Introduction Monthly Searches Tool
SpyFu is one of the more feature rich tools, but probably has the Least attractive interface out there. SpyFu offers SEO and PPC spy application choices alongside their keyword search tool. Monthly Searches Tool
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can do across the spectrum of SEO tooling, but with this particular review we’re focusing primarily on its own ad hoc lookup capabilities. When a business is looking to identifying the best possible search engine results pages (SERP) to aim with an optimization plan, keyword-driven investigation is the legwork to get pages to rank higher. Direction capabilities and keyword recommendations are built in during SpyFu, but I began in the Keyword Research tab.
When I used the Exact Same set of five Key words to see how outcomes differed between every one of my opponents. Were IT consultant advertising, internet shopping, pcmag, and small business bookkeeping. I chose this combination to simulate real world terms that companies might search for (such as publishers such as PCMag) and to discover associated search results and vulnerable competitor sites.
After conducting searches on my five test terms, I found that SpyFu produces and structures its keyword results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of related keywords with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on cost per click (CPC) and key word difficulty, SpyFu brings a far more obvious correlation with exactly how much money a keyword is worth. After searching”digital marketing,” for example, a separate navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down into key word summary, related key words, advertiser history, ranking history, traffic, key word grouping, and SERP analysis. That is just for a single keyword question, revealing how SpyFu does the most granular deep-dive investigation into data of the tools I tested.
Atop the results, SpyFu gave me not only CPC for the Key word, however a daily and yearly cost breakdown in addition to the number of unique advertisers had appeared on the keyword in the last year. I received the same level of cost breakdown once I clicked on the Related Keyword, which also allowed me to narrow results employing a left-hand filter menu to a particular price per day, daily search volume, difficulty score, and much more.
At the bottom of the results was the SERP analysis. This broke down each URL from the search results page, even however KWFinder and Moz Pro both provide a much more comprehensive breakdown in this regard. SpyFu targets monthly price, which may or may not be important to your small business. Results like the Advertiser History graph, a long list and complex diagram of the ads appearing on this search page as time passes, was a bit too in the weeds for me as a newcomer SEO tool user. But for digital marketers and advertisers, SpyFu is a gold mine. Monthly Searches Tool
With SpyFu Kombat you can look at overlapping and website specific key words For up to 3 sites. For the PPC version you can also find a chart which goes back over a period of a few years showing that the general amount of keywords being bid on by all 3 sites. You can also rollover the graph to find key words specific to just 2 of those websites if you are feeling the 3rd website may not be doing as good a job (or vice versa) as 2 of those other sites. It will also show you that the PPC budgets of those sites as well as the amount of organic keywords rank in the top 50 results for said keyword.
When you click an area of the circle chart it will show you that the Keywords in whatever bucket you click. You can view and download those keywords for your use. As you can see I’m on the advertisements tab but the options are similar once you click the natural tab (on the top box, the natural one at the bottom shows you complete organic key words ).
Switching between the organic tab and the ppc tab (as well as the Overall # of organic keywords + PPC ad budget should also give you a good idea of which of the larger sites are more to the PPC or SEO side of things that may be a good barometer to check in if you happen to be concentrating on one place over the other.
SpyFu Classic is the”flagship” segment so to speak. This is Where you enter one domain on the home page and also are presented using a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors with a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (helpful for looking at the way the website might split parts of the main domain, perhaps a fantastic place to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad Background (links through to complete Keyword Advertisement History tool)
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a URL to overlapping keywords)
– Organic Competitors (with a link to overlapping keywords)
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Complete Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, together with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Related Concepts (according to semantic relationships)
– Categories Monthly Searches Tool
Keyword Management and Reviews
Keyword management is baked in to SpyFu through the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–you will find options from the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table using minimal search volume, CPC, difficulty score, and monthly price. All these are SpyFu’s four main metrics where key word research is worried. On the left of this table are the key words you have researched and grouped yourself, or top keyword class suggestions from SpyFu. On the top right of this desk you can subsequently add selected key words for lists, or export your chosen key words within an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is much like SEMrush$99.95 at SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s key word management abilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu creates its deep connection between SEO and client relationship management (CRM). In the List Builder tab, there’s a Top Lists section with concentrated lists of domains and keywords like”Domains That Spend the maximum On AdWords,” keywords with the highest CPC. There is also a listing of the most expensive keywords, which you can then filter by state, business, or a specific web-based technology: Ad buying platform, internet affiliate marketing, email advertising, and internet shopping cart are some of the options.
