Background Niche Keyword Tool
SpyFu is one of the feature rich tools, but has the Least appealing interface out there. SpyFu offers SEO and PPC spy application options alongside their own keyword search tool. Niche Keyword Tool
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can do throughout the spectrum of SEO tooling, but with this review we are focusing on its own ad hoc research capacities. When a company is seeking to identifying the best possible search engine results pages (SERP) to aim with an optimization strategy, keyword-driven investigation is your legwork to get pages to rank higher. Direction capacities and keyword recommendations are built in during SpyFu, however I began in the Keyword Research tab.
When I used exactly the same set of five Keywords to observe how outcomes differed between every one of my competitors. Were internet shopping , digital advertising, pcmag, IT consultant, and small business bookkeeping. I chose this combination to simulate real-world terms that businesses might hunt for (including publishers like PCMag) and to find related search results and vulnerable competitor websites.
After conducting searches on my five test terms, I discovered that SpyFu creates and structures its key word benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of related key words with Page Authority (PA) and Domain Authority (DA) metrics together with stats on price per click (CPC) and keyword difficulty, SpyFu draws a far more apparent correlation with exactly how much money a key word could be worth. After hunting”digital advertising,” for example, another navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down to key word summary, related key words, advertiser history, ranking history, backlinks, keyword group, and SERP analysis. That’s only for one keyword query, revealing how SpyFu will arguably the most granular deep-dive investigation into data of the tools I tested.
Atop the main results, SpyFu gave me not just CPC for the Key word, however a daily and yearly cost breakdown as well as the number of unique advertisers had emerged on the keyword in the last year. I got the same degree of price breakdown when I clicked on the Associated Keywords tab, which also allowed me to narrow results using a left-hand filter menu to a particular cost per day, daily search volume, difficulty score, and more.
At the bottom of the key word results was the SERP analysis. This broke down each URL from the search results page, even though KWFinder and Moz Guru both offer a much more detailed breakdown in this regard. SpyFu focuses. Results like the Advertiser History chart, a lengthy list and complex diagram of the advertisements appearing on this search page over time, was somewhat too in the weeds for me as a newcomer SEO tool user. But for digital marketers and advertisers, SpyFu is a gold mine. Niche Keyword Tool
With SpyFu Kombat you can look at overlapping and website keywords For up to 3 sites. For your PPC version you can also find a graph which goes back over a span of a few years showing the general number of key words being bid on by all 3 websites. You may also rollover the chart to see key words specific to only 2 of the sites if you feel the 3rd website may not be doing as great a job (or vice versa) as 2 of those other sites. It will also show you that the PPC budgets of those websites as well as the amount of organic keywords ranking in the top 50 results for keyword.
When you click it will show you the Keywords in whatever bucket you click. You can view and download those key words for your own use. As you can see I am on the ads tab however, the options are comparable when you click the organic tab (on the upper box, the organic one on the underside shows you total organic keywords).
Switching between the natural tab and the ppc tab (as well as the Overall # of organic search phrases + PPC ad budget must also give you an idea of which of the bigger sites are more into the PPC or SEO side of things which can be a fantastic barometer to look at if you chance to be concentrating on one area over the other.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you enter one domain name on the home page and are presented using a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic using a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (helpful for looking at how a website might break out parts of the main domain, perhaps a fantastic place to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad Background (links through to full Keyword Ad History instrument )
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a URL to overlapping keywords)
– Organic Competitors (with a link to overlapping keywords)
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Total Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, together with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Related Concepts (based on semantic relationships)
– Categories Niche Keyword Tool
Keyword Management and Reviews
Keyword direction is baked in to SpyFu throughout the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–you will find options in the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table with minimal search volume, CPC, problem rating, and monthly cost. All these are SpyFu’s four main metrics where keyword research is worried. On the left of the desk are either the key words you’ve researched and booted yourself, or high keyword group suggestions from SpyFu. On the top right of this desk you can subsequently add chosen keywords for lists, or export your chosen keyword within an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is much like SEMrush$99.95 in SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s key word management abilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu makes its deep connection between SEO and customer relationship management (CRM). From the List Builder tab, there is a Best Lists section with targeted lists of domains and key words like”Domains That Spend the Most On AdWords,” keywords with the highest CPC. There is also a list of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technology: Ad buying platform, affiliate marketing, email advertising, and internet shopping cart are a few of the choices.
