Introduction Name Keywords
SpyFu is one of the feature rich tools, but has the Least appealing interface on the market. SpyFu provides SEO and PPC spy application options . Name Keywords
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can do across the spectrum of SEO tooling, but with this review we’re focusing primarily on its own ad hoc lookup capabilities. When a business is seeking to identifying the best possible search engine results pages (SERP) to aim having an optimization strategy, keyword-driven investigation is the legwork to get pages to rank higher. Management capabilities and recommendations are built in during SpyFu, however I started in the Keyword Research tab.
When I used the same set of five Keywords to see how results differed between every one of my opponents. The five key words that I used were IT consultant , digital marketing, online shopping, pcmag, and small business bookkeeping. I chose this mixture to simulate real world terms that companies might hunt for (including publishers such as PCMag) and to discover related search results and vulnerable competition sites.
I discovered that, after conducting searches in my five evaluation terms SpyFu creates and structures its key word benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of related key words with Page Authority (PA) and Domain Authority (DA) metrics along with stats on price per click (CPC) and keyword difficulty, SpyFu draws a far more apparent correlation with how much money a keyword is worth. After hunting”digital marketing,” for instance, a separate navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down to key word summary, related keywords, advertiser history, ranking history, traffic, key word grouping, and SERP analysis. That is just for a single keyword showing how SpyFu does arguably the most granular deep-dive research into data of all the tools I analyzed.
Atop the main results, SpyFu gave me not CPC for the Key word, however a daily and monthly cost breakdown in addition to the number of unique advertisers had emerged on the keyword in the last year. I received exactly the same level of cost breakdown once I clicked on the Related Keywords tab, which also enabled me to narrow results employing a left-hand filter menu to a particular cost every day, daily search volume, difficulty rating, and much more.
At the bottom of the keyword results was the SERP analysis. This broke down every URL from the search results page, even though KWFinder and Moz Guru both offer a more detailed breakdown in this respect. SpyFu focuses. Results such as the Advertiser History graph, a lengthy list and complex diagram of the ads appearing on this search page over time, was somewhat too in the weeds for me as a newcomer SEO tool user. But for digital marketers and advertisers, SpyFu is a gold mine. Name Keywords
With SpyFu Kombat you can look at overlapping and website Certain keywords For up to 3 websites. For the PPC version you may also find a chart which goes back over a period of a couple years showing the overall amount of key words being bid on by all three websites. You may also rollover the chart to find key words specific to just two of those websites if you are feeling the 3rd site might not be doing as great a job (or vice versa) as 2 of the other sites. It is going to also show you that the PPC budgets of those sites as well as the number of organic keywords rank in the top 50 results for said keyword.
When you click it will show you that the Keywords in whatever bucket you click. You can see and download those keywords for your use. As you can see I am on the advertisements tab however, the options are comparable once you click the natural tab (on the upper box, the organic one at the bottom shows you complete organic keywords).
Switching between the natural tab along with the ppc tab (as well as the Total # of organic keywords + PPC advertisement budget must also give you a good notion of which of the larger sites are more to the PPC or SEO aspect of things which can be a fantastic barometer to look at if you chance to be concentrating on a single place on the other hand.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you enter one domain name on the home page and also are presented with a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic using a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (useful for looking at the way the website might break out parts of the main domain, perhaps a fantastic place to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad History (links through to full Keyword Advertisement History instrument )
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a link to overlapping keywords)
– Organic Competitors (using a link to overlapping keywords)
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Complete Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Related Concepts (according to semantic relationships)
– Categories Name Keywords
Keyword Management and Reviews
Keyword management is baked into SpyFu throughout the platform. Within all its three main research tabs–SEO, PPC, and Keyword–you will find choices in the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table using minimal search volume, CPC, difficulty rating, and monthly cost. All these are SpyFu’s four chief metrics where keyword research is concerned. On the left of the table are the keyword you have researched and booted yourself, or top keyword class suggestions from SpyFu. At the top right of the table you can subsequently add chosen key words for lists, or export your chosen keyword as an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is similar to SEMrush$99.95 at SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its deep connection between SEO and customer relationship management (CRM). In the List Builder tab, there is a Best Lists section with targeted lists of domain names and keywords like”Domains That Spend the maximum On AdWords,” keywords with the highest CPC. There’s also a list of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technologies: Ad buying platform, affiliate marketing, email advertising, and internet shopping cart are some of the options.
