Introduction Monitor Competitor Website Traffic
SpyFu is among the feature rich tools, but probably has the Least appealing interface out there. SpyFu offers SEO and PPC spy tool choices . Monitor Competitor Website Traffic
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can perform across the spectrum of SEO tooling, but with this review we are focusing mostly on its own ad hoc research capacities. When a company is seeking to identifying the best possible search engine results pages (SERP) to aim with an optimization plan, keyword-driven analysis is the legwork to get pages to rank higher. Keyword recommendations and management capabilities are built in during SpyFu, however I started from the Keyword Research tab.
When I used the same set of five Keywords to observe how results differed between every one of my competitors. The five key words that I used were electronic marketing, pcmag, internet shopping, IT consultant, and small business bookkeeping. I chose this combination to simulate real world terms that companies might search for (such as publishers like PCMag) as well as to find associated search results and vulnerable competition websites.
I discovered that, after running searches in my five evaluation terms SpyFu produces and structures its keyword results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of related key words with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on cost per click (CPC) and key word difficulty, SpyFu draws a far more obvious correlation with how much cash a key word is worth. After searching”digital advertising,” for instance, another navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down to key word summary, related key words, advertiser history, status background, backlinks, keyword grouping, and SERP analysis. That is just for a single keyword showing SpyFu does arguably the most granular research into keyword data of all the tools I analyzed.
Atop the main results, SpyFu gave me not only CPC for the Keyword, but a daily and monthly cost breakdown as well as how many unique advertisers had emerged on the key word in the last year. I received exactly the same degree of price breakdown when I clicked on the Related Keywords tab, which also enabled me to narrow results using a left-hand filter menu to a particular price per day, daily investigation volume, difficulty rating, and more.
In the bottom of the results was that the SERP analysis. This broke down each URL in the search results page, though KWFinder and Moz Pro equally provide a more detailed breakdown in this respect. SpyFu focuses on monthly cost, which might or may not be significant to your small business. Results such as the Advertiser History graph, a long list and complicated diagram of the advertisements appearing on that search page as time passes, was a bit too in the weeds for me as a newcomer SEO tool user. However, for advertisers and digital marketers, SpyFu can be a gold mine. Monitor Competitor Website Traffic
With SpyFu Kombat you can look at overlapping and website Certain key words For up to 3 websites. For the PPC version you can also find a chart which goes over a span of a couple years demonstrating the general amount of keywords being bid on by all three sites. You can also rollover the graph to see keywords specific to only two of those websites if you feel the 3rd website may not be doing as great a job (or vice versa) as 2 of the other websites. It will also show you that the PPC budgets of those sites in addition to the amount of organic keywords rank in the top 50 results for keyword.
When you click an area of the circle graph it will show you that the Key words in whatever bucket you click. You can view and download those keywords for your own use. As you can see I am on the ads tab however, the choices are similar when you click on the organic tab (on the top box, the organic one on the underside shows you complete organic keywords).
Switching between the natural tab and the ppc tab (as well as the Overall # of organic search phrases + PPC advertisement budget must also give you an notion of what of the larger sites are more into the PPC or SEO aspect of things that may be a good barometer to look in if you chance to be concentrating on a single place on the other hand.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain on the home page and also are presented with a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic with a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (helpful for looking at how a site might break out parts of the main domain, perhaps a good spot to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad Background (links through to full Keyword Advertisement History tool)
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a link to overlapping keywords)
– Organic Competitors (with a URL to overlapping keywords)
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Total Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, together with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Related Concepts (according to semantic relationships)
– Categories Monitor Competitor Website Traffic
Keyword Management and Reports
Keyword management is baked in to SpyFu through the platform. Within all its three major research tabs–SEO, PPC, and Keyword–you will find choices from the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table with minimal search volume, CPC, difficulty score, and monthly price. These are SpyFu’s four main metrics where key word research is concerned. On the left of this table are the keyword you have researched and booted yourself, or high keyword group suggestions from SpyFu. On the top right of the table you can subsequently add chosen keywords to lists, or export your selected key words as an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is much like SEMrush$99.95 in SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its profound connection between SEO and client relationship management (CRM). In the List Builder tab, there’s a Top Lists segment with targeted lists of domain names and key words like”Assets Which Pay the maximum On AdWords,” keywords with the maximum CPC. There is also a listing of the most expensive keywords, which you can then filter by state, business, or a particular web-based technologies: Ad buying platform, internet affiliate marketing, email marketing, and online shopping cart are some of the options.