Alongside Top Lists, there’s a dedicated Company Leads tab. This basically acts the same way as a keyword search: You enter a place, key words and businesses, and refine results using filters such as AdWords budget and SEO clicks. The research then returns a list of URL leads with that website’s monthly advertising budget and available contact information that may then be exported to direct management system or your CRM. I’d love to view SpyFu proceed a step further with this and integrate its own SEO lead lists straight with a stage such as Salesforce$75.00 in salesforce.com, but the instrument is already ahead of the curve. SEMrush has a beta generation tool, but that is the closest comes to what SpyFu offers.
But, SpyFu included AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten advertisements for groups . The templates can be downloaded by users in the SpyFu website and then upload into an AdWords account.
The system also includes SEO campaign management With its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for overseeing integrated key word research and rank tracking within a campaign. My SpyFu is only available in paid plans (not the free trial), but it lets you set up multiple projects tracking grouped keywords plotted against SEO rank, traffic value, ROI, and a number of other metrics. All you need to do is open the My SpyFu menu and include a new job. It is the only and greatest case in this roundup of SEO-focused PM.
There is also the Tracking tab, which lets you choose You ‘ve identified and begin tracking that reports back with weekly domain positions and keyword position changes. Using the webpage, I was able to set up custom SEO reports in a few simple steps: Enter a domain name choose if to run a report on SpyFu’s suggested custom key words or domain key words. I entered my five custom keywords picked up to five competitors’ URLs, and then was given the option to run a report or a recurring monthly report.
That sort of aggressive analysis is another area in which SpyFu stands out, since it also has a tool called”Kombat” that is offered in the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag along with the tool built an interactive information visualization which revealed where PCMag’s top key words overlapped with our opponents. There is also what SpyFu calls for a”key word universe,” listing CPC, CTR, monthly price, and monthly clicks to get core keywords and recommended keywords. This study breakdown is another feature which helps unearth ways to gain an SEO edge on your competitors. Monthly Searches Tool
Along with the SEO functionality of its Solution, SpyFu has introduced a study tool called Nacho Analytics, which provides access to other sites’ internet analytics. Through this platform, you can see on-page behavior , time-of-day traffic, and segments.
Keyword Advertisement History
Advertisement History will show you, through colour coded bars, how frequently the Key words appeared in a domain’s PPC campaign along with any modifications in the advertisement copy (all of which may be exported to excel). It extends back to 2006 via the Bonus History Button and reveals a year’s worth of information.
So it’s pretty straightforward, and that’s what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it is only”here’s the advertisement history of the keyword”, plain and simple. Normally, if you see a key word being advertised on by a PPC advertiser consistent then it’s possible to look to apply that ad copy technique to a market of the larger keyword. If I were advertisements for”resorts in Oklahoma” I would pay attention to what ad copy has been successful, as time passes, for that main/core key word”hotels”.
Domain Advertisement History
Except it reveals the, domain Ad History is similar to Keyword Advertisement History Keyword history of a particular domain.
This instrument is useful in looking at keywords Which Have Been effective for Your competitors (or larger players on your niche) and which ones they attempted and left (which may be ones that you prevent out of the gate). All of this assumes the domain you’re exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses semantic word connections, Publicly accessible keyword data, and PPC campaign data to come back a list of keywords associated with the keyword(s) (up to 10) you input. You can filter by CPC, look volume as you can see, and you might also exclude key words.
For me, I would rather use the Organic key words found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when employed as a research tool versus a research tool. Monthly Searches Tool
Pricing and Plans
As I just mentioned, SpyFu’s Fundamental plan starts at $33 each Month when billed yearly (roughly $39 month-to-month). Though, unlike other tools within this SEO tool inspection roundup, such as Moz Pro and KWFinder$12.00 at KWFinder, SpyFu does not price by search results. All programs come with an unlimited number of competitor/domain comparison search results name, keyword, keyword collection, backlink, and domain combined with data export. The performance that you get with SpyFu for the cost is a significant factor in why we gave it an Editors’ Choice, along with the search volumes make the tool even more attractive for study that is keyword that is ad hoc.
That is not to mention SpyFu does not cap anything. The Basic Program gives you a capacity of 250 sales leads and domain name contacts, along with 5,000 weekly monitored keyword rankings, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 per month when billed yearly ) bumps leads and contacts to 500 and per week monitored keyword positions to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team plan (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back warranty. The firm has slashed on its pricing because our inspection, which makes it all the more attractive to SMBs.
I find that their tools helpful for research. I do not use Their Keyword Smart Search described above but the number of data that They give (in a simple fashion) at the price points they provide is quite A combination that is nice. SpyFu makes its way Each undertaking. Monthly Searches Tool