SpyFu is among the feature rich tools, but has the Least appealing interface on the market. SpyFu provides SEO and PPC spy application options . Myspytool
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can perform throughout the spectrum of SEO tooling, but for this review we’re focusing on its own ad hoc keyword lookup capabilities. When a company is seeking to identifying the best possible search engine results pages (SERP) to aim having an optimization plan, keyword-driven investigation is the legwork to get pages to rank higher. Management capabilities and recommendations are built in throughout SpyFu, however I began in the Keyword Research tab.
When I used the Exact Same set of five Key words to see results differed between every one of my opponents. The five key words I used were digital advertising, pcmag, internet shopping, IT consultant, and small business accounting. I chose this combination to simulate real world terms that businesses might search for (including publishers like PCMag) and to discover associated search results and vulnerable competitor websites.
After running searches on my five evaluation terms, I discovered that SpyFu produces and structures its key word benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of associated keywords with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on cost per click (CPC) and key word difficulty, SpyFu draws a far more apparent correlation with how much money a key word is worth. After hunting”digital marketing,” for instance, a separate navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down into keyword overview, related keywords, advertiser background, status background, traffic, key word group, and SERP analysis. That’s just for a single key word question, showing how SpyFu will arguably the most granular investigation into keyword data of all the tools I tested.
Atop the results, SpyFu gave me not CPC for the Key word, however a daily and monthly cost breakdown as well as the number of unique advertisers had emerged on the keyword in the last year. I received the same degree of price breakdown when I clicked on the Related Keyword, which also enabled me to narrow results using a left-hand filter menu to a particular cost every day, daily investigation volume, difficulty score, and more.
At the bottom of the results that are key word was the SERP analysis. This broke down each URL from the search results page, however KWFinder and Moz Pro equally offer a more comprehensive breakdown in this regard. SpyFu focuses. Results like the Advertiser History graph, a lengthy list and complicated diagram of the ads appearing on this search page over time, was somewhat too in the weeds for me as a newcomer SEO tool user. However, for digital entrepreneurs and entrepreneurs, SpyFu can be a gold mine. Myspytool
With SpyFu Kombat you can look at overlapping and website Certain key words For up to 3 sites. For the PPC version you can also see a chart which goes back over a period of a few years demonstrating the general amount of keywords being bid on by all three sites. You may also rollover the chart to find keywords specific to just 2 of those sites if you feel the 3rd site may not be doing as good a job (or vice versa) as 2 of the other websites. It is going to also show you the PPC budgets of the websites in addition to the number of organic keywords rank in the top 50 results for keyword.
When you click an area of the circle graph it will show you that the Keywords in whatever bucket you click, towards the right of the graph. It is possible to view and download those key words for your use. As you can see I am on the advertisements tab however, the choices are comparable when you click the organic tab (on the top box, the natural one on the bottom shows you total organic keywords).
Switching between the natural tab along with the ppc tab (as well as the Total # of organic keywords + PPC advertisement budget should also give you a good notion of what of the larger sites are more into the PPC or SEO aspect of things which can be a fantastic barometer to check at if you chance to be focusing on a single area on the other hand.
SpyFu Classic is the”flagship” section in order to speak. This is Where you input one domain on the home page and also are presented using a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors using a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (useful for looking at the way the website might split parts of the principal domain, perhaps a good spot to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement History (links through to full Keyword Advertisement History instrument )
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a URL to overlapping keywords)
– Organic Competitors (with a URL to overlapping keywords)
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Complete Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Related Concepts (according to semantic relationships)
– Categories Myspytool
Keyword Management and Reviews
Keyword management is baked in to SpyFu throughout the platform. Within all its three main research tabs–SEO, PPC, and Keyword–there are choices from the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table with minimal search volume, CPC, problem score, and monthly price. All these are SpyFu’s four main metrics where keyword research is concerned. On the left of the desk are either the key words you have researched and grouped yourself, or top keyword group tips from SpyFu. At the top right of the table you can subsequently add chosen keywords to lists, or export your chosen key words within an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is much like SEMrush$99.95 in SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu creates its deep connection between SEO and client relationship management (CRM). In the List Builder tab, there is a Top Lists section with concentrated lists of domains and keywords like”Domains That Pay the maximum On AdWords,” keywords with the maximum CPC. There is also a listing of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technologies: Ad buying platform, affiliate marketing, email advertising, and online shopping cart are some of the options.
