Intro Negative Keywords
SpyFu is one of the more feature rich tools, but has the Attractive interface out there. SpyFu offers SEO and PPC spy tool choices . Negative Keywords
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can perform across the spectrum of SEO tooling, but for this review we’re focusing on its own ad hoc keyword lookup capabilities. When a business is looking to identifying the best possible search engine results pages (SERP) to target with an optimization plan, keyword-driven analysis is your legwork to get pages to rank higher. Keyword recommendations and direction capacities are built in during SpyFu, however I started in the Keyword Research tab.
When testing each tool, I used exactly the same set of five Keywords to see outcomes differed between every one of my competitors. The five keywords I used were online shopping advertising, pcmag, IT consultant, and small business accounting. I chose this combination to simulate real-world terms that businesses might hunt for (including publishers like PCMag) and to discover associated search results and vulnerable competition sites.
After running searches I discovered that SpyFu creates and structures its key word results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of related key words with Page Authority (PA) and Domain Authority (DA) metrics along with stats on cost per click (CPC) and keyword difficulty, SpyFu draws a far more apparent correlation with exactly how much cash a keyword is worth. After searching”digital marketing,” for instance, a separate navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down to key word summary, related keywords, advertiser background, status background, backlinks, keyword grouping, and SERP analysis. That is only for one keyword query, showing how SpyFu does the most granular investigation into data of all the tools I analyzed.
Atop the primary results, SpyFu gave me not CPC for the Keyword, but a daily and monthly cost breakdown as well as the number of unique advertisers had appeared on the keyword in the past year. I got exactly the exact same degree of price breakdown when I clicked on the Associated Keyword, which also enabled me to narrow results employing a left-hand filter menu to a particular price per day, daily search volume, difficulty score, and much more.
At the bottom of the results was that the SERP analysis. This broke down each URL from the search results page, even though KWFinder and Moz Pro both offer a much more comprehensive breakdown in this respect. SpyFu focuses. Results like the Advertiser History graph, a lengthy list and complicated diagram of the advertisements appearing on this search page as time passes, was a bit too in the weeds for me as a novice SEO tool user. But for digital entrepreneurs and entrepreneurs, SpyFu is a gold mine. Negative Keywords
With SpyFu Kombat you can look at overlapping and site key words To get up to 3 sites. For your PPC version you can also find a graph which goes over a span of a few years showing the general amount of keywords being bid on by all 3 websites. You may also rollover the graph to see keywords specific to just two of those sites if you feel the 3rd website may not be doing as great a job (or vice versa) as 2 of the other websites. It will also show you the PPC budgets of those websites as well as the amount of organic keywords ranking in the top 50 results for keyword.
When you click it will show you the Keywords in whatever bucket you click, towards the right of the graph. You can view and download those key words for your use. As you can see I’m on the ads tab however, the options are similar when you click the organic tab (on the upper box, the organic one at the bottom shows you total organic keywords).
Switching between the organic tab along with the ppc tab (also as the Overall # of organic keywords + PPC ad budget should also give you an notion of what of the bigger sites are more to the PPC or SEO aspect of things that may be a fantastic barometer to check in if you happen to be focusing on a single area on the other hand.
SpyFu Classic is the”flagship” section in order to speak. This is Where you input one domain name on the home page and are presented with a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic with a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (useful for looking at the way the website might break out parts of the principal domain, maybe a fantastic place to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement History (links through to full Keyword Ad History tool)
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a link to overlapping key words )
– Organic Competitors (using a URL to overlapping keywords)
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Total Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, together with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Related Concepts (according to semantic relationships)
– Categories Negative Keywords
Keyword Management and Reports
Keyword management is baked into SpyFu throughout the platform. Within all its three main research tabs–SEO, PPC, and Keyword–there are options in the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table using minimal search volume, CPC, problem rating, and monthly price. These are SpyFu’s four chief metrics where key word research is concerned. On the left of the desk are either the key words you have researched and booted yourself, or top keyword class suggestions from SpyFu. At the top right of this desk you can subsequently add chosen keywords to lists, or export your chosen key words as an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is similar to SEMrush$99.95 at SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its deep connection between SEO and customer relationship management (CRM). In the List Builder tab, there’s a Best Lists segment with concentrated lists of domains and key words like”Assets Which Pay the maximum On AdWords,” keywords with the highest CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technology: Ad buying platform, affiliate marketing, email advertising, and internet shopping cart are a few of the options.
