Introduction Mike Roberts Spyfu
SpyFu is one of the more feature rich tools, but has the Attractive interface out there. SpyFu offers SEO and PPC spy application choices . Mike Roberts Spyfu
Keyword User and Search Experience
The SpyFu dashboard is smartly laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can perform throughout the spectrum of SEO tooling, but for this review we’re focusing primarily on its ad hoc keyword research capabilities. When a business is looking to identifying the best possible search engine results pages (SERP) to aim with an optimization strategy, keyword-driven analysis is the legwork to get pages to rank higher. Direction capacities and recommendations are built in during SpyFu, but I began in the Keyword Research tab.
When testing each tool, I used the Exact Same set of five Keywords to observe outcomes differed between every one of my competitors. The five key words I used were IT consultant , digital marketing, internet shopping, pcmag, and small business accounting. I chose this combination to simulate real-world terms that companies might search for (including publishers such as PCMag) and to discover associated search results and vulnerable competitor sites.
I found that, after conducting searches in my five test terms SpyFu produces and structures its keyword results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of associated key words with Page Authority (PA) and Domain Authority (DA) metrics along with stats on price per click (CPC) and key word difficulty, SpyFu brings a far more obvious correlation with how much cash a key word could be worth. After hunting”digital advertising,” for example, another navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down into keyword overview, related key words, advertiser background, ranking history, backlinks, keyword group, and SERP analysis. That is only for one keyword question, showing SpyFu will arguably the most granular investigation into data of the tools I tested.
Atop the results, SpyFu gave me not CPC for the Key word, but a daily and yearly cost breakdown as well as how many unique advertisers had appeared on the keyword in the last year. I received the exact same level of cost breakdown once I clicked on the Associated Keywords tab, which also allowed me to narrow results employing a left-hand filter menu to a specific cost every day, daily investigation volume, difficulty rating, and much more.
In the bottom of the keyword results was that the SERP analysis. This broke down each URL from the search results page, however KWFinder and Moz Pro both offer a more comprehensive breakdown in this respect. SpyFu focuses on monthly cost, which may or might not be important to your business. Results such as the Advertiser History graph, a lengthy list and complicated diagram of the advertisements appearing on that search page as time passes, was a bit too from the weeds for me as a newcomer SEO instrument user. However, for advertisers and digital marketers, SpyFu can be a gold mine. Mike Roberts Spyfu
With SpyFu Kombat you can look at overlapping and site keywords For up to 3 websites. For your PPC version you can also find a graph which goes back over a span of a couple years demonstrating that the general amount of keywords being bid on by all 3 websites. You may also rollover the graph to see keywords specific to just two of those websites if you feel the 3rd website might not be doing as great a job (or vice versa) as two of the other websites. It will also show you that the PPC budgets of the sites as well as the amount of organic keywords rank in the top 50 results for keyword.
When you click it will show you the Keywords in whatever bucket you click, to the right of this graph. You can view and download those keywords for your use. As you can see I am on the ads tab but the choices are similar when you click on the organic tab (on the upper box, the organic one at the underside shows you complete organic keywords).
Switching between the organic tab along with the ppc tab (as well as the Total # of organic search phrases + PPC ad budget should also give you an notion of what of the larger sites are more to the PPC or SEO aspect of things which can be a good barometer to check at if you chance to be focusing on a single area over the other.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you input one domain name on the home page and also are presented with a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors with a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (helpful for looking at the way the website might break out parts of the main domain, perhaps a fantastic place to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement History (links through to full Keyword Advertisement History instrument )
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a URL to overlapping key words )
– Organic Competitors (with a link to overlapping keywords)
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Complete Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Related Concepts (based on semantic relationships)
– Categories Mike Roberts Spyfu
Keyword Management and Reports
Keyword management is baked in to SpyFu through the platform. Within all its three major research tabs–SEO, PPC, and Keyword–there are options in the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table with monthly search volume, CPC, difficulty rating, and monthly price. All these are SpyFu’s four chief metrics where key word research is concerned. On the left of this table are either the keyword you have researched and grouped yourself, or high keyword class tips from SpyFu. On the top right of this table you can then add selected key words for lists, or export your chosen keyword within an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is much like SEMrush$99.95 at SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its deep connection between SEO and customer relationship management (CRM). In the List Builder tab, there is a Best Lists segment with concentrated lists of domain names and keywords like”Domains That Spend the maximum On AdWords,” keywords with the highest CPC. There is also a listing of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technologies: Ad buying platform, affiliate marketing, email advertising, and internet shopping cart are a few of the choices.
