said, SpyFu’s Basic plan begins at $33 each Month when billed annually (or $39 per month ). Though, unlike other tools in this SEO tool review roundup, for example Moz Guru and KWFinder$12.00 at KWFinder, SpyFu does not cost by search results. All programs have an unlimited number of comparison search results name, keyword, keyword group, backlink, and domain combined with data export. The functionality you receive with SpyFu for the cost is an important factor in why we gave it an Editors’ Choice, along with the unlimited search volumes make the tool much more appealing for research that is keyword that is ad hoc.
That’s not to mention SpyFu doesn’t cap anything. The Basic Program provides you a potential of 250 sales leads and domain name contacts, and 5,000 weekly monitored keyword rankings, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 per month when billed annually) lumps leads and contacts to 500 and per week monitored keyword positions to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team plan (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also includes a 30-day money-back guarantee. The firm has actually slashed on its pricing.
I find that their tools pretty useful for search that is aggressive. I don’t use Their Keyword Smart Search explained above but the amount of information which They give (in a straightforward fashion) in the price points that they provide is very A combination that is nice. SpyFu makes its way into my arsenal on just about Every project. Marketing Keywords