Next to Top Lists, there’s a dedicated Company Leads tab. This acts the same manner You enter industries and keywords, a location, and refine results using filters like AdWords budget and SEO clicks. The search then returns a list of URL leads with that site advertising budget and contact information that is accessible that can subsequently be exported to your CRM or direct management system. I’d love to see SpyFu proceed a step farther with this and integrate its SEO lead lists directly with a stage such as Salesforce$75.00 in salesforce.com, but this instrument is already ahead of the curve. SEMrush has a lead generation instrument, but that is the closest any optimization merchandise that I tested comes to what SpyFu offers.
However, SpyFu incorporated AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten advertisements for groups that are keyword in hundreds of industries. The templates can be downloaded by users in the SpyFu site and upload to a AdWords account.
The system also includes SEO campaign management Using its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for overseeing integrated key word study and rank monitoring in a campaign. My SpyFu is only available in paid plans (not the free trial), but it allows you to set up multiple jobs tracking grouped keywords plotted against SEO rank, traffic value, ROI, and a number of different metrics. All you have to do is open the My SpyFu menu and then include a new project. It’s the only and greatest case in this roundup of built-in, SEO-focused PM.
There is also the Tracking tab, which lets you take You begin tracking that keyword position changes and reports back together with weekly domain positions and’ve identified. I was able to set up custom SEO reports in a few straightforward steps: Enter a domain name then choose whether or not to conduct a report on SpyFu’s suggested custom keywords or domain keywords. I entered my five habit keywords in a field, picked up to five opponents’ URLs, then was given the choice to run a report or a recurring monthly report.
This Type of analysis is just another area in which SpyFu stands outside, as it also includes a tool called”Kombat” that is offered from the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat along with the tool built an interactive data visualization that showed where PCMag’s top key words overlapped with our competitors. There’s also what SpyFu calls a”key word world,” listing CPC, CTR, monthly cost, and monthly clicks for core keywords and advocated keywords. This study breakdown is another feature which will help ways for you to gain an SEO edge on your competitors. Negative Keywords
Together with the SEO functionality of its main product, SpyFu has introduced a research tool called Nacho Analytics, which provides access to the internet analytics of different websites. Through this stage, you can see on-page behavior , time-of-day visitors, and segments.
Keyword Advertisement History
Keyword Advertisement Background will show you, through color bars, how frequently the Keyword appeared in a domain PPC campaign along with any changes in the ad copy (all of which can be exported into excel). It goes back to 2006 through the Bonus History Button and reveals that a year’s worth of information up front.
So it is pretty straightforward, and that’s what I like about SpyFu Tools. No over-reliance on”in-house metrics” it is only”here is the advertisement history of the key word”, plain and simple. Normally, if you find a keyword being advertised on by a PPC advertiser that is fantastic consistent then it’s possible to look to employ that ad copy technique to some niche market of that keyword that is bigger. If I had been advertisements for”hotels in Oklahoma” I might listen to that which ad copy has been successful, over time, for that main/core key word”hotels”.
Domain Ad History
Domain Ad History Is like Keyword Advertisement History except it shows the Keyword history of a specific domainname.
This tool is useful in looking Your competitors (or larger players in your market ) and which ones that they tried and abandoned (which may be ones for you to avoid out of the gate). All of this presumes the domain you’re currently exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses semantic term connections, Publicly available keyword data, and PPC campaign data to come back a list of keywords associated with the keyword(s) (up to 10) you input. As you can see, you can also filter search volume, from CPC, and you can exclude keywords.
For me, I prefer to use the Organic keywords found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a competitive search instrument versus a research tool. Negative Keywords
Pricing and Strategies
As I said, SpyFu’s Basic plan begins at $33 each Month when billed yearly (roughly $39 per month ). Though, contrary to other tools within this SEO tool review roundup, such as Moz Pro and KWFinder$12.00 at KWFinder, SpyFu doesn’t price by search success. All programs have an unlimited number of backlink name, keyword collection, domain, and competitor/domain comparison search results along with data export. The functionality you receive with SpyFu for the price is a significant factor in the reason we gave it an Editors’ Choice, along with the unlimited search volumes make the tool even more appealing for ad hoc research that is keyword.
That’s not to say SpyFu does not cap anything. The Basic Program provides you a potential of 250 sales leads and domain name contacts, and 5,000 weekly monitored keyword rankings, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 a month when billed yearly ) lumps leads and contacts to 500 and per week monitored keyword positions to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team program (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also includes a 30-day money-back warranty. The company has slashed its pricing.
I find their tools pretty useful for research that is aggressive. I don’t use Their own Keyword Smart Search that They provide (in a simple fashion) in the price points that they provide is quite A wonderful combination. SpyFu makes its way into my toolbox on just about Each project. Negative Keywords