Intro Meta Name Keywords
SpyFu is among the feature rich tools, but has the Least attractive interface out there. SpyFu provides SEO and PPC spy application options along with their very own keyword research tool. Meta Name Keywords
Keyword User and Search Experience
The SpyFu dashboard is smartly laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can do throughout the spectrum of SEO tooling, but with this review we are focusing on its own ad hoc keyword research capacities. When a business is looking to identifying the best possible search engine results pages (SERP) to target with an optimization plan, keyword-driven investigation is your legwork to get pages to rank higher. Keyword recommendations and direction capacities are built in during SpyFu, however I started from the Keyword Research tab.
When I used the Exact Same set of five Key words to see outcomes differed between every one of my competitors. The five keywords I used were online shopping , electronic marketing, pcmag, IT consultant, and small business accounting. I chose this combination to simulate real-world terms that businesses might hunt for (such as publishers like PCMag) as well as to discover related search results and vulnerable competition websites.
I found that after running searches on my five evaluation terms SpyFu creates and structures its keyword results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of associated key words with Page Authority (PA) and Domain Authority (DA) metrics together with stats on price per click (CPC) and key word difficulty, SpyFu draws a far more apparent correlation with how much money a key word is worth. After hunting”digital marketing,” for instance, another navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down to key word summary, related keywords, advertiser history, status background, backlinks, keyword grouping, and SERP analysis. That’s only for one key word question, showing how SpyFu will arguably the most granular research into data of all the tools I tested.
Atop the results, SpyFu gave me not only CPC for the Keyword, but a daily and monthly cost breakdown as well as the number of unique advertisers had appeared on the keyword in the last year. I received exactly the same degree of cost breakdown when I clicked on the Associated Keywords tab, which also allowed me to narrow results using a left-hand filter menu to a specific price every day, daily investigation volume, difficulty score, and more.
In the bottom of the results was that the SERP analysis. This broke down every URL in the search results page, even though KWFinder and Moz Guru both provide a much more comprehensive breakdown in this respect. SpyFu targets monthly cost, which may or might not be important to your small business. Results like the Advertiser History graph, a lengthy list and complicated diagram of the advertisements appearing on this search page as time passes, was somewhat too in the weeds for me as a newcomer SEO tool user. But for advertisers and marketers, SpyFu can be a gold mine. Meta Name Keywords
With SpyFu Kombat you can look at overlapping and website Certain keywords To get up to 3 websites. For the PPC version you can also find a chart which goes over a period of a few years demonstrating that the general amount of key words being bid on by all 3 websites. You may also rollover the graph to see keywords specific to only 2 of those sites if you feel the 3rd site might not be doing as great a job (or vice versa) as 2 of the other websites. It is going to also show you that the PPC budgets of the sites in addition to the number of organic keywords ranking in the top 50 results for keyword.
When you click it will show you that the Keywords in whatever bucket you click, towards the right of the graph. You can view and download those key words for your own use. As you can see I’m on the ads tab however, the choices are similar once you click on the organic tab (on the upper box, the organic one at the underside shows you complete organic key words ).
Switching between the organic tab along with the ppc tab (also as the Overall # of organic keywords + PPC advertisement budget must also give you an idea of what of the larger sites are more into the PPC or SEO aspect of things that may be a fantastic barometer to check in if you happen to be concentrating on a single place over the other.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you enter one domain on the home page and are presented using a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors using a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (helpful for looking at the way the site might split parts of the principal domain, perhaps a good place to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad Background (links through to full Keyword Ad History tool)
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a link to overlapping keywords)
– Organic Competitors (with a link to overlapping key words )
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Total Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Associated Concepts (based on semantic relationships)
– Categories Meta Name Keywords
Keyword Management and Reviews
Keyword direction is baked into SpyFu throughout the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–there are options from the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table using monthly search volume, CPC, difficulty rating, and monthly price. All these are SpyFu’s four main metrics where key word research is worried. On the left of the desk are either the key words you have researched and grouped yourself, or high keyword group tips from SpyFu. On the top right of this desk you can subsequently add selected keywords to lists, or export your selected keyword as an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is much like SEMrush$99.95 at SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s key word management abilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its profound connection between SEO and client relationship management (CRM). From the List Builder tab, there is a Top Lists segment with targeted lists of domains and keywords like”Assets Which Spend the maximum On AdWords,” keywords with the maximum CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, business, or a particular web-based technology: Ad buying platform, internet affiliate marketing, email advertising, and internet shopping cart are a few of the choices.
