Introduction Meta Keywords
SpyFu is among the feature rich tools, but has the Least attractive interface on the market. SpyFu provides SEO and PPC spy tool options alongside their very own keyword research tool. Meta Keywords
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can perform across the spectrum of SEO tooling, but for this review we are focusing on its ad hoc lookup capabilities. When a company is seeking to identifying the best possible search engine results pages (SERP) to aim with an optimization plan, keyword-driven analysis is your legwork to get pages to rank higher. Recommendations and management capacities are built in throughout SpyFu, however I began from the Keyword Research tab.
When I used exactly the Exact Same set of five Key words to see how results differed between each of my opponents. The five key words I used were pcmag advertising, online shopping, IT consultant, and small business bookkeeping. I chose this mixture to simulate real-world terms that companies might hunt for (including publishers like PCMag) as well as to find associated search results and vulnerable competition websites.
I found that after conducting searches on my five test terms SpyFu creates and structures its key word results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of associated keywords with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on cost per click (CPC) and keyword difficulty, SpyFu brings a far more obvious correlation with how much money a keyword could be worth. After searching”digital marketing,” for example, a separate navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down into key word overview, related key words, advertiser background, status background, traffic, key word grouping, and SERP analysis. That’s just for a single keyword revealing how SpyFu will arguably the most granular deep-dive investigation into keyword data of all the tools I analyzed.
Atop the main results, SpyFu gave me not CPC for the Keyword, but a daily and monthly cost breakdown as well as how many unique advertisers had emerged on the key word in the past year. I got exactly the exact same level of cost breakdown once I clicked on the Related Keyword, which also enabled me to narrow results using a left-hand filter menu to a specific price every day, daily investigation volume, difficulty rating, and much more.
In the bottom of the key word results was the SERP analysis. This broke down every URL in the search results page, even however KWFinder and Moz Guru both offer a much more detailed breakdown in this regard. SpyFu targets monthly cost, which may or may not be significant to your business. Results like the Advertiser History graph, a lengthy list and complicated diagram of the advertisements appearing on that search page as time passes, was a bit too in the weeds for me as a novice SEO tool user. However, for advertisers and digital marketers, SpyFu is a gold mine. Meta Keywords
With SpyFu Kombat you can look at overlapping and website key words For up to 3 sites. For your PPC version you can also find a graph which goes over a span of a couple years showing that the general number of key words being bid on by all 3 sites. You may also rollover the chart to find keywords specific to only two of those sites if you feel the 3rd website may not be doing as good a job (or vice versa) as two of the other sites. It is going to also show you the PPC budgets of the websites in addition to the amount of organic keywords rank in the top 50 results for keyword.
When you click on an area of the circle graph it will show you that the Keywords in whatever bucket you click, to the right of this graph. You can view and download those key words for your use. As you can see I’m on the ads tab however, the options are similar once you click on the organic tab (on the top box, the natural one on the underside shows you complete organic keywords).
Switching between the organic tab and the ppc tab (also as the Total # of organic keywords + PPC advertisement budget must also give you an notion of what of the larger sites are more to the PPC or SEO side of things which can be a fantastic barometer to look at if you chance to be focusing on one place on the other hand.
SpyFu Classic is the”flagship” section so to speak. This is Where you input one domain name on the home page and are presented with a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic using a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (useful for looking at how a site might break out parts of the main domain, maybe a good place to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement History (links through to complete Keyword Advertisement History instrument )
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a URL to overlapping keywords)
– Organic Competitors (with a URL to overlapping keywords)
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Total Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, together with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Associated Concepts (based on semantic relationships)
– Categories Meta Keywords
Keyword Management and Reviews
Keyword direction is baked into SpyFu throughout the platform. Within all its three major research tabs–SEO, PPC, and Keyword–you will find choices in the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table using minimal search volume, CPC, problem score, and monthly price. All these are SpyFu’s four main metrics where keyword research is worried. On the left of the desk are either the keyword you have researched and grouped yourself, or top keyword group tips from SpyFu. On the top right of this desk you can subsequently add selected key words for lists, or export your selected key words as an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is much like SEMrush$99.95 at SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu creates its profound link between SEO and customer relationship management (CRM). From the List Builder tab, there’s a Top Lists segment with targeted lists of domain names and key words like”Assets Which Spend the maximum On AdWords,” keywords with the maximum CPC. There is also a list of the most expensive keywords, which you can then filter by state, business, or a specific web-based technologies: Ad buying platform, internet affiliate marketing, email advertising, and internet shopping cart are a few of the choices.