Next to Leading Lists, there’s a dedicated Business Leads tab. This essentially acts exactly the same way You enter key words and industries, a place, and refine outcomes using filters like AdWords budget and SEO clicks. The research then returns a list of URL leads with this site ad budget and contact information that is available that can then be exported to your CRM or lead management system. I’d love to see SpyFu go a step further with this and incorporate its SEO lead lists straight using a platform like Salesforce$75.00 in salesforce.com, but this tool is currently ahead of the curve. SEMrush includes a beta generation tool, but that is the closest comes to what SpyFu offers.
However, SpyFu recently included AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten advertisements for groups . The templates can be downloaded by users in the SpyFu website and upload into a AdWords account.
The platform also includes deeper SEO campaign direction Using its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for tackling integrated keyword research and rank tracking in a campaign. My SpyFu is only accessible paid programs (not the free trial), but it allows you to set up multiple projects tracking grouped keywords plotted against SEO position, traffic value, ROI, and a number of other metrics. All you have to do is open the My SpyFu menu and include a new job. It’s the only and greatest example in this roundup of SEO-focused PM.
There’s also You begin monitoring that keyword position changes and reports back with domain positions and’ve identified. Utilizing the webpage, I was able to set up custom SEO reports in a few simple steps: Enter a domain name and then choose whether or not to run a document on SpyFu’s suggested domain keywords or custom keywords. I entered my five custom keywords in a field, picked up to five competitors’ URLs, then was given the choice to run either a report or a report.
This sort of analysis that is aggressive is another area where SpyFu stands out, as it also has a tool called”Kombat” that’s available in the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat and the instrument built an interactive data visualization which revealed where PCMag key words overlapped with our competitors. There’s also what SpyFu calls for a”keyword universe,” listing CPC, CTR, monthly cost, and monthly clicks for core keywords and recommended keywords. This study breakdown is another feature that will help ways to acquire an SEO edge on your competitors. Myspytool
Along with the SEO performance of its product, SpyFu has introduced a study tool called Nacho Analytics, which offers access to different sites’ web analytics. Through this platform, you can view time-of-day traffic sections, and behavior that is on-page.
Keyword Ad History
Keyword Ad Background will show you, through colour bars often the Keyword appeared in a domain PPC campaign alongside any changes in the ad copy (all of which can be exported to excel). It extends back to 2006 via the Bonus History Button and reveals a year’s worth of data up front.
So it is fairly straightforward, which is exactly what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it is only”here is the ad history of the keyword”, plain and simple. If you see a keyword being promoted on by a PPC advertiser that is good consistent it’s possible to look to apply that advertisement copy technique to some niche market of the keyword. If I were advertisements for”resorts in Oklahoma” I might listen to that which ad copy was successful, over time, for this main/core keyword”resorts”.
Domain Advertisement History
Domain Ad History Is like Keyword Advertisement History except it reveals the History of a particular domainname.
This instrument is useful in Taking a Look Your opponents (or larger players in your market ) and which ones they attempted and abandoned (which could be ones for you to prevent out of the gate). All of this assumes the domain you are researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes term connections, Publicly available keyword data, and PPC campaign data to return a list of keywords related to the keyword(s) (up to 10) you enter. As you can see, you can also filter by CPC, search volume, and you can also exclude key words.
For me, I prefer to use the Organic key words found as well as the PPC keywords In either SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when used as a competitive search instrument versus a keyword search tool. Myspytool
Pricing and Plans
Since I just said, SpyFu’s Basic plan begins at $33 each Month when billed annually (or $39 per month ). Though, unlike other tools in this SEO tool review roundup, for example Moz Pro and KWFinder$12.00 in KWFinder, SpyFu doesn’t price by search results. All programs have an unlimited number of backlink , keyword, keyword group, domain name, and comparison search results combined with unlimited data export. The functionality you receive with SpyFu for your cost is an important factor in the reason we gave it an Editors’ Choice, along with the boundless search volumes make the tool even more attractive for ad hoc keyword research.
That’s not to say SpyFu doesn’t cap anything. The Basic Plan provides you a capacity of 250 sales leads and domain name contacts, along with 5,000 weekly monitored keyword rankings, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 a month when billed yearly ) bumps leads and contacts to 500 and per week monitored keyword rankings to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team plan (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back guarantee. Overall the firm has actually slashed on its pricing because our review, making it attractive to SMBs.
I find their tools helpful for aggressive research. I don’t use Their Keyword Smart Search which They give (in a straightforward fashion) in the price points they provide is quite A combination that is nice. SpyFu makes its way into my arsenal on just about Each project. Myspytool