Alongside Top Lists, there’s a dedicated Company Leads tab. This acts exactly the exact same way You enter industries and key words, a location, and refine results using filters such as AdWords budget and SEO clicks. The search returns a list of leads with this site ad budget and contact information that is accessible that can be exported into your CRM or lead management system. I’d love to see SpyFu proceed a step farther with this and integrate its own SEO lead lists directly with a stage like Salesforce$75.00 in salesforce.com, but the instrument is currently ahead of the curve. SEMrush has a beta lead generation instrument, but that’s the closest comes to what SpyFu offers.
But, SpyFu recently included AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten ads for groups that are keyword . The templates can be downloaded by users in the SpyFu site and then upload into a AdWords account.
The platform also includes SEO campaign direction With its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for tackling integrated keyword research and rank tracking in a campaign. My SpyFu is just accessible paid programs (not the free trial), but it lets you install multiple projects tracking grouped keywords plotted against SEO rank, traffic worth, ROI, and a number of other metrics. All you have to do is open the My SpyFu menu and include a new project. It is the only and best case in this roundup of SEO-focused PM.
There’s also the Tracking tab, which lets you choose You begin ongoing tracking that keyword ranking changes and reports back with domain positions and’ve identified. Utilizing the webpage, I was also able to set up custom SEO reports in a few simple measures: Enter a domain name then choose whether or not to conduct a report on SpyFu’s suggested custom key words or domain keywords. I entered my five habit key words chose up to five competitors’ URLs, then was given the choice to run a one time report or a recurring report.
That sort of competitive analysis is another area where SpyFu stands out, since it also includes a tool called”Kombat” that is offered from the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat along with the tool immediately built an interactive information visualization that showed where the top keywords of PCMag overlapped with our opponents. There is also what SpyFu calls for a”key word universe,” list CPC, CTR, monthly price, and monthly clicks to get core keywords and recommended keywords. This research breakdown is just another feature which will help unearth ways for you to gain an SEO edge on the competition. Meta Name Keywords
Together with the SEO performance of its primary Solution, SpyFu has introduced a study tool named Nacho Analytics, which offers access to the internet analytics of websites. Through this stage, you can see behavior , time-of-day visitors, and segments.
Keyword Advertisement History
You will be shown by keyword Advertisement History, through coded bars frequently the Key words appeared in a domain PPC campaign alongside any changes in the advertisement copy (all of which can be exported to excel). It reveals that a year’s worth of data and extends back to 2006 through the Bonus History Button.
So it’s pretty straightforward, which is exactly what I like about SpyFu Tools. No over-reliance on”in-house metrics” it is just”here is the advertisement history of the keyword”, plain and simple. Normally, if you find a key word being promoted on by a PPC advertiser that is fantastic consistent then you can look to apply that advertisement copy technique to some market of that larger keyword. If I were advertising for”resorts in Oklahoma” I would listen to what ad copy has been successful, over time, for that main/core keyword”hotels”.
Domain Ad History
Except it shows the domain Ad History is similar to Keyword Ad History History of a specific domainname.
This tool is useful in looking at keywords Which Have Been effective for Your opponents (or larger players in your niche) and which ones they attempted and left (which could be ones for you to avoid out of the gate). All this assumes the domain you are exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses semantic word connections, Publicly accessible keyword data, and PPC campaign information to come back a list of keywords related to the keyword(s) (up to 10) you input. As you can see, you can filter search volume, by CPC, and you can exclude key words.
For me personally, I would rather use the Organic keywords found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when used as a search tool versus a research tool. Meta Name Keywords
Pricing and Plans
As I just mentioned, SpyFu’s Fundamental plan starts at $33 each Month when billed annually (or $39 per month ). Though, contrary to other tools within this SEO tool review roundup, such as Moz Pro and KWFinder$12.00 at KWFinder, SpyFu does not cost by search results. All programs have an infinite number of competitor/domain comparison search results name, keyword collection, backlink, and domain along with unlimited data export. The performance you get with SpyFu for the price is a significant element in why we gave it an Editors’ Choice, and the search volumes make the instrument much more attractive for study that is keyword that is ad hoc.
That’s not to mention SpyFu does not cap anything. The Fundamental Program provides you a capacity of 250 sales leads and domain contacts, and 5,000 weekly monitored keyword rankings, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 per month when billed yearly ) bumps contacts and leads to 500 and per week monitored keyword positions to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team plan (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also includes a 30-day money-back warranty. Overall the firm has slashed its pricing.
I find their tools pretty useful for aggressive research. I do not use Their Keyword Smart Search which They provide (in a simple fashion) at the price points that they provide is quite A wonderful combination. SpyFu makes its way Every undertaking. Meta Name Keywords