Introduction My Seo Tool
SpyFu is among the more feature rich tools, but has the Least attractive interface on the market. SpyFu offers SEO and PPC spy tool options . My Seo Tool
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can perform throughout the spectrum of SEO tooling, but with this review we are focusing on its own ad hoc keyword research capabilities. When a company is looking to identifying the best possible search engine results pages (SERP) to aim with an optimization plan, keyword-driven investigation is your legwork to get pages to rank higher. Management capabilities and keyword recommendations are built in during SpyFu, however I began in the Keyword Research tab.
When I used the same set of five Keywords to see how outcomes differed between every one of my competitors. The five key words that I used were digital advertising pcmag, online shopping, IT consultant, and small business bookkeeping. I chose this combination to simulate real world terms that businesses might hunt for (including publishers like PCMag) and to discover related search results and vulnerable competition websites.
After conducting searches I found that SpyFu produces and structures its keyword benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of related keywords with Page Authority (PA) and Domain Authority (DA) metrics together with stats on price per click (CPC) and key word difficulty, SpyFu brings a far more apparent correlation with exactly how much money a keyword is worth. After hunting”digital marketing,” for instance, a separate navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down to key word summary, related keywords, advertiser history, ranking history, traffic, key word grouping, and SERP analysis. That’s only for one key word question, showing how SpyFu will the most granular deep-dive investigation into keyword data of the tools I tested.
Atop the primary results, SpyFu gave me not CPC for the Key word, however a daily and monthly cost breakdown as well as how many unique advertisers had appeared on the keyword in the past year. I received exactly the exact same degree of price breakdown once I clicked on the Related Keyword, which also allowed me to narrow results employing a left-hand filter menu to a particular cost per day, daily investigation volume, difficulty score, and more.
In the bottom of the keyword results was that the SERP analysis. This broke down every URL from the search results page, though KWFinder and Moz Pro both provide a much more detailed breakdown in this respect. SpyFu targets monthly price, which might or might not be important to your business. Results like the Advertiser History graph, a lengthy list and complex diagram of the ads appearing on that search page over time, was somewhat too in the weeds for me as a newcomer SEO instrument user. But for digital marketers and advertisers, SpyFu is a gold mine. My Seo Tool
With SpyFu Kombat you can look at overlapping and site key words For up to 3 sites. For the PPC version you may also see a graph which goes back over a period of a few years demonstrating the overall number of key words being bid on by all 3 sites. You may also rollover the graph to find keywords specific to just 2 of those sites if you are feeling the 3rd website may not be doing as great a job (or vice versa) as two of those other sites. It is going to also show you that the PPC budgets of the websites in addition to the amount of organic keywords rank in the top 50 results for said keyword.
When you click an area of the circle chart it will show you the Keywords in whatever bucket you click. You can see and download those keywords for your use. As you can see I’m on the advertisements tab however, the options are comparable once you click the natural tab (on the top box, the natural one at the underside shows you total organic keywords).
Switching between the natural tab and the ppc tab (also as the Overall # of organic keywords + PPC ad budget should also give you an notion of which of the larger sites are more into the PPC or SEO side of things which can be a good barometer to look in if you chance to be focusing on one place on the other hand.
SpyFu Classic is the”flagship” section so to speak. This is Where you input one domain name on the home page and are presented with a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors with a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (helpful for looking at the way the site might break out parts of the principal domain, maybe a good spot to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement History (links through to complete Keyword Ad History tool)
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a link to overlapping keywords)
– Organic Competitors (with a link to overlapping key words )
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Total Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Associated Concepts (according to semantic relationships)
– Categories My Seo Tool
Keyword Management and Reviews
Keyword management is baked in to SpyFu through the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–there are options from the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table using minimal search volume, CPC, problem rating, and monthly cost. All these are SpyFu’s four main metrics where keyword research is concerned. On the left of this table are the keyword you’ve researched and grouped yourself, or top keyword class tips from SpyFu. On the top right of this table you can then add selected keywords for lists, or export your selected key words as an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is similar to SEMrush$99.95 at SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its deep link between SEO and client relationship management (CRM). From the List Builder tab, there’s a Top Lists section with targeted lists of domain names and key words like”Assets Which Spend the Most On AdWords,” keywords with the maximum CPC. There is also a listing of the most expensive keywords, which you can then filter by state, business, or a particular web-based technologies: Ad buying platform, affiliate marketing, email marketing, and online shopping cart are a few of the options.