Alongside Leading Lists, there is a dedicated Company Leads tab. This essentially acts exactly the exact same way as a key word search: You enter a location, keywords and businesses, and refine results using filters like AdWords budget and SEO clicks. The research then returns a list of leads with this website’s monthly advertising budget and contact information that is available that may subsequently be exported to your CRM or direct management system. I’d love to see SpyFu go a step farther with this and incorporate its own SEO lead lists straight using a stage like Salesforce$75.00 at salesforce.com, but this tool is already ahead of the curve. SEMrush includes a beta generation instrument, but that is the closest comes to what SpyFu offers.
However, SpyFu incorporated AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten ads for groups . The templates can be downloaded by users in the SpyFu website and upload into a AdWords account.
The platform also includes SEO campaign management Using its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for tackling integrated key word research and rank monitoring within a campaign. My SpyFu is just available in paid plans (not the free trial), but it allows you to set up multiple jobs tracking grouped key words plotted against SEO position, traffic worth, ROI, and numerous different metrics. All you need to do is open the My SpyFu menu and then add a new job. It’s the only and best case in this roundup of built-in, SEO-focused PM.
There is also the Tracking tab, which lets you take Keywords you’ve identified and start continuing tracking that keyword position changes and reports back with weekly domain rankings. Using the tab, I was able to prepare custom SEO reports in a few straightforward steps: Enter a domain name choose whether or not to conduct a document on SpyFu’s suggested custom key words or domain keywords. I entered my five habit keywords in a field, picked up to five opponents’ URLs, and then was given the choice to run a one-off report or a report.
This Type of competitive analysis is another area where SpyFu stands outside, as it also includes a tool called”Kombat” that’s available in the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat along with the instrument quickly built an interactive data visualization which revealed where the top key words of PCMag overlapped with our opponents. There is also what SpyFu calls for a”key word universe,” list CPC, CTR, monthly cost, and monthly clicks for core keywords and recommended keywords. This study breakdown is another feature which helps ways for one to gain an SEO edge on your competitors. Meta Keywords
Together with the SEO performance of its product, SpyFu has introduced a study tool called Nacho Analytics, which provides access to the internet analytics of websites. Through this stage, you can view search-engine behaviour visitors, and sections.
Keyword Ad History
Ad History will show you, through colour coded bars frequently the Keyword appeared in a domain PPC campaign alongside any modifications in the ad copy (all of which can be exported into excel). It reveals a year’s worth of information up front and extends back to 2006 via the Bonus History Button.
So it’s pretty straightforward, and that’s exactly what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it is only”here is the ad history of the keyword”, plain and simple. If you see a key word being advertised on by a fantastic PPC advertiser persistent you can look to apply that ad copy technique to some niche market of the bigger keyword. If I were advertising for”resorts in Oklahoma” I would listen to what ad copy has been successful, over time, for this main/core keyword”hotels”.
Domain Ad History
Except it shows the, domain Ad History is similar to Keyword Advertisement History Keyword history of a specific domain.
This tool is useful in Taking a Look at keywords that have been effective for Your opponents (or larger players on your market ) and which ones they attempted and left (which may be ones for you to prevent from the gate). All this assumes the domain you’re currently exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes semantic word connections, Publicly accessible keyword data, and PPC campaign data to return a list of keywords associated with the keyword(s) (up to 10) you enter. You could also filter by CPC, look volume as you can see, and you might also exclude keywords.
For me personally, I would rather use the Organic key words found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a research tool versus a search tool. Meta Keywords
Pricing and Strategies
Since I mentioned, SpyFu’s Basic plan starts at $33 per Month when billed annually (roughly $39 month-to-month). Though, contrary to other tools within this SEO tool inspection roundup, such as Moz Pro and KWFinder$12.00 at KWFinder, SpyFu does not cost by search results. All programs have an unlimited number of key word, keyword group domain, backlink, and competitor/domain comparison search results combined with unlimited data export. The functionality you receive with SpyFu for your cost is a significant factor in why we gave it an Editors’ Choice, and the search volumes make the tool much more appealing for ad hoc study.
That is not to say SpyFu doesn’t cap anything. The Basic Plan provides you a capacity of 250 sales leads and domain contacts, along with 5,000 weekly monitored keyword rankings, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 a month when billed annually) lumps leads and contacts to 500 and per week monitored keyword positions to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team plan (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also includes a 30-day money-back guarantee. Overall the firm has slashed its pricing because our original review, which makes it all the more attractive to SMBs.
I find their tools useful for search. I do not use Their own Keyword Smart Search as explained above but the number of information which They provide (in a straightforward fashion) at the price points that they provide is very A wonderful combination. SpyFu makes its way Each undertaking. Meta Keywords