Intro Niche Research Tool
SpyFu is among the more feature rich tools, but has the Least appealing interface out there. SpyFu offers SEO and PPC spy application options alongside their very own keyword search tool. Niche Research Tool
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can perform throughout the spectrum of SEO tooling, but with this particular review we are focusing on its ad hoc keyword research capabilities. When a company is looking to identifying the best possible search engine results pages (SERP) to aim with an optimization plan, keyword-driven investigation is your legwork to get pages to rank higher. Direction capacities and recommendations are built in throughout SpyFu, but I began in the Keyword Research tab.
When I used exactly the Exact Same set of five Key words to observe how results differed between each of my opponents. Were electronic advertising, pcmag, online shopping, IT consultant, and small business bookkeeping. I chose this mixture to simulate real-world terms that companies might search for (such as publishers like PCMag) and to find related search results and vulnerable competition websites.
I discovered that, after conducting searches on my five evaluation terms SpyFu produces and structures its key word benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of related keywords with Page Authority (PA) and Domain Authority (DA) metrics together with stats on price per click (CPC) and key word difficulty, SpyFu draws a far more apparent correlation with how much cash a key word could be worth. After hunting”digital advertising,” for instance, a separate navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down into key word summary, related key words, advertiser history, ranking history, traffic, key word grouping, and SERP analysis. That’s just for one keyword query, showing how SpyFu does the most granular research into keyword data of all the tools I analyzed.
Atop the results, SpyFu gave me not only CPC for the Key word, but a daily and monthly cost breakdown in addition to how many unique advertisers had appeared on the key word in the last year. I got exactly the exact same level of price breakdown when I clicked on the Related Keyword, which also allowed me to narrow results employing a left-hand filter menu to a specific cost per day, daily search volume, difficulty score, and much more.
At the bottom of the results was the SERP analysis. This broke down every URL from the search results page, however KWFinder and Moz Guru equally provide a much more comprehensive breakdown in this regard. SpyFu focuses. Results such as the Advertiser History chart, a lengthy list and complex diagram of the advertisements appearing on that search page as time passes, was a bit too from the weeds for me as a novice SEO instrument user. However, for advertisers and marketers, SpyFu is a gold mine. Niche Research Tool
With SpyFu Kombat you can look at overlapping and site keywords For up to 3 websites. For your PPC version you can also see a graph which goes over a period of a couple years demonstrating the overall number of key words being bid on by all three sites. You can also rollover the graph to see keywords specific to only two of the sites if you are feeling the 3rd site may not be doing as good a job (or vice versa) as 2 of the other sites. It is going to also show you the PPC budgets of those sites in addition to the amount of organic keywords rank in the top 50 results for said keyword.
When you click an area of the circle graph it will show you that the Keywords in whatever bucket you click, to the right of this graph. You can view and download those key words for your use. As you can see I am on the ads tab but the options are comparable when you click the organic tab (on the top box, the natural one at the underside shows you total organic keywords).
Switching between the natural tab along with the ppc tab (also as the Overall # of organic search phrases + PPC advertisement budget should also give you an notion of what of the larger sites are more to the PPC or SEO aspect of things which can be a fantastic barometer to check at if you chance to be focusing on a single place on the other hand.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you enter one domain name on the home page and are presented using a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors using a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (useful for looking at the way the website might break out parts of the principal domain, maybe a fantastic place to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad History (links through to full Keyword Advertisement History tool)
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a link to overlapping key words )
– Organic Competitors (with a link to overlapping keywords)
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Complete Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Related Concepts (based on semantic relationships)
– Categories Niche Research Tool
Keyword Management and Reports
Keyword management is baked into SpyFu through the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–you will find options from the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table with minimal search volume, CPC, problem score, and monthly price. All these are SpyFu’s four main metrics where key word research is worried. On the left of this desk are the keyword you have researched and grouped yourself, or top keyword group tips from SpyFu. On the top right of the table you can then add selected keywords for lists, or export your selected key words within an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is much like SEMrush$99.95 in SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu makes its profound link between SEO and customer relationship management (CRM). From the List Builder tab, there’s a Top Lists section with targeted lists of domain names and keywords like”Assets Which Pay the Most On AdWords,” keywords with the maximum CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, business, or a particular web-based technology: Ad buying platform, internet affiliate marketing, email marketing, and internet shopping cart are a few of the choices.
