Intro Most Competitive Keywords
SpyFu is among the more feature rich tools, but has the Least attractive interface out there. SpyFu provides SEO and PPC spy tool choices along with their own search tool. Most Competitive Keywords
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can perform across the spectrum of SEO tooling, but with this review we’re focusing on its ad hoc research capabilities. When a business is looking to identifying the best possible search engine results pages (SERP) to target having an optimization plan, keyword-driven analysis is the legwork to get pages to rank higher. Recommendations and management capabilities are built in throughout SpyFu, however I began from the Keyword Research tab.
When testing each tool, I used the Exact Same set of five Key words to observe how outcomes differed between every one of my opponents. The five key words I used were digital marketing, pcmag, online shopping, IT consultant, and small business bookkeeping. I chose this mixture to simulate real-world terms that businesses might search for (such as publishers such as PCMag) as well as to find related search results and vulnerable competition sites.
I discovered that, after running searches in my five evaluation terms SpyFu creates and structures its keyword benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of associated keywords with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on cost per click (CPC) and key word difficulty, SpyFu draws a far more obvious correlation with exactly how much cash a keyword could be worth. After hunting”digital advertising,” for instance, a separate navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down into key word overview, related key words, advertiser history, ranking history, backlinks, keyword group, and SERP analysis. That is just for one keyword query, revealing how SpyFu will the most granular research into keyword data of all the tools I analyzed.
Atop the results, SpyFu gave me not only CPC for the Key word, however a daily and yearly cost breakdown in addition to how many unique advertisers had appeared on the key word in the past year. I received the exact same degree of price breakdown once I clicked on the Associated Keywords tab, which also enabled me to narrow results employing a left-hand filter menu to a specific price every day, daily search volume, difficulty rating, and much more.
In the bottom of the results that are keyword was that the SERP analysis. This broke down each URL from the search results page, even however KWFinder and Moz Pro both provide a more detailed breakdown in this respect. SpyFu focuses on price, which might or might not be important to your small business. Results such as the Advertiser History chart, a long list and complicated diagram of the ads appearing on that search page over time, was a bit too from the weeds for me as a newcomer SEO instrument user. However, for advertisers and digital marketers, SpyFu is a gold mine. Most Competitive Keywords
With SpyFu Kombat you can look at overlapping and website keywords For up to 3 sites. For your PPC version you may also find a chart which goes over a span of a couple years showing that the general number of key words being bid on by all three websites. You may also rollover the graph to find keywords specific to only two of the sites if you feel the 3rd website might not be doing as good a job (or vice versa) as 2 of the other sites. It will also show you the PPC budgets of the websites in addition to the amount of organic keywords ranking in the top 50 results for said keyword.
When you click on an area of the circle graph it will show you the Key words in whatever bucket you click. It is possible to view and download those key words for your use. As you can see I’m on the ads tab however, the options are comparable once you click on the organic tab (on the top box, the natural one at the bottom shows you total organic keywords).
Switching between the organic tab along with the ppc tab (as well as the Overall # of organic search phrases + PPC advertisement budget should also give you a good idea of what of the bigger sites are more to the PPC or SEO side of things that may be a good barometer to look at if you chance to be concentrating on a single area over the other.
SpyFu Classic is the”flagship” segment so to speak. This is Where you enter one domain name on the home page and are presented with a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic using a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (helpful for looking at the way the website might break out parts of the principal domain, maybe a fantastic spot to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad Background (links through to full Keyword Advertisement History instrument )
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a link to overlapping key words )
– Organic Competitors (with a URL to overlapping keywords)
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Complete Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, together with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Related Concepts (according to semantic relationships)
– Categories Most Competitive Keywords
Keyword Management and Reports
Keyword direction is baked in to SpyFu throughout the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–you will find options in the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table using monthly search volume, CPC, problem rating, and monthly price. All these are SpyFu’s four main metrics where key word research is worried. On the left of the table are the key words you have researched and booted yourself, or top keyword class tips from SpyFu. At the top right of the table you can then add selected key words to lists, or export your selected keyword within an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is similar to SEMrush$99.95 at SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu creates its deep connection between SEO and customer relationship management (CRM). In the List Builder tab, there is a Top Lists section with targeted lists of domains and key words like”Domains That Spend the Most On AdWords,” keywords with the highest CPC. There is also a listing of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technologies: Ad buying platform, internet affiliate marketing, email marketing, and online shopping cart are a few of the options.