Alongside Top Lists, there’s a dedicated Business Leads tab. This basically acts exactly the exact same way as a search: You enter industries and keywords, a place, and refine outcomes using filters such as AdWords budget and SEO clicks. The research returns a list of URL leads with this site ad budget and contact information that is accessible that may be exported to your CRM or lead management system. I’d like to see SpyFu go a step farther with this and integrate its SEO lead lists directly using a platform such as Salesforce$75.00 at salesforce.com, but the instrument is already ahead of the curve. SEMrush has a lead generation instrument, but that’s the closest any optimization merchandise that I tested comes to what SpyFu offers.
But, SpyFu included AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten ads for keyword groups in countless businesses. Users may download the templates in the SpyFu website and then upload into a AdWords account.
The platform also includes SEO campaign management With its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for overseeing integrated keyword study and rank tracking in a campaign. My SpyFu is just accessible paid programs (not the free trial), but it allows you to set up multiple projects tracking grouped key words plotted against SEO position, traffic value, ROI, and numerous different metrics. All you need to do is open the My SpyFu menu and then include a new project. It is the best and only case in this roundup of SEO-focused PM.
There’s also the Tracking tab, which lets you choose Keywords youstart ongoing tracking that reports back with weekly domain rankings and keyword ranking changes and’ve identified. Using the webpage, I was also able to prepare custom SEO reports in a few simple measures: Enter a domain name and then choose whether or not to run a report on SpyFu’s suggested domain keywords or custom key words. I entered my five habit key words in a field, chose up to five competitors’ URLs, and then was given the choice to run a report or a monthly report.
That Type of aggressive analysis is just another area in which SpyFu stands out, since it also includes a tool called”Kombat” that’s available from the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag along with the instrument immediately built an interactive data visualization that revealed where PCMag’s top key words overlapped with our competitors. There is also what SpyFu calls a”keyword universe,” listing CPC, CTR, monthly price, and monthly clicks to get core keywords and recommended keywords. This study breakdown is just another feature which will help unearth ways for one to acquire an SEO edge. My Seo Tool
Along with the SEO performance of its primary product, SpyFu has introduced a study tool called Nacho Analytics, which provides access to the web analytics of websites. Through this platform, you can see time-of-day visitors sections, and behavior that is on-page.
Keyword Advertisement History
You will be shown by keyword Advertisement History, via colour coded bars often the Keyword appeared in a domain’s PPC campaign alongside any changes in the advertisement copy (all of which may be exported to excel). It reveals that a year’s worth of information up front and extends back to 2006 via the Bonus History Button.
So it’s pretty straightforward, and that’s exactly what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it’s only”here is the ad history of this keyword”, plain and simple. If you see a keyword being promoted on by a PPC advertiser that is fantastic persistent then you can look to apply that ad copy technique to some market of the bigger keyword. If I were advertisements for”hotels in Oklahoma” I might pay attention to what ad copy has been successful, over time, for that main/core keyword”resorts”.
Domain Ad History
Domain Ad History is similar to Keyword Advertisement History except it reveals the History of a specific domainname.
This instrument is useful in looking at keywords that have been effective for Your competitors (or larger players in your market ) and which ones they attempted and left (which may be ones that you prevent from the gate). All this assumes the domain you are exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes semantic term connections, Publicly available keyword information, and PPC campaign data to return a list of keywords associated with the keyword(s) (up to 10) you input. As you can see, you can also filter from CPC, search volume, and you might exclude keywords.
For me, I prefer to use the PPC keywords as well as the Organic key words found In either SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when employed as a competitive search tool versus a search tool. My Seo Tool
Pricing and Strategies
Since I mentioned, SpyFu’s Fundamental plan starts at $33 each Month when billed annually (roughly $39 per month ). Though, contrary to other tools in this SEO tool inspection roundup, such as Moz Pro and KWFinder$12.00 in KWFinder, SpyFu does not price by search success. All plans have an unlimited number of key word, keyword group name, domain name, backlink, and competitor/domain comparison search results along with data export. The performance that you receive with SpyFu for your cost is an important element in the reason we gave it an Editors’ Choice, and the unlimited search volumes make the tool much more attractive for study that is keyword that is ad hoc.
That’s not to say SpyFu doesn’t cap anything. The Basic Plan gives you a potential of 250 sales leads and domain contacts, and 5,000 weekly tracked keyword positions, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 a month when billed annually) lumps contacts and leads to 500 and weekly tracked keyword positions to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team program (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back warranty. The firm has slashed on its pricing since our initial review, which makes it even more attractive to SMBs.
I find that their tools pretty helpful for research. I don’t use Their Keyword Smart Search described above but the amount of information that They provide (in a simple fashion) in the price points they give is quite A combination that is wonderful. SpyFu makes its way Every undertaking. My Seo Tool