Intro Niche Keywords
SpyFu is among the feature rich tools, but likely has the Attractive interface out there. SpyFu provides SEO and PPC spy tool options . Niche Keywords
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can perform throughout the spectrum of SEO tooling, but with this particular review we’re focusing primarily on its own ad hoc keyword lookup capabilities. When a company is seeking to identifying the best possible search engine results pages (SERP) to aim with an optimization plan, keyword-driven investigation is the legwork to get pages to rank higher. Direction capacities and keyword recommendations are built in during SpyFu, however I began from the Keyword Research tab.
When I used exactly the Exact Same set of five Keywords to observe outcomes differed between each of my competitors. Were pcmag, digital marketing, internet shopping, IT consultant, and small business bookkeeping. I chose this mixture to simulate real-world terms that companies might hunt for (including publishers such as PCMag) as well as to discover related search results and vulnerable competitor websites.
I discovered that after conducting searches in my five test terms SpyFu creates and structures its key word results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of associated key words with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on price per click (CPC) and key word difficulty, SpyFu draws a far more apparent correlation with exactly how much money a key word could be worth. After searching”digital advertising,” for example, a separate navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down to key word summary, related key words, advertiser background, status background, backlinks, keyword group, and SERP analysis. That’s only for a single key word question, revealing how SpyFu will arguably the most granular research into key word data of the tools I tested.
Atop the results, SpyFu gave me not CPC for the Keyword, but a daily and monthly cost breakdown as well as the number of unique advertisers had emerged on the key word in the last year. I received the exact same degree of price breakdown when I clicked on the Associated Keyword, which also enabled me to narrow results employing a left-hand filter menu to a specific price every day, daily investigation volume, difficulty score, and much more.
In the bottom of the keyword results was the SERP analysis. This broke down every URL from the search results page, however KWFinder and Moz Guru equally offer a more detailed breakdown in this respect. SpyFu targets monthly price, which may or might not be important to your business. Results such as the Advertiser History chart, a lengthy list and complex diagram of the advertisements appearing on this search page as time passes, was a bit too from the weeds for me as a newcomer SEO tool user. But for advertisers and digital marketers, SpyFu is a gold mine. Niche Keywords
With SpyFu Kombat you can look at overlapping and website specific key words To get up to 3 websites. For your PPC version you may also see a graph which goes over a span of a couple years demonstrating that the general number of key words being bid on by all three sites. You may also rollover the graph to find key words specific to only 2 of the sites if you feel the 3rd site might not be doing as great a job (or vice versa) as 2 of the other sites. It will also show you the PPC budgets of the sites in addition to the amount of organic keywords rank in the top 50 results for keyword.
When you click on an area of the circle chart it will show you that the Keywords in whatever bucket you click. You can view and download those keywords for your use. As you can see I am on the advertisements tab but the options are similar when you click on the organic tab (on the upper box, the organic one at the bottom shows you complete organic keywords).
Switching between the natural tab and the ppc tab (as well as the Overall # of organic keywords + PPC advertisement budget must also give you an idea of which of the larger sites are more to the PPC or SEO side of things which can be a good barometer to check at if you happen to be focusing on one area over the other.
SpyFu Classic is the”flagship” segment so to speak. This is Where you input one domain name on the home page and also are presented using a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic using a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (helpful for looking at the way the site might break out parts of the main domain, maybe a fantastic place to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement Background (links through to complete Keyword Advertisement History tool)
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a link to overlapping key words )
– Organic Competitors (using a link to overlapping keywords)
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Complete Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Associated Concepts (based on semantic relationships)
– Categories Niche Keywords
Keyword Management and Reviews
Keyword management is baked in to SpyFu throughout the platform. Within all its three major research tabs–SEO, PPC, and Keyword–there are choices in the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table with monthly search volume, CPC, difficulty score, and monthly price. All these are SpyFu’s four main metrics where key word research is worried. On the left of this desk are either the keyword you have researched and booted yourself, or high keyword class tips from SpyFu. On the top right of this desk you can then add selected key words for lists, or export your chosen key words as an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is similar to SEMrush$99.95 at SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu creates its profound connection between SEO and client relationship management (CRM). In the List Builder tab, there’s a Top Lists section with concentrated lists of domain names and key words like”Domains That Pay the maximum On AdWords,” keywords with the highest CPC. There is also a list of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technologies: Ad buying platform, internet affiliate marketing, email advertising, and internet shopping cart are some of the options.