Next to Leading Lists, there’s a dedicated Company Leads tab. This basically acts exactly the exact same way You enter a location, industries and key words, and refine outcomes using filters like AdWords budget and SEO clicks. The research returns a list of URL leads with this website’s monthly ad budget and accessible contact information that may subsequently be exported to your CRM or direct management system. I’d like to see SpyFu proceed a step further with this and integrate its own SEO lead lists straight using a stage like Salesforce$75.00 at salesforce.com, but this tool is currently ahead of the curve. SEMrush includes a beta generation instrument, but that is the closest any other optimization product that I tested comes to what SpyFu offers.
However, SpyFu included AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten ads for groups that are keyword in countless industries. The templates can be downloaded by users in the SpyFu site and then upload into an AdWords account.
The system also includes SEO campaign direction Using its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for overseeing integrated key word study and rank monitoring within a campaign. My SpyFu is just available in paid programs (not the free trial), but it allows you to install multiple projects tracking grouped key words plotted against SEO position, traffic value, ROI, and numerous other metrics. All you need to do is open the My SpyFu menu and then include a new job. It is the only and best case in this roundup of SEO-focused PM.
There’s also the Tracking tab, which lets you take You ‘ve identified and start monitoring that reports back together with domain rankings and keyword ranking changes. Utilizing the webpage, I was also able to prepare custom SEO reports in a few simple measures: Enter a domain name choose whether or not to run a report on SpyFu’s suggested custom keywords or domain keywords. I entered my five habit keywords in a field, chose up to five competitors’ URLs, and then was given the option to run a report or a report.
That sort of analysis is another area where SpyFu stands outside, since it also includes a tool called”Kombat” that is offered from the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag along with the instrument built an interactive data visualization that revealed where the top keywords of PCMag overlapped with our opponents. There’s also what SpyFu calls a”keyword world,” list CPC, CTR, monthly price, and monthly clicks to get core keywords and recommended keywords. This research breakdown is another feature which will help unearth ways to acquire an SEO edge on your competitors. Niche Research Tool
Along with the SEO performance of its product, SpyFu has introduced a research tool named Nacho Analytics, which offers access to the internet analytics of different websites. Through this platform, you can see time-of-day traffic sections, and behavior that is on-page.
Keyword Advertisement History
You will be shown by keyword Ad History, via coded bars often the Keyword appeared in a domain’s PPC campaign alongside any changes in the advertisement copy (all of which can be exported to excel). It shows that a year’s worth of data and goes back to 2006 through the Bonus History Button.
So it’s pretty straightforward, and that’s exactly what I like about SpyFu Tools. No over-reliance on”in-house metrics” it’s just”here is the advertisement history of the keyword”, plain and simple. If you find a keyword being advertised on by a PPC advertiser that is good consistent it’s possible to look to apply that advertisement copy technique to a market of the keyword that is larger. If I had been advertising for”hotels in Oklahoma” I would pay attention to that which ad copy was successful, over time, for this main/core keyword”resorts”.
Domain Advertisement History
Except it reveals the domain Ad History Is like Keyword Advertisement History Keyword history of a particular domainname.
This tool is useful in looking at keywords that have been successful for Your competitors (or larger players in your market ) and which ones that they tried and abandoned (which may be ones for you to avoid out of the gate). All this assumes the domain you’re currently researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes semantic word connections, Publicly accessible keyword information, and PPC campaign data to come back a list of keywords associated with the keyword(s) (up to 10) you input. As you can see, you can also filter look volume, from CPC, and you might also exclude key words.
For me personally, I prefer to use the Organic keywords found and the PPC keywords In either SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a competitive research instrument versus a search tool. Niche Research Tool
Pricing and Plans
As I just said, SpyFu’s Fundamental plan starts at $33 per Month when billed annually (or $39 per month ). Though, contrary to other tools within this SEO tool inspection roundup, such as Moz Pro and KWFinder$12.00 in KWFinder, SpyFu doesn’t cost by search success. All programs have an unlimited number of key word, keyword collection domain, backlink, and comparison search results along with unlimited data export. The performance you get with SpyFu for your price is an important factor in why we gave it an Editors’ Choice, along with the boundless search volumes make the instrument even more appealing for research that is keyword that is ad hoc.
That’s not to mention SpyFu does not cap anything. The Basic Plan provides you a capacity of 250 sales leads and domain contacts, and 5,000 weekly tracked keyword positions, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 a month when billed annually) lumps leads and contacts to 500 and per week monitored keyword rankings to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team plan (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back warranty. The firm has really slashed on its pricing because our initial review, making it even more attractive to SMBs.
I find that their tools pretty helpful for aggressive research. I don’t use Their Keyword Smart Search that They give (in a straightforward fashion) in the price points they give is very A combination that is wonderful. SpyFu makes its way into my toolbox on just about Each undertaking. Niche Research Tool