Alongside Top Lists, there is a dedicated Company Leads tab. This basically acts exactly the exact same manner as a search: You enter businesses and keywords, a location, and refine outcomes using filters such as AdWords budget and SEO clicks. The research then returns a list of leads with this site ad budget and contact information that is accessible that can be exported into your CRM or direct management system. I’d love to view SpyFu go a step farther with this and incorporate its own SEO lead lists straight with a platform like Salesforce$75.00 at salesforce.com, but this instrument is currently ahead of the curve. SEMrush has a beta lead generation tool, but that is the closest comes to exactly what SpyFu offers.
But, SpyFu included AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten ads for groups . Users can download the templates from the SpyFu website and then upload into a AdWords account.
The system also includes SEO campaign direction With its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for tackling integrated keyword research and rank monitoring in a campaign. My SpyFu is just available in paid plans (not the free trial), but it allows you to install multiple projects tracking grouped key words plotted against SEO rank, traffic value, ROI, and a number of other metrics. All you have to do is open the My SpyFu menu and include a new job. It’s the greatest and only example in this roundup of SEO-focused PM.
There is also the Tracking tab, which lets you take You begin tracking that keyword position changes and reports back together with domain positions and’ve identified. I was also able to set up custom SEO reports in a few straightforward steps: Enter a domain name then choose whether or not to conduct a document on SpyFu’s suggested domain keywords or custom key words. I entered my five custom keywords picked up to five opponents’ URLs, and then was given the option to run either a report or a report.
That Type of analysis is another area in which SpyFu stands out, since it also has a tool called”Kombat” that is available from the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat and the instrument built an interactive information visualization that revealed where the top key words of PCMag overlapped with our competitors. There is also what SpyFu calls for a”key word world,” list CPC, CTR, monthly cost, and monthly clicks to get core keywords and advocated keywords. This study breakdown is just another feature which will help unearth ways for one to acquire an SEO edge. Mike Roberts Spyfu
With the SEO performance of its product, SpyFu has introduced a study tool called Nacho Analytics, which offers access to other sites’ internet analytics. Through this platform, you can view time-of-day traffic, segments, and search-engine behaviour.
Keyword Ad History
You will be shown by keyword Advertisement History, via color bars, how often the Keyword appeared in a domain PPC campaign alongside any changes in the advertisement copy (all of which may be exported to excel). It reveals that a year’s worth of information up front and extends back to 2006 through the Bonus History Button.
So it’s pretty straightforward, and that’s exactly what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it is just”here’s the advertisement history of the keyword”, plain and simple. If you see a keyword being advertised on by a PPC advertiser that is fantastic consistent it’s possible to look to apply that advertisement copy technique to a niche market of the bigger keyword. If I had been advertising for”resorts in Oklahoma” I might pay attention to that which ad copy was successful, as time passes, for that main/core key word”resorts”.
Domain Advertisement History
Except it reveals the, domain Ad History Is like Keyword Ad History History of a particular domainname.
This tool is useful in Taking a Look at keywords that have been effective for Your opponents (or larger players on your market ) and which ones they attempted and abandoned (which may be ones that you avoid from the gate). All of this assumes the domain you’re currently researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses term connections, Publicly available keyword information, and PPC campaign data to return a list of keywords associated with the keyword(s) (up to 10) you enter. You could filter from CPC, look volume as you can see, and you can exclude key words.
For me, I would rather use the PPC keywords as well as the Organic key words found In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when used as a competitive research tool versus a search tool. Mike Roberts Spyfu
Pricing and Plans
As I said, SpyFu’s Fundamental plan starts at $33 each Month when billed annually (or $39 per month ). Though, unlike other tools within this SEO tool review roundup, such as Moz Guru and KWFinder$12.00 in KWFinder, SpyFu does not cost by search results. All programs have an infinite number of key word, keyword group domain, backlink, and comparison search results combined with boundless data export. The functionality you receive with SpyFu for your price is an important element in why we gave it an Editors’ Choice, and the unlimited search volumes make the instrument even more appealing for research that is ad hoc.
That is not to say SpyFu does not cap anything. The Fundamental Program gives you a capacity of 250 sales leads and domain name contacts, and 5,000 weekly tracked keyword positions, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 per month when billed yearly ) bumps leads and contacts to 500 and per week monitored keyword rankings to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team program (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also includes a 30-day money-back warranty. The firm has really slashed on its pricing.
I find their tools pretty helpful for research that is competitive. I do not use Their own Keyword Smart Search which They provide (in a simple fashion) in the price points they provide is quite A wonderful combination. SpyFu makes its way into my arsenal on just about Each undertaking. Mike Roberts Spyfu