Alongside Leading Lists, there’s a dedicated Company Leads tab. This acts the exact same manner You enter industries and keywords, a location, and refine outcomes using filters such as AdWords budget and SEO clicks. The research then returns a list of leads with that site’s monthly advertising budget and contact information that is available that can subsequently be exported into your CRM or direct management system. I’d love to view SpyFu go a step further with this and incorporate its SEO lead lists directly with a platform like Salesforce$75.00 at salesforce.com, but this instrument is currently ahead of the curve. SEMrush has a lead generation instrument, but that’s the closest any optimization product I tested comes to exactly what SpyFu offers.
But, SpyFu incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten ads for key word groups in hundreds of industries. Users may download the templates in the SpyFu website and then upload to an AdWords account.
The platform also includes SEO campaign management With its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for tackling integrated keyword research and rank monitoring in a campaign. My SpyFu is just accessible paid programs (not the free trial), but it allows you to install multiple projects tracking grouped key words plotted against SEO position, traffic value, ROI, and a number of different metrics. All you need to do is open the My SpyFu menu and add a new project. It’s the only and best example in this roundup of built-in, SEO-focused PM.
There is also You ‘ve identified and begin tracking that keyword position changes and reports back with domain positions. Using the tab, I was able to set up custom SEO reports in a few straightforward steps: Enter a domain name choose whether or not to conduct a report on SpyFu’s suggested domain key words or custom keywords. I entered my five habit keywords in a field, chose up to five competitors’ URLs, and then was given the option to run either a report or a recurring report.
That Type of analysis that is competitive is another area where SpyFu stands out, since it also has a tool called”Kombat” that is available in the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat along with the tool built an interactive data visualization which revealed where PCMag’s top key words overlapped with our opponents. There is also what SpyFu calls a”key word world,” list CPC, CTR, monthly price, and monthly clicks to get core keywords and advocated keywords. This study breakdown is another feature that will help ways to gain an SEO edge on the competition. Niche Keyword Tool
With the SEO functionality of its product, SpyFu has introduced a study tool called Nacho Analytics, which offers access to different sites’ internet analytics. Through this platform, you can view segmentsvisitors, and on-page behavior.
Keyword Advertisement History
Keyword Advertisement History will show you, through color bars frequently the Key words appeared in a domain’s PPC campaign alongside any changes in the advertisement copy (all of which can be exported to excel). It goes back to 2006 through the Bonus History Button and reveals that a year’s worth of data.
So it is fairly straightforward, and that’s exactly what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it’s only”here is the advertisement history of the keyword”, plain and simple. If you find a key word being advertised on by a fantastic PPC advertiser consistent then you can look to apply that advertisement copy technique to a market of the keyword. If I were advertisements for”resorts in Oklahoma” I might listen to that which ad copy was successful, over time, for that main/core key word”resorts”.
Domain Ad History
Except it shows the, domain Ad History is similar to Keyword Ad History History of a specific domainname.
This tool is useful in looking Your competitors (or bigger players in your market ) and which ones they tried and left (which may be ones for you to avoid out of the gate). All of this assumes the domain you are exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses word relationships, Publicly available keyword data, and PPC campaign data to come back a list of keywords associated with the keyword(s) (up to 10) you input. As you can see, you could also filter look volume, from CPC, and you can exclude keywords.
For me personally, I would rather use the PPC keywords and the Organic keywords found In SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when employed as a competitive search instrument versus a keyword search tool. Niche Keyword Tool
Pricing and Strategies
Since I just said, SpyFu’s Basic plan starts at $33 each Month when billed yearly (roughly $39 month-to-month). Though, unlike other tools within this SEO tool inspection roundup, for example Moz Guru and KWFinder$12.00 at KWFinder, SpyFu doesn’t price by search success. All plans come with an unlimited number of domain, key word, keyword collection, backlink, and comparison search results combined with unlimited data export. The performance that you get with SpyFu for the price is an important element in the reason we gave it an Editors’ Choice, along with the search volumes make the tool even more attractive for ad hoc research that is keyword.
That’s not to mention SpyFu doesn’t cap anything. The Basic Plan provides you a capacity of 250 sales leads and domain contacts, along with 5,000 weekly monitored keyword rankings, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 a month when billed yearly ) lumps leads and contacts to 500 and per week tracked keyword positions to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team plan (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also comprises a 30-day money-back guarantee. The firm has slashed its pricing since our inspection, making it attractive to SMBs.
I find that their tools pretty useful for competitive research. I do not use Their own Keyword Smart Search described above but the number of information which They provide (in a simple fashion) at the price points they give is very A combination that is nice. SpyFu makes its way into my toolbox on just about Each undertaking. Niche Keyword Tool