Alongside Leading Lists, there is a dedicated Company Leads tab. This acts exactly the exact same manner You enter a location, keywords and businesses, and refine outcomes using filters like AdWords budget and SEO clicks. The research then returns a list of leads with that site ad budget and available contact information that can be exported into lead management system or your CRM. I’d love to view SpyFu go a step further with this and integrate its SEO lead lists directly with a stage like Salesforce$75.00 at salesforce.com, but the instrument is currently ahead of the curve. SEMrush includes a beta lead generation instrument, but that’s the closest comes to what SpyFu offers.
But, SpyFu recently included AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten ads for groups . The templates can be downloaded by users from the SpyFu website and upload to a AdWords account.
The system also includes SEO campaign direction With its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for tackling integrated keyword study and rank tracking in a campaign. My SpyFu is only available in paid plans (not the free trial), but it allows you to set up multiple jobs tracking grouped key words plotted against SEO rank, traffic worth, ROI, and numerous different metrics. All you need to do is open the My SpyFu menu and add a new project. It is the only and best example in this roundup of built-in, SEO-focused PM.
There’s also the Tracking tab, which lets you choose Keywords you’ve identified and start ongoing tracking that keyword ranking changes and reports back together with domain rankings. Utilizing the tab, I was able to prepare custom SEO reports in a few straightforward steps: Enter a domain name choose whether or not to conduct a report on SpyFu’s suggested domain keywords or custom key words. I entered my five habit key words in a field, picked up to five opponents’ URLs, and then was given the choice to run either a one time report or a monthly report.
This Type of competitive analysis is just another area where SpyFu stands outside, as it also includes a tool called”Kombat” that’s available from the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat and the instrument built an interactive data visualization which revealed where the top keywords of PCMag overlapped with our competitors. There’s also what SpyFu calls for a”key word world,” listing CPC, CTR, monthly cost, and monthly clicks to get core keywords and advocated keywords. This study breakdown is just another feature which will help unearth ways for you to gain an SEO advantage. Niche Keywords
Along with the SEO performance of its main product, SpyFu has introduced a study tool called Nacho Analytics, which offers access to the internet analytics of different websites. Through this platform, you can see time-of-day traffic, sections, and behavior.
Keyword Ad History
You will be shown by keyword Ad History, via color bars frequently the Keyword appeared in a domain PPC campaign alongside any changes in the ad copy (all of which can be exported into excel). It extends back to 2006 via the Bonus History Button and reveals that a year’s worth of information up front.
So it is pretty straightforward, and that’s exactly what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it’s only”here is the ad history of this key word”, plain and simple. Normally, if you see a keyword being promoted on by a PPC advertiser that is good consistent you can look to employ that advertisement copy technique to a niche market of that keyword. If I had been advertisements for”hotels in Oklahoma” I would listen to that which ad copy has been successful, over time, for this main/core key word”resorts”.
Domain Advertisement History
Domain Ad History is similar to Keyword Advertisement History except it reveals the Keyword history of a specific domain.
This tool is useful in looking Your opponents (or bigger players in your niche) and which ones that they tried and abandoned (which could be ones for you to avoid from the gate). All of this assumes the domain you are exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes word relationships, Publicly accessible keyword data, and PPC campaign data to come back a list of keywords related to the keyword(s) (up to 10) you input. As you can see, you can filter from CPC, look volume, and you might exclude keywords.
For me personally, I prefer to use the Organic keywords found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when employed as a search instrument versus a keyword search tool. Niche Keywords
Pricing and Plans
As I just mentioned, SpyFu’s Basic plan begins at $33 per Month when billed annually (or $39 per month ). Though, unlike other tools in this SEO tool inspection roundup, for example Moz Pro and KWFinder$12.00 in KWFinder, SpyFu doesn’t price by search results. All programs come with an unlimited number of keyword, keyword group name, domain name, backlink, and competitor/domain comparison search results combined with data export. The functionality you receive with SpyFu for your cost is a significant factor in the reason we gave it an Editors’ Choice, and the search volumes make the instrument even more appealing for research that is keyword that is ad hoc.
That is not to say SpyFu does not cap anything. The Fundamental Plan gives you a capacity of 250 sales leads and domain contacts, along with 5,000 weekly monitored keyword positions, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 a month when billed annually) bumps contacts and leads to 500 and per week tracked keyword rankings to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team program (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also comprises a 30-day money-back warranty. Overall the company has slashed on its pricing since our original review, making it attractive to SMBs.
I find that their tools pretty useful for research that is competitive. I don’t use Their Keyword Smart Search that They give (in a straightforward fashion) in the price points that they give is very A wonderful combination. SpyFu makes its way into my arsenal on just about Every undertaking. Niche Keywords