Next to Leading Lists, there’s a dedicated Company Leads tab. This basically acts exactly the exact same manner You enter a place, keywords and businesses, and refine results using filters like AdWords budget and SEO clicks. The research returns a list of URL leads with this website’s monthly ad budget and contact information that is accessible that can be exported into your CRM or lead management system. I’d like to view SpyFu proceed a step further with this and integrate its own SEO lead lists directly with a stage like Salesforce$75.00 in salesforce.com, but the tool is currently ahead of the curve. SEMrush has a beta generation tool, but that is the closest comes to exactly what SpyFu offers.
But, SpyFu included AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten advertisements for groups . The templates can be downloaded by users in the SpyFu website and then upload into an AdWords account.
The system also includes SEO campaign management With its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for tackling integrated key word research and rank tracking within a campaign. My SpyFu is only accessible paid plans (not the free trial), but it allows you to set up multiple jobs tracking grouped key words plotted against SEO rank, traffic worth, ROI, and a number of other metrics. All you need to do is open the My SpyFu menu and include a new job. It is the greatest and only case in this roundup of built-in, SEO-focused PM.
There’s also Keywords youstart continuing monitoring that keyword ranking changes and reports back with domain rankings and’ve identified. I was able to prepare custom SEO reports in a few straightforward measures: Enter a domain name and choose whether or not to conduct a report on SpyFu’s suggested custom keywords or domain key words. I entered my five habit keywords in a field, picked up to five competitors’ URLs, then was given the option to run a report or a recurring monthly report.
This sort of analysis is another area in which SpyFu stands outside, since it also has a tool called”Kombat” that is offered from the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain and the instrument quickly built an interactive data visualization which showed where PCMag key words overlapped with our opponents. There’s also what SpyFu calls for a”key word universe,” listing CPC, CTR, monthly price, and monthly clicks for core keywords and advocated keywords. This research breakdown is just another feature that helps ways to gain an SEO advantage on your competitors. Name Keywords
Along with the SEO performance of its primary Solution, SpyFu has introduced a research tool named Nacho Analytics, which offers access to other sites’ web analytics. Through this platform, you can see time-of-day traffic sections, and behavior that is on-page.
Keyword Ad History
Ad Background will show you, through coded bars, how frequently the Key words appeared in a domain PPC campaign alongside any changes in the ad copy (all of which may be exported to excel). It extends back to 2006 via the Bonus History Button and reveals that a year’s worth of data.
So it’s fairly straightforward, which is exactly what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it is just”here’s the ad history of this key word”, plain and simple. If you see a keyword being promoted on by a fantastic PPC advertiser consistent then it’s possible to look to employ that ad copy technique to a market of that keyword that is bigger. If I were advertisements for”resorts in Oklahoma” I would pay attention to what ad copy has been successful, as time passes, for this main/core keyword”resorts”.
Domain Ad History
Except it reveals the domain Ad History Is like Keyword Ad History History of a domainname.
This tool is useful in looking at keywords Which Have Been successful for Your opponents (or bigger players in your niche) and which ones they tried and left (which may be ones for you to avoid out of the gate). All of this assumes the domain you’re currently researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes semantic term relationships, Publicly accessible keyword information, and PPC campaign information to come back a list of keywords associated with the keyword(s) (up to 10) you input. You can filter by CPC, search volume as you can see, and you might exclude key words.
For me personally, I prefer to use the PPC keywords and the Organic keywords found In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a competitive search tool versus a search tool. Name Keywords
Pricing and Strategies
Since I just mentioned, SpyFu’s Basic plan begins at $33 per Month when billed yearly (or $39 month-to-month). Though, contrary to other tools within this SEO tool inspection roundup, for example Moz Pro and KWFinder$12.00 in KWFinder, SpyFu does not cost by search results. All programs have an infinite number of domain name, keyword, keyword collection, backlink, and comparison search results combined with unlimited data export. The functionality you receive with SpyFu for your cost is a significant element in why we gave it an Editors’ Choice, along with the search volumes make the instrument much more attractive for ad hoc research.
That is not to say SpyFu doesn’t cap anything. The Fundamental Plan gives you a potential of 250 sales leads and domain name contacts, and 5,000 weekly monitored keyword positions, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 a month when billed annually) lumps leads and contacts to 500 and weekly monitored keyword rankings to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team program (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also includes a 30-day money-back guarantee. Overall the firm has slashed on its pricing.
I find their tools pretty helpful for competitive research. I do not use Their own Keyword Smart Search described above but the amount of information that They provide (in a simple fashion) in the price points that they give is quite A combination that is nice. SpyFu makes its way into my arsenal on just about Every project. Name Keywords