Next to Leading Lists, there’s a dedicated Business Leads tab. This acts the exact same way as a keyword search: You enter businesses and keywords, a location, and refine outcomes using filters like AdWords budget and SEO clicks. The search returns a list of URL leads with this site ad budget and contact information that can be exported to direct management system or your CRM. I’d like to see SpyFu go a step farther with this and incorporate its SEO lead lists directly using a platform like Salesforce$75.00 at salesforce.com, but the instrument is already ahead of the curve. SEMrush includes a beta lead generation instrument, but that is the closest comes to exactly what SpyFu offers.
However, SpyFu incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten ads for groups . The templates can be downloaded by users from the SpyFu site and then upload into a AdWords account.
The platform also includes deeper SEO campaign direction With its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for tackling integrated key word study and rank monitoring in a campaign. My SpyFu is just accessible paid programs (not the free trial), but it lets you set up multiple jobs tracking grouped key words plotted against SEO rank, traffic worth, ROI, and a number of other metrics. All you need to do is open the My SpyFu menu and then add a new project. It’s the greatest and only case in this roundup of built-in, SEO-focused PM.
There is also the Tracking tab, which lets you choose You ‘ve identified and start continuing monitoring that keyword position changes and reports back together with domain rankings. Using the tab, I was able to prepare custom SEO reports in a few straightforward measures: Enter a domain name and choose whether or not to conduct a document on SpyFu’s suggested domain keywords or custom keywords. I entered my five habit key words in a field, picked up to five opponents’ URLs, then was given the choice to run a one-off report or a report.
That sort of analysis is another area in which SpyFu stands out, since it also has a tool called”Kombat” that’s offered in the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat along with the instrument built an interactive information visualization which revealed where the top keywords of PCMag overlapped with our competitors. There’s also what SpyFu calls a”keyword universe,” listing CPC, CTR, monthly cost, and monthly clicks to get core keywords and advocated keywords. This research breakdown is just another feature that will help unearth ways for one to gain an SEO advantage. Monitor Competitor Website Traffic
With the SEO functionality of its product, SpyFu has introduced a study tool named Nacho Analytics, which offers access to other sites’ internet analytics. Through this platform, you can see time-of-day visitors sections, and behavior that is on-page.
Keyword Advertisement History
You will be shown by Ad Background, via colour bars, how frequently the Keyword appeared in a domain’s PPC campaign alongside any modifications in the advertisement copy (all of which may be exported into excel). It shows that a year’s worth of information and extends back to 2006 via the Bonus History Button.
So it is pretty straightforward, which is what I like about SpyFu Tools. No over-reliance on”in-house metrics” it’s just”here is the advertisement history of the key word”, plain and simple. If you find a keyword being promoted on by a PPC advertiser persistent then you can look to employ that advertisement copy technique to some market of that keyword that is bigger. If I had been advertisements for”hotels in Oklahoma” I might listen to what ad copy was successful, over time, for this main/core keyword”hotels”.
Domain Advertisement History
Except it reveals the, domain Ad History Is like Keyword Advertisement History History of a domainname.
This tool is useful in looking at keywords that have been successful for Your competitors (or larger players in your market ) and which ones that they tried and left (which could be ones for you to prevent from the gate). All this assumes the domain you are researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses term connections, Publicly accessible keyword information, and PPC campaign information to return a list of keywords associated with the keyword(s) (up to 10) you input. As you can see, you can also filter from CPC, look volume, and you might exclude key words.
For me personally, I would rather use the PPC keywords as well as the Organic key words found In either SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a competitive search instrument versus a search tool. Monitor Competitor Website Traffic
Pricing and Strategies
Since I mentioned, SpyFu’s Basic plan begins at $33 per Month when billed annually (roughly $39 per month ). Though, contrary to other tools in this SEO tool inspection roundup, for example Moz Pro and KWFinder$12.00 in KWFinder, SpyFu does not cost by search results. All plans have an infinite number of domain, key word, keyword collection, backlink, and competitor/domain comparison search results along with data export. The functionality you get with SpyFu for your price is an important factor in the reason we gave it an Editors’ Choice, along with the search volumes make the instrument much more attractive for ad hoc keyword study.
That’s not to say SpyFu doesn’t cap anything. The Fundamental Program gives you a capacity of 250 sales leads and domain name contacts, and 5,000 weekly tracked keyword rankings, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 a month when billed yearly ) lumps contacts and leads to 500 and weekly tracked keyword rankings to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team plan (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also includes a 30-day money-back warranty. Overall the firm has slashed on its pricing.
I find their tools pretty helpful for aggressive research. I do not use Their Keyword Smart Search explained above but the amount of information that They provide (in a simple fashion) at the price points that they provide is very A wonderful combination. SpyFu makes its way into my arsenal on just about Every project. Monitor Competitor Website Traffic