Alongside Top Lists, there’s a dedicated Company Leads tab. This essentially acts the same manner You enter keywords and businesses, a location, and refine results using filters such as AdWords budget and SEO clicks. The research returns a list of leads with that site ad budget and accessible contact information that can be exported to your CRM or lead management system. I’d love to see SpyFu proceed a step further with this and incorporate its own SEO lead lists directly using a stage like Salesforce$75.00 at salesforce.com, but the tool is currently ahead of the curve. SEMrush has a lead generation tool, but that is the closest any optimization merchandise I tested comes to exactly what SpyFu offers.
However, SpyFu incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten ads for groups that are key word in hundreds of industries. Users can download the templates from the SpyFu website and upload to an AdWords account.
The system also includes deeper SEO campaign management Using its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for overseeing integrated key word study and rank tracking within a campaign. My SpyFu is only available in paid plans (not the free trial), but it lets you set up multiple projects tracking grouped key words plotted against SEO rank, traffic value, ROI, and a number of other metrics. All you need to do is open the My SpyFu menu and add a new job. It is the only and best example in this roundup of SEO-focused PM.
There is also Keywords you’ve identified and begin ongoing monitoring that keyword position changes and reports back together with weekly domain positions. I was able to set up custom SEO reports in a few simple measures: Enter a domain name choose whether or not to run a document on SpyFu’s suggested custom key words or domain key words. I entered my five custom keywords chose up to five competitors’ URLs, and then was given the option to run a one time report or a monthly report.
That Type of analysis is another area in which SpyFu stands out, since it also has a tool called”Kombat” that is available from the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat along with the instrument quickly built an interactive data visualization which showed where the top key words of PCMag overlapped with our competitors. There is also what SpyFu calls for a”key word universe,” listing CPC, CTR, monthly price, and monthly clicks to get core keywords and recommended keywords. This research breakdown is another feature that will help ways to gain an SEO edge. Most Competitive Keywords
Along with the SEO performance of its Solution, SpyFu has introduced a study tool named Nacho Analytics, which offers access to other sites’ internet analytics. Through this platform, you can view time-of-day visitors sections, and search-engine behaviour.
Keyword Advertisement History
Advertisement History will show you, through coded bars, how often the Keyword appeared in a domain’s PPC campaign alongside any modifications in the ad copy (all of which may be exported to excel). It goes back to 2006 through the Bonus History Button and shows a year’s worth of data.
So it is pretty straightforward, and that’s what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it is just”here’s the advertisement history of the key word”, plain and simple. If you see a key word being advertised on by a PPC advertiser that is good persistent then it’s possible to look to employ that advertisement copy technique to some market of the bigger keyword. If I had been advertisements for”hotels in Oklahoma” I might listen to what ad copy was successful, over time, for that main/core keyword”resorts”.
Domain Advertisement History
Except it shows the, domain Ad History is similar to Keyword Advertisement History History of a specific domain.
This tool is useful in looking at keywords that have been effective for Your opponents (or larger players on your market ) and which ones they tried and left (which may be ones for you to prevent from the gate). All of this presumes the domain you are researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes term connections, Publicly available keyword data, and PPC campaign information to come back a list of keywords associated with the keyword(s) (up to 10) you input. You could filter by CPC, search volume, as you can see, and you can exclude key words.
For me personally, I would rather use the PPC keywords and the Organic key words found In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when used as a competitive search tool versus a keyword research tool. Most Competitive Keywords
Pricing and Strategies
Since I said, SpyFu’s Basic plan starts at $33 each Month when billed yearly (or $39 month-to-month). Though, unlike other tools in this SEO tool inspection roundup, such as Moz Pro and KWFinder$12.00 at KWFinder, SpyFu doesn’t cost by search results. All programs come with an infinite number of competitor/domain comparison search results , key word collection, backlink, and domain along with data export. The functionality you receive with SpyFu for the cost is an important factor in why we gave it an Editors’ Choice, and the unlimited search volumes make the tool even more attractive for study that is keyword that is ad hoc.
That’s not to say SpyFu doesn’t cap anything. The Fundamental Plan gives you a potential of 250 sales leads and domain name contacts, and 5,000 weekly monitored keyword rankings, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 a month when billed annually) bumps contacts and leads to 500 and weekly tracked keyword rankings to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team plan (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back guarantee. The firm has slashed on its pricing because our initial review, making it attractive to SMBs.
I find their tools useful for search. I do not use Their Keyword Smart Search much as described above but the amount of data which They give (in a simple fashion) at the price points that they give is very A nice combination. SpyFu makes its way Every project. Most